{"id":10769,"date":"2022-10-05T14:41:00","date_gmt":"2022-10-05T12:41:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=10769"},"modified":"2025-10-23T15:43:31","modified_gmt":"2025-10-23T13:43:31","slug":"how-to-combine-pr-and-market-research-using-assessments","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/how-to-combine-pr-and-market-research-using-assessments\/","title":{"rendered":"How to combine PR and market research using assessments"},"content":{"rendered":"\n<style>\n    #section-Z2d2hMx {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2d2hMx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2d2hMx-container  #421f3c custom-padding \" id=\"section-Z2d2hMx\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-NVrQU .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-NVrQU {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-NVrQU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-NVrQU .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-NVrQU  px-0\" id=\"heading-NVrQU\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-NVrQU\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"how-to-combine-pr-and-market-research-using-assessments\"><\/a>\n            <h1>How to combine PR and market research using assessments<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZjhnMQ .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-ZjhnMQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZjhnMQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZjhnMQ date-and-author-container px-0\" id=\"heading-ZjhnMQ\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-ZjhnMQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-october-5-2022-by-nahla-davies\"><\/a>\n            <h2>Written October 5, 2022, by Nahla Davies<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-hgwuz {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-hgwuz {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-hgwuz-container  #ffffff custom-padding \" id=\"section-hgwuz\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-11szyA p,\n    .lazyblock-content-11szyA p a,\n    .lazyblock-content-11szyA h1,\n    .lazyblock-content-11szyA h2,\n    .lazyblock-content-11szyA h3,\n    .lazyblock-content-11szyA h4,\n    .lazyblock-content-11szyA h5 {\n        color: ;\n    }\n\n    #content-11szyA {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-11szyA {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-11szyA {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-11szyA-container  px-0 \"\n     id=\"content-11szyA\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-11szyA\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Traditionally,\u00a0market research and public relations\u00a0are thought of as different departments within marketing. Market research refers to case studies, trials, surveys, and focus groups, whereas public relations refers to the perceptions and interactions the public has towards your company. One informs the other, of course, but they don\u2019t necessarily work hand-in-hand.\u00a0<\/p>\n<p>PR surveys incorporate both market research and PR because they use market data about your brand and incorporate them into headlines that boost your brand\u2019s image.\u00a0<\/p>\n<p>For example, let\u2019s say you\u2019re a consulting agency and you\u2019ve recently done a focus group that indicates how the consulting industry is moving in a direction where they are focused on working with niche companies in specific industries.\u00a0<\/p>\n<p>You can create content\u00a0<a href=\"https:\/\/www.cbinsights.com\/research\/disrupting-management-consulting\/\" target=\"_blank\" rel=\"noopener\">about this massive disruption<\/a>\u00a0to the management consultation industry, and blog posts on how consulting agencies are moving from being large, generalist firms to focusing on special niches on a smaller scale. You can then plug your own brand as an example of a brand that is focused on working with clients in your own niche industry specialty.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 2.5rem;\">Can surveys boost customer engagement?\u200b<\/span><\/h2>\n<p>It\u2019s no secret that many customers want to have a say regarding the future products and services companies are providing. There is no shortage of people who are eager to have their opinions heard and validated.<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Value your target demographics by listening to them<\/span><\/h2>\n<div>\n<p>Show your target customer demographic that their opinions, thoughts, and needs are valued, Build trust that will convert into sales. Showing that you are actually listening to your customers is one of the best tools to help you nail\u00a0<a href=\"https:\/\/breadnbeyond.com\/artificial-intelligence\/content-marketing-tools\/\" target=\"_blank\" rel=\"noopener\">small business content marketing<\/a>. After all, studies have shown that\u00a0<a href=\"https:\/\/www.waveapps.com\/blog\/five-tools-to-help-you-nail-small-business-content-marketing\" target=\"_blank\" rel=\"noopener\">more than two thirds of Internet users<\/a>\u00a0want to learn about products through content rather than traditional ads.<\/p>\n<p>Your ability to actually listen to your audience is actually one of the best things to differentiate you from your larger competitors. By becoming a\u00a0 data-driven marketer, you can improve your customer\u2019s experience. If you are a software company, it\u2019s important for your services to actually address the real problems and needs of your consumers.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10771\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/F10JriJa_lisDagExQmFQI8ntYg1ovxzQOFoIfc9EwT-F7bQolpeO6kBiMT_7wyMKru_CMmvYy2iKhmVetpnOumifYhHfMyjydKQiTrTw0FNxp6XE95YfnpyOQiARf6Fqoh-MABMxRnGp0DNrlSDoerIQYKzfBBvsz_AHJvqkNjc856f3bCYBTae-1-1024x862-1.png\" alt=\"\" width=\"1024\" height=\"862\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Reduce spending on customer acquisition costs\u00a0<\/span><\/h2>\n<p>The beauty of the PR survey is that it\u2019s effective, and it will help your company drastically reduce spending on\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/surveys-to-reduce-cac\/\" target=\"_blank\" rel=\"noopener\">customer acquisition costs<\/a>. In 2022, consumers are growing wearier and wearier of corporate advertising and especially the once-effective sponsoring of \u201cbrand influencers\u201d that convince their\u00a0followers\u00a0that this or that product is the best.\u00a0<\/p>\n<p>Consumers who have a real problem that requires a solid solution will gravitate towards the brand that understands what they need the best &#8211; not the brand that has the loudest and proudest ad campaigns. Getting an Instagram mention from Kylie Jenner will certainly get your brand some attention, but not necessarily the kind it wants to receive.\u00a0<\/p>\n<p>Steer clear of\u00a0<a href=\"https:\/\/www.business.com\/articles\/influencer-marketing-fraud\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.business.com\/articles\/influencer-marketing-fraud\/&amp;source=gmail&amp;ust=1687353381333000&amp;usg=AOvVaw28zvFjLIR0YC9QzfWgMHA3\">influencer fraud<\/a>\u00a0and overpriced customer acquisition strategies. Stick with a time-tested way of converting sales: having a deep understanding of your customers and providing them with what they need.\u00a0This not only helps establish genuine connections but also allows for better\u00a0<a href=\"https:\/\/blog.economize.cloud\/top-cloud-cost-management-tools\/\" target=\"_blank\" rel=\"noopener\">cloud cost management<\/a>, enabling you to fine-tune resource allocation for optimal results.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-AX5Fd {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-AX5Fd {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-AX5Fd-container  #f5f5f5 custom-padding \" id=\"section-AX5Fd\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z2ihY2Q p,\n    .lazyblock-content-Z2ihY2Q p a,\n    .lazyblock-content-Z2ihY2Q h1,\n    .lazyblock-content-Z2ihY2Q h2,\n    .lazyblock-content-Z2ihY2Q h3,\n    .lazyblock-content-Z2ihY2Q h4,\n    .lazyblock-content-Z2ihY2Q h5 {\n        color: ;\n    }\n\n    #content-Z2ihY2Q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2ihY2Q {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2ihY2Q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2ihY2Q-container  px-0 \"\n     id=\"content-Z2ihY2Q\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2ihY2Q\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 2.5rem;\">What is the best platform to display PR surveys?\u200b<\/span><\/h2>\n<p>Compelling content and customer engagement is vital to any marketing outreach strategy in 2022. By showing your customers that you are listening,<a href=\"https:\/\/bluetree.ai\/b2b-outreach-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">\u00a0you can capture their attention in multiple ways<\/a>\u00a0than they think.<\/p>\n<h2><span style=\"color: #421f3c;\">Why graphs and charts matter<\/span><\/h2>\n<p>Graphs and charts have long been attention-grabbing, quick ways of conveying information. If your PR survey states that 80% of people are unhappy with their cable provider, for example, consider using a graphic or chart to show this in an eye-popping way. Consumers are bombarded by \u201cclever copy\u201d and other advertising techniques, and sometimes the quickest way to send info across is the best.\u00a0<\/p>\n<p>Of course, any good advertiser knows that accommodating your viewer\u2019s increasingly limited attention span is key to taking your social media advertising to new heights.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10770\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/oeyQRJLI1IUqa_-V7yuM8_gXjhKYlt1dIgK1nfE_rjkEWs-VXERC3qErtM1F3h6K6bkbx91rYGAK8ASXrSdCOKQp8JWeZ7-DaPk3IOYHG3FJQypDMdunzmILsE8irj5PcUw4Qcd-1Qi2VS1z1hla6TaXhrC_OhmlEfu8KliEjRUkT_jsn0YfSX9.jpg\" alt=\"\" width=\"816\" height=\"755\" \/><\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Be selective about the services you choose<\/span><\/h2>\n<p><span style=\"font-size: 16px;\">For major marketing campaigns, a lot of thought has to be given regarding which platforms, channels you want to be displayed on and <\/span><a style=\"font-size: 16px;\" href=\"https:\/\/appauthority.com\/the-best-gmail-apps-for-windows-10-2404\/#more-2404\" target=\"_blank\" rel=\"noopener\">email services<\/a><span style=\"font-size: 16px;\"> you are going to use.<\/span><\/p>\n<h2><span style=\"color: #421f3c; font-size: 20px;\">Email<\/span><\/h2>\n<p><b><\/b>Secure, encrypted email is\u00a0<a href=\"https:\/\/privacyaustralia.net\/secure-email\/\" target=\"_blank\" rel=\"noopener\">considered best practice<\/a>\u00a0among all serious professionals who need to transmit important information.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 20px;\">Cloud-based services<\/span><b><br \/><\/b><\/h2>\n<p>It\u2019s also a good idea to rely on a <a href=\"https:\/\/www.nextiva.com\/blog\/cloud-contact-center.html\" target=\"_blank\" rel=\"noopener\">cloud-based service<\/a>\u00a0that will help market your products and display survey results.\u00a0<a href=\"https:\/\/betterstack.com\/community\/comparisons\/cloud-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\">Cloud monitoring<\/a> will ensure their correct functionality.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 20px;\">Integrated digital experiences<\/span><\/h2>\n<p>It\u2019s also vital for your business to always be open to <a href=\"https:\/\/clutch.co\/agencies\/branding\/resources\/why-listening-customer-feedback-matters\" target=\"_blank\" rel=\"noopener\">feedback from customers<\/a>\u00a0and show that you are making improvements based on that feedback. The best cloud-based storage services make adaptations so their services are easier to navigate and thus gain an edge on the competition.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Remember your goal<\/span><\/h2>\n<p>After all, the goal is to show your customers that you are listening &#8211; so why waste the message on people who never cared to begin with? PR surveys are an excellent choice to achieve three important goals for any company: to engage your audience, understand your customer demographic, and advertise your product or service as their solution.\u00a0<\/p>\n<p><a href=\"https:\/\/www.singlegrain.com\/blog\/saas-marketing-agency\/\" target=\"_blank\" rel=\"noopener\">Saas marketing agencies<\/a>\u00a0cannot simply rely on traditional advertising and marketing methods anymore. Whereas in the past, consumers used to allow companies to dictate to them what was fashionable or acceptable &#8211; such as through fashion magazines or commercials on television &#8211; in 2021, consumers want their voice to be heard.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Zz4yj9 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Zz4yj9 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Zz4yj9-container  #ffffff custom-padding \" id=\"section-Zz4yj9\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-1gKcgp p,\n    .lazyblock-content-1gKcgp p a,\n    .lazyblock-content-1gKcgp h1,\n    .lazyblock-content-1gKcgp h2,\n    .lazyblock-content-1gKcgp h3,\n    .lazyblock-content-1gKcgp h4,\n    .lazyblock-content-1gKcgp h5 {\n        color: ;\n    }\n\n    #content-1gKcgp {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1gKcgp {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1gKcgp {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1gKcgp-container  px-0 \"\n     id=\"content-1gKcgp\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1gKcgp\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 2.5rem;\">Conclusion\u200b<\/span><\/h2>\n<p>Companies that can understand the power of harnessing and empowering their customer\u2019s voices will excel in the future, because they will be given the means to consistently improve\u00a0 their products and services without dumping large amounts of money in the process. Customers will always return to the brands that provide them what they really need: a product or service that makes their life easier.\u00a0<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-xyxh0 {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-xyxh0 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-xyxh0-container  #ffffff custom-padding \" id=\"section-xyxh0\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-ZkPlMD {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkPlMD {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-ZkPlMD-container  \" id=\"section-ZkPlMD\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-ZsQap8 {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-ZsQap8 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-ZsQap8 .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-ZsQap8 .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-ZsQap8 {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-ZsQap8-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-ZsQap8\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZvLLaC .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZvLLaC {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZvLLaC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZvLLaC  px-0\" id=\"heading-ZvLLaC\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZvLLaC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" 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Market research refers to case studies, trials, surveys, and focus groups, whereas public relations refers to the perceptions and interactions the public has towards your company. One informs the other, of course, but they don\u2019t necessarily work hand-in-hand. <\/p>\n","protected":false},"author":1,"featured_media":15149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"topic":[415,416],"class_list":["post-10769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","topic-marketing","topic-questionnaire-report-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/10769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/comments?post=10769"}],"version-history":[{"count":10,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/10769\/revisions"}],"predecessor-version":[{"id":21337,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/10769\/revisions\/21337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media\/15149"}],"wp:attachment":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media?parent=10769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/categories?post=10769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/tags?post=10769"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/topic?post=10769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}