{"id":10317,"date":"2023-03-31T11:17:00","date_gmt":"2023-03-31T09:17:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=10317"},"modified":"2025-09-16T11:53:52","modified_gmt":"2025-09-16T09:53:52","slug":"stretch-innovation-implements-guided-selling-tools","status":"publish","type":"case_study","link":"https:\/\/pointerpro.com\/blog\/stretch-innovation-implements-guided-selling-tools\/","title":{"rendered":"Stretch Innovation gets traditional industry companies to grow online with Pointerpro [case study]"},"content":{"rendered":"\n<style>\n    #section-Z2d2hMx {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2d2hMx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2d2hMx-container  #421f3c custom-padding \" id=\"section-Z2d2hMx\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-NVrQU .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-NVrQU {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-NVrQU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-NVrQU .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-NVrQU  px-0\" id=\"heading-NVrQU\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-NVrQU\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"stretch-innovation-gets-traditional-industry-companies-to-grow-online-with-pointerpro-case-study\"><\/a>\n            <h1>Stretch Innovation gets traditional industry companies to grow online with Pointerpro [case study]<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZjhnMQ .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-ZjhnMQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZjhnMQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZjhnMQ date-and-author-container px-0\" id=\"heading-ZjhnMQ\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-ZjhnMQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-march-31-2023-by-jeroen-de-rore\"><\/a>\n            <h2>Written March 31, 2023 , by Jeroen De Rore<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-hgwuz {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-hgwuz {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-hgwuz-container  #ffffff custom-padding \" id=\"section-hgwuz\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z1b2raw p,\n    .lazyblock-content-Z1b2raw p a,\n    .lazyblock-content-Z1b2raw h1,\n    .lazyblock-content-Z1b2raw h2,\n    .lazyblock-content-Z1b2raw h3,\n    .lazyblock-content-Z1b2raw h4,\n    .lazyblock-content-Z1b2raw h5 {\n        color: ;\n    }\n\n    #content-Z1b2raw {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1b2raw {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1b2raw {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1b2raw-container  px-0 \"\n     id=\"content-Z1b2raw\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1b2raw\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>What does it mean to\u00a0<b>\u2018stretch\u2019 your business<\/b>?<\/p>\n<p>We sat down with digital entrepreneur\u00a0<b>Jeroen De Broyer<\/b>\u00a0from our customer\u00a0<a href=\"https:\/\/www.stretchinnovation.be\/\" target=\"_blank\" rel=\"noopener\"><b>Stretch Innovation<\/b><\/a>\u00a0to find out just that.\u00a0<\/p>\n<p>This innovation agency prides itself on its hands-on approach, working with companies, large and small, in a wide range of industries such as telecom, food and beverage, real estate, healthcare, technology, and agriculture.\u00a0<\/p>\n<p>Recently, they implemented\u00a0<a href=\"https:\/\/pointerpro.com\/guided-selling-assessment\/\" target=\"_blank\" rel=\"noopener\"><b>guided selling tools\u00a0<\/b><\/a>for a couple of their clients powered by our Pointerpro assessments.\u00a0<\/p>\n<p>In line with a guided selling approach, these fully automated selection tools help prospects easily identify the right services or products. Instant recommendations are integrated in the guided selling software, so potential customers can reach a buying decision more easily.<\/p>\n<p>Let\u2019s hear how they went about it and get their key takeaways in this new interview.<br \/><strong>Want to know more about guided selling before moving on?<\/strong><a href=\"https:\/\/pointerpro.com\/guided-selling-assessment\/\" target=\"_blank\" rel=\"noopener\">\u00a0Check out our page on guided selling assessments.<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZRrI6N {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZRrI6N {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f0f0f0;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZRrI6N-container  #f0f0f0 custom-padding \" id=\"section-ZRrI6N\"\n    style=\"opacity: 100%; background-color: #f0f0f0;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z28KcN6 .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z28KcN6 {\n        margin-top: 0rem;\n        margin-bottom: 2.8rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z28KcN6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z28KcN6  px-0\" id=\"heading-Z28KcN6\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z28KcN6\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"digitization-innovation-and-growth\"><\/a>\n            <h2>Digitization, Innovation and Growth<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-oielc p,\n    .lazyblock-content-oielc p a,\n    .lazyblock-content-oielc h1,\n    .lazyblock-content-oielc h2,\n    .lazyblock-content-oielc h3,\n    .lazyblock-content-oielc h4,\n    .lazyblock-content-oielc h5 {\n        color: ;\n    }\n\n    #content-oielc {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-oielc {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-oielc {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-oielc-container  px-0 \"\n     id=\"content-oielc\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-oielc\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h4><span style=\"color: #421f3c; font-size: 28px;\">First of all, can you explain to our followers what Stretch Innovation does and shed some light on your overall mission in helping companies \u2018stretch\u2019 their business?\u200b<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><i>Stretch Innovation is a growth and innovation agency. We explore, create, validate and launch business concepts and sales channels to generate more revenue.\u00a0<\/i><\/p>\n<p><i>We help companies with their growth by focusing on 3 things: digitization, innovation, and growth hacking. For example, we focus on digitizing internal processes, or in innovation, we develop new business models and go-to-market strategies.\u00a0<\/i><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.stretchinnovation.be\/growth-hacking\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10325\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Stretch-Innovation-Growth-Hacking-1-1024x552-1.png\" alt=\"\" width=\"1024\" height=\"552\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>In my role, I\u2019m a growth hacker and responsible for business development. Growth hacking is a process of experimental and rapid iterative techniques to accelerate the growth of a company.\u00a0We use different marketing techniques to discover as quickly as possible what works and what doesn&#8217;t work to acquire prospects and turn your existing customers into real ambassadors of your brand. Everything we do for the client is substantiated,<\/em>\u00a0based<em>\u00a0on data and analysis.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><video src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Stretch-Innovation-Snippet-1.mp4\" poster=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/stretch-inno-1.jpg\" preload=\"metadata\" controls=\"controls\" width=\"100%\" height=\"100%\"><\/video><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #421f3c; font-size: 28px;\">You\u2019ve used Pointerpro in some campaigns for clients. Could you tell us a bit about what your clients do and what particular challenges they faced?\u200b<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><i>We\u2019ve used it for 2 clients thus far. The first one is a real estate agent, and the second is an importer and distributor of a well-known agricultural tractor brand.\u00a0<\/i><\/p>\n<p><i>For both clients, the focus of our collaboration was to increase their lead generation results.<\/i><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 28px; color: #421f3c;\">Both strike me as fairly traditional industries. It\u2019s positive to hear that they find their way to agencies like yours to experiment with digital marketing. How did you get the idea of using a solution like Pointerpro to help your clients with their challenges? \u200b<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><i>We try to \u2018hack\u2019 the growth of our customers. In our projects, we usually start with a survey to get an idea of what our clients&#8217; customers are doing and their interests.<\/i><\/p>\n<p><i>From this research and various brainstorms, we concluded that it could be interesting for both clients to make a certain kind of \u2018calculator\u2019, or \u2018guided selling tool\u2019 if you will, to obtain very valuable data through the questions that were asked and to help their clients reach a decision faster by offering a first recommendation or answer.<\/i><\/p>\n<p><i>With growth hacking, everything is tested and validated first before we would have it fully developed. For this, Pointerpro was the perfect solution.\u00a0<\/i><\/p>\n<p><i>It is possible to create a guided selling tool very easily through Pointerpro. We send traffic to the assessment through ads or put it on the website if there is enough traffic. Then if we notice in the analytics that people are dropping out or stopping at a certain question, we have a very easy way to delete or adjust that question.<\/i><\/p>\n<p>&nbsp;<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #content-image-Z1Ew50s {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-Z1Ew50s {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-Z1Ew50s .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-Z1Ew50s .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-Z1Ew50s {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        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    margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-B2HsT {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-B2HsT {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-B2HsT-container   \"\n     id=\"content-B2HsT\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-B2HsT\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <blockquote>\n<p>These very accessible and customizable features are what attracted us to Pointerpro.\u200b<\/p>\n<p><strong>Jeroen De Broyer\u200b<\/strong><\/p>\n<\/blockquote>        <\/div>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-2 order-1\">\n            <div class=\"d-flex  h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-Z1Ew50s\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/1687115986429-150x150-1.jpg\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n     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id=\"content-u6d5h\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-u6d5h\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h4>\u00a0<\/h4>\n<h4><span style=\"color: #421f3c; font-size: 28px;\">Did you get any measurable results that you set forth from the beginning?\u00a0<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><i>With both\u00a0<a href=\"https:\/\/pointerpro.com\/guided-selling-assessment\/\" target=\"_blank\" rel=\"noopener\">guided selling assessments<\/a>, the main purpose was to try if your tool was something that could be used to do lead generation.\u00a0<\/i><\/p>\n<p><i>It turned out that it was. Plus, we did accomplish actual results and valuable leads, so that was a nice bonus<\/i>.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z2u762j {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2u762j {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2u762j-container  #ffffff custom-padding \" id=\"section-Z2u762j\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1qUNz2 .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1qUNz2 {\n        margin-top: 0rem;\n        margin-bottom: 2.8rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1qUNz2 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1qUNz2  px-0\" id=\"heading-1qUNz2\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1qUNz2\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"speed-to-market\"><\/a>\n            <h2>Speed to market<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-bsfmW p,\n    .lazyblock-content-bsfmW p a,\n    .lazyblock-content-bsfmW h1,\n    .lazyblock-content-bsfmW h2,\n    .lazyblock-content-bsfmW h3,\n    .lazyblock-content-bsfmW h4,\n    .lazyblock-content-bsfmW h5 {\n        color: ;\n    }\n\n    #content-bsfmW {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-bsfmW {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-bsfmW {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-bsfmW-container  px-0 \"\n     id=\"content-bsfmW\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-bsfmW\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 28px;\">What criteria did you have while searching for a tool? Why did you choose Pointerpro, instead of another solution?\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><i>We chose Pointerpro because we were looking for a tool where we could easily make adjustments after the different analyses so that the guided selling assessments could be fully optimized for lead generation. We found it to be really hands-on and easy to set up or make adjustments.<\/i><\/p>\n<p><i>If we had to build a custom solution, then it would have been much more difficult to do the adjustments and also bound to be more expensive.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p><video src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Stretch-Innovation-Snippet-2.mp4\" poster=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/stretch-inno-2.jpg\" preload=\"metadata\" controls=\"controls\" width=\"100%\" height=\"100%\"><\/video><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #421f3c; font-size: 28px;\">How long did the project take?\u200b<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><i>The tool is very intuitive and easy to set up. The first one took a bit longer because it was the first time we had worked with Pointerpro. But now that we have experience with the tool, we can\u00a0<a href=\"https:\/\/pointerpro.com\/guided-selling-assessment\/\" target=\"_blank\" rel=\"noopener\">set up a guided selling assessment for a client in less than 2 days<\/a>. Completely up and running and ready to test. So really fast. With questionnaires, a big advantage.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10321\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Cofabel-guided-selling-tool-1-1024x470-1.png\" alt=\"\" width=\"1024\" height=\"470\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10320\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Cofabel-guided-selling-tool-2-1024x472-1.png\" alt=\"\" width=\"1024\" height=\"472\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 28px; color: #421f3c;\">Who\u2019s reaping the benefits from your assessment solution? And which ones exactly?\u200b<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><i>For us, the tool is very useful because we want to be able to set up and modify things quickly. We can quickly test, implement and adapt the learnings directly. That way, we can provide a great service to our clients. It\u2019s all possible with Pointerpro.<\/i><\/p>\n<p><i>We conduct many experiments to see how we can generate the most leads.<\/i><\/p>\n<p><i>For our clients, it is very convenient and accessible. Once we have developed a working and successful guided selling assessment, they can take over the management and add some questions, even after our project with them has finished. And the client already has the possibility to provide value to their customers through the guided selling tool by showing them a simulation or guiding them to the right service or product.<\/i><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z26hGa2 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z26hGa2 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f0f0f0;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z26hGa2-container  #f0f0f0 custom-padding \" id=\"section-Z26hGa2\"\n    style=\"opacity: 100%; background-color: #f0f0f0;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1L5MkS .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1L5MkS {\n        margin-top: 0rem;\n        margin-bottom: 2.8rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1L5MkS {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1L5MkS  px-0\" id=\"heading-Z1L5MkS\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z1L5MkS\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"converting-website-traffic-with-guided-selling-forms\"><\/a>\n            <h2>Converting website traffic with guided selling forms<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1aDLyU p,\n    .lazyblock-content-Z1aDLyU p a,\n    .lazyblock-content-Z1aDLyU h1,\n    .lazyblock-content-Z1aDLyU h2,\n    .lazyblock-content-Z1aDLyU h3,\n    .lazyblock-content-Z1aDLyU h4,\n    .lazyblock-content-Z1aDLyU h5 {\n        color: ;\n    }\n\n    #content-Z1aDLyU {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1aDLyU {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1aDLyU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1aDLyU-container  px-0 \"\n     id=\"content-Z1aDLyU\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1aDLyU\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h4><span style=\"font-size: 28px; color: #421f3c;\">In terms of traffic on the website: how did you manage to get people to fill out the form once they got there? \u200b<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><i>Homeowners are already being promised an initial appraisal of their property via the real estate agent\u2019s website. Here we noticed in the analyses that many people stopped at the mandatory step of uploading photos. By changing the setting while also clearly indicating that it was fully optional to add any photos, we significantly increased the conversion rate.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10319\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Vicus-guided-selling-tool-1-1024x473-1.png\" alt=\"\" width=\"1024\" height=\"473\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10318\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Vicus-guided-selling-tool-2-1024x473-1.png\" alt=\"\" width=\"1024\" height=\"473\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><i>For our tractor importer and distributor client, an initial suggestion was made of which tractor would best suit you. Here we saw an increase in conversion once we adjusted the copy and call to action on our ads from \u2018find out\u2019 which tractor suits you best to \u2018configure\u2019. The framing at the beginning of the guided selling assessment turned out to be very important.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p><video src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Stretch-Innovation-Snippet-3.mp4\" poster=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/stretch-inno-3.jpg\" preload=\"metadata\" controls=\"controls\" width=\"100%\" height=\"100%\"><\/video><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 28px; color: #421f3c;\">Can you tell us anything about the impact the project had on the client in terms of sales?\u200b<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><i>Our goal for these specific projects was to generate leads, actual sales are further down in the process.\u00a0<\/i><\/p>\n<p><i>With the real estate agent, there was a cost of 7.25 EUR per lead. For leads where there is already so much information passed on about the house and why they wanted to sell it, this is very valuable information at a low cost.<\/i><\/p>\n<p><i>For the tractor importer, we saw significant results too. First, we tested Google Ads with landing pages, where we generated leads at about 25 EUR per lead. Which in itself is not a bad result for a tractor that costs more than 100,000 EUR.<\/i><\/p>\n<p><i>Then we also ran Facebook Ads, where we had an average cost per lead of 16 EUR and the cheapest we hit was 5 EUR per lead.\u00a0<\/i><\/p>\n<p><i>The third experiment we tried for the tractor distributor is that we added campaigns. So we had Facebook ads in combination with Pointerpro\u2019s guided selling assessment. The third time was a charm, because we achieved a cost of 1.90 EUR per lead, and we also got much more information from this tool than from the first 2 experiments. For a tractor of more than 100,000 EUR, these are certainly great results.<\/i><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #421f3c; font-size: 28px;\">Why should someone else do a similar project?\u200b<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><i>As a growth hacker, I always advise everyone to test and try many things before they try building anything custom. We have learned many times from our experience that if people can receive something through a guided selling tool, it gives positive results.\u00a0<\/i><\/p>\n<p><i>But again, I recommend testing this in a way that adjustments can be made easily. So that not too much money is invested in something that ultimately does not work. But again,\u00a0<a href=\"https:\/\/pointerpro.com\/guided-selling-assessment\/\" target=\"_blank\" rel=\"noopener\">don\u2019t try to build a custom tool, but use Pointerpro to test a guided selling tool to see if it works for you<\/a>. You can do it quickly, it\u2019s so easy to set up and make any adjustments. And it looks professional!<\/i><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #421f3c; font-size: 28px;\">Wonderful. Thank you so much for this interview and for your time. We are excited to continue working with Stretch Innovation and your clients.\u200b<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>Watch our full interview with Stretch Innovation:<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/h6y3fgqBQPg?si=WNtNRmhIZMVnDVo4\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-xyxh0 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-xyxh0 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-xyxh0-container  #ffffff custom-padding \" id=\"section-xyxh0\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-ZkPlMD {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkPlMD {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-ZkPlMD-container  \" id=\"section-ZkPlMD\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-ZsQap8 {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-ZsQap8 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-ZsQap8 .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-ZsQap8 .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-ZsQap8 {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-ZsQap8-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-ZsQap8\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZvLLaC .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZvLLaC {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZvLLaC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZvLLaC  px-0\" id=\"heading-ZvLLaC\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZvLLaC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-ZsQap8\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n            <\/div>\n        <\/div>\n    <\/div>\n<!-- end -->\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-a84yh {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-a84yh {\n        ;\n        ;\n        }\n    }\n\n        .custom-padding {\n        padding-right: 0 !important;\n        padding-left: 0 !important;\n    }\n    @media (max-width: 1024px) {\n        .custom-padding {\n            padding-right: var(--bs-gutter-x, .75rem) !important;\n            padding-left: var(--bs-gutter-x, .75rem) !important;\n        }\n    }\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-a84yh-container recommended-reading-single-post-container  custom-padding \" id=\"section-a84yh\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-x540R .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-x540R {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-x540R {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-x540R  px-0\" id=\"heading-x540R\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-x540R\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_1w1IG6\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACExZAVENTEMANTWERP-124-1.jpg\" class=\"recommended-item-img\" alt=\"Are you popular? Brand awareness surveys reveal the truth.\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/popular-brand-awareness-surveys\/\">Are you popular? Brand awareness surveys reveal the truth.<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>By using a brand awareness survey you give your customers a voice. 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