{"id":11742,"date":"2022-04-14T11:30:00","date_gmt":"2022-04-14T09:30:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=11742"},"modified":"2025-06-04T10:25:01","modified_gmt":"2025-06-04T08:25:01","slug":"how-to-use-an-assessment-report-to-create-an-effective-business-plan","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/assessment-report-to-create-effective-business-plan\/","title":{"rendered":"How to use an assessment report to create an effective business plan"},"content":{"rendered":"\n<style>\n    #section-IWuHv {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IWuHv {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IWuHv-container  #421f3c custom-padding \" id=\"section-IWuHv\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-7AR6M .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-7AR6M {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-7AR6M {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-7AR6M .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-7AR6M  px-0\" id=\"heading-7AR6M\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-7AR6M\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"how-to-use-an-assessment-report-to-create-an-effective-business-plan\"><\/a>\n            <h1>How to use an assessment report to create an effective business plan<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-1ARQs6 .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-1ARQs6 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1ARQs6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1ARQs6 date-and-author-container px-0\" id=\"heading-1ARQs6\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-1ARQs6\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-april-14-2022-by-dave-lavinsky\"><\/a>\n            <h2>Written April 14, 2022, by Dave Lavinsky<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZkOzLn {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkOzLn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZkOzLn-container  #f5f5f5 custom-padding \" id=\"section-ZkOzLn\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-28VbQx p,\n    .lazyblock-content-28VbQx p a,\n    .lazyblock-content-28VbQx h1,\n    .lazyblock-content-28VbQx h2,\n    .lazyblock-content-28VbQx h3,\n    .lazyblock-content-28VbQx h4,\n    .lazyblock-content-28VbQx h5 {\n        color: ;\n    }\n\n    #content-28VbQx {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28VbQx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28VbQx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28VbQx-container  px-0 \"\n     id=\"content-28VbQx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28VbQx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>An assessment report is a document that both summarizes and provides a deeper analysis of a particular topic or issue. To effectively\u00a0<a href=\"https:\/\/www.growthink.com\/products\/business-plan-template\" target=\"_blank\" rel=\"noopener\">create a business plan<\/a>, an organization needs to have an informed understanding of the market. The findings from the assessment report help provide this understanding by offering data about the current market as well as potential future developments that will impact it.<\/p>\n<p>Below you will learn more about assessment reports and how to use them to create effective business plans.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 2.5rem;\">What to include in an assessment report\u200b<\/span><\/h2>\n<p>In your assessment report, you will convey facts about your industry, including information about both the current situation as well as likely future developments. This data can then be used to gain a better understanding of where your organization stands with regards to competition and customers. In addition, this information can help your organization better understand what challenges and opportunities lay ahead.<\/p>\n<p>An\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/great-examples-of-assessment-reports-checklist\/\" rel=\"noopener\">assessment report<\/a>\u00a0must answer specific questions to get the most accurate picture of your organization and industry. The following are key questions to answer in your assessment report:<\/p>\n<ul>\n<li aria-level=\"1\">What industry is your organization targeting?<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">What are key new developments in this industry? What opportunities and threats does it present for organizations like yours?<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Who are the main competitors in the industry? How big are they, what strategies do they use to compete, who are their customers, etc.?\u00a0<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">What factors may make a particular segment of the market more attractive to your organization?\u00a0<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">What are the major strengths and weaknesses of your organization in the industry? What challenges does it need to overcome, and what opportunities should it take advantage of?<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">What strategies can be used to take advantage of new opportunities or defend against threats presented by the industry?\u00a0<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">How refined are your organization\u2019s operations? This should include an assessment of your sales, capacity, production costs, distribution channels, etc. as compared with your competition.\u00a0<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">What are the details of the supply chain within the industry? This should include an assessment of suppliers\u2019 strengths and weaknesses, opportunities for collaboration or consolidation among suppliers\/customers\/distributors, etc.\u00a0<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">What are the main factors that drive demand in the industry?\u00a0<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">What are the demographic and psychographic profiles of customers? What are the customer trends if any?\u00a0<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Are there any changes in government policies and regulations that may impact the industry? This can include policy settings related to taxes, trade restrictions, tariffs, etc. It can also include reviews of any new environmental laws that may impact organizations in this industry.<\/li>\n<\/ul>\n<p>The results of the assessment report should then be used to create a\u00a0<a href=\"https:\/\/upmetrics.co\/blog\/business-plan-components\" target=\"_blank\" rel=\"noopener\">solid business plan<\/a>\u00a0based on realistic expectations. This is discussed below.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZlxEh8 {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZlxEh8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZlxEh8-container   custom-padding \" id=\"section-ZlxEh8\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z1qG3tE p,\n    .lazyblock-content-Z1qG3tE p a,\n    .lazyblock-content-Z1qG3tE h1,\n    .lazyblock-content-Z1qG3tE h2,\n    .lazyblock-content-Z1qG3tE h3,\n    .lazyblock-content-Z1qG3tE h4,\n    .lazyblock-content-Z1qG3tE h5 {\n        color: ;\n    }\n\n    #content-Z1qG3tE {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1qG3tE {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1qG3tE {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1qG3tE-container  px-0 \"\n     id=\"content-Z1qG3tE\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1qG3tE\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 2.5rem;\">Using your assessment report to create your business plan\u200b\u200b<\/span><\/h2>\n<p>Below is an outline of each key section of your business plan and what it must include. As you\u2019ll see, many of the questions you must answer in your plan will already have been answered in your\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/report-design\/\">assessment report<\/a>. As such, complete your assessment report first, and then writing your plan will be relatively quick and easy.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">1. Executive summary\u200b<\/span><\/h2>\n<p>The executive summary is an overview of the entire business plan and is usually one or two pages in length. It introduces and summarizes the key points made throughout the rest of your business plan.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">2. Company overview\u200b<\/span><\/h2>\n<p>In your company analysis, you will detail your business type and provide background information. The company analysis section of your business plan should offer a comprehensive overview of your business structure, such as\u00a0<a href=\"https:\/\/www.llcuniversity.com\/california-llc\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.llcuniversity.com\/california-llc\/&amp;source=gmail&amp;ust=1729171122567000&amp;usg=AOvVaw0hrSO-zi3dK8tBa6ZRPnLe\">forming an LLC in California<\/a>, Colorado, or any other US state for\u00a0<a href=\"https:\/\/www.dominion.com\/asset-protection\/asset-protection-planning\" target=\"_blank\" rel=\"noopener\">asset protection<\/a>. It should also address the market needs it serves, particularly in sectors like technology, highlighting how your business responds to these demands.<\/p>\n<p>Further, detail your unique advantages, such as proprietary technology, and outline your operational strategies, including robust supply chain management. Together, these components provide a thorough understanding of how your business is positioned to operate and succeed in its market.<\/p>\n<p>Include answers to question such as:<\/p>\n<ul>\n<li>When and why did you start the business?\u00a0<\/li>\n<li>What milestones have you achieved to date? Milestones could include sales goals you\u2019ve reached, new store openings, etc.\u00a0<\/li>\n<li>Your legal structure. Are you incorporated as an S-Corp? An\u00a0<a href=\"https:\/\/www.tailorbrands.com\/llc-formation\/what-is-an-llc\" target=\"_blank\" rel=\"noopener\">LLC<\/a>? A sole proprietorship? Explain your legal structure here.<\/li>\n<\/ul>\n<p>The following sections pull much more information from your assessment report.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">3. Industry analysis\u200b\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11745\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Industry-Analysis-1536x864-1-768x432-1.png\" alt=\"\" width=\"768\" height=\"432\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The Industry Analysis section defines how big your market is and key market trends. It\u2019s used to ensure the market is large enough to support your company\u2019s growth and to ensure you have the best strategy to capture market share.<\/p>\n<p>The following questions should be answered in the industry analysis section of your business plan:<\/p>\n<ul>\n<li>How big is the industry (in dollars)?<\/li>\n<li>Is the market declining or increasing?<\/li>\n<li>Who are the key competitors in the market?<\/li>\n<li>Who are the key suppliers in the market?<\/li>\n<li>What trends are affecting the industry?<\/li>\n<li>What is the industry\u2019s growth forecast over the next 5 \u2013 10 years?<\/li>\n<\/ul>\n<p>Each of these questions should have already been answered in your assessment report, although you might need to re-organize the information to better fit within your plan.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">4. Customer analysis\u200b<\/span><\/h2>\n<p>In this section of your plan, you\u2019ll describe who your typical customer is, what they want, and why they will choose your company over the competition. You will also detail how many potential customers exist and any trends affecting them.<\/p>\n<p>Use census data , interviews, surveys, etc. to back up any claims you make in this section. The good news is that you will have already conducted this research when developing your assessment report.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1BF4v8 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1BF4v8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1BF4v8-container  #421f3c custom-padding \" id=\"section-Z1BF4v8\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z1IsAxr p,\n    .lazyblock-content-Z1IsAxr p a,\n    .lazyblock-content-Z1IsAxr h1,\n    .lazyblock-content-Z1IsAxr h2,\n    .lazyblock-content-Z1IsAxr h3,\n    .lazyblock-content-Z1IsAxr h4,\n    .lazyblock-content-Z1IsAxr h5 {\n        color: ;\n    }\n\n    #content-Z1IsAxr {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1IsAxr {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1IsAxr {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1IsAxr-container  px-0 \"\n     id=\"content-Z1IsAxr\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1IsAxr\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><a href=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Mini-guide_-The-game-plan-to-future-proof-your-consultancy.pdf?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=Downloadables&amp;utm_content=banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-10702 size-full\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/1.1.7-BANNER_blog-Mini-guide-The-game-plan-to-future-proof-your-consultancy_Standard.jpg\" alt=\"\" width=\"1257\" height=\"373\" \/><\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z2fiUgj {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2fiUgj {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2fiUgj-container  #ffffff custom-padding \" id=\"section-Z2fiUgj\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z16KLFW .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z16KLFW {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z16KLFW {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z16KLFW  px-0\" id=\"heading-Z16KLFW\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z16KLFW\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"5-competitive-analysis\"><\/a>\n            <h2>5. Competitive analysis\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-9J1in p,\n    .lazyblock-content-9J1in p a,\n    .lazyblock-content-9J1in h1,\n    .lazyblock-content-9J1in h2,\n    .lazyblock-content-9J1in h3,\n    .lazyblock-content-9J1in h4,\n    .lazyblock-content-9J1in h5 {\n        color: ;\n    }\n\n    #content-9J1in {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-9J1in {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-9J1in {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-9J1in-container  px-0 \"\n     id=\"content-9J1in\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-9J1in\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Your competitive analysis\u00a0<a href=\"https:\/\/onlinebizbooster.net\/why-competition-is-important\/\" target=\"_blank\" rel=\"noopener\">identifies the competitors<\/a>\u00a0your business faces.\u00a0<\/p>\n<p>For each competitor, you should provide an overview of their business and document their strengths and weaknesses. Answer questions such as:<\/p>\n<ul>\n<li>What types of customers do they serve?<\/li>\n<li>What products do they offer?<\/li>\n<li>What is their pricing (premium, low, etc.)?<\/li>\n<li>What are they good at?<\/li>\n<li>What are their weaknesses?<\/li>\n<\/ul>\n<p>Next, document how you will achieve competitive advantage. For example:<\/p>\n<ul>\n<li>Will you provide different or better products or services?<\/li>\n<li>Will you provide superior customer service?<\/li>\n<li>Will you offer better pricing?<\/li>\n<\/ul>\n<p>Once again, you should have answered all of these questions in your assessment report and can then copy that information into your business plan.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">6. Marketing plan\u200b\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11744\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Marketing-Plan-1536x864-1-1024x576-1.png\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>While the core marketing plan components will not have been developed when creating your assessment report, in doing the assessment report, you will have strategized your marketing and growth plan so you won\u2019t be starting from scratch.<\/p>\n<p>Be sure to includes the following in your marketing plan section:<\/p>\n<ul>\n<li>Product or Service: describe the products and services your company offers.<\/li>\n<li>Price: Document the prices you offer and how they compare to competitor pricing.<\/li>\n<li>Promotions: Detail how you will attract new customers using methods such as:<br \/>\u25cb\u00a0 Pay per click advertising<br \/>\u25cb\u00a0 Television advertising<br \/>\u25cb\u00a0 Flyers<br \/>\u25cb\u00a0 Public Relations<br \/>\u25cb\u00a0 Etc.<\/li>\n<\/ul>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">7. Operations plan\u200b\u200b<\/span><\/h2>\n<p>Your operations plan includes two key sections. It starts by describing the daily processes you perform to run your business such as serving customers, procuring inventory, etc.<\/p>\n<p>Next, you will document your long-term goals along with the dates you hope to achieve them. These are the milestones you strategized when creating your assessment report.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">8. Management team\u200b\u200b\u200b<\/span><\/h2>\n<p>The Management Team section of your business plan describes the key members of your management team, their experience and education and what makes them qualified to grow your company.<\/p>\n<p>When conducting the SWOT (strengths, weaknesses, opportunities and threats) analysis during your assessment report, you will answer many questions about the worthiness of your current team that you can document in your plan. You will also identify management team gaps that you must fill; these gaps should be included in your business plan too.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">9. Financial Management team\u200b\u200b\u200b\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11743\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Financial-Projections-1536x864-1-1024x576-1.png\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><br \/>Your financial plan includes projections for future revenues,\u00a0<a href=\"https:\/\/www.mosaic.tech\/financial-metrics\/gross-profit\" target=\"_blank\" rel=\"noopener\">gross profit<\/a>, operating expenses, and earnings for the next 5 years.<\/p>\n<p>Your projections must be tied to the research conducted in your assessment report. For example, your company can\u2019t grow to a size that exceeds the industry size you determined. Likewise, by conducting research while doing the assessment report, you will have identified reasonable assumptions like growth rates, employee salaries, etc., that will help you put together well-reasoned and defendable financial forecasts.<\/p>\n<p>In addition, if applicable, your financial plan will document if your company needs funding to achieve its growth plan and detail the key uses of such funds.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZYVXs1 {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZYVXs1 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZYVXs1-container  #f5f5f5 custom-padding \" id=\"section-ZYVXs1\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-uQuAb .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-uQuAb {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-uQuAb {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-uQuAb  px-0\" id=\"heading-uQuAb\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-uQuAb\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"summary\"><\/a>\n            <h2>Summary\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z2eIb9e p,\n    .lazyblock-content-Z2eIb9e p a,\n    .lazyblock-content-Z2eIb9e h1,\n    .lazyblock-content-Z2eIb9e h2,\n    .lazyblock-content-Z2eIb9e h3,\n    .lazyblock-content-Z2eIb9e h4,\n    .lazyblock-content-Z2eIb9e h5 {\n        color: ;\n    }\n\n    #content-Z2eIb9e {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2eIb9e {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2eIb9e {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2eIb9e-container  px-0 \"\n     id=\"content-Z2eIb9e\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2eIb9e\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>As you can see, your assessment report and business plan go hand in hand. Your assessment report forces you to conduct market research and determine the optimal strategies to grow your business. Your business plan expands upon that research and strategy to more clearly define your growth roadmap. Also, if you need funding to grow, it bolsters your need for funding and gives investors and lenders confidence that they will get a solid return on their investment.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2hQu4N {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2hQu4N {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2hQu4N-container  #ffffff custom-padding \" id=\"section-2hQu4N\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-Z26r2mo {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z26r2mo {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-Z26r2mo-container  \" id=\"section-Z26r2mo\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-2mhkuv {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-2mhkuv {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-2mhkuv .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-2mhkuv .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-2mhkuv {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-2mhkuv-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-2mhkuv\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZT50Bs .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZT50Bs {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZT50Bs {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZT50Bs  px-0\" id=\"heading-ZT50Bs\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZT50Bs\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-2mhkuv\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n            <\/div>\n        <\/div>\n    <\/div>\n<!-- end -->\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-snaNG {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-snaNG {\n        ;\n        ;\n        }\n    }\n\n        .custom-padding {\n        padding-right: 0 !important;\n        padding-left: 0 !important;\n    }\n    @media (max-width: 1024px) {\n        .custom-padding {\n            padding-right: var(--bs-gutter-x, .75rem) !important;\n            padding-left: var(--bs-gutter-x, .75rem) !important;\n        }\n    }\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-snaNG-container recommended-reading-single-post-container  custom-padding \" id=\"section-snaNG\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-j8ssN .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-j8ssN {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-j8ssN {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-j8ssN  px-0\" id=\"heading-j8ssN\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-j8ssN\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_HOsUn\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Code-or-no-code-assessment-building-1.jpg\" class=\"recommended-item-img\" alt=\"No-code assessment workflows: How to set up a client assessment and automate reports in no time, without developers?\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/no-code-assessment-workflows\/\">No-code assessment workflows: How to set up a client assessment and automate reports in no time, without developers?<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Find out how better HR decision-making starts with centralizing and securing high-quality assessment...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/no-code-assessment-workflows\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/adeolu-eletu-wN3iop4-j3A-unsplash-1024x654-1.jpg\" class=\"recommended-item-img\" alt=\"How to use an assessment report to create an effective business plan\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/assessment-report-to-create-effective-business-plan\/\">How to use an assessment report to create an effective business plan<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>If you want to create a business plan, you need an assessment report...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/assessment-report-to-create-effective-business-plan\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    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assessment tool and getting lost in Google Search? This...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/assessment-tools-the-ultimate-guide\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <\/div>\n\n            <\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        jQuery('select').select2({\n            minimumResultsForSearch: -1,\n            width: 'resolve'\n        });\n\n        $('select').on('change', function() {\n            $('#blogform').submit();\n        });\n\n        $('.sorting input[type=\"radio\"]').change(function() {\n            $('.submit input[type=\"submit\"]').click();\n        });\n\n        \/\/ Add specific class if .career-type is found within .col div\n        document.querySelectorAll('.grid-gutter > .col').forEach(function(col) {\n            if (col.querySelector('.career-type')) {\n                col.parentNode.classList.add('career-gutter');\n            }\n        });\n\n        const $searchForm = $('#blogform');\n        \/\/ Prevent form submission on Enter key press in the search input\n        $searchForm.on('keypress', '#search-blog', function(event) {\n            if (event.which === 13) {\n                event.preventDefault();\n            }\n        });\n\n        const $searchSubmit = $('.search-submit');\n        $searchSubmit.on('click', function(event) {\n            event.preventDefault();\n        });\n\n    });\n<\/script>\n\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-nhPW5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-nhPW5 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #553550;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-nhPW5-container mailform-single-page-container #553550 custom-padding \" id=\"section-nhPW5\"\n    style=\"opacity: 100%; background-color: #553550;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"row mx-0 lazyblock-form\">\n    <div class=\"form-pretext px-0\">\n        <h2><span style=\"font-size: 36px; color: #ffffff;\">Want to know more?<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Subscribe to our newsletter and get hand-picked articles directly to your inbox<\/span><\/p>    <\/div>\n    <form id=\"form-Z1CBtTG\" class=\"mailchimp-form\">\n        <div class=\"row\">\n            <div class=\"col-md-7 px-0\">\n                <input type=\"email\" name=\"subscribe-email\" id=\"subscribe-email-Z1CBtTG\"\n                       class=\"form-control\" placeholder=\"E-mail\" required>\n            <\/div>\n            <div class=\"col-md-5\">\n                <button type=\"submit\" class=\"btn btn-primary\">Subscribe<\/button>\n            <\/div>\n        <\/div>\n    <\/form>\n    <div id=\"form-Z1CBtTG-spinner\" class=\"d-none\">\n        Please wait..\n    <\/div>\n    <div id=\"form-Z1CBtTG-thankyou\" class=\"d-none px-0\">\n        Your submission was successful! 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This article helps you set up that report.<\/p>\n","protected":false},"author":128,"featured_media":15152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[182,198,200],"topic":[409,416],"class_list":["post-11742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","tag-consulting-tech","tag-data-collection","tag-reporting-practices","topic-consultancy-coaching","topic-questionnaire-report-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/11742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/users\/128"}],"replies":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/comments?post=11742"}],"version-history":[{"count":5,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/11742\/revisions"}],"predecessor-version":[{"id":17522,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/11742\/revisions\/17522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media\/15152"}],"wp:attachment":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media?parent=11742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/categories?post=11742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/tags?post=11742"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/topic?post=11742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}