{"id":11519,"date":"2021-01-14T10:09:00","date_gmt":"2021-01-14T09:09:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=11519"},"modified":"2025-10-15T10:31:34","modified_gmt":"2025-10-15T08:31:34","slug":"how-to-identify-your-potential-customers-pain-points","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/how-to-identify-your-potential-customers-pain-points\/","title":{"rendered":"How to identify your potential customers pain points"},"content":{"rendered":"\n<style>\n    #section-Z2d2hMx {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2d2hMx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2d2hMx-container  #421f3c custom-padding \" id=\"section-Z2d2hMx\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-NVrQU .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-NVrQU {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-NVrQU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-NVrQU .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-NVrQU  px-0\" id=\"heading-NVrQU\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-NVrQU\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"how-to-identify-your-potential-customers-pain-points\"><\/a>\n            <h1>How to identify your potential customers pain points<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZjhnMQ .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-ZjhnMQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZjhnMQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZjhnMQ date-and-author-container px-0\" id=\"heading-ZjhnMQ\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-ZjhnMQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-january-14-2021-by-mehdi-hussen\"><\/a>\n            <h2>Written January 14, 2021, by Mehdi Hussen<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-hgwuz {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-hgwuz {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-hgwuz-container  #ffffff custom-padding \" id=\"section-hgwuz\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-11szyA p,\n    .lazyblock-content-11szyA p a,\n    .lazyblock-content-11szyA h1,\n    .lazyblock-content-11szyA h2,\n    .lazyblock-content-11szyA h3,\n    .lazyblock-content-11szyA h4,\n    .lazyblock-content-11szyA h5 {\n        color: ;\n    }\n\n    #content-11szyA {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-11szyA {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-11szyA {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-11szyA-container  px-0 \"\n     id=\"content-11szyA\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-11szyA\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>The\u00a0<a href=\"https:\/\/www.cbinsights.com\/research\/startup-failure-reasons-top\/\" target=\"_blank\" rel=\"noopener\">most common reason<\/a>\u00a0behind startup and product failure happens to be a lack of market demand, i.e customers need to have a problem solved. Identifying a potential customer\u2019s pain point plays a huge role in being able to solve them with your product.\u00a0<\/p>\n<p>Companies need to narrow their focus on potential customer\u2019s pain points and help them solve the identified issues. According to a survey by\u00a0<a href=\"https:\/\/www.salesforce.com\/blog\/2018\/06\/digital-customers-research.html\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>, 57 percent of customers switch brands if they find an alternative that\u2019s more valuable.<\/p>\n<p>Throughout this article, we will provide a brief guide to identify your potential customer\u2019s pain points. We will also list actionable techniques to solve these problems.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 2.5rem; color: #421f3c;\">How to identify potential customer pain points?\u200b<\/span><\/h2>\n<p>Identifying potential customer pain points can be challenging for marketers and engineers trying to build and sell products. So let\u2019s explore some proven techniques to help you identify them.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">1. Conduct qualitative research\u200b<\/span><\/h2>\n<p>Conducting qualitative research will help you know your potential\u00a0<a href=\"https:\/\/muchneeded.com\/\" target=\"_blank\" rel=\"noopener\">customer\u2019s opinions towards various products<\/a>\u00a0and solutions. It will also help you find the gap between ideal customer pain and your solution.<\/p>\n<p>To start with qualitative research, you\u00a0<a href=\"https:\/\/pointerpro.com\/why-do-a-survey-10-reasons\/\" target=\"_blank\" rel=\"noopener\">need to do a survey<\/a>\u00a0that will help you in finding the following three things:<\/p>\n<ol>\n<li>Customer\u2019s objective<\/li>\n<li>Satisfaction with current solutions<\/li>\n<li>Additional solutions they need<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11518\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/pasted-image-0-3-1024x518-1.png\" alt=\"\" width=\"1024\" height=\"518\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Having those answers will help you know the exact problem and find the problem-solution gap. Once you find that gap, you can provide your product or solution conquering their pain and bring them on board as customers.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-AX5Fd {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-AX5Fd {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-AX5Fd-container  #f5f5f5 custom-padding \" id=\"section-AX5Fd\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z2ihY2Q p,\n    .lazyblock-content-Z2ihY2Q p a,\n    .lazyblock-content-Z2ihY2Q h1,\n    .lazyblock-content-Z2ihY2Q h2,\n    .lazyblock-content-Z2ihY2Q h3,\n    .lazyblock-content-Z2ihY2Q h4,\n    .lazyblock-content-Z2ihY2Q h5 {\n        color: ;\n    }\n\n    #content-Z2ihY2Q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2ihY2Q {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2ihY2Q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2ihY2Q-container  px-0 \"\n     id=\"content-Z2ihY2Q\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2ihY2Q\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 32px;\">2. Get your customer team to interact with potential customers\u200b\u200b\u200b<\/span><\/h2>\n<p>Your customer team usually interacts with the potential customers for sharing product details, and pitching solutions. They act as the bridge between the customer and the company, so they would be the best at identifying the customer\u2019s pain.<\/p>\n<p>Asking the prospects about the current solution they are using, its merits and demerits, and other hurdles are great to start with. While looking for a new solution, the prospects are more open to share their problems and ask for help.<\/p>\n<p>As the customer team provides them with a solution, they should also note their pain points and pass it to the marketing team to provide a\u00a0<a href=\"https:\/\/acquire.io\/blog\/customer-experience-strategy\/\" target=\"_blank\" rel=\"noopener\">personalized customer experience<\/a>. Fulfilling the needs of your competitors\u2019 customers (your potential customer) this way can aid your growth.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1AL6zA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1AL6zA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1AL6zA-container  #ffffff custom-padding \" id=\"section-Z1AL6zA\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1msGhp .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1msGhp {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1msGhp {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1msGhp  px-0\" id=\"heading-1msGhp\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1msGhp\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"3-research-your-prospects-social-profiles\"><\/a>\n            <h2>3. Research your prospect\u2019s social profiles\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1lo2Ve p,\n    .lazyblock-content-1lo2Ve p a,\n    .lazyblock-content-1lo2Ve h1,\n    .lazyblock-content-1lo2Ve h2,\n    .lazyblock-content-1lo2Ve h3,\n    .lazyblock-content-1lo2Ve h4,\n    .lazyblock-content-1lo2Ve h5 {\n        color: ;\n    }\n\n    #content-1lo2Ve {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1lo2Ve {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1lo2Ve {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1lo2Ve-container  px-0 \"\n     id=\"content-1lo2Ve\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1lo2Ve\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>In 2020, there are approximately\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"noopener\">3.6 billion<\/a>\u00a0active social media users worldwide. Business professionals also actively share their activities, achievements, and updates on social media. Be it raising funds, customer success or problem with their business process\u2014 you will find them all.<\/p>\n<p>Professionals share their problems over social media communities and discuss various possible methods to overcome them. You will often find your competitors or market influencers engaging in these threads, and you can learn their approach in presenting their products\/solutions as well.<\/p>\n<p>Be present in social media communities where your potential customers are. Listen to them, understand their problems, and add value to your content. You can use the Facebook group management tool\u00a0<a href=\"https:\/\/groouply.com\/\" target=\"_blank\" rel=\"noopener\">Groouply<\/a>\u00a0to keep track of your targeted keywords (queries) and respond. You can add your targeted keywords and monitor if any conversation starts in these groups.<\/p>\n<p>Let\u2019s look at an example, where someone shared a problem with PayPal for Brandoverflow. They shared a post on social media asking for a solution. This post was seen by other professionals who provided him with a solution or alternative. It\u2019s also a great place for a marketer from a competing payment firm to know their potential customer\u2019s pains.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11517\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/pasted-image-0-4.png\" alt=\"\" width=\"599\" height=\"784\" \/><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1r9HNG {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1r9HNG {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1r9HNG-container  #f5f5f5 custom-padding \" id=\"section-Z1r9HNG\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZUphcT .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZUphcT {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZUphcT {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZUphcT  px-0\" id=\"heading-ZUphcT\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZUphcT\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"4-use-tools-to-find-common-problems\"><\/a>\n            <h2>4. Use tools to find common problems\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1Qtpqn p,\n    .lazyblock-content-1Qtpqn p a,\n    .lazyblock-content-1Qtpqn h1,\n    .lazyblock-content-1Qtpqn h2,\n    .lazyblock-content-1Qtpqn h3,\n    .lazyblock-content-1Qtpqn h4,\n    .lazyblock-content-1Qtpqn h5 {\n        color: ;\n    }\n\n    #content-1Qtpqn {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1Qtpqn {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1Qtpqn {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1Qtpqn-container  px-0 \"\n     id=\"content-1Qtpqn\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1Qtpqn\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>In the internet era, people are bound to Google every question they have. According to\u00a0<a href=\"https:\/\/moz.com\/blog\/state-of-searcher-behavior-revealed\" target=\"_blank\" rel=\"noopener\">Moz<\/a>, roughly 8 percent of Google search queries are questions. You shouldn\u2019t miss out on what your potential customers are looking for. Using a content analysis tool like\u00a0<a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">Answerthepublic<\/a>\u00a0or\u00a0<a href=\"https:\/\/r.srvtrck.com\/v2\/go?t=8t1p3%3A2%2Fbd2sbi8o4.6o2%2F1c3i7k2a1d0393100p4d31v3D1rtkacre%26I3%3D10%3D0i0%2607054%3D6i5%3Fbc0l0s9m4c0s8c9o2.9a3%2F9s6tbh&amp;e=1&amp;ai=6b1ddd21bc1b4b9c803f23a8a65f4fe3&amp;sct=0&amp;ct=1657783733272&amp;cu=6152b70301924604889b229b329361b8&amp;cs=050edd0fbac286556b1447c82cd76ee8\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a>\u00a0find the users\u2019 intent-driven questions in your domain.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11516\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/pasted-image-0-6-1-1.png\" alt=\"\" width=\"833\" height=\"815\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Tools like\u00a0<a href=\"https:\/\/syften.com\/reddit\" target=\"_blank\" rel=\"noopener\">Reddit Alert<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.hnwatcher.com\/\" target=\"_blank\" rel=\"noopener\">HNWatcher<\/a>\u00a0can find targeted discussions on respective communities. You just need to add the targeted keyword related to your solution.<\/p>\n<p>Once you find the pain points of different users related to your solution, you should analyze those problems and find the major drawbacks on which you should work. You also need to understand the expectation of your potential customers from your solution. You should work upon the solution only when you can align your product with these expectations.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1QzF2G {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1QzF2G {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1QzF2G-container  #ffffff custom-padding \" id=\"section-1QzF2G\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-2iHSjl .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-2iHSjl {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-2iHSjl {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-2iHSjl  px-0\" id=\"heading-2iHSjl\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-2iHSjl\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"5-check-on-forums-and-community-platforms\"><\/a>\n            <h2>5. Check on forums and community platforms\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-y4oSx p,\n    .lazyblock-content-y4oSx p a,\n    .lazyblock-content-y4oSx h1,\n    .lazyblock-content-y4oSx h2,\n    .lazyblock-content-y4oSx h3,\n    .lazyblock-content-y4oSx h4,\n    .lazyblock-content-y4oSx h5 {\n        color: ;\n    }\n\n    #content-y4oSx {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-y4oSx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-y4oSx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-y4oSx-container  px-0 \"\n     id=\"content-y4oSx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-y4oSx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>There are various community forums where people discuss their business problems to get solutions. These forums are a great platform to identify the prospect\u2019s pain and get qualified leads. Forums are also hosted to a very niche audience \u2014 for example,\u00a0<a href=\"https:\/\/forums.tomshardware.com\/\">Tom\u2019s Hardware<\/a>\u00a0caters to small yet dedicated communities.<\/p>\n<p>To simplify the identification process, you can initiate a discussion regarding your solution or ask a question on a particular problem. You can find various business professionals responding to you with all the issues and effective solutions available in the market.\u00a0<\/p>\n<p>You can also check review platforms like\u00a0<a href=\"https:\/\/www.capterra.com\/\" target=\"_blank\" rel=\"noopener\">Capterra<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.g2.com\/\" target=\"_blank\" rel=\"noopener\">G2 Crowd<\/a>\u00a0to find the problems faced by your competitor\u2019s customers.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11515\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/unnamed-1.png\" alt=\"\" width=\"512\" height=\"223\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>These methods will help you gather a lot of ideas related to the\u00a0<a href=\"https:\/\/breadcrumbs.io\/blog\/how-to-create-an-ideal-customer-profile\/\" target=\"_blank\" rel=\"noopener\">ideal customer<\/a>\u2019s pain points. But that\u2019s half away towards your goal. You need to build a robust solution to attract your potential customers and encourage them to use your product.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 2.5rem;\">Tips to solve the potential customer\u2019s pain points\u200b<\/span><\/h2>\n<p>A great product is one that can solve your customer\u2019s pain points. This section will help you with tips and strategies for solving your potential customer\u2019s pains.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">1. Analyze the survey and create a data-driven solution\u200b<\/span><\/h2>\n<p>Once you are done with the survey, you can analyze it and identify the problems your potential customers are facing. You can use a tool like\u00a0<a href=\"https:\/\/pointerpro.com\/\">Pointerpro<\/a>\u00a0to carry out survey and analysis on a single platform. You get real-time data, graphical representation, and downloadable reports that can make your analysis easy.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11514\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/pasted-image-0-7-1-1024x479-1.png\" alt=\"\" width=\"1024\" height=\"479\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Once you complete an on-going survey, you get a detailed analysis of each question. You can also view individual responses from a summary view to analyze them separately.<\/p>\n<p>The reports will help you find insights you can work upon to create a better solution and messaging. You should focus on the problems of the entire user group (not just individuals) and work accordingly.<\/p>\n<p>&nbsp;<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZLdNny {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZLdNny {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZLdNny-container  #f5f5f5 custom-padding \" id=\"section-ZLdNny\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1dOb42 .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1dOb42 {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1dOb42 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1dOb42  px-0\" id=\"heading-1dOb42\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1dOb42\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"2-improve-your-marketing-collaterals\"><\/a>\n            <h2>2. Improve your marketing collaterals\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ONral p,\n    .lazyblock-content-ONral p a,\n    .lazyblock-content-ONral h1,\n    .lazyblock-content-ONral h2,\n    .lazyblock-content-ONral h3,\n    .lazyblock-content-ONral h4,\n    .lazyblock-content-ONral h5 {\n        color: ;\n    }\n\n    #content-ONral {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ONral {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ONral {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ONral-container  px-0 \"\n     id=\"content-ONral\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ONral\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>You now need to create marketing collateral using insights you\u2019ve acquired and feature the benefits to showcase the solution\u2019s effectiveness. Along with\u00a0<a href=\"https:\/\/www.dotcomdollar.com\/best-sales-funnel-builder\/\" target=\"_blank\" rel=\"noopener\">lubricating your sales funnel<\/a>\u00a0this insight-rich collateral will help you in being appealing to your audience and take you closer to your end goal\u2014 solving a potential customer\u2019s problems.<\/p>\n<h5><span style=\"color: #421f3c; font-size: 28px;\">2.1. Create explainer videos<\/span><\/h5>\n<p>Thoughtfully crafted explainer videos make for great marketing collateral. Start recording your solution and speak out how it can solve your problem.\u00a0<a href=\"https:\/\/www.wyzowl.com\/sovm-results-2016\/\" target=\"_blank\" rel=\"noopener\">93 percent of businesses<\/a>\u00a0believe that videos have increased user understanding of their product or service. Use a good\u00a0<a href=\"https:\/\/www.movavi.com\/videoeditor\/\" target=\"_blank\" rel=\"noopener\">video editing software<\/a>\u00a0to highlight important points or add voiceovers to make it engaging and powerful. Make sure to empathize with the users by putting yourself in their shoes.\u00a0 This will help communicate the problems your product solves to your potential customers.<\/p>\n<h5><span style=\"color: #421f3c; font-size: 28px;\">2.2. Update website copy<\/span><\/h5>\n<p>Having identified the problem, you need to update your website copy to cater to those pain points.\u00a0<a href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\" rel=\"noopener\">81 percent<\/a>\u00a0of people search online for a product or service. Updating your website copy according to the user\u2019s problem will help your users find your solution at the top of the SERP results.<\/p>\n<p>Your website landing page should address the potential customer\u2019s pain points and provide a solution to it. The solution provided should be in the form of your product\/service key features, use cases, and testimonials.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11513\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/drift-website-copy-1024x490-1.png\" alt=\"\" width=\"1024\" height=\"490\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The ideal example is the landing page of\u00a0<a href=\"https:\/\/www.drift.com\/platform\/live-chat\/\" target=\"_blank\" rel=\"noopener\">Drift live chat<\/a>. They\u2019ve clearly put down the user\u2019s pain point, and a solution to it. You can see as if all your objections are getting solved individually. This empathizes with the potential customer and allures them towards using their solution.<\/p>\n<h5><span style=\"color: #421f3c; font-size: 28px;\">2.3. Build case studies<\/span><\/h5>\n<p>Case studies are the best way to demonstrate your product\u2019s efficacy using an existing customer\u2019s story. Pen down your findings in the study and show how your existing customers found value in using your solutions. When you\u00a0<a href=\"https:\/\/venngage.com\/blog\/case-study-examples\/\" target=\"_blank\" rel=\"noopener\">design a case study<\/a>, you\u2019re making it easier for your customers to justify your product\u2019s value.<\/p>\n<p>Your potential customers can relate to your product features better by tieing the case studies with their problems. This will encourage them to try your solution against other alternatives.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZpBuhK {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZpBuhK {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZpBuhK-container  #ffffff custom-padding \" id=\"section-ZpBuhK\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1aqms3 .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1aqms3 {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1aqms3 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1aqms3  px-0\" id=\"heading-1aqms3\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1aqms3\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"3-engage-on-social-media-where-the-problem-is-discussed\"><\/a>\n            <h2>3. Engage on social media where the problem is discussed\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z2rjnco p,\n    .lazyblock-content-Z2rjnco p a,\n    .lazyblock-content-Z2rjnco h1,\n    .lazyblock-content-Z2rjnco h2,\n    .lazyblock-content-Z2rjnco h3,\n    .lazyblock-content-Z2rjnco h4,\n    .lazyblock-content-Z2rjnco h5 {\n        color: ;\n    }\n\n    #content-Z2rjnco {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2rjnco {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2rjnco {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2rjnco-container  px-0 \"\n     id=\"content-Z2rjnco\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2rjnco\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>People usually search for solutions like yours on social media while making a decision. So, engaging with them when they\u2019re looking for answers can expedite the process. They are likely to adapt your solutions and find out if you can actually help them. Once they\u2019ve signed up, you can continue nurturing them with personalized follow-ups emails and marketing materials, and convert them into a customer.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-11512\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/engage-on-twitter.png\" alt=\"\" width=\"900\" height=\"698\" \/><a href=\"https:\/\/twitter.com\/intouchcrm\/status\/583549540629925889\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/p>\n<p>In the above tweet, you will find\u00a0<strong>Yu Energy<\/strong>\u00a0was looking for a good\u00a0<a href=\"https:\/\/dexatel.com\/blog\/crm-marketing\/\" target=\"_blank\" rel=\"noopener\">CRM<\/a>\u00a0tool.\u00a0<strong>InTouch CRM<\/strong>\u00a0took the opportunity to boast about its easy-to-use interface and great customer care. A Call-to-action in the form of a link to their product page made it easy for the user to give inTouch CRM a try.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2fASIL {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2fASIL {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2fASIL-container  #f5f5f5 custom-padding \" id=\"section-2fASIL\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-StKcC .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-StKcC {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-StKcC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-StKcC  px-0\" id=\"heading-StKcC\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-StKcC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"4-send-an-email-to-the-survey-participants-with-a-solution\"><\/a>\n            <h2>4. Send an email to the survey participants with a solution\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1V6MVu p,\n    .lazyblock-content-1V6MVu p a,\n    .lazyblock-content-1V6MVu h1,\n    .lazyblock-content-1V6MVu h2,\n    .lazyblock-content-1V6MVu h3,\n    .lazyblock-content-1V6MVu h4,\n    .lazyblock-content-1V6MVu h5 {\n        color: ;\n    }\n\n    #content-1V6MVu {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1V6MVu {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1V6MVu {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1V6MVu-container  px-0 \"\n     id=\"content-1V6MVu\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1V6MVu\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Your survey participants would be expecting a solution while filling your survey questionnaire. Once you are ready with the solution, you can send it with the survey reports to help them with their pain points. With the\u00a0<a href=\"https:\/\/pointerpro.com\/reportr-personalized-pdf-reports\/\">Pointerpro feature<\/a>, you can easily design personalized reports with documentation. You can send the downloadable links of the reports to your responders through emails. If you wish to send the report to all the responders, a\u00a0<a href=\"https:\/\/www.saleshandy.com\/blog\/cold-email-software\/\" target=\"_blank\" rel=\"noopener\">cold email software<\/a>\u00a0like SalesHandy for sending personalized emails with multiple stage automated followup so that they don\u2019t miss your report. The responders are likely to check the reports and revert back if they found them useful.<\/p>\n<p>Check out this extensive list of the\u00a0<a href=\"https:\/\/mailshake.com\/blog\/best-cold-email-software\/\" target=\"_blank\" rel=\"noopener\">best cold email software<\/a> on the market today, which includes several\u00a0<a href=\"https:\/\/instantly.ai\/blog\/lemlist-alternative\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/instantly.ai\/blog\/lemlist-alternative\/&amp;source=gmail&amp;ust=1760599774768000&amp;usg=AOvVaw261Zhrm0g8Otz0xlqulR5X\">Lemlist alternative<\/a>\u00a0solutions .<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1BSTt7 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1BSTt7 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1BSTt7-container  #ffffff custom-padding \" id=\"section-Z1BSTt7\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1MfaFa .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1MfaFa {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1MfaFa {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1MfaFa  px-0\" id=\"heading-Z1MfaFa\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z1MfaFa\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"5-take-a-look-at-your-competitors-drawbacks\"><\/a>\n            <h2>5. Take a look at your competitor\u2019s drawbacks\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1AdvsE p,\n    .lazyblock-content-1AdvsE p a,\n    .lazyblock-content-1AdvsE h1,\n    .lazyblock-content-1AdvsE h2,\n    .lazyblock-content-1AdvsE h3,\n    .lazyblock-content-1AdvsE h4,\n    .lazyblock-content-1AdvsE h5 {\n        color: ;\n    }\n\n    #content-1AdvsE {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1AdvsE {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1AdvsE {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1AdvsE-container  px-0 \"\n     id=\"content-1AdvsE\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1AdvsE\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>To solve your competitor\u2019s drawbacks, you need to reach their customers with a solution they lack.\u00a0 Your competitor\u2019s customers must have listed their problems on social platforms and communities.<\/p>\n<p>Once you\u2019ve found these customers, reach out to them. Present them with solutions your competitor lacks. The prospects in pain will be interested in your solution and be open to give you a try.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-166Yyx {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-166Yyx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-166Yyx-container  #f5f5f5 custom-padding \" id=\"section-166Yyx\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z2gQp30 .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z2gQp30 {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z2gQp30 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z2gQp30  px-0\" id=\"heading-Z2gQp30\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z2gQp30\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"6-use-ads-to-highlight-your-solution\"><\/a>\n            <h2>6. Use ads to highlight your solution\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZyYJXp p,\n    .lazyblock-content-ZyYJXp p a,\n    .lazyblock-content-ZyYJXp h1,\n    .lazyblock-content-ZyYJXp h2,\n    .lazyblock-content-ZyYJXp h3,\n    .lazyblock-content-ZyYJXp h4,\n    .lazyblock-content-ZyYJXp h5 {\n        color: ;\n    }\n\n    #content-ZyYJXp {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZyYJXp {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZyYJXp {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZyYJXp-container  px-0 \"\n     id=\"content-ZyYJXp\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZyYJXp\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Using paid promotions can boost your message and can help you reach a bigger audience of prospects. Your solutions can be shown on top of advertising platforms like Google, Quora, or social networks for relevant, intent rich keywords. According to recent research,\u00a0<a href=\"https:\/\/searchengineland.com\/what-makes-people-click-on-search-ads-309959\" target=\"_blank\" rel=\"noopener\">75 percent\u00a0<\/a>of users found it easier to click on search ads to get answers to their questions.<\/p>\n<p>With paid ads, you can target a specific group of prospects in a location and analyze the success rate.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11511\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/paid-ads-1.png\" alt=\"\" width=\"512\" height=\"188\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In the above example, when a user looks for a solution to remove the trojan virus from their system, they find an ad for\u00a0<a href=\"https:\/\/cybernews.com\/best-antivirus-software\/mcafee-antivirus-review\/\" target=\"_blank\" rel=\"noopener\">Mcafee antivirus<\/a>. McAfee declares itself as a virus removal tool and assures the user that they can help.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1pqzYW {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1pqzYW {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1pqzYW-container  #ffffff custom-padding \" id=\"section-Z1pqzYW\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-15Co38 .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-15Co38 {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-15Co38 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-15Co38  px-0\" id=\"heading-15Co38\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-15Co38\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"conclusion\"><\/a>\n            <h2>Conclusion\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-sVAMv p,\n    .lazyblock-content-sVAMv p a,\n    .lazyblock-content-sVAMv h1,\n    .lazyblock-content-sVAMv h2,\n    .lazyblock-content-sVAMv h3,\n    .lazyblock-content-sVAMv h4,\n    .lazyblock-content-sVAMv h5 {\n        color: ;\n    }\n\n    #content-sVAMv {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-sVAMv {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-sVAMv {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-sVAMv-container  px-0 \"\n     id=\"content-sVAMv\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-sVAMv\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Various firms start assuming the customer\u2019s pain points and try to sell their solutions. This is one of the major reasons for their failure. Identifying customer\u2019s pain points helps you in knowing the problems and solutions they need.<\/p>\n<p>You need to research various channels, interact with potential customers to find their pain points. Further, when you proceed toward building a solution, you can cater to their exact problems and scale your business into new territories and markets.<\/p>\n<p>We hope you have liked our article and gained value from it. Alternatively, if you have discovered another method to identify the customer\u2019s pain point, please list it down in the comment section below to benefit your fellow readers.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-xyxh0 {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-xyxh0 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-xyxh0-container  #ffffff custom-padding \" id=\"section-xyxh0\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-ZkPlMD {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkPlMD {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-ZkPlMD-container  \" id=\"section-ZkPlMD\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-ZsQap8 {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-ZsQap8 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-ZsQap8 .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-ZsQap8 .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-ZsQap8 {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-ZsQap8-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-ZsQap8\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZvLLaC .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZvLLaC {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZvLLaC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZvLLaC  px-0\" id=\"heading-ZvLLaC\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZvLLaC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-ZsQap8\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n            <\/div>\n        <\/div>\n    <\/div>\n<!-- end -->\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-a84yh {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-a84yh {\n        ;\n        ;\n        }\n    }\n\n        .custom-padding {\n        padding-right: 0 !important;\n        padding-left: 0 !important;\n    }\n    @media (max-width: 1024px) {\n        .custom-padding {\n            padding-right: var(--bs-gutter-x, .75rem) !important;\n            padding-left: var(--bs-gutter-x, .75rem) !important;\n        }\n    }\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-a84yh-container recommended-reading-single-post-container  custom-padding \" id=\"section-a84yh\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-x540R .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-x540R {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-x540R {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-x540R  px-0\" id=\"heading-x540R\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-x540R\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_1w1IG6\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Brand-Loyalty-6-1-4.png\" class=\"recommended-item-img\" alt=\"5 Key insights for building an effective brand loyalty questionnaire\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/5-key-insights-for-building-an-effective-brand-loyalty-questionnaire\/\">5 Key insights for building an effective brand loyalty questionnaire<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Measuring brand loyalty is extremely important for your long term success. Learn what...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/5-key-insights-for-building-an-effective-brand-loyalty-questionnaire\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/small-business-survey-growth-3-1024x573-1.png\" class=\"recommended-item-img\" alt=\"5 benefits of using business surveys\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/small-business-survey-5-examples\/\">5 benefits of using business surveys<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Discover 5 ways that business surveys can help companies better understand their customers,...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/small-business-survey-5-examples\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Scherm_afbeelding-2023-03-17-om-16.59.20-1024x597-1.png\" class=\"recommended-item-img\" alt=\"Improve your online presence: 10 key aspects to focus on for scale-up businesses\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/online-presence\/\">Improve your online presence: 10 key aspects to focus on for scale-up businesses<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>This post explains the important aspects of an online presence and analyzes the...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/online-presence\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <\/div>\n\n            <\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        jQuery('select').select2({\n            minimumResultsForSearch: -1,\n            width: 'resolve'\n        });\n\n        $('select').on('change', function() {\n            $('#blogform').submit();\n        });\n\n        $('.sorting input[type=\"radio\"]').change(function() {\n            $('.submit input[type=\"submit\"]').click();\n        });\n\n        \/\/ Add specific class if .career-type is found within .col div\n        document.querySelectorAll('.grid-gutter > .col').forEach(function(col) {\n            if (col.querySelector('.career-type')) {\n                col.parentNode.classList.add('career-gutter');\n            }\n        });\n\n        const $searchForm = $('#blogform');\n        \/\/ Prevent form submission on Enter key press in the search input\n        $searchForm.on('keypress', '#search-blog', function(event) {\n            if (event.which === 13) {\n                event.preventDefault();\n 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