{"id":10227,"date":"2025-03-03T13:23:00","date_gmt":"2025-03-03T12:23:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=10227"},"modified":"2025-07-30T14:06:15","modified_gmt":"2025-07-30T12:06:15","slug":"quiz-marketing-case-study","status":"publish","type":"case_study","link":"https:\/\/pointerpro.com\/blog\/quiz-marketing-case-study\/","title":{"rendered":"Quiz marketing: \u201cMy cost per lead is 25% of what every marketer tells me it should be\u201d [case study]"},"content":{"rendered":"\n<style>\n    #section-Z2d2hMx {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2d2hMx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2d2hMx-container  #421f3c custom-padding \" id=\"section-Z2d2hMx\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-NVrQU .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-NVrQU {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-NVrQU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-NVrQU .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-NVrQU  px-0\" id=\"heading-NVrQU\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-NVrQU\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"quiz-marketing-my-cost-per-lead-is-25-of-what-every-marketer-tells-me-it-should-be-case-study\"><\/a>\n            <h1>Quiz marketing: \u201cMy cost per lead is 25% of what every marketer tells me it should be\u201d [case study]<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZjhnMQ .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-ZjhnMQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZjhnMQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZjhnMQ date-and-author-container px-0\" id=\"heading-ZjhnMQ\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-ZjhnMQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"updated-march-3-2025-by-ine-wouters\"><\/a>\n            <h2>Updated March 3, 2025, by Ine Wouters<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-hgwuz {\n        padding-top: 2.8rem;\n        padding-bottom: 4rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-hgwuz {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-hgwuz-container  #ffffff custom-padding \" id=\"section-hgwuz\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-11szyA p,\n    .lazyblock-content-11szyA p a,\n    .lazyblock-content-11szyA h1,\n    .lazyblock-content-11szyA h2,\n    .lazyblock-content-11szyA h3,\n    .lazyblock-content-11szyA h4,\n    .lazyblock-content-11szyA h5 {\n        color: ;\n    }\n\n    #content-11szyA {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n    }\n\n    #content-11szyA {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-11szyA {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-11szyA-container  px-0 \"\n     id=\"content-11szyA\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-11szyA\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Quiz marketing is an important part of Krister Ungerb\u00f6ck&#8217;s\u00a0<a href=\"https:\/\/ultahost.com\/blog\/create-the-perfect-internet-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">marketing strategy<\/a>. He and his marketing agency use a quiz to build their email marketing list to redirect people into targeted landing pages. By segmenting his audience into different buyer persona groups through the use of quizzes, he&#8217;s able to offer them the right product.<\/p>\n<p>It is working very well for Krister, who is seeing a response rate twice the average quiz response rate, resulting in a cost per lead that&#8217;s only 25% of what every marketer tells him it should be. How he made that possible? Read on to discover his secrets!<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-2bfTkU .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-2bfTkU {\n        margin-top: 0rem;\n        margin-bottom: 1.25rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-2bfTkU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-2bfTkU  px-0\" id=\"heading-2bfTkU\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-2bfTkU\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"who-is-krister-ungerbock\"><\/a>\n            <h2>Who is Krister Ungerb\u00f6ck?\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #content-image-VcBaY {\n        padding-top: 2rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-VcBaY {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-VcBaY .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-VcBaY .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-VcBaY {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-VcBaY-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-VcBaY\">\n        <div class=\"content-wrapper col-lg-9 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex  h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    .lazyblock-content-Z6t2Kc p,\n    .lazyblock-content-Z6t2Kc p a,\n    .lazyblock-content-Z6t2Kc h1,\n    .lazyblock-content-Z6t2Kc h2,\n    .lazyblock-content-Z6t2Kc h3,\n    .lazyblock-content-Z6t2Kc h4,\n    .lazyblock-content-Z6t2Kc h5 {\n        color: ;\n    }\n\n    #content-Z6t2Kc {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z6t2Kc {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z6t2Kc {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z6t2Kc-container   \"\n     id=\"content-Z6t2Kc\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z6t2Kc\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Krister is a keynote speaker, global communication expert and former CEO of a global technology company. His unique perspective into leadership, emotional intelligence and employee engagement is based on his experience leading teams in three languages, working with leaders in more than 40 countries and building businesses on 5 continents.<\/p>\n<p>He&#8217;s writing his first book which is going to come out this year, called \u201c<a href=\"https:\/\/www.krister.com\/start-quiz\" target=\"_blank\" rel=\"noopener noreferrer\">22 Talk Shifts,\u00a0Tools to transform leadership in business and partnership and in life<\/a>\u201d.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-3 order-2\">\n            <div class=\"d-flex  h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-VcBaY\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Krister-profile-pic-300x300-1.jpg\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-AX5Fd {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-AX5Fd {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-AX5Fd-container  #f5f5f5 custom-padding \" id=\"section-AX5Fd\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZTpfNd .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZTpfNd {\n        margin-top: 0rem;\n        margin-bottom: 1.25rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZTpfNd {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZTpfNd  px-0\" id=\"heading-ZTpfNd\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZTpfNd\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-krister-found-pointerpro\"><\/a>\n            <h2>How Krister found Pointerpro\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z2ihY2Q p,\n    .lazyblock-content-Z2ihY2Q p a,\n    .lazyblock-content-Z2ihY2Q h1,\n    .lazyblock-content-Z2ihY2Q h2,\n    .lazyblock-content-Z2ihY2Q h3,\n    .lazyblock-content-Z2ihY2Q h4,\n    .lazyblock-content-Z2ihY2Q h5 {\n        color: ;\n    }\n\n    #content-Z2ihY2Q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2ihY2Q {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2ihY2Q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2ihY2Q-container  px-0 \"\n     id=\"content-Z2ihY2Q\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2ihY2Q\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Krister: \u201cAs a software CEO, I had a big company where we used to submit RFP\u2019s. As an author, just sitting in my boxers in my house, I created a list of features I was looking for. I looked at research sites and had probably four or five different tools in front of me. It became really clear that Pointerpro offered dramatically more value for the cost than the others.<\/p>\n<p>For quiz marketing, one of the challenges with our use case where I think Pointerpro was really important, is one where we\u2019re doing Facebook Ads. The mobile experience is really critical.<\/p>\n<blockquote>\n<p>\u201cIt became really clear that Pointerpro offered dramatically more value for the cost\u201d\u200b<\/p>\n<\/blockquote>\n<p>We needed a tool that was very sophisticated in terms of the kind of questions we would ask, so that we could then put people in the right funnel based on what the value of what they\u2019re doing was. For example, if you are a software CEO, I would just ask you what your job title is and what industry you\u2019re in. And if you\u2019re in this industry, then I know we want to direct you towards this product.\u00a0<\/p>\n<p>But in our case, it\u2019s a bit more sophisticated. It\u2019s not just \u201cif this, then that\u201d, it\u2019s \u201cif this, or this, and this, and this, then \u2026\u201d. We\u2019re going to put you into a sales funnel and many of the other quiz marketing solutions require you to have an exorbitant kind of really high-end package for that.<\/p>\n<p>As an author \u2013 selling a book you\u2019ll make like $5 or $10, if you\u2019re lucky. So for a mass-market solution to sell a book, there was no way that those other solutions would ever work out from a business standpoint.\u201d<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1AL6zA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1AL6zA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1AL6zA-container  #ffffff custom-padding \" id=\"section-Z1AL6zA\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z12XDer .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z12XDer {\n        margin-top: 0rem;\n        margin-bottom: 1.25rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z12XDer {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z12XDer  px-0\" id=\"heading-Z12XDer\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z12XDer\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"quizzes-that-generate-a-significantly-higher-response-rate\"><\/a>\n            <h2>Quizzes that generate a significantly higher response rate\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1lo2Ve p,\n    .lazyblock-content-1lo2Ve p a,\n    .lazyblock-content-1lo2Ve h1,\n    .lazyblock-content-1lo2Ve h2,\n    .lazyblock-content-1lo2Ve h3,\n    .lazyblock-content-1lo2Ve h4,\n    .lazyblock-content-1lo2Ve h5 {\n        color: ;\n    }\n\n    #content-1lo2Ve {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1lo2Ve {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1lo2Ve {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1lo2Ve-container  px-0 \"\n     id=\"content-1lo2Ve\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1lo2Ve\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Krister: \u201cThe experiment is working pretty well. My marketing agency, which is specialized in book marketing, said that their typical response rates using other tools is 30% on their quizzes, and ours is between 65% and 75%, depending on the target audience.<\/p>\n<blockquote>\n<p>\u201cThe typical quiz response rate is 30% on quizzes, and ours is between 65% and 75%, using Pointerpro\u201d\u200b<\/p>\n<\/blockquote>\n<p>So as you can imagine that means my cost per lead is 25% of what many Facebook marketers would say is best practice. Now I would say probably 50% of the reason why our cost per lead is so low is precisely because of features that are only available in the Pointerpro software.\u201d<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1r9HNG {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1r9HNG {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1r9HNG-container  #f5f5f5 custom-padding \" id=\"section-Z1r9HNG\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-11hBc2 .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-11hBc2 {\n        margin-top: 0rem;\n        margin-bottom: 1.25rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-11hBc2 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-11hBc2  px-0\" id=\"heading-11hBc2\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-11hBc2\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"the-experience-working-with-pointerpro\"><\/a>\n            <h2>The experience working with Pointerpro<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1Qtpqn p,\n    .lazyblock-content-1Qtpqn p a,\n    .lazyblock-content-1Qtpqn h1,\n    .lazyblock-content-1Qtpqn h2,\n    .lazyblock-content-1Qtpqn h3,\n    .lazyblock-content-1Qtpqn h4,\n    .lazyblock-content-1Qtpqn h5 {\n        color: ;\n    }\n\n    #content-1Qtpqn {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1Qtpqn {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1Qtpqn {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1Qtpqn-container  px-0 \"\n     id=\"content-1Qtpqn\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1Qtpqn\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><b>Krister<\/b>: \u201cAs the CEO of an American software company doing business in Australia and Europe, our customers were always very concerned about what it was going to be like when support is across the pond. And admittedly, I was too. But the support has been amazing, most certainly much beyond what I was expecting given that I\u2019m in the US and you\u2019re in Europe.<\/p>\n<p>The good news is that a survey tool is not something that\u2019s necessarily a mission-critical solution, so I don\u2019t need to have a response within 30 seconds. For example, the software that I sold was one of those mission-critical systems that if it went down, it needed to be up immediately.<\/p>\n<p>Certainly, the support has exceeded my expectations and there\u2019s not been anything that\u2019s impacted the operation of survey negatively.\u201d<\/p>\n<blockquote>\n<p>\u201cThe support has been amazing, most certainly given the fact that I\u2019m in the US and you\u2019re in Europe\u201d\u200b<\/p>\n<\/blockquote>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZiAeBf {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZiAeBf {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZiAeBf-container  #ffffff custom-padding \" id=\"section-ZiAeBf\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z2mLs6J .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z2mLs6J {\n        margin-top: 0rem;\n        margin-bottom: 1.25rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z2mLs6J {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z2mLs6J  px-0\" id=\"heading-Z2mLs6J\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z2mLs6J\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"quiz-features-that-stood-out-for-krister\"><\/a>\n            <h2>Quiz features that stood out for Krister<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1T2sW0 p,\n    .lazyblock-content-Z1T2sW0 p a,\n    .lazyblock-content-Z1T2sW0 h1,\n    .lazyblock-content-Z1T2sW0 h2,\n    .lazyblock-content-Z1T2sW0 h3,\n    .lazyblock-content-Z1T2sW0 h4,\n    .lazyblock-content-Z1T2sW0 h5 {\n        color: ;\n    }\n\n    #content-Z1T2sW0 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1T2sW0 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1T2sW0 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1T2sW0-container  px-0 \"\n     id=\"content-Z1T2sW0\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1T2sW0\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 24px;\">1. The mobile experience\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Krister<\/strong>: \u201cWe\u2019re advertising this quiz on Facebook, and 95% of our quiz responses are on mobile. We almost didn\u2019t really care as much what the desktop looked like, it was all about the mobile experience.<\/p>\n<p>And the mobile experience is amazing. That was one of the reasons why I chose Pointerpro. I do believe that Pointerpro is a big reason why our response rates are double.\u00a0<\/p>\n<p>My marketing agency tells me our response rates for our quiz are twice the response rates that they\u2019re getting for other quizzes. They said typically their response rates are around 30%, and we\u2019re getting close to 70% of response rates. I\u2019m very certain that\u2019s because of a lot of the subtle nuances of how Pointerpro works on mobile.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/436763116?h=2791470798\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1QzF2G {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1QzF2G {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1QzF2G-container  #f5f5f5 custom-padding \" id=\"section-1QzF2G\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-DLaOV p,\n    .lazyblock-content-DLaOV p a,\n    .lazyblock-content-DLaOV h1,\n    .lazyblock-content-DLaOV h2,\n    .lazyblock-content-DLaOV h3,\n    .lazyblock-content-DLaOV h4,\n    .lazyblock-content-DLaOV h5 {\n        color: ;\n    }\n\n    #content-DLaOV {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-DLaOV {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-DLaOV {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-DLaOV-container  px-0 \"\n     id=\"content-DLaOV\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-DLaOV\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"font-size: 24px; color: #421f3c;\">2. Automatically go to the next screen\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><b>Krister<\/b>: \u201cThere\u2019s an option where, as soon as they click on something in the survey, it automatically takes them to the next page. So if I\u2019m on a mobile device, can you imagine if I had to click \u201cagree\u201d and then click \u201cnext\u201d every time? I would\u2019ve literally doubled the amount of clicks to complete my survey.<\/p>\n<p>So what we do is when you click e.g. \u201cagree\u201d, it moves to the next question. That\u2019s such an important feature! In fact, it\u2019s such an important feature I would almost recommend that you make it the default setting. At least for a mobile device.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/436766469?h=7af835d1c6\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1pO6ym {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1pO6ym {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1pO6ym-container   custom-padding \" id=\"section-Z1pO6ym\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-ZcwxE9 p,\n    .lazyblock-content-ZcwxE9 p a,\n    .lazyblock-content-ZcwxE9 h1,\n    .lazyblock-content-ZcwxE9 h2,\n    .lazyblock-content-ZcwxE9 h3,\n    .lazyblock-content-ZcwxE9 h4,\n    .lazyblock-content-ZcwxE9 h5 {\n        color: ;\n    }\n\n    #content-ZcwxE9 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZcwxE9 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZcwxE9 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZcwxE9-container  px-0 \"\n     id=\"content-ZcwxE9\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZcwxE9\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"font-size: 24px; color: #421f3c;\">3. Pointerpro as an email list building tool\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Krister<\/strong>:\u00a0\u201cThis is a feature that was unique to Pointerpro, but it\u2019s also best practice. Usually, you ask for the respondent\u2019s email address either at the beginning, or at the end.<\/p>\n<p>I think one of the innovations we did is that we asked for the email address in the\u00a0<em>middle<\/em>. And the point was: ask enough questions to create intrigue from the person who\u2019s taking the survey to say \u201cOh, I really wonder what my results are going to be,\u201d and then ask for the email address.<\/p>\n<p>This is also an exhilaration, Pointerpro gives us some statistics to know which question people stopped at.\u00a0We\u2019re actually going back and look at which questions we think are the ones that are causing people to bounce out of the survey, and we\u2019re going to remove or reword those questions, because we want to basically make sure people feel like their results are going to be worth giving an email address for. That is probably one point of context: we are using Pointerpro primarily as an email list building tool, using our quiz.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/436766502?h=ef9a97e91c\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z3gUzU {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z3gUzU {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z3gUzU-container  #f5f5f5 custom-padding \" id=\"section-Z3gUzU\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-ZTtXSs p,\n    .lazyblock-content-ZTtXSs p a,\n    .lazyblock-content-ZTtXSs h1,\n    .lazyblock-content-ZTtXSs h2,\n    .lazyblock-content-ZTtXSs h3,\n    .lazyblock-content-ZTtXSs h4,\n    .lazyblock-content-ZTtXSs h5 {\n        color: ;\n    }\n\n    #content-ZTtXSs {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZTtXSs {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZTtXSs {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZTtXSs-container  px-0 \"\n     id=\"content-ZTtXSs\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZTtXSs\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 24px;\">4. Collecting Personal and Demographic Data\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><b>Krister<\/b>: \u201cPointerpro has an option where you can actually\u00a0<a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000054916-overview-of-assessment-features#5\">save the responses<\/a>, even if respondents don\u2019t complete the quiz. As of right now, I have that person\u2019s email address even if someone closes the web browser. In my understanding, based on all the research of the tools that I did, there are no other survey platforms that I could find that would actually save the email.\u00a0<\/p>\n<p>The other thing is that now that we\u2019ve asked you for your email address, we didn\u2019t even ask for the first name and last name. When I asked for an email address from someone, if I put \u201cfirst name\u201d and \u201clast name\u201d on the same page, I will have a much higher drop-off rate than if I just ask for an email. So when they come back to the questions, I have the email which is saved by Pointerpro and I can ask you for your first name and last name.\u00a0<\/p>\n<p>Now here\u2019s what we found: once someone\u2019s already given their email address, I can ask five demographic questions. The drop-off rates are very limited because they\u2019ve already emotionally committed to giving their information and getting to the end. So what we found is, whether we ask ten or twenty questions, that is somewhat irrelevant in terms of the drop-off rate for people to get to the end.\u00a0<\/p>\n<p>One of the things that is really powerful is that now that I\u2019ve asked some demographic questions, we can actually change the follow-up questions based on the previous answers. This is great to reduce the number of questions if they make responses that we don\u2019t care about.\u00a0<\/p>\n<p>So for example, one of the things that happens is that if you say that you \u201cdo not lead a team\u201d, then I don\u2019t ask you some of the follow-up questions. For me, it\u2019s very important to know whether I\u2019ve got a CEO or a President or Vice President for my marketing purposes because those people naturally have more purchasing authority than someone who doesn\u2019t lead a team.\u201d\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/436766571?h=dcb6994d5f\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZYwxIe {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZYwxIe {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZYwxIe-container  #ffffff custom-padding \" id=\"section-ZYwxIe\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-2kyha p,\n    .lazyblock-content-2kyha p a,\n    .lazyblock-content-2kyha h1,\n    .lazyblock-content-2kyha h2,\n    .lazyblock-content-2kyha h3,\n    .lazyblock-content-2kyha h4,\n    .lazyblock-content-2kyha h5 {\n        color: ;\n    }\n\n    #content-2kyha {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-2kyha {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-2kyha {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-2kyha-container  px-0 \"\n     id=\"content-2kyha\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-2kyha\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"font-size: 24px; color: #421f3c;\">5. Customization of the final quiz page\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Krister<\/strong>:\u00a0\u201cThis is the last page, so being able to customize this page, I was able to put redirects here. So, now we actually have information about the person and because we can change the outcomes we can say: \u201cIf this person responded that they\u2019re a CEO, I can land them on a page on my website to sell what I would be selling to CEOs.\u201d I have $10.000 coaching packages for when you\u2019re a CEO or you lead a team of a hundred or more people.<\/p>\n<p>But if you don\u2019t lead a team or you only lead a team of two to ten people, then I\u2019m going to land you on a page that says: \u201cHey, why don\u2019t you buy the book,\u201d which is only $25. So being able to really direct people into an actual purchase page next, I can qualify them based upon their responses.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/436766652?h=21297cc905\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-16ImKu {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-16ImKu {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-16ImKu-container  #f5f5f5 custom-padding \" id=\"section-16ImKu\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-RHnrT p,\n    .lazyblock-content-RHnrT p a,\n    .lazyblock-content-RHnrT h1,\n    .lazyblock-content-RHnrT h2,\n    .lazyblock-content-RHnrT h3,\n    .lazyblock-content-RHnrT h4,\n    .lazyblock-content-RHnrT h5 {\n        color: ;\n    }\n\n    #content-RHnrT {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-RHnrT {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-RHnrT {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-RHnrT-container  px-0 \"\n     id=\"content-RHnrT\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-RHnrT\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 24px;\">6. PDF builder tool\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><b>Krister<\/b>: \u201cBy far one of the greatest differentiators of\u00a0 Pointerpro is the fact that you have a\u00a0<a href=\"https:\/\/pointerpro.com\/reportr-personalized-pdf-reports\/\" target=\"_blank\" rel=\"noopener\">PDF builder tool<\/a>\u00a0with which you can, with no technical knowledge necessary, build a professional-looking PDF report and deliver it affordably to the person.<\/p>\n<p>So if I want to sell you a $3.000 or $5.000 coaching package, I probably want to give you a report that looks like a $3.000 or $5.000 package. I want to give you a professional report in PDF with logos and pictures because the likelihood that you\u2019re going to buy a $3.000 package if I send you just a plain text email as the response is certainly much lower. So that\u2019s a really important thing.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/436766695?h=8d8f380f7e\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-f4GwX {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-f4GwX {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-f4GwX-container  #ffffff custom-padding \" id=\"section-f4GwX\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-ZvJf0N p,\n    .lazyblock-content-ZvJf0N p a,\n    .lazyblock-content-ZvJf0N h1,\n    .lazyblock-content-ZvJf0N h2,\n    .lazyblock-content-ZvJf0N h3,\n    .lazyblock-content-ZvJf0N h4,\n    .lazyblock-content-ZvJf0N h5 {\n        color: ;\n    }\n\n    #content-ZvJf0N {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZvJf0N {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZvJf0N {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZvJf0N-container  px-0 \"\n     id=\"content-ZvJf0N\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZvJf0N\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"font-size: 24px; color: #421f3c;\">7. Sophisticated email follow-up engine\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Krister<\/strong>: \u201cOne of the things I was probably the most surprised about was that Pointerpro actually has a pretty sophisticated email follow-up engine where we can tie emails out and say: \u201cPeople who responded A or B are going to receive a different series of emails.\u201d<\/p>\n<p>There\u2019s so many capabilities! It\u2019s been a question for me whether even to use my email marketing tool or whether to just do it directly in Pointerpro. It\u2019ll probably be a combination of the two, but I think it\u2019s really powerful.<\/p>\n<p>We use Zapier and Integromat to actually push the email addresses into the email platform and that was super easy to set up. You basically push those into your mass email platform. I push them into Hubspot as my CRM.\u00a0<\/p>\n<p>Basically, they get pushed fairly easily into all of the other technology solutions that I use.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/436766754?h=dac5c521f1\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-19J58c {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-19J58c {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-19J58c-container  #f5f5f5 custom-padding \" id=\"section-19J58c\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z15fYJf .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z15fYJf {\n        margin-top: 0rem;\n        margin-bottom: 1.25rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z15fYJf {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z15fYJf  px-0\" id=\"heading-Z15fYJf\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z15fYJf\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"watch-the-interview-with-krister-here\"><\/a>\n            <h2>Watch the interview with Krister here:\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-FpPee p,\n    .lazyblock-content-FpPee p a,\n    .lazyblock-content-FpPee h1,\n    .lazyblock-content-FpPee h2,\n    .lazyblock-content-FpPee h3,\n    .lazyblock-content-FpPee h4,\n    .lazyblock-content-FpPee h5 {\n        color: ;\n    }\n\n    #content-FpPee {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-FpPee {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-FpPee {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-FpPee-container  px-0 \"\n     id=\"content-FpPee\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-FpPee\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>A survey or questionnaire\u00a0<strong>cannot fully capture emotional responses or feelings<\/strong>\u00a0of respondents. Without administering the questionnaire face-to-face, there is no way to observe facial expressions, reactions or body language.<\/p>\n<p>Without these subtleties, useful data can go unnoticed.<\/p>\n<p>Don\u2019t get stuck trying to interpret emotion in data, instead go for a<a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000041593-likert-scale-questions\">\u00a0Likert scale<\/a>, the response scale that often uses a<a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000042421-rating-scale-questions\">\u00a0rating scale<\/a>\u00a0from \u201cslightly agree\u201d to \u201cstrongly disagree.\u201d This allows for strength and assertion in responses rather than multiple choice.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/436401403?h=ae600fd998\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-xyxh0 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-xyxh0 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-xyxh0-container  #ffffff custom-padding \" id=\"section-xyxh0\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-ZkPlMD {\n        padding-top: 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                <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZvLLaC .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZvLLaC {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZvLLaC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZvLLaC  px-0\" id=\"heading-ZvLLaC\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZvLLaC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-ZsQap8\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            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-->\n\n\n\n\n<style>\n    #section-a84yh {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-a84yh {\n        ;\n        ;\n        }\n    }\n\n        .custom-padding {\n        padding-right: 0 !important;\n        padding-left: 0 !important;\n    }\n    @media (max-width: 1024px) {\n        .custom-padding {\n            padding-right: var(--bs-gutter-x, .75rem) !important;\n            padding-left: var(--bs-gutter-x, .75rem) !important;\n        }\n    }\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-a84yh-container recommended-reading-single-post-container  custom-padding \" id=\"section-a84yh\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-x540R .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-x540R {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-x540R {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-x540R  px-0\" id=\"heading-x540R\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-x540R\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row nothingtoshow\">\n            <div class=\"col-12\">\n                <p>nothing_to_show<\/p>\n            <\/div>\n        <\/div>\n        <\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        jQuery('select').select2({\n            minimumResultsForSearch: -1,\n            width: 'resolve'\n        });\n\n        $('select').on('change', function() {\n            $('#blogform').submit();\n        });\n\n        $('.sorting input[type=\"radio\"]').change(function() {\n            $('.submit input[type=\"submit\"]').click();\n        });\n\n        \/\/ Add specific class if .career-type is found within .col div\n        document.querySelectorAll('.grid-gutter > .col').forEach(function(col) {\n            if (col.querySelector('.career-type')) {\n                col.parentNode.classList.add('career-gutter');\n            }\n        });\n\n        const $searchForm = $('#blogform');\n        \/\/ Prevent form submission on Enter key press in the search input\n        $searchForm.on('keypress', '#search-blog', function(event) {\n            if (event.which === 13) {\n                event.preventDefault();\n            }\n        });\n\n        const $searchSubmit = $('.search-submit');\n        $searchSubmit.on('click', function(event) {\n            event.preventDefault();\n        });\n\n    });\n<\/script>\n\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-nhPW5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-nhPW5 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #553550;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-nhPW5-container mailform-single-page-container #553550 custom-padding \" id=\"section-nhPW5\"\n    style=\"opacity: 100%; background-color: #553550;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"row mx-0 lazyblock-form\">\n    <div class=\"form-pretext px-0\">\n        <h2><span style=\"font-size: 36px; color: #ffffff;\">Want to know more?<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Subscribe to our newsletter and get hand-picked articles directly to your inbox<\/span><\/p>    <\/div>\n    <form id=\"form-Z1bUSAc\" class=\"mailchimp-form\">\n        <div class=\"row\">\n            <div class=\"col-md-7 px-0\">\n                <input type=\"email\" name=\"subscribe-email\" id=\"subscribe-email-Z1bUSAc\"\n                       class=\"form-control\" placeholder=\"E-mail\" required>\n            <\/div>\n            <div class=\"col-md-5\">\n                <button type=\"submit\" class=\"btn btn-primary\">Subscribe<\/button>\n            <\/div>\n        <\/div>\n    <\/form>\n    <div id=\"form-Z1bUSAc-spinner\" class=\"d-none\">\n        Please wait..\n    <\/div>\n    <div id=\"form-Z1bUSAc-thankyou\" class=\"d-none px-0\">\n        Your submission was successful!    <\/div>\n<\/div>\n\n<script>\n    jQuery(document).ready(function ($) {\n        $('.mailchimp-form').on('submit', function (e) {\n            e.preventDefault();\n            var blockId = $(this).attr('id').split('-')[1];\n            var emailInput = $('#subscribe-email-' + blockId);\n            var email = emailInput.val();\n            var spinner = $('#form-' + blockId + '-spinner');\n            var thankyou = $('#form-' + blockId + '-thankyou');\n\n            spinner.removeClass('d-none'); \/\/ Show the spinner message\n\n            $.ajax({\n                type: \"POST\",\n                url: 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