{"id":10515,"date":"2021-10-01T09:37:00","date_gmt":"2021-10-01T07:37:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=10515"},"modified":"2025-06-27T11:45:06","modified_gmt":"2025-06-27T09:45:06","slug":"survey-questions-types","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/survey-questions-types\/","title":{"rendered":"Survey question types: an essential guide"},"content":{"rendered":"\n<style>\n    #section-Z2d2hMx {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2d2hMx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2d2hMx-container  #421f3c custom-padding \" id=\"section-Z2d2hMx\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-NVrQU .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-NVrQU {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-NVrQU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-NVrQU .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-NVrQU  px-0\" id=\"heading-NVrQU\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-NVrQU\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"survey-question-types-an-essential-guide\"><\/a>\n            <h1>Survey question types: an essential guide<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZjhnMQ .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-ZjhnMQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZjhnMQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZjhnMQ date-and-author-container px-0\" id=\"heading-ZjhnMQ\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-ZjhnMQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-october-1-2021-by-mark-penson\"><\/a>\n            <h2>Written October 1, 2021, by Mark Penson<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-hgwuz {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-hgwuz {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-hgwuz-container  #ffffff custom-padding \" id=\"section-hgwuz\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-11szyA p,\n    .lazyblock-content-11szyA p a,\n    .lazyblock-content-11szyA h1,\n    .lazyblock-content-11szyA h2,\n    .lazyblock-content-11szyA h3,\n    .lazyblock-content-11szyA h4,\n    .lazyblock-content-11szyA h5 {\n        color: ;\n    }\n\n    #content-11szyA {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-11szyA {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-11szyA {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-11szyA-container  px-0 \"\n     id=\"content-11szyA\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-11szyA\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 2.5rem;\">How to choose the most effective survey question types\u200b\u200b\u200b<\/span><\/h2>\n<p>The success of a survey depends largely on asking the right questions to get the information you want.<\/p>\n<p>In this post, we\u2019ll guide you through choosing great survey questions that will\u00a0engage your respondents.<\/p>\n<p>Have you got a clear idea in mind of what you need to learn from your survey audience? Good. Roll up your sleeves, brace yourself\u2026Let\u2019s dive in!<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 2.5rem;\">3 Survey question formats\u200b\u200b\u200b\u200b<\/span><\/h2>\n<p>Did you know that, essentially, there are only\u00a0<span style=\"font-weight: bolder; font-family: Outfit;\">three ways of asking a question?\u00a0<\/span>They form\u00a0<a style=\"line-height: var( --e-global-typography-6f53e3b-line-height ); letter-spacing: var( --e-global-typography-6f53e3b-letter-spacing ); word-spacing: var( --e-global-typography-6f53e3b-word-spacing );\" href=\"https:\/\/www.skillsyouneed.com\/ips\/question-types.html\" target=\"_blank\" rel=\"noopener\">the base of all other question types<\/a>\u00a0and are the first decision you make when writing your survey.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">1. Closed-ended questions\u200b<\/span><\/h2>\n<p>Closed-ended questions give the survey respondent a list of\u00a0<span style=\"font-weight: bold;\">predefined answers\u00a0<\/span>to choose one or more items from. These questions don\u2019t allow the respondent to explain their chosen answer.<\/p>\n<p>Examples of closed-ended questions include simple yes\/no questions, multiple-choice questions and rating questions.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 24px;\">Advantages of a closed-ended question:\u200b<\/span><\/h2>\n<ul style=\"font-size: 16px;\">\n<li style=\"font-size: 16px;\">They are perfect when examining a set of very different qualities or variables.<\/li>\n<li style=\"font-size: 16px;\">Questions like these will give you \u201cclean data\u201d, in the same structure for every respondent.<\/li>\n<li style=\"font-size: 16px;\">In the case of a consultant-client relationship, they are perfect for <a href=\"https:\/\/pointerpro.com\/blog\/how-to-boost-your-client-intake-process-with-a-quantitative-maturity-model\/\" target=\"_blank\" rel=\"noopener\">developing a quantitative model to objectively evaluate a client&#8217;s maturity level.<\/a><\/li>\n<li style=\"font-size: 16px;\">With the right assessment tool, it&#8217;s also super easy to score closed-ended answer options, based on your quantitative model (a small teaser in the Pointerpro help guide video below)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/fq0uqZCYKNE?si=FW0GpywwaHYxJo94\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10526\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/survey-question-type-1-closed-ended-1-1024x502-1.png\" alt=\"\" width=\"1024\" height=\"502\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 24px;\">Disdvantages of a closed-ended question:\u200b<\/span><\/h2>\n<div>\n<ul style=\"font-size: 16px;\">\n<li style=\"font-size: 16px;\">Respondents can be frustrated when their desired answer is not listed<\/li>\n<li style=\"font-size: 16px;\">They can suggest ideas that the respondent would not otherwise have (Beware of creating\u00a0<a style=\"font-family: var( --e-global-typography-6f53e3b-font-family ), Sans-serif; font-size: var( --e-global-typography-6f53e3b-font-size ); font-weight: var( --e-global-typography-6f53e3b-font-weight ); line-height: var( --e-global-typography-6f53e3b-line-height ); letter-spacing: var( --e-global-typography-6f53e3b-letter-spacing ); word-spacing: var( --e-global-typography-6f53e3b-word-spacing );\" href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000042299-leading-question\" target=\"_blank\" rel=\"noopener\">leading questions<\/a>!)<\/li>\n<\/ul>\n<\/div>\n<p>Discover more reasons to choose (or avoid!)\u00a0<a style=\"line-height: var( --e-global-typography-6f53e3b-line-height ); letter-spacing: var( --e-global-typography-6f53e3b-letter-spacing ); word-spacing: var( --e-global-typography-6f53e3b-word-spacing );\" href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000042308-closed-ended-question\" target=\"_blank\" rel=\"noopener\">closed-ended survey questions here<\/a>.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-AX5Fd {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-AX5Fd {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-AX5Fd-container  #f5f5f5 custom-padding \" id=\"section-AX5Fd\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z2ihY2Q p,\n    .lazyblock-content-Z2ihY2Q p a,\n    .lazyblock-content-Z2ihY2Q h1,\n    .lazyblock-content-Z2ihY2Q h2,\n    .lazyblock-content-Z2ihY2Q h3,\n    .lazyblock-content-Z2ihY2Q h4,\n    .lazyblock-content-Z2ihY2Q h5 {\n        color: ;\n    }\n\n    #content-Z2ihY2Q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2ihY2Q {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2ihY2Q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2ihY2Q-container  px-0 \"\n     id=\"content-Z2ihY2Q\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2ihY2Q\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 32px;\">2. Open-ended questions\u200b\u200b<\/span><\/h2>\n<p>Open-ended questions allow respondents to give a<span style=\"font-weight: bold;\">\u00a0personal explanation or point of view.\u00a0<\/span>It offers room for a respondent to give a very specific and detailed answer (if they choose to do so!).<\/p>\n<p>You can usually recognize these questions because they tend to start with words such as \u201cwhat\u201d, \u201cwhy\u201d, \u201chow\u201d and \u201cdescribe\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10525\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/survey-question-type-2-open-ended-1024x678-1.png\" alt=\"\" width=\"1024\" height=\"678\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 24px;\">Advantages of an open-ended question:\u200b<\/span><\/h2>\n<ul>\n<li>They offer you detailed (and sometimes unexpected) qualitative insights<\/li>\n<li>Respondents are stimulated to voice their opinions and feelings, which add immense value to the answers<\/li>\n<\/ul>\n<h2><span style=\"color: #421f3c; font-size: 24px;\">Disadvantages of an open-ended question:\u200b<\/span><\/h2>\n<ul>\n<li>That collected data needs more (human) supervision for analysis.<\/li>\n<li>Respondents will provide you with more subjective answers. Is this the direction you\u2019re thinking of going? Dig a little deeper into <a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000047214-open-ended-questions\" target=\"_blank\" rel=\"noopener\">open-ended survey questions here<\/a>.<\/li>\n<\/ul>\n<p><b>A playful little extra<\/b>: Nowadays, technology offers fun twists on this question type, like the selfie-upload example below!<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1AL6zA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1AL6zA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1AL6zA-container  #ffffff custom-padding \" id=\"section-Z1AL6zA\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-1lo2Ve p,\n    .lazyblock-content-1lo2Ve p a,\n    .lazyblock-content-1lo2Ve h1,\n    .lazyblock-content-1lo2Ve h2,\n    .lazyblock-content-1lo2Ve h3,\n    .lazyblock-content-1lo2Ve h4,\n    .lazyblock-content-1lo2Ve h5 {\n        color: ;\n    }\n\n    #content-1lo2Ve {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1lo2Ve {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1lo2Ve {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1lo2Ve-container  px-0 \"\n     id=\"content-1lo2Ve\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1lo2Ve\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 32px;\">3. Semi closed-ended question\u200b<\/span><\/h2>\n<p>Qualitative input, quantitative input, or both? Let\u2019s compromise! Perfect for when you need to gather both very specific answers and context.<\/p>\n<p><a href=\"https:\/\/pointerpro.com\/types-of-surveys\/\" target=\"_blank\" rel=\"noopener\">Semi Closed-Ended questions<\/a>\u00a0give you uniform data, explained with a few personal insights where they truly matter. This is your spot to find truly engaged respondents. Use their enthusiasm to turn them in potential ambassadors for your brand.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10524\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/survey-question-type-4-semi-closed-ended-2-1024x978-1.png\" alt=\"\" width=\"1024\" height=\"978\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Now we\u2019ve covered the very basics! If you want to dive a little deeper, take a look at this great guide by Zapier:\u00a0<a style=\"line-height: var( --e-global-typography-6f53e3b-line-height ); letter-spacing: var( --e-global-typography-6f53e3b-letter-spacing ); word-spacing: var( --e-global-typography-6f53e3b-word-spacing );\" href=\"https:\/\/zapier.com\/learn\/forms-surveys\/writing-effective-survey\/\" target=\"_blank\" rel=\"noopener\">A simple guide to asking effective questions<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1r9HNG {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1r9HNG {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1r9HNG-container  #f5f5f5 custom-padding \" id=\"section-Z1r9HNG\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-1Qtpqn p,\n    .lazyblock-content-1Qtpqn p a,\n    .lazyblock-content-1Qtpqn h1,\n    .lazyblock-content-1Qtpqn h2,\n    .lazyblock-content-1Qtpqn h3,\n    .lazyblock-content-1Qtpqn h4,\n    .lazyblock-content-1Qtpqn h5 {\n        color: ;\n    }\n\n    #content-1Qtpqn {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1Qtpqn {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1Qtpqn {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1Qtpqn-container  px-0 \"\n     id=\"content-1Qtpqn\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1Qtpqn\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"font-size: 2.5rem; color: #421f3c;\">5 Popular survey question types\u200b<\/span><\/h2>\n<p>When you start <a href=\"https:\/\/pointerpro.com\/survey-software\" target=\"_blank\" rel=\"noopener\">building your survey<\/a>, practice the questions you\u2019re using on some of your coworkers or someone close to you. Are they answering it the way you would expect? Is it getting you the info you need?<\/p>\n<p>This is a reliable way to judge the difference between good survey questions and <a href=\"https:\/\/www.qualtrics.com\/uk\/experience-management\/research\/surveys\/?rid=ip&amp;prevsite=en&amp;newsite=uk&amp;geo=BE&amp;geomatch=uk\" target=\"_blank\" rel=\"noopener\">great survey questions<\/a>.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZiAeBf {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZiAeBf {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZiAeBf-container  #ffffff custom-padding \" id=\"section-ZiAeBf\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z1T2sW0 p,\n    .lazyblock-content-Z1T2sW0 p a,\n    .lazyblock-content-Z1T2sW0 h1,\n    .lazyblock-content-Z1T2sW0 h2,\n    .lazyblock-content-Z1T2sW0 h3,\n    .lazyblock-content-Z1T2sW0 h4,\n    .lazyblock-content-Z1T2sW0 h5 {\n        color: ;\n    }\n\n    #content-Z1T2sW0 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1T2sW0 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1T2sW0 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1T2sW0-container  px-0 \"\n     id=\"content-Z1T2sW0\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1T2sW0\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 32px;\">1. Dichotomous questions\u200b<\/span><\/h2>\n<p>This is our first example of a closed-ended question. Dichotomous questions are also known as Yes\/No questions. When forming a Yes\/No question, keep the following verbs in mind: BE, DO, HAVE or a modal verb.<\/p>\n<p>Without one of these, it\u2019s impossible to answer your question with a simple \u201cyes\u201d or \u201cno\u201d.<\/p>\n<p><strong>This type of survey question is perfect for a respondent to answer quickly and without having to put too much thought and effort into it.<\/strong><\/p>\n<p>But make sure you mix it up with some other question types to avoid careless skipping through questions.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1QzF2G {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1QzF2G {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1QzF2G-container  #f5f5f5 custom-padding \" id=\"section-1QzF2G\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-DLaOV p,\n    .lazyblock-content-DLaOV p a,\n    .lazyblock-content-DLaOV h1,\n    .lazyblock-content-DLaOV h2,\n    .lazyblock-content-DLaOV h3,\n    .lazyblock-content-DLaOV h4,\n    .lazyblock-content-DLaOV h5 {\n        color: ;\n    }\n\n    #content-DLaOV {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-DLaOV {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-DLaOV {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-DLaOV-container  px-0 \"\n     id=\"content-DLaOV\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-DLaOV\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 32px;\">2. Ratings\/scale questions<\/span><\/h2>\n<p>Another closed-ended question is a rating scale, where you can uncover a certain degree of opinion.<\/p>\n<p>So many options here!<\/p>\n<p>First, you\u2019ll need to make a choice between a <strong>bipolar<\/strong> construct and a <strong>unipolar<\/strong> construct.<\/p>\n<p><strong>Bipolar<\/strong> is used when you have a construct that ranges from <strong>negative to positive<\/strong>. Always remember to put a \u201cneutral\u201d in the middle of such a scale.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10523\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/survey-question-type-6-unipolar-construct-1-1024x676-1.png\" alt=\"\" width=\"1024\" height=\"676\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019re asking a survey question that ranges from <strong>zero to positive<\/strong>, we talk about <strong>unipolar<\/strong> constructs.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10522\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/survey-question-type-5-bipolar-construct-2-1.gif\" alt=\"\" width=\"500\" height=\"314\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>And then as a second step, you\u2019ll have your visualization.<\/p>\n<p>You can choose between question types such as a <strong>numeric rating scale<\/strong>, a <strong>graphic rating scale<\/strong> or a <strong>descriptive rating scale<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10521\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/survey-question-type-7-likert-type-scale-1-768x498-1.png\" alt=\"\" width=\"768\" height=\"498\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The Likert-type scale is the most well-known numeric rating scale.<\/p>\n<p>A good rating scale should be easy to interpret, especially the meaning of each scale point should be clear.<\/p>\n<p>It should include enough points to differentiate respondents from one another as possible.<\/p>\n<p>Do you think you\u2019ll be measuring your responses through ratings? Take a closer look at the <a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000042421-rating-scale-questions\" target=\"_blank\" rel=\"noopener\">rating scale and all its variants here<\/a>.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1pO6ym {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1pO6ym {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1pO6ym-container   custom-padding \" id=\"section-Z1pO6ym\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-ZcwxE9 p,\n    .lazyblock-content-ZcwxE9 p a,\n    .lazyblock-content-ZcwxE9 h1,\n    .lazyblock-content-ZcwxE9 h2,\n    .lazyblock-content-ZcwxE9 h3,\n    .lazyblock-content-ZcwxE9 h4,\n    .lazyblock-content-ZcwxE9 h5 {\n        color: ;\n    }\n\n    #content-ZcwxE9 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZcwxE9 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZcwxE9 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZcwxE9-container  px-0 \"\n     id=\"content-ZcwxE9\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZcwxE9\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 32px;\">3. List of items\/ multiple-choice questions\u200b\u200b<\/span><\/h2>\n<p>The one we hated when taking tests! <br \/>Because they made things so confusing \u2026<\/p>\n<p>But it\u2019s also the one that scored you points if you had a knack for guessing. <br \/>Try to avoid that with your own respondents by giving them smart options!<\/p>\n<p>This closed-ended question offers your respondents a certain number of answers. It\u2019s up to you if you\u2019ll allow them to answer with one or more possible options.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10520\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/survey-question-type-4-semi-closed-ended-1-1024x978-1.png\" alt=\"\" width=\"1024\" height=\"978\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Read up more tips and discover an extensive guide on <a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000042297-multiple-choice-question\" target=\"_blank\" rel=\"noopener\">multiple-choice questions here<\/a>.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z3gUzU {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z3gUzU {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z3gUzU-container  #f5f5f5 custom-padding \" id=\"section-Z3gUzU\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-ZTtXSs p,\n    .lazyblock-content-ZTtXSs p a,\n    .lazyblock-content-ZTtXSs h1,\n    .lazyblock-content-ZTtXSs h2,\n    .lazyblock-content-ZTtXSs h3,\n    .lazyblock-content-ZTtXSs h4,\n    .lazyblock-content-ZTtXSs h5 {\n        color: ;\n    }\n\n    #content-ZTtXSs {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZTtXSs {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZTtXSs {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZTtXSs-container  px-0 \"\n     id=\"content-ZTtXSs\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZTtXSs\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 32px;\">4. Ordinal questions\u200b<\/span><\/h2>\n<p>The one where respondents can rearrange the answers any way they like!<\/p>\n<p>The basic principle of this question type is to sort the answers in order of importance, according to the respondent. The old-fashioned way (assigning numbers) can now be replaced by a more interactive drag and drop variant.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10519\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/survey-queston-type-9-ordinal-question-1-1.gif\" alt=\"\" width=\"500\" height=\"426\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Don\u2019t forget to define in your question what the order of the ranking is. Should the most positive or negative be on top, for example? Avoid respondents misinterpreting your ranking question and providing you with faulty data.<\/p>\n<p>Learn everything you need to know on <a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000041600-ranking-question\" target=\"_blank\" rel=\"noopener\">ranking questions here<\/a>.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZYwxIe {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZYwxIe {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZYwxIe-container  #ffffff custom-padding \" id=\"section-ZYwxIe\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-2kyha p,\n    .lazyblock-content-2kyha p a,\n    .lazyblock-content-2kyha h1,\n    .lazyblock-content-2kyha h2,\n    .lazyblock-content-2kyha h3,\n    .lazyblock-content-2kyha h4,\n    .lazyblock-content-2kyha h5 {\n        color: ;\n    }\n\n    #content-2kyha {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-2kyha {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-2kyha {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-2kyha-container  px-0 \"\n     id=\"content-2kyha\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-2kyha\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"font-size: 32px; color: #421f3c;\">5. Demographic questions\u200b<\/span><\/h2>\n<p>Time to get a little personal \ud83d\ude09<\/p>\n<p>These questions are used to form an image of the respondent taking the questionnaire. They gather info on characteristics such as gender, age, place, income, \u2026<\/p>\n<p>These data will help you define a clear picture or context of the audience you\u2019re surveying and, ultimately, will help you to better understand their choices.<\/p>\n<p>Not only are these helpful survey questions to ask, but it\u2019s an easy way to discover how you can reach them with upcoming communication or campaigns you have planned as well.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10518\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/survey-question-type-10-demographic-question-1536x1267-1-1-1024x845-1.png\" alt=\"\" width=\"1024\" height=\"845\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pay attention to the information you ask and need. If you send out an email with your questionnaire, it would be strange to ask for the respondent\u2019s email address again in the demographic question.<\/p>\n<p>Find some great examples and learn how to use <a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000042300-demographic-question\" target=\"_blank\" rel=\"noopener\">demographic questions here<\/a>.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZhU6N9 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZhU6N9 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZhU6N9-container  #f5f5f5 custom-padding \" id=\"section-ZhU6N9\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-1jwCMV p,\n    .lazyblock-content-1jwCMV p a,\n    .lazyblock-content-1jwCMV h1,\n    .lazyblock-content-1jwCMV h2,\n    .lazyblock-content-1jwCMV h3,\n    .lazyblock-content-1jwCMV h4,\n    .lazyblock-content-1jwCMV h5 {\n        color: ;\n    }\n\n    #content-1jwCMV {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1jwCMV {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1jwCMV {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1jwCMV-container  px-0 \"\n     id=\"content-1jwCMV\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1jwCMV\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 2.5rem;\">Why skip logic and contingency questions are effective\u200b\u200b<\/span><\/h2>\n<p>I get it.<br \/>This title might need a bit more explanation!<\/p>\n<p>When you\u2019re <a href=\"https:\/\/pointerpro.com\/survey-software-pdf-reports\/\" target=\"_blank\" rel=\"noopener\">creating a survey<\/a>, it\u2019s useful to apply Skip Logic.<br \/>It means that you guide the respondent through the survey,\u00a0<span style=\"font-weight: bolder; font-family: Outfit;\">using only questions that are relevant to that respondent<\/span>, based on their previous answers.<\/p>\n<p>In a nutshell, here\u2019s how it works:<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10517\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/survey-question-type-skip-logic-explained-1024x340-1.png\" alt=\"\" width=\"1024\" height=\"340\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For example, when a respondent answered they don\u2019t enjoy reading thrillers, it\u2019s no use asking them what their favorite thriller is afterward.<\/p>\n<p><span style=\"font-weight: bolder; font-family: Outfit;\">Using Skip Logic will make your respondents fly through your amazing survey, not losing any time on questions that aren\u2019t relevant.\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: Outfit;\">It will make them feel more valued, to have a questionnaire that feels like it was made just for them.<\/span><\/li>\n<li><span style=\"font-family: Outfit;\">It gives you the opportunity to have more of a life-like conversation with your respondent.<\/span><\/li>\n<li><span style=\"font-family: Outfit;\">You as a researcher get nothing but the right data and more qualitative data in return.<\/span><\/li>\n<\/ul>\n<p>Go here if you want to learn more about using\u00a0<a style=\"line-height: var( --e-global-typography-6f53e3b-line-height ); letter-spacing: var( --e-global-typography-6f53e3b-letter-spacing ); word-spacing: var( --e-global-typography-6f53e3b-word-spacing );\" href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000042419-conditional-branching\" target=\"_blank\" rel=\"noopener\">Conditional Branching (skip logic)<\/a>. Want to get started, play around in a trial version of our <a href=\"https:\/\/pointerpro.com\/use-cases\/online-survey-software\/\" target=\"_blank\" rel=\"noopener\">online survey software<\/a>.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z2f3xlP {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2f3xlP {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2f3xlP-container  #ffffff custom-padding \" id=\"section-Z2f3xlP\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1gdczS .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1gdczS {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1gdczS {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1gdczS  px-0\" id=\"heading-1gdczS\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1gdczS\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"survey-question-wording-its-a-big-deal\"><\/a>\n            <h2>Survey question-wording: It\u2019s a big deal\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1QuImi p,\n    .lazyblock-content-Z1QuImi p a,\n    .lazyblock-content-Z1QuImi h1,\n    .lazyblock-content-Z1QuImi h2,\n    .lazyblock-content-Z1QuImi h3,\n    .lazyblock-content-Z1QuImi h4,\n    .lazyblock-content-Z1QuImi h5 {\n        color: ;\n    }\n\n    #content-Z1QuImi {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1QuImi {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1QuImi {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1QuImi-container  px-0 \"\n     id=\"content-Z1QuImi\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1QuImi\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>These pointers are great to keep in mind when formulating questions.<\/p>\n<p>While you\u2019re coming up with survey ideas, it\u2019s easy to lose yourself in thinking of what you hope to learn instead of what you need to learn. This is translated into the way you ask your questions.<\/p>\n<p>By forcing yourself to take a step back ever so often, you\u2019ll keep the greater goal of your research in mind.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 28px;\">Focus: Ask for only one thing per survey question<\/span><\/h2>\n<p><em>How many books have you read this past month?<\/em><\/p>\n<p>Instead of<\/p>\n<p><em>Do you read less because you have too much work?<\/em><\/p>\n<p>This last question isn\u2019t great (at all!) for a number of reasons:<\/p>\n<ul>\n<li>\u2018Because\u2019 indicates you\u2019re assuming something for the respondent.<\/li>\n<li>How much is too much?<\/li>\n<li>What if there\u2019s another reason, why I read less? I\u2019ll just answer \u2018No\u2019 and you\u2019ll still have no idea.<\/li>\n<\/ul>\n<h2><span style=\"color: #421f3c; font-size: 28px;\">Be precise: Don\u2019t ask \u2018leading questions<\/span><\/h2>\n<p><em>Do you enjoy reading detective novels?<\/em><\/p>\n<p>Instead of<\/p>\n<p><em>Detective novels are extremely popular, do you enjoy reading them?<\/em><\/p>\n<p>Phrasings can be interpreted in many ways: a specific problem is asking \u2018leading questions\u2019 where you add too much of an opinion into your question.<\/p>\n<p>Reduce the chance of misinterpretation by clearly defining the terms used in the question and answer format and even by giving some extra context if necessary. <strong>Avoid using words that are loaded or emotional.<\/strong>\u00a0<\/p>\n<p>Let your respondent decide if Detective novels are exciting! \ud83d\ude09\u00a0<\/p>\n<h2><span style=\"color: #421f3c; font-size: 28px;\">Entertain!<\/span><\/h2>\n<p>If you\u2019re setting up your survey in such a way that it allows you to \u201cinteract\u201d with your respondents: Great work!<\/p>\n<p>Another thing that might help is adding a bit of fun or entertainment. It doesn\u2019t mean you shouldn\u2019t focus on getting serious results out of it, it does mean that you can get more results by making sure the respondent feels good about taking the survey.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10516\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/survey-question-type-12-incentive-scratch-card-2.gif\" alt=\"\" width=\"500\" height=\"528\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><br \/>Incentivizing<\/strong> with a playful widget like a digital scratch card, for example. Or <a href=\"https:\/\/pointerpro.com\/reportr-personalized-pdf-reports\/\" target=\"_blank\" rel=\"noopener\">providing some valuable personalized information<\/a> at the end of the survey, can already increase the positive feeling towards your brand.<\/p>\n<p>Take a minute to discover more about the benefits and ways to <a href=\"https:\/\/pointerpro.com\/blog\/how-to-unbore-the-common-survey-in-6-steps\/\" target=\"_blank\" rel=\"noopener\">unbore the common survey<\/a>.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 28px;\">Keep your survey short and simple<\/span><\/h2>\n<p>Be brief.<\/p>\n<p>The longer the question, the higher the risk your respondent will misinterpret or will stop reading halfway.<\/p>\n<p>I am not saying that you should leave out necessary info or an explanation if it\u2019s needed. But a pro tip here is to <strong>separate the explanation from the actual question, to make the info more digestible<\/strong>.<\/p>\n<p>Additionally, <strong>keep an eye on timing<\/strong>.<\/p>\n<p>Test how long it takes for a respondent to finish these questions, compared to how much time the respondent actually has.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 28px;\">Interact<\/span><\/h2>\n<p>To capture the respondents\u2019 attention and give them the opportunity to connect to your brand, the use of \u201c<strong>human language<\/strong>\u201d is important.<\/p>\n<p>Try to formulate your questions in an easy and relatable way, avoid unnecessary jargon.<\/p>\n<p>There are some very easy, quick ways to lift your survey to a higher level, take a look at these <a href=\"https:\/\/pointerpro.com\/blog\/6-ways-to-make-your-surveys-more-conversational\/\" target=\"_blank\" rel=\"noopener\">6 ways to make your survey more conversational<\/a>.<\/p>\n<p>With these tips, you\u2019re all set to build a successful questionnaire. ?<\/p>\n<p>Ready for the next step?<\/p>\n<p><a href=\"https:\/\/pointerpro.com\/blog\/survey-introduction-examples\/\" target=\"_blank\" rel=\"noopener\">Learn to write up the PERFECT survey introduction.<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-xyxh0 {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-xyxh0 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-xyxh0-container  #ffffff custom-padding \" id=\"section-xyxh0\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-ZkPlMD {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkPlMD {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-ZkPlMD-container  \" id=\"section-ZkPlMD\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-ZsQap8 {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-ZsQap8 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-ZsQap8 .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-ZsQap8 .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-ZsQap8 {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-ZsQap8-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-ZsQap8\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZvLLaC .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZvLLaC {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZvLLaC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZvLLaC  px-0\" id=\"heading-ZvLLaC\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZvLLaC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-ZsQap8\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        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lazyblock-section-a84yh-container recommended-reading-single-post-container  custom-padding \" id=\"section-a84yh\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-x540R .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-x540R {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-x540R {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-x540R  px-0\" id=\"heading-x540R\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-x540R\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_1w1IG6\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACExZAVENTEMANTWERP-61-1.jpg\" class=\"recommended-item-img\" alt=\"How to use a maturity model to generate leads as a consultant \u2013 and scale your business\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/maturity-model-to-generate-leads\/\">How to use a maturity model to generate leads as a consultant \u2013 and scale your business<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Discover how Maturity models can help consultants boost their lead generation and scale...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/maturity-model-to-generate-leads\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Depositphotos_69840177_l-2015-1-1024x682-1.jpg\" class=\"recommended-item-img\" alt=\"HTML5 vs native apps: Which one\u2019s better?\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/html5-vs-native-apps\/\">HTML5 vs native apps: Which one\u2019s better?<\/a><\/h4>\n                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