{"id":11660,"date":"2021-10-22T15:41:00","date_gmt":"2021-10-22T13:41:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=11660"},"modified":"2025-06-27T11:38:58","modified_gmt":"2025-06-27T09:38:58","slug":"5-benefits-of-using-business-surveys","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/small-business-survey-5-examples\/","title":{"rendered":"5 benefits of using business surveys"},"content":{"rendered":"\n<style>\n    #section-Z2d2hMx {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2d2hMx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2d2hMx-container  #421f3c custom-padding \" id=\"section-Z2d2hMx\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-NVrQU .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-NVrQU {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-NVrQU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-NVrQU .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-NVrQU  px-0\" id=\"heading-NVrQU\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-NVrQU\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"5-benefits-of-using-business-surveys\"><\/a>\n            <h1>5 benefits of using business surveys<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZjhnMQ .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-ZjhnMQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZjhnMQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZjhnMQ date-and-author-container px-0\" id=\"heading-ZjhnMQ\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-ZjhnMQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-october-22-2021-by-rob-thompson\"><\/a>\n            <h2>Written October 22, 2021, by Rob Thompson<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-hgwuz {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-hgwuz {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-hgwuz-container  #ffffff custom-padding \" id=\"section-hgwuz\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-11szyA p,\n    .lazyblock-content-11szyA p a,\n    .lazyblock-content-11szyA h1,\n    .lazyblock-content-11szyA h2,\n    .lazyblock-content-11szyA h3,\n    .lazyblock-content-11szyA h4,\n    .lazyblock-content-11szyA h5 {\n        color: ;\n    }\n\n    #content-11szyA {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-11szyA {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-11szyA {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-11szyA-container  px-0 \"\n     id=\"content-11szyA\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-11szyA\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-7d3c16f elementor-widget elementor-widget-text-editor\" data-id=\"7d3c16f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><em>Last Updated: October 22, 2021.<\/em><\/p>\n<p>With today\u2019s technology, the ability to\u00a0<a href=\"https:\/\/pointerpro.com\/features\/pdf-report-builder\/\" target=\"_blank\" rel=\"noopener\">create, design<\/a>\u00a0and\u00a0<a href=\"https:\/\/pointerpro.com\/features\/distribution-portal\/\" target=\"_blank\" rel=\"noopener\">distribute<\/a>\u00a0surveys has increased exponentially.<\/p>\n<p>This growth in technology brings a whole new host of options available to SMEs who are seeking to gain deeper insights from their primary research.<\/p>\n<p>In this article, we aim to shed light on 5 ways that small business surveys can help companies better understand their customers and improve internal processes.<\/p>\n<p>From customer satisfaction surveys to lead generation surveys: We are covering 5 types of surveys and their benefits in this article. Let\u2019s go!<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-34c460b elementor-widget elementor-widget-text-editor\" data-id=\"34c460b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>In this article:<\/p>\n<\/div>\n<\/div>\n<h2><span style=\"color: #421f3c; font-size: 2.5rem;\">5 Benefits of using business surveys <\/span><\/h2>\n<p><a href=\"#collect\">1. Collect vital feedback for product development<\/a><\/p>\n<p><a href=\"#section-AX5Fd\">2. Inform future marketing decisions with business survey research<\/a><\/p>\n<p><a href=\"#section-Z1AL6zA\">3. Collect customer data for marketing purposes<\/a><\/p>\n<p><a href=\"#section-Z1r9HNG\">4. Monitor customer satisfaction and improve business processes<\/a><\/p>\n<p><a href=\"#section-1QzF2G\">5. Generate leads and increase engagement with fun quizzes<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"collect\"><span style=\"color: #421f3c; font-size: 32px;\">1. Collect vital feedback for product development\u200b<\/span><\/h2>\n<p>Surveys are a cost-effective way to gain product insights. Ask your customers for feedback about your product in order to find product gaps and continuously improve your product and development process.<\/p>\n<p>Using a survey to collect feedback is cost-effective, because you only need to make the survey once. The responses will flow in. Of course, you need to\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/survey-questions-types\/\" target=\"_blank\" rel=\"noopener\">ask the right questions<\/a>. Prepare a list of questions and decide which question types best to use.\u00a0<\/p>\n<p>For example, Indie developer Epic Games, creator of Fortnite Battle Royale, uses online surveys alongside other data-gathering techniques such as user analytics,\u00a0<a href=\"https:\/\/www.cloudtalk.io\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\">sentiment analysis,<\/a>\u00a0and social insights to better understand how the audience feels about the company and its products.<\/p>\n<p>Using surveys as part of their strategy to manage how users perceive the game has been an important part of the development process for Epic Games, as the game is currently in early access which means that there is still a large amount of balancing and development to be done.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11667\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/pasted-image-0-1.png\" alt=\"\" width=\"527\" height=\"503\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Due to this feedback loop, the dialogue between company and audience has become of significant importance to the Fortnite developers, who rely primarily on first-hand feedback to continually improve the quality of their game.<\/p>\n<p>This approach has lead to a product that has been\u00a0honed and refined in the interests of the wider community, and the conversation between players and company has ultimately lead to a better-finished product.<\/p>\n<p>It is this core focus on\u00a0listening to the needs of consumers as well as adapting and implementing the requested changes\u00a0that lead the developers of Epic Games to have a keen competitive advantage over others in the online battle royale genre.<\/p>\n<p>For even more comprehensive feedback, some companies use crowdtesting services to get feedback from a large pool of users.\u00a0<a href=\"https:\/\/www.globalapptesting.com\/best-practices-crowdtesting\" target=\"_blank\" rel=\"noopener\">Crowdtest<\/a>\u00a0platforms enable businesses to submit their products to a group of testers who have diverse backgrounds, interests, and devices, which helps to identify product issues and bugs more quickly and thoroughly.\u00a0<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-AX5Fd {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-AX5Fd {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-AX5Fd-container  #f5f5f5 custom-padding \" id=\"section-AX5Fd\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z2ihY2Q p,\n    .lazyblock-content-Z2ihY2Q p a,\n    .lazyblock-content-Z2ihY2Q h1,\n    .lazyblock-content-Z2ihY2Q h2,\n    .lazyblock-content-Z2ihY2Q h3,\n    .lazyblock-content-Z2ihY2Q h4,\n    .lazyblock-content-Z2ihY2Q h5 {\n        color: ;\n    }\n\n    #content-Z2ihY2Q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2ihY2Q {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2ihY2Q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2ihY2Q-container  px-0 \"\n     id=\"content-Z2ihY2Q\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2ihY2Q\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 32px;\">2. Inform future marketing decisions with business survey research\u200b\u200b\u200b<\/span><\/h2>\n<p>As a method of gathering large volumes of feedback from your audience, surveys are a highly useful\u00a0<a href=\"https:\/\/www.squadhelp.com\/brand-name-testing\" target=\"_blank\" rel=\"noopener\">market research tool\u00a0<\/a>for small businesses that can be administered for a relatively low cost, in comparison with other\u00a0<a href=\"https:\/\/www.cognism.com\/blog\/lead-enrichment-tools\" target=\"_blank\" rel=\"noopener\">methods of data collection<\/a>.<\/p>\n<p>This makes surveys highly useful for more agile brands such as UK clothing line Bowlcut Garms, who regularly use surveys to gain a variety of marketing insights.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11666\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/pasted-image-0-1-1-1.png\" alt=\"\" width=\"503\" height=\"430\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In the past, Bowlcut has\u00a0<b>used their platform on social media to collect first-hand survey data<\/b>\u00a0in areas such as what products customers prefer, or how audience members first heard about the brand.<\/p>\n<p>This practical feedback can then be used by the brand to inform their overall product line, and will also\u00a0<b>provide a wealth of easily understandable data<\/b>\u00a0for the team to continue to finetune their strategy in the future.<\/p>\n<p>(!) However, it would be wise to note that in this example, these questions have been asked solely via Facebook and therefore it\u2019s logical to assume that these users may respond differently to those who are surveyed through different channels, such as Twitter, Email or on the phone.<\/p>\n<p>Therefore if you are looking to replicate a similar approach,\u00a0<b>it is always advised to distribute the survey through multiple channels to reduce any bias<\/b>\u00a0that could skew your results.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1AL6zA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1AL6zA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1AL6zA-container  #ffffff custom-padding \" id=\"section-Z1AL6zA\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1msGhp .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1msGhp {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1msGhp {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1msGhp  px-0\" id=\"heading-1msGhp\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1msGhp\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"3-collect-customer-data-for-marketing-purposes\"><\/a>\n            <h2>3. Collect customer data for marketing purposes\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1lo2Ve p,\n    .lazyblock-content-1lo2Ve p a,\n    .lazyblock-content-1lo2Ve h1,\n    .lazyblock-content-1lo2Ve h2,\n    .lazyblock-content-1lo2Ve h3,\n    .lazyblock-content-1lo2Ve h4,\n    .lazyblock-content-1lo2Ve h5 {\n        color: ;\n    }\n\n    #content-1lo2Ve {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1lo2Ve {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1lo2Ve {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1lo2Ve-container  px-0 \"\n     id=\"content-1lo2Ve\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1lo2Ve\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11665\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/pasted-image-0-2-1-1.png\" alt=\"\" width=\"852\" height=\"480\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Marketing surveys can help you to create buyer personas. Marketing needs to define an ideal customer profile as a foundation to create the right marketing campaign for the right audience.<\/p>\n<p>Thanks to marketing surveys, you can ask demographic questions, but also gauge your audience\u2019s preferences and interests and other useful information. Segment your audience into different categories and target with different marketing campaigns to generate\u00a0<a href=\"https:\/\/infusemedia.com\/insight\/how-to-generate-qualified-leads-in-2022\/\" target=\"_blank\" rel=\"noopener\">highly qualified leads<\/a>.<\/p>\n<p>Welsh automotive dealership, The Sinclair Group, incentivized their audience to fill out their survey. They employed their sales staff to collect demographic data, the age of car &amp; contact information from customers who visited their showroom by enticing visitors with a competition to win a luxury holiday package.<\/p>\n<p>The survey URL was loaded up on each of the salesmen\u2019s mobile device, and\u00a0<strong>an incentive to collect the most responses motivated staff\u00a0<\/strong>to incorporate the survey into their regular work-flow.<\/p>\n<p>The survey was primarily distributed within the car showroom, however, the competition offer was also circulated to new audiences on social media via a promoted post within a 10 km radius of the dealership, allowing the brand the opportunity to attract new prospects who hadn\u2019t visited the store.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11664\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/pasted-image-0-3-1-768x396-1.png\" alt=\"\" width=\"768\" height=\"396\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The primary goal of this survey was to collect customer data, and once the customer data had been obtained and filtered, these leads were redistributed back to the sales team which provided them extra customer information needed to close sales.<\/strong><\/p>\n<p>Furthermore, the competition offer also received significant traction on social media which boosted awareness for the brand and increased the groups social following.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1r9HNG {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1r9HNG {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1r9HNG-container  #f5f5f5 custom-padding \" id=\"section-Z1r9HNG\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZUphcT .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZUphcT {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZUphcT {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZUphcT  px-0\" id=\"heading-ZUphcT\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZUphcT\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"4-monitor-customer-satisfaction-and-improve-business-processes\"><\/a>\n            <h2>4. Monitor customer satisfaction and improve business processes\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1Qtpqn p,\n    .lazyblock-content-1Qtpqn p a,\n    .lazyblock-content-1Qtpqn h1,\n    .lazyblock-content-1Qtpqn h2,\n    .lazyblock-content-1Qtpqn h3,\n    .lazyblock-content-1Qtpqn h4,\n    .lazyblock-content-1Qtpqn h5 {\n        color: ;\n    }\n\n    #content-1Qtpqn {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1Qtpqn {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1Qtpqn {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1Qtpqn-container  px-0 \"\n     id=\"content-1Qtpqn\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1Qtpqn\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Surveys can also be used by\u00a0<a href=\"https:\/\/visme.co\/blog\/small-business-plan\/\" target=\"_blank\" rel=\"noopener\">small businesses<\/a>\u00a0to prompt customers into giving feedback regarding their experience after a sale has been completed.<\/p>\n<p>Typical methods of distribution for post-sale\u00a0<a href=\"https:\/\/pointerpro.com\/satisfaction-survey-template\/\">customer satisfaction surveys<\/a>\u00a0include<b>\u00a0placing a survey link on the customer\u2019s receipt or by sending an email to customers shortly after their order<\/b>.<\/p>\n<p>One of the major key benefits of this approach is those survey invitations are sent automatically. This drastically reduces the cost as it requires no researchers or in-store staff to distribute the survey.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11663\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/pasted-image-0-4-1-1.png\" alt=\"\" width=\"620\" height=\"387\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Over time,\u00a0<strong>a customer satisfaction survey can help businesses identify and correct customer service failures<\/strong>.<\/p>\n<p>However, one limitation of this type of survey is that it can often be used as a vehicle for customer complaints and grievances from a small segment of the most vocal customers.<\/p>\n<p>Nevertheless, the feedback obtained from a post-sale survey may help a business to improve customer handling as well as to identify any other issues that the company may otherwise not have been aware of.<\/p>\n<p>Here\u2019s a\u00a0<a href=\"https:\/\/pointerpro.com\/satisfaction-survey-template\/\">template of a satisfaction survey<\/a>:<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11662\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/satisfaction-template-1-1024x670-1.jpg\" alt=\"\" width=\"1024\" height=\"670\" \/><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1QzF2G {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1QzF2G {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1QzF2G-container  #ffffff custom-padding \" id=\"section-1QzF2G\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-2iHSjl .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-2iHSjl {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-2iHSjl {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-2iHSjl  px-0\" id=\"heading-2iHSjl\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-2iHSjl\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"5-generate-leads-and-increase-engagement-with-lead-generation-quizzes\"><\/a>\n            <h2>5. Generate leads and increase engagement with lead generation quizzes\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-y4oSx p,\n    .lazyblock-content-y4oSx p a,\n    .lazyblock-content-y4oSx h1,\n    .lazyblock-content-y4oSx h2,\n    .lazyblock-content-y4oSx h3,\n    .lazyblock-content-y4oSx h4,\n    .lazyblock-content-y4oSx h5 {\n        color: ;\n    }\n\n    #content-y4oSx {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-y4oSx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-y4oSx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-y4oSx-container  px-0 \"\n     id=\"content-y4oSx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-y4oSx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Quizzes are known to be\u00a0<a href=\"https:\/\/www.impactbnd.com\/blog\/3-of-the-most-underrated-types-of-content-you-should-try\" target=\"_blank\" rel=\"noopener noreferrer\">one of the most underrated, but effective forms of marketing content that you should try<\/a>.<\/p>\n<p>Brands like BuzzFeed invest a lot of time and energy into creating highly entertaining surveys that use a quiz format.\u00a0This benefits them by\u00a0keeping site visitors more engaged which keeps them on the BuzzFeed site for longer.<\/p>\n<p>The quizzes often come in two distinct styles: personality quizzes such as \u201c<a href=\"https:\/\/www.buzzfeed.com\/olivia123093\/trouble-deciding-what-to-watch-on-netflix-well-t-35zzj?utm_term=.ggqoez8qWa#.kiG52DJbBW\" target=\"_blank\" rel=\"noopener noreferrer\">Which Netflix Series Should You Watch?<\/a>\u201d or knowledge-based quizzes such as \u201c<a href=\"https:\/\/www.buzzfeed.com\/hattiesoykan\/how-much-do-you-actually-know-about-astronomy?utm_term=.axd6D2nBz4#.op63m2VO5Z\" target=\"_blank\" rel=\"noopener noreferrer\">How Much Do You Actually Know About Astronomy?<\/a>\u201d.<\/p>\n<p><a href=\"https:\/\/pointerpro.com\/personality-test-example\/\" target=\"_blank\" rel=\"noopener noreferrer\">Personality quizzes<\/a>\u00a0can allow you to collect extra\u00a0<a href=\"https:\/\/www.cience.com\/blog\/cdp-companies\" target=\"_blank\" rel=\"noopener\">customer data<\/a>\u00a0which helps you to better understand your audience and inform your future marketing decisions.<\/p>\n<p>On the other hand,\u00a0<a href=\"https:\/\/pointerpro.com\/quiz-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">knowledge-based quizzes<\/a>\u00a0help you to gain a quick grasp of your audience\u2019s understanding on a given subject matter and can help to increase your audience\u2019s knowledge retention over time \u2013 which makes them perfect for training, or education-based services.<\/p>\n<p>Here\u2019s a\u00a0<a href=\"https:\/\/pointerpro.com\/use-cases\/lead-generation-surveys\/\" target=\"_blank\" rel=\"noopener\">lead generation quiz template<\/a>\u00a0that can help you get started:<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11661\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/quizz-1-1.jpg\" alt=\"\" width=\"934\" height=\"520\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Both styles can be used by small businesses during the\u00a0<a href=\"https:\/\/www.cognism.com\/what-is-lead-generation\" target=\"_blank\" rel=\"noopener\">lead generation<\/a>\u00a0process of your\u00a0<a href=\"https:\/\/www.leadsquared.com\/learn\/sales\/sales-strategy\/\" target=\"_blank\" rel=\"noopener\">sales strategy<\/a>\u00a0to funnel customers to the correct landing page or to collect customer information that will help in a sales context.<\/p>\n<p>If you are looking to use quizzes in an upcoming campaign, services such as\u00a0<a href=\"https:\/\/pointerpro.com\/\">Pointerpro<\/a>\u00a0provide easy-to-use software that helps small businesses to easily create and design stunning quizzes that can be embedded on your website or distributed via your social media channels. These quizzes captivate your audience and encourage their active participation in the online experience, all while focusing on\u00a0<a href=\"https:\/\/www.whitepeakdigital.com\/blog\/how-to-design-a-website\/\" target=\"_blank\" rel=\"noopener\">designing a website<\/a>\u00a0that effectively represents your brand and attracts your target audience.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z2bpnCx {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2bpnCx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2bpnCx-container  #f5f5f5 custom-padding \" id=\"section-Z2bpnCx\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZA2ISn .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZA2ISn {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZA2ISn {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZA2ISn  px-0\" id=\"heading-ZA2ISn\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZA2ISn\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-often-should-you-survey-your-audience\"><\/a>\n            <h2>How often should you survey your audience?\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1zhalj p,\n    .lazyblock-content-1zhalj p a,\n    .lazyblock-content-1zhalj h1,\n    .lazyblock-content-1zhalj h2,\n    .lazyblock-content-1zhalj h3,\n    .lazyblock-content-1zhalj h4,\n    .lazyblock-content-1zhalj h5 {\n        color: ;\n    }\n\n    #content-1zhalj {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1zhalj {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1zhalj {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1zhalj-container  px-0 \"\n     id=\"content-1zhalj\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1zhalj\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Be careful not to over-survey your audience.\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/survey-fatigue\/\">Survey fatigue<\/a>\u00a0can occur when people are presented with the same questions over and over again.\u00a0<\/p>\n<p>Make sure 1 respondent only receives a survey invite from you once or twice a year.<\/p>\n<p>Here are some tips to avoid survey fatigue in general:<\/p>\n<ul>\n<li>Explain why this survey is not only valuable to you, but also to them<\/li>\n<li>Keep your survey, but also your questions, short and simple<\/li>\n<li>Take the survey yourself: do you get bored by your own survey? Then something is wrong<\/li>\n<li>Let colleagues and friends take the survey. Emphasize you want their honest feedback, even if it stings a bit \ud83d\ude42\u00a0<\/li>\n<\/ul>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2naaaO {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2naaaO {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2naaaO-container  #ffffff custom-padding \" id=\"section-2naaaO\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZOms8m .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZOms8m {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZOms8m {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZOms8m  px-0\" id=\"heading-ZOms8m\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZOms8m\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"summary\"><\/a>\n            <h2>Summary\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-N8be0 p,\n    .lazyblock-content-N8be0 p a,\n    .lazyblock-content-N8be0 h1,\n    .lazyblock-content-N8be0 h2,\n    .lazyblock-content-N8be0 h3,\n    .lazyblock-content-N8be0 h4,\n    .lazyblock-content-N8be0 h5 {\n        color: ;\n    }\n\n    #content-N8be0 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-N8be0 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-N8be0 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-N8be0-container  px-0 \"\n     id=\"content-N8be0\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-N8be0\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>And there you have it. 5 very different ways that surveys can be used by small businesses to improve their marketing and sales processes.<\/p>\n<p>Who knew that small business surveys could be implemented in so many different and creative ways?<\/p>\n<p>By looking further into some of the examples discussed in this article, you should begin to understand how effective surveys can be for businesses in any industry.<\/p>\n<p>So don\u2019t let surveys fly under the radar of your marketing team any longer, try to incorporate them into your upcoming campaigns and see just how effective they could be for you. Just make sure they offer your audience an interactive and engaging experience, rather than becoming a boring task.<\/p>\n<p>If you\u2019ve got a survey marketing success story you\u2019d love to share with us, let us know in the comments or get in touch with us to share your story on social media.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-xyxh0 {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-xyxh0 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-xyxh0-container  #ffffff custom-padding \" id=\"section-xyxh0\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-ZkPlMD {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkPlMD {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-ZkPlMD-container  \" id=\"section-ZkPlMD\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-ZsQap8 {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-ZsQap8 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-ZsQap8 .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-ZsQap8 .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-ZsQap8 {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-ZsQap8-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-ZsQap8\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZvLLaC .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZvLLaC {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZvLLaC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZvLLaC  px-0\" id=\"heading-ZvLLaC\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZvLLaC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-ZsQap8\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    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style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-a84yh-container recommended-reading-single-post-container  custom-padding \" id=\"section-a84yh\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-x540R .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-x540R {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-x540R {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-x540R  px-0\" id=\"heading-x540R\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-x540R\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_1w1IG6\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Brand-Loyalty-6-1-4.png\" class=\"recommended-item-img\" alt=\"5 Key insights for building an effective brand loyalty questionnaire\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/5-key-insights-for-building-an-effective-brand-loyalty-questionnaire\/\">5 Key insights for building an effective brand loyalty questionnaire<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Measuring brand loyalty is extremely important for your long term success. Learn what...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/5-key-insights-for-building-an-effective-brand-loyalty-questionnaire\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACExZAVENTEMANTWERP-274.jpg\" class=\"recommended-item-img\" alt=\"How to create an assessment: A step-by-step plan for professional service providers to create questionnaires and reports\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/how-to-create-assessment\/\">How to create an assessment: A step-by-step plan for professional service providers to create questionnaires and reports<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>In this article, we explain how to create an assessment for your business...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/how-to-create-assessment\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACE-27.jpg\" class=\"recommended-item-img\" alt=\"Survey fatigue: what it is and how to avoid it\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/survey-fatigue\/\">Survey fatigue: what it is and how to avoid it<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Modern consumers are presented with requests for feedback at just about every touchpoint...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/survey-fatigue\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    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-->\n\n","protected":false},"excerpt":{"rendered":"<p>Discover 5 ways that business surveys can help companies better understand their customers, improve internal processes and maximize efficiency.<\/p>\n","protected":false},"author":120,"featured_media":15181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[198,357,363],"topic":[409,415],"class_list":["post-11660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","tag-data-collection","tag-pointerpro-features","tag-content-marketing","topic-consultancy-coaching","topic-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/11660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/users\/120"}],"replies":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/comments?post=11660"}],"version-history":[{"count":6,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/11660\/revisions"}],"predecessor-version":[{"id":17543,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/11660\/revisions\/17543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media\/15181"}],"wp:attachment":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media?parent=11660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/categories?post=11660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/tags?post=11660"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/topic?post=11660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}