{"id":10537,"date":"2019-09-05T11:04:00","date_gmt":"2019-09-05T09:04:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=10537"},"modified":"2025-06-27T16:12:34","modified_gmt":"2025-06-27T14:12:34","slug":"the-marketers-guide-to-digital-asset-management","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/the-marketers-guide-to-digital-asset-management\/","title":{"rendered":"The marketer\u2019s guide to Digital Asset Management (DAM)"},"content":{"rendered":"\n<style>\n    #section-Z2d2hMx {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2d2hMx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2d2hMx-container  #421f3c custom-padding \" id=\"section-Z2d2hMx\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-NVrQU .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-NVrQU {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-NVrQU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-NVrQU .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-NVrQU  px-0\" id=\"heading-NVrQU\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-NVrQU\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"the-marketers-guide-to-digital-asset-management-dam\"><\/a>\n            <h1>The marketer\u2019s guide to Digital Asset Management (DAM)<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZjhnMQ .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-ZjhnMQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZjhnMQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZjhnMQ date-and-author-container px-0\" id=\"heading-ZjhnMQ\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-ZjhnMQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-september-5-2019-by-nigel-lindemann\"><\/a>\n            <h2>Written September 5, 2019, by Nigel Lindemann<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-hgwuz {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-hgwuz {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-hgwuz-container  #ffffff custom-padding \" id=\"section-hgwuz\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-11szyA p,\n    .lazyblock-content-11szyA p a,\n    .lazyblock-content-11szyA h1,\n    .lazyblock-content-11szyA h2,\n    .lazyblock-content-11szyA h3,\n    .lazyblock-content-11szyA h4,\n    .lazyblock-content-11szyA h5 {\n        color: ;\n    }\n\n    #content-11szyA {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-11szyA {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-11szyA {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-11szyA-container  px-0 \"\n     id=\"content-11szyA\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-11szyA\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Marketers are entrusted with the visibility of businesses, communities, and personalities. In today\u2019s digital-first world, content is the king of visibility, and media is the cherry on top. The attention span of people is getting shorter as they\u2019re flooded with more and more content. And the only way to win this battle is by adding more (<a href=\"https:\/\/contentmarketinginstitute.com\/2019\/06\/creating-valuable-content-checklist\/\" target=\"_blank\" rel=\"noopener\">valuable<\/a>) content.\u00a0<\/p>\n<p>Digital Asset Management (DAM) helps marketers control the increasing tsunamis of content as they stream in from different media channels. This article discusses the pitfalls of trying to manage content with ad-hoc marketing tools, and reviews some of the core features of DAM solutions, including their use cases in marketing.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 2.5rem;\">What is digital asset management?<\/span><\/h2>\n<p><a href=\"https:\/\/blog.pics.io\/digital-asset-management-challenges-and-solutions\/\" target=\"_blank\" rel=\"noopener\">Digital Asset Management (DAM)<\/a> is a set of practices and tools that help marketers maintain control of their digital assets.\u00a0<\/p>\n<p>A DAM solution helps marketers store, organize, search, filter, sort, share, and distribute digital content. A DAM solution serves as a centralized hub from which relevant parties can gain access to digital assets and collaborate at any given moment.\u00a0<\/p>\n<p>In the past, the term digital asset referred solely to rich media files, which include elements used in interactive ads, such as videos and images. Today\u2019s DAM solutions are capable of many content files, including videos, images, audio, GIF, PDF, Microsoft documents, and more.\u00a0<\/p>\n<p>DAM practices and policies ensure that authorized parties with access to digital assets and DAM tools, make proper use of the assets and the systems. In a DAM policy, you\u2019ll define what type of licenses can be used for any media type, who can access files, and what they can do with the content.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 2.5rem;\">Types of digital asset management solutions\u200b<\/span><\/h2>\n<p>DAM solutions have evolved over the years, improving and changing along with the needs of the users and advancements in technology. Today, you can choose from numerous proprietary and open source DAM tools.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10540\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/CloudMarketingDiagram-1.png\" alt=\"\" width=\"766\" height=\"568\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 2.5rem;\">Basic metadata catalogues<\/span><\/h2>\n<p>In the beginning, DAM tools worked like simple catalogues, offering basic metadata information as the only means of organizing and finding rich media resources. WordPress\u2019s basic media library is a good example of this type of DAM technology. If you\u2019re working with WordPress, you know that it\u2019s not the most sophisticated media library. The more media you add, the messier your library gets, and then you find yourself wasting time trying to manage the mess.\u00a0<span style=\"background-color: var( --e-global-color-572c996 );\"><br \/><\/span><\/p>\n<h2><span style=\"font-size: 28px; color: #421f3c;\">Ad-hoc MarTech<\/span><\/h2>\n<div>\n<p>Then came the age of\u00a0<a style=\"line-height: var( --e-global-typography-6f53e3b-line-height ); letter-spacing: var( --e-global-typography-6f53e3b-letter-spacing ); word-spacing: var( --e-global-typography-6f53e3b-word-spacing );\" href=\"https:\/\/chiefmartec.com\/2019\/04\/marketing-technology-landscape-supergraphic-2019\/\" target=\"_blank\" rel=\"noopener\">MarTech<\/a>\u00a0(marketing technology). DAM technology evolved into ad-hoc tools, offering specific DAM tools that answered specific needs.\u00a0<a style=\"line-height: var( --e-global-typography-6f53e3b-line-height ); letter-spacing: var( --e-global-typography-6f53e3b-letter-spacing ); word-spacing: var( --e-global-typography-6f53e3b-word-spacing );\" href=\"https:\/\/www.wpbeginner.com\/showcase\/24-must-have-wordpress-plugins-for-business-websites\/\" target=\"_blank\" rel=\"noopener\">WordPress plugins<\/a>\u00a0emerged, providing capabilities that enhance WordPress\u2019s built-in media library. For example, the Phraseanet Plugin, which integrates with WordPress and expands the cataloguing capabilities. Ad-hoc serve a good purpose, but using too many tools can also get messy.<\/p>\n<\/div>\n<div>\n<h5><span style=\"font-size: 28px; color: #421f3c;\">Centralized DAM solutions<\/span><\/h5>\n<div>\n<p>Today, we have the benefit of using centralized and dynamic <a href=\"https:\/\/www.censhare.com\/en\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">DAM solutions<\/a>. Technological advancements have evolved to a point in which we can finally use one platform to rule all digital assets. Dynamic DAMs can integrate with the Content Management System (CMS) of our choice, and help us organize, search, sort, filter, distribute and even edit our digital assets. And with added Artificial Intelligence (AI) capabilities, it\u2019s also possible to automate the process.<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-AX5Fd {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-AX5Fd {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-AX5Fd-container  #f5f5f5 custom-padding \" id=\"section-AX5Fd\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z2ihY2Q p,\n    .lazyblock-content-Z2ihY2Q p a,\n    .lazyblock-content-Z2ihY2Q h1,\n    .lazyblock-content-Z2ihY2Q h2,\n    .lazyblock-content-Z2ihY2Q h3,\n    .lazyblock-content-Z2ihY2Q h4,\n    .lazyblock-content-Z2ihY2Q h5 {\n        color: ;\n    }\n\n    #content-Z2ihY2Q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2ihY2Q {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2ihY2Q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2ihY2Q-container  px-0 \"\n     id=\"content-Z2ihY2Q\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2ihY2Q\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 32px;\">DAM features for marketing \u200b\u200b<\/span><\/h2>\n<p><span style=\"font-family: var( --e-global-typography-6f53e3b-font-family ), Sans-serif; font-size: var( --e-global-typography-6f53e3b-font-size ); font-weight: var( --e-global-typography-6f53e3b-font-weight ); letter-spacing: var( --e-global-typography-6f53e3b-letter-spacing ); word-spacing: var( --e-global-typography-6f53e3b-word-spacing ); background-color: var( --e-global-color-3e49fe3 ); color: var( --e-global-color-text );\">Different DAM solutions come with different capabilities, but there are key\u2014and basic\u2014DAM features you should look for in a DAM solution. These features will form the foundation of your centralized <a href=\"https:\/\/cloudinary.com\/guides\/digital-asset-management\/what-is-digital-asset-management\" target=\"_blank\" rel=\"noopener\">digital asset management<\/a> hub. Below, you\u2019ll find a review of DAM features you should look for, and how to make the most of them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10539\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/algorithm-3859549_1920-1024x683-1.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 28px;\">Organize your content with catalogues<\/span><\/h2>\n<p>Marketers collect a lot of content in various forms, types and usage rights. You have stock photo images that are labeled for reuse, but without modification. You have stock vectors you can modify, and there are images that need to be credited and linked to the creator. There are PDF proposals, JPEG <a href=\"https:\/\/venngage.com\/templates\/brochures\" target=\"_blank\" rel=\"noopener\">brochure templates<\/a>, GIF memes and <a href=\"https:\/\/slidemodel.com\/how-to-make-a-presentation\/\" target=\"_blank\" rel=\"noopener\">PowerPoint presentations<\/a>.<\/p>\n<p>One of the most important aspects of marketing is to maintain visibility, and you can\u2019t do that without content. To properly use your content, you need a good organizational system in place. When your content library turns into a mess, searching for content can easily turn into time-consuming and frustrating task. You can avoid this problem by using a DAM solution that offers custom catalogues, AI-powered auto-tagging, and batch actions.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 28px;\">Locate your content with smart search<\/span><\/h2>\n<p>Smart search capabilities are <a href=\"https:\/\/econsultancy.com\/15-examples-of-artificial-intelligence-in-marketing\/\" target=\"_blank\" rel=\"noopener\">enabled by Artificial Intelligence (AI)<\/a>, which is a software that is trained to perform tasks autonomously. That means the AI can, to some extent, solve problems. If you run a search, the AI algorithms will try to come up with the best results for you. You won\u2019t be limited to simple search only, and you\u2019ll have an easier time finding the content.<\/p>\n<p>You will also be able to customize your search results, with the \u2018sort\u2019 and \u2018filter\u2019 features. For example, if you set up, in advance, a keyword that tags content according to usage rights, you\u2019ll be able to sort and filter your search results accordingly. In this case, you can run a search for \u2018technology\u2019 and then filter according to usage rights. Pretty great, right?<\/p>\n<h2><span style=\"color: #421f3c; font-size: 28px;\">Backup your content with version control<\/span><\/h2>\n<p>Losing content is a horrible, horrible experience for everyone involved. As the creator, you spend time and energy on creating the content \u2018just so\u2019. The artistic, perfectionist, or busy content creators have been known to mourn the loss of their content. And then there is a whole lot of frustrated energy involved as you try to find a solution.\u00a0<\/p>\n<p>Version control is the super hero of content creators. You sent a draft to the client, without backing it up, and they accidentally deleted it? You left the laptop open and the cat decided the keyboard is the perfect place to fur-bath, enhancing your content with gibberish? No problem. Go to the version control section and recover the last version of your work. No harm done.<\/p>\n<h2><span style=\"font-size: 28px; color: #421f3c;\">Secure your content with access control<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10538\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/social-media-3396323_1920-1024x671-3.jpg\" alt=\"\" width=\"1024\" height=\"671\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Marketing is a joint enterprise. It takes a village to get a marketing strategy off the ground and running. Sometimes, it can even take a small contingent to get but one project off the ground. Maybe this investors deck requires all eyes and hands on board. Or you\u2019re launching a product line and need to collaborate with a digital designer, a copywriter and a branding advisor.\u00a0<\/p>\n<p>Sure, there are these marketing ninjas who run a one-person-show and manage well on their own. But even they need to work alongside their clients, or at the very least share the content. Every time you share a document or collaborate, you need to grant or deny access to this particular content. A DAM solution makes this easy, providing you with simple access management controls. Otherwise, you\u2019ll probably need to make duplicates, and that can get messy pretty fast.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1AL6zA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1AL6zA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1AL6zA-container  #ffffff custom-padding \" id=\"section-Z1AL6zA\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-1lo2Ve p,\n    .lazyblock-content-1lo2Ve p a,\n    .lazyblock-content-1lo2Ve h1,\n    .lazyblock-content-1lo2Ve h2,\n    .lazyblock-content-1lo2Ve h3,\n    .lazyblock-content-1lo2Ve h4,\n    .lazyblock-content-1lo2Ve h5 {\n        color: ;\n    }\n\n    #content-1lo2Ve {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1lo2Ve {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1lo2Ve {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1lo2Ve-container  px-0 \"\n     id=\"content-1lo2Ve\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1lo2Ve\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 2.5rem;\">It\u2019s a wrap!\u200b\u200b<\/span><\/h2>\n<p>A DAM solution can be a marketer\u2019s best friend, serving you loyally and well. There are many DAM solutions out there, so be sure to find the right one for you. Most DAM solutions provide a user-friendly platform, but integrations require a certain level of technical skills.\u00a0<\/p>\n<p>When you choose your DAM, check in advance what integrations are built-in and what needs to be configured. For the non-techies, it\u2019s always advisable to opt for built-in features. Set up your DAM solution with an organizational structure that makes sense to you, but also to those who would work with you. This way, you\u2019ll be ready for collaboration right from the start.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-xyxh0 {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-xyxh0 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-xyxh0-container  #ffffff custom-padding \" id=\"section-xyxh0\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-ZkPlMD {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkPlMD {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-ZkPlMD-container  \" id=\"section-ZkPlMD\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-ZsQap8 {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    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class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZvLLaC .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZvLLaC {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZvLLaC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZvLLaC  px-0\" id=\"heading-ZvLLaC\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZvLLaC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-ZsQap8\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n            <\/div>\n       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     <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_1w1IG6\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Customer-Satisfaction-1024x576-1.png\" class=\"recommended-item-img\" alt=\"Four ways surveys can be a Customer Relationship Management (CRM) tool\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/four-ways-surveys-can-be-a-crm-tool\/\">Four ways surveys can be a Customer Relationship Management (CRM) tool<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p><\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/four-ways-surveys-can-be-a-crm-tool\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/MQL-vs-SQL-3-1024x512-1.png\" class=\"recommended-item-img\" alt=\"\u201cDefine lead\u201d: A non-marketer intro to MQL vs SQL, lead magnets and lead capture\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/mql-vs-sql\/\">\u201cDefine lead\u201d: A non-marketer intro to MQL vs SQL, lead magnets and lead capture<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p><\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/mql-vs-sql\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/patrick-tomasso-fMntI8HAAB8-unsplash-1-scaled-1-1024x577-1.jpg\" class=\"recommended-item-img\" alt=\"How do you measure customer experience success\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/how-do-you-measure-customer-experience-success\/\">How do you measure customer experience success<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>73% of consumers state that positive experiences increase their loyalty to a certain...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/how-do-you-measure-customer-experience-success\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <\/div>\n\n            <\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        jQuery('select').select2({\n            minimumResultsForSearch: -1,\n            width: 'resolve'\n        });\n\n        $('select').on('change', function() {\n            $('#blogform').submit();\n        });\n\n        $('.sorting input[type=\"radio\"]').change(function() {\n            $('.submit input[type=\"submit\"]').click();\n        });\n\n        \/\/ Add specific class if .career-type is found within .col div\n        document.querySelectorAll('.grid-gutter > .col').forEach(function(col) {\n            if (col.querySelector('.career-type')) {\n                col.parentNode.classList.add('career-gutter');\n 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color: #421f3c;\n        margin: 1rem 0 1rem;\n    }\n<\/style>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n","protected":false},"excerpt":{"rendered":"<p>Digital Asset Management (DAM) helps marketers control the increasing tsunamis of content as they stream in from different media channels. This article discusses the pitfalls of managing content with ad-hoc marketing tools, and reviews the core features of DAM solutions, including their use cases in marketing.<\/p>\n","protected":false},"author":2,"featured_media":15314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"topic":[415],"class_list":["post-10537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","topic-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/10537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/comments?post=10537"}],"version-history":[{"count":6,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/10537\/revisions"}],"predecessor-version":[{"id":17624,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/10537\/revisions\/17624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media\/15314"}],"wp:attachment":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media?parent=10537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/categories?post=10537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/tags?post=10537"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/topic?post=10537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}