{"id":11912,"date":"2023-08-29T18:21:00","date_gmt":"2023-08-29T16:21:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=11912"},"modified":"2025-12-04T20:53:01","modified_gmt":"2025-12-04T19:53:01","slug":"how-to-do-online-consulting-3-steps-and-strategies-for-consultants-coaches-and-service-providers","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/online-consulting\/","title":{"rendered":"How to do online consulting: 3 steps and strategies for consultants, coaches and service providers"},"content":{"rendered":"\n<style>\n    #section-IWuHv {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IWuHv {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IWuHv-container  #421f3c custom-padding \" id=\"section-IWuHv\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-7AR6M .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-7AR6M {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-7AR6M {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-7AR6M .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-7AR6M  px-0\" id=\"heading-7AR6M\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-7AR6M\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"how-to-do-online-consulting-3-steps-and-strategies-for-consultants-coaches-and-service-providers\"><\/a>\n            <h1>How to do online consulting: 3 steps and strategies for consultants, coaches and service providers<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-1ARQs6 .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-1ARQs6 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1ARQs6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1ARQs6 date-and-author-container px-0\" id=\"heading-1ARQs6\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-1ARQs6\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-august-29-2023-by-jeroen-de-rore\"><\/a>\n            <h2>Written August 29, 2023, by Jeroen De Rore<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZkOzLn {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkOzLn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZkOzLn-container  #ffffff custom-padding \" id=\"section-ZkOzLn\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-28VbQx p,\n    .lazyblock-content-28VbQx p a,\n    .lazyblock-content-28VbQx h1,\n    .lazyblock-content-28VbQx h2,\n    .lazyblock-content-28VbQx h3,\n    .lazyblock-content-28VbQx h4,\n    .lazyblock-content-28VbQx h5 {\n        color: ;\n    }\n\n    #content-28VbQx {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28VbQx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28VbQx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28VbQx-container  px-0 \"\n     id=\"content-28VbQx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28VbQx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><i>The other day, my girlfriend and I locked ourselves out of our apartment. How did that happen? From my point of view: She didn\u2019t check if there was a key on the interior lock, when she shut the door. From her point of view: I left a key on the interior lock.\u00a0<\/i><i>We decided to get some quick relationship consulting online. I asked ChatGPT who was on the right end of our disagreement.<\/i><\/p>\n<p>The answer\u2026? It\u2019s not important. The real question: What does our\u00a0<b>online advice seeking<\/b>\u00a0behavior tell us about the\u00a0<b>future of consulting<\/b>? Will consultants have to make a definitive shift to the online realm to compete with AI? And how? Let\u2019s dive in:<i><\/i><\/p>\n<ul>\n<li><a href=\"#online-consulting\">What is meant with online consulting?<\/a><\/li>\n<li><a href=\"#section-1ptk6v\">The impact of AI on online consulting strategies<\/a><\/li>\n<li><a href=\"#section-2ngaGA\">How to compete with AI as an advice consultant<\/a><\/li>\n<li><a href=\"#section-DBsDN\">How to start an online consulting business (competitive with AI)<\/a><\/li>\n<li><a href=\"#section-1UMYbd\">3 examples of online consulting services to start with<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11921\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-08-24-om-13.16.45-1024x683-1.png\" alt=\"\" width=\"1024\" height=\"683\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 2.5rem;\">What is meant with online consulting?\u200b<\/span><\/h2>\n<p>Online consulting strategies, also known as digitizing your consulting to virtual consulting or e-consulting, refers to the practice of\u00a0<b>providing expert advice, guidance, and solutions to clients remotely<\/b>, primarily\u00a0<a href=\"https:\/\/www.digitalsamba.com\/blog\/cpaas-meaning-technology-examples\" target=\"_blank\" rel=\"noopener\">through digital platforms<\/a>\u00a0and communication channels.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">The transition from traditional to online consulting\u200b<\/span><\/h2>\n<p>Even leaving the recent emergence of generative artificial intelligence aside, digital\u00a0<a href=\"https:\/\/www.cloudzero.com\/blog\/types-of-cloud-computing\/\" target=\"_blank\" rel=\"noopener\">cloud technology<\/a>\u00a0in general has changed the way we seek service.\u00a0<b>We expect service providers to show up online<\/b>. The pandemic served as a gigantic proof-of-concept (POC) for translating everything we know in the offline world to the online world. An experiment that, all things considered, was quite successful. And what\u2019s more, the entire world population actively took part, especially\u00a0<a href=\"https:\/\/www.fatbit.com\/fab\/rise-of-online-consulting-platforms-in-post-covid19-era\/#niches\" target=\"_blank\" rel=\"noopener\">knowledge workers<\/a>\u00a0(though not exclusively). Even traditionally offline <a href=\"https:\/\/jooble.org\/career-advice\/what-does-a-real-estate-agent-do\/\" target=\"_blank\" rel=\"noopener\">roles like real estate agents<\/a> have increasingly embraced virtual consultations, online property tours, and digital closings, proving that high-touch service can also be delivered efficiently in digital formats.<\/p>\n<p>Many consultancy services don\u2019t even involve any physical delivery, which makes a transition to online consulting only more logical. A business owner who\u2019s hiring new workers can order custom smartphones, laptop computers and a printer tonight, and literally have it all delivered in the office tomorrow. Why wouldn\u2019t she expect the same for, say, HR advice on how to successfully onboard these new hires?\u00a0<\/p>\n<p>The transition from traditional to online consulting is a natural\u00a0<b>evolution of consultancy.<\/b><\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">The advantages of online consulting activities\u200b<\/span><\/h2>\n<p>So then what exactly are the\u00a0<i>evolutionary advantages\u00a0<\/i>that make this shift sustainable? The attractiveness for clients is self-evident. But\u00a0<b>what\u2019s in it for the consultant<\/b>? Why should he or she operate digitally? To name a few reasons:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Scalability:<\/b>\u00a0Operating online reduces overhead costs from physical office spaces, utilities, and commuting. A chance to redirect savings towards expanding your services.<\/li>\n<li aria-level=\"1\"><b>Broader reach:<\/b>\u00a0Online consulting breaks down geographical barriers. In 2023, a\u00a0<a href=\"https:\/\/nmsconsulting.com\/4281\/the-biggest-management-consulting-trends-in-2023\/\" target=\"_blank\" rel=\"noopener\">consultant from for instance Austria<\/a>\u00a0can be expected to reap success in the UK. Pointerpro is located in Belgium, but that hasn\u2019t withheld us from calling on the services of an SEO marketing agency from the USA.<\/li>\n<li aria-level=\"1\"><b>Data and record-keeping:<\/b>\u00a0Online consulting allows for better information and knowledge retention. For instance, with a tool like\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/5-ai-tools-for-different-types-of-consulting\/#gong\">Gong<\/a>\u00a0(AI-powered, by the way): You get to record videocalls with clients and use data-driven insights to improve the quality of interactions and follow-up, but also to help you make more strategic decisions for your firm.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11920\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Gong-3-1024x467-1.png\" alt=\"\" width=\"1024\" height=\"467\" \/><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZWPbi9 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZWPbi9 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZWPbi9-container  #421f3c custom-padding \" id=\"section-ZWPbi9\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-1Wk4JC p,\n    .lazyblock-content-1Wk4JC p a,\n    .lazyblock-content-1Wk4JC h1,\n    .lazyblock-content-1Wk4JC h2,\n    .lazyblock-content-1Wk4JC h3,\n    .lazyblock-content-1Wk4JC h4,\n    .lazyblock-content-1Wk4JC h5 {\n        color: ;\n    }\n\n    #content-1Wk4JC {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1Wk4JC {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1Wk4JC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1Wk4JC-container   \"\n     id=\"content-1Wk4JC\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1Wk4JC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><a href=\"https:\/\/s.pointerpro.com\/digital-consulting?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=Downloadables&amp;utm_content=banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-11922\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Get-your-report-now.png\" alt=\"\" width=\"1000\" height=\"297\" \/><\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1ptk6v {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1ptk6v {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1ptk6v-container  #f5f5f5 custom-padding \" id=\"section-1ptk6v\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1XmEDK .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1XmEDK {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1XmEDK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1XmEDK  px-0\" id=\"heading-1XmEDK\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1XmEDK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"the-impact-of-ai-on-online-consulting-strategies\"><\/a>\n            <h2>The impact of AI on online consulting strategies\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1gM9Pt p,\n    .lazyblock-content-Z1gM9Pt p a,\n    .lazyblock-content-Z1gM9Pt h1,\n    .lazyblock-content-Z1gM9Pt h2,\n    .lazyblock-content-Z1gM9Pt h3,\n    .lazyblock-content-Z1gM9Pt h4,\n    .lazyblock-content-Z1gM9Pt h5 {\n        color: ;\n    }\n\n    #content-Z1gM9Pt {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1gM9Pt {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1gM9Pt {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1gM9Pt-container  px-0 \"\n     id=\"content-Z1gM9Pt\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1gM9Pt\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>So that\u2019s for the potential of online capabilities in general. Now what are the effects of \u201conline capabilities on steroids\u201d, otherwise known as: generative AI? There are two sides to that coin. One side represents the advantages of\u00a0 adopting\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/ai-tools-for-consultants\/\" target=\"_blank\" rel=\"noopener\">different AI tools for consultants<\/a>, like the just mentioned Gong platform.\u00a0<\/p>\n<p>The other side of the coin comes with a question mark:\u00a0<b>Is generative AI a competitor for consultants?<\/b>\u00a0For a potential consultancy client in search of advice, genAI offers a few considerable perks. To name only four of them:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Super-fast data analysis:<\/b>\u00a0Generative AI can process vast amounts of data rapidly, extracting patterns and insights that human consultants might miss.<\/li>\n<li aria-level=\"1\"><b>Continuous availability:<\/b>\u00a0Generative AI operates 24\/7. It doesn\u2019t need breaks. Clients can access AI advice at any moment, regardless of their timezone.<\/li>\n<li aria-level=\"1\"><b>Rapid adaptation to trends:<\/b>\u00a0AI quickly updates and adapts itself to changing trends and data. Something that\u2019s especially useful for clients in dynamic industries.<\/li>\n<li aria-level=\"1\"><b>High volume and consistent quality:<\/b>\u00a0Whatever its client base size, AI can handle requests without sacrificing the quality of advice or service.\u00a0<\/li>\n<\/ul>\n<p>So the question becomes:\u00a0<b>How do you remain relevant as a consultant<\/b>, when AI has so much to offer to businesses you\u2019re trying to attract as clients?\u00a0<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2ngaGA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2ngaGA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2ngaGA-container  #ffffff custom-padding \" id=\"section-2ngaGA\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-23alQd .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-23alQd {\n        margin-top: 1rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-23alQd {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-23alQd  px-0\" id=\"heading-23alQd\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-23alQd\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-compete-with-ai-as-an-advice-consultant\"><\/a>\n            <h2>How to compete with AI as an advice consultant\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZIS48G p,\n    .lazyblock-content-ZIS48G p a,\n    .lazyblock-content-ZIS48G h1,\n    .lazyblock-content-ZIS48G h2,\n    .lazyblock-content-ZIS48G h3,\n    .lazyblock-content-ZIS48G h4,\n    .lazyblock-content-ZIS48G h5 {\n        color: ;\n    }\n\n    #content-ZIS48G {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZIS48G {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZIS48G {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZIS48G-container  px-0 \"\n     id=\"content-ZIS48G\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZIS48G\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 32px;\">1. Don\u2019t fight it. Use it.\u200b<\/span><\/h2>\n<p>Rather than viewing AI as a rival, embrace it as a tool to augment your consulting capabilities.\u00a0<\/p>\n<p>The\u00a0<b>quality of AI output remains directly proportional to the quality of prompts<\/b>. And if there\u2019s one thing consultants are great at, it\u2019s asking the right questions.\u00a0<\/p>\n<p>You can let AI do some of the dirty work for you. By giving the right prompts, you\u2019ll use AI insights to support your expertise when delivering advice to clients. It will delve deeper into data than any person ever could and it will allow you to offer more comprehensive recommendations.<\/p>\n<h4><span style=\"color: #421f3c;\">Example of how consultants can use AI: assessment building\u200b<\/span><\/h4>\n<p>In a previous article, I took readers to the process of building a\u00a0<b>quantitative maturity model<\/b>, which is the basis to build an effective online assessment. For the sake of the experiment, I pretended to be an expert consultant in email marketing who wanted to designate prospects\u2019 maturity levels. I used\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/how-to-boost-your-client-intake-process-with-a-quantitative-maturity-model\/#chatgpt\" rel=\"noopener\">ChatGPT to come up with relevant questions<\/a>\u00a0for my assessment.<\/p>\n<p>Of course, I didn\u2019t blindly copy the questions the AI tool came up with. In fact I didn\u2019t only ask it to generate questions.\u00a0<b>I interrogated the tool from different angles<\/b>\u00a0to figure out what the common denominators are for specialists to measure the quality of email marketing. Once AI gives you a good understanding of the key domains to look into &#8211; based on the collective knowledge &#8211; you are free to develop the specific emphasis of your assessment. In other words, AI helps you to conform to average expectations\u00a0<i>and\u00a0<\/i>find a way to stand out.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11919\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Answer-options-v5-1-1024x473-1.png\" alt=\"\" width=\"1024\" height=\"473\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #421f3c;\">Some other examples of how consultants can use AI\u200b<\/span><\/h4>\n<p>Of course, generative AI is undergoing a phase where tech innovators are coming up with a myriad ways to integrate AI capabilities in the tools they offer. In many cases, these applications can be valuable for consultants (depending on their industry). Just a few examples worth exploring, if you ask us:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Tableau<\/strong>\u00a0is a tool that excels at data visualization and exploration. It has recently released\u00a0<a href=\"https:\/\/www.tableau.com\/products\/tableau-gpt\" target=\"_blank\" rel=\"noopener\">Tableau GPT<\/a>\u00a0on its software platform to democratize data analysis.<\/li>\n<li aria-level=\"1\"><strong>SEMrush<\/strong>\u00a0a well-known digital marketing tool to conduct things like SEO keyword research and website performance. It now offers an\u00a0AI writing assistant\u00a0app, to generate optimized online content: Both text and visuals. Marketing consultants could use it to develop content for clients, but of course any consultant that wants to develop its own online presence could rely on a tool like\u00a0SEMrush or Ahrefs, too.<\/li>\n<li aria-level=\"1\"><strong>Trint<\/strong>\u00a0is well-known\u00a0<a href=\"https:\/\/trint.com\/\" target=\"_blank\" rel=\"noopener\">AI transcription software<\/a>\u00a0that will convert video and audio (including live) into text and quickly translate it into other languages. Very useful for any consultant conducting interviews.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">2. Exploit inherent human advantages\u200b\u200b<\/span><\/h2>\n<p>Believe it or not, but compared to humans,\u00a0<a href=\"https:\/\/www.simplilearn.com\/advantages-and-disadvantages-of-artificial-intelligence-article#disadvantages_of_artificial_intelligence\" target=\"_blank\" rel=\"noopener\">AI also has its very own limitations<\/a>. Be aware of them and develop your advantages:<\/p>\n<ul>\n<li><b>Capitalize on your emotional intelligence:<br \/><\/b>Even though AI can process vast amounts of data, it generally won\u2019t be able to incorporate emotional nuances that you pick up on as a human consultant. Use such things in your own analyses and advice.<\/li>\n<li><b>Invest in social bonding:<\/b><br \/>Human beings are social animals. Evolutionary speaking, collaboration is a huge part of what brought us to the top of the food chain. The instinct for human collaboration is deeply engrained. Continue to invest effort in human communication (which is still surprisingly predominantly a <a href=\"https:\/\/online.utpb.edu\/about-us\/articles\/communication\/how-much-of-communication-is-nonverbal\/#:~:text=The%2055%2F38%2F7%20Formula,%2C%20and%207%25%20words%20only.\" target=\"_blank\" rel=\"noopener\">non-verbal<\/a>\u00a0matter), ethics and the\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/the-human-touch-more-than-ever-the-key-to-customer-loyalty\/\" rel=\"noopener\">human touch of your services<\/a>\u00a0to build trust.<\/li>\n<li><b>Foster creativity:<br \/><\/b>Artificial intelligence per definition stays inside of the metaphorical box. Granted, that box keeps growing larger as it feeds on more information. But where AI relies on algorithms,\u00a0<i>you\u00a0<\/i>can choose to follow your imagination &#8211; outside of the box. Clients that consult AI have to settle for collective knowledge and therefore generic ideas. If they want something that\u2019s per definition \u201cspecial\u201d, they\u2019ll need you.<\/li>\n<li><b>Transmit skills:<\/b><br \/>The employees of a consultancy client are human beings, just like you. These people are happy to delegate tedious and repetitive tasks to AI. That increases day-to-day productivity but it also results in these people using their brains less and less. As a consultant, you get to offer your clients the best of both worlds. You can relieve team members from tasks but\u00a0<i>also\u00a0<\/i>be a mentor and use\u00a0<a href=\"https:\/\/www.qooper.io\/blog\/the-ultimate-guide-to-structuring-an-effective-mentorship-program\" rel=\"noopener\">mentorship programs<\/a>\u00a0to actually help them develop skills.<\/li>\n<\/ul>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-DBsDN {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-DBsDN {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-DBsDN-container  #f5f5f5 custom-padding \" id=\"section-DBsDN\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1wyiRz .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1wyiRz {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1wyiRz {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1wyiRz  px-0\" id=\"heading-1wyiRz\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1wyiRz\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-start-an-online-consulting-business-competitive-with-ai\"><\/a>\n            <h2>How to start an online consulting business (competitive with AI)\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-jwO2P p,\n    .lazyblock-content-jwO2P p a,\n    .lazyblock-content-jwO2P h1,\n    .lazyblock-content-jwO2P h2,\n    .lazyblock-content-jwO2P h3,\n    .lazyblock-content-jwO2P h4,\n    .lazyblock-content-jwO2P h5 {\n        color: ;\n    }\n\n    #content-jwO2P {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-jwO2P {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-jwO2P {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-jwO2P-container  px-0 \"\n     id=\"content-jwO2P\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-jwO2P\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Even though you have inherent advantages over AI, its mere\u00a0<i>existence\u00a0<\/i>will continue to result in\u00a0<b>potential clients increasingly seeking advice and services online<\/b>. So that\u2019s where they need to be able to find you too.\u00a0<\/p>\n<p>We\u2019ve already discussed the advantages of operating digitally as a consultant. Evolving to what could be called \u201dan online consulting business\u201d requires a few key steps:<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Step 1: Specialize your consulting services\u200b<\/span><\/h2>\n<p>As AI goes wide, you go deep. Consider a hypermarket that offers a wide range of products, from groceries to household items and electronics. Very convenient for many customers. But where do these customers go when they need something really specific: tailored home furnishings, organic vegetables that were locally cultivated or high-end electronics for a new hobby? They go to a specialty store.<\/p>\n<p>The same logic applies to consulting. Sure, a typical company could use an AI translation tool to translate its texts. But when it concerns legal documents that cover a very touchy topic, they won\u2019t hesitate to consult with an agency that\u2019s specialized in legal translations.\u00a0<\/p>\n<p>Develop your consulting business in that sense.\u00a0<b>Identify niche markets or industries where specialized expertise is crucial<\/b>, and position yourself as an authority in those domains. It will differentiate you from AI (and just more generic human service providers) and attract clients seeking tailored solutions.<\/p>\n<p>Lastly,\u00a0<b>define concrete<\/b>\u00a0<b>service offerings\u00a0<\/b>based on your specialization.\u00a0These packages will allow you to easily communicate online about what you do as a consultant. You may even be able to translate some of them into\u00a0<b>services that you actually\u00a0<\/b><b><i>deliver\u00a0<\/i><\/b><b>online<\/b>. We\u2019ll discuss that in step 3.<\/p>\n<p>Before diving into your online presence and after choosing your offering, decide on the best business structure. A sole proprietorship is simple but offers no personal liability protection. Partnerships share ownership and liability.<br \/>An LLC (Limited Liability Company) provides more protection. For instance, forming a\u00a0<a href=\"https:\/\/www.tailorbrands.com\/llc-formation\/delaware-llc\" target=\"_blank\" rel=\"noopener\">Delaware LLC<\/a>\u00a0can be advantageous due to its favorable tax treatment and strong legal protections. However, the best structure depends on your specific needs. Explore options like corporations for potential tax benefits or going public.Remember, tax laws vary, so make sure to explore all your options.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Step 2: Maximize your consultancy\u2019s online presence\u200b<\/span><\/h2>\n<p>As our CEO mentions in the video below, professional relationships are less and less established without a preceding online touchpoint.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AeQsHj_GN0w?si=GrjAPg5mVEjnM8fu\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>That\u2019s why you have to establish robust online presence as a modern consultant. A few crucial things to put on your to-do list, if you aren\u2019t on it already:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Create an informative and user-friendly website:<\/b><br \/>At the very least that means one on which your service offerings are clearly listed and explained, and that provides contact information so a person get in touch with you.<br \/>Even more ideal is that you create specific,\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/landing-page-seo\/\" target=\"_blank\" rel=\"noopener\">search engine optimized (SEO) landing pages<\/a>\u00a0that address different problems your services can help potential clients with &#8211; including a practical contact form.<\/li>\n<li aria-level=\"1\"><b>Optimize your social media profiles:<\/b><br \/>You want to make sure you\u2019re present on the social media channels that are relevant to your target audience. It\u2019s good to have an up-to-date\u00a0<a href=\"https:\/\/visme.co\/blog\/company-profile-template\/\" target=\"_blank\" rel=\"noopener\">company profile<\/a>, but don\u2019t neglect your personal profile as a consultancy owner. We\u2019d recommend you post at least twice per week on both, and that you engage with what\u2019s being said in your network just as regularly (if possible, daily). Create and maintain a detailed\u00a0<a href=\"https:\/\/later.com\/blog\/social-media-report\/\" target=\"_blank\" rel=\"noopener\">social media report<\/a>\u00a0regularly to track your performance, monitor trends, and identify areas for improvement.<\/li>\n<li aria-level=\"1\"><b>Share valuable content that showcases your expertise:<\/b><b><br \/><\/b>Make the things you put on your website and share on social media valuable for your audience.\u00a0As discussed in the video above, you already have the expertise from your day-to-day service delivery. Sharing useful bits and pieces online will establish a good reputation. If you can share feedback from happy clients of yours, don\u2019t hesitate. It\u2019s always very powerful for anyone considering your services.\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/luksmeyers\/\" target=\"_blank\" rel=\"noopener\">Luk Smeyers<\/a>, founder of Belgian advice firm The Visible Authority, does a great job at this.<\/li>\n<li aria-level=\"1\"><b>Engage with your audience:<\/b><br \/>The previous three bullet points establish online presence. To stand out and provoke interaction with your audience, it\u2019s important to show up with some extra engaging content every once in a while: webinars, podcasts and genuinely written blog articles will foster a sense of connection and build credibility.<\/li>\n<\/ul>\n<p>PS. If you\u2019re curious to see how well or not you\u2019re doing when it comes to online presence, give the assessment below we made a try:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/s.pointerpro.com\/maturity2020\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-11923\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-08-24-om-13.13.30-1024x557-1.png\" alt=\"\" width=\"1024\" height=\"557\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Step 3: Start (selling and) delivering consulting services online\u200b<\/span><\/h2>\n<p>If you do the things above, you\u2019ll reach a point where your online presence becomes well established. Let\u2019s say you\u2019ve become a household name in your network\u2019s LinkedIn feed and\/or your name shows up consistently behind specific online search queries. That indicates you\u2019re more than ready\u00a0 to truly sell and deliver your services online.<\/p>\n<p>You might need to invest in a few digital tools to make that happen. Here are the most fundamental ones:<\/p>\n<ul>\n<li aria-level=\"1\"><b>A video conferencing platform:<\/b>\u00a0Remember, the advantage you hold over AI is the human touch. Having a robust way to communicate face-to-face online enables you to really interact with your client while both of you enjoy the convenience of doing it remotely.<br \/>\n<ul>\n<li aria-level=\"1\"><i>Examples: Zoom (on which you can run the aforementioned AI capabilities of Gong\u00a0<a href=\"https:\/\/www.gong.io\/zoom-call-transcription\/#:~:text=Gong%20lets%20you%20choose%20which,I%20stop%20recording%20a%20meeting%3F\" target=\"_blank\" rel=\"noopener\">for transcription and critical insights<\/a>), Google Meet, Microsoft Teams<\/i><\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\"><b>Online collaboration tools:<\/b>\u00a0For many types of consulting, you might work on text documents, spreadsheets, presentations, or other materials. Furthermore, using Google Slides or other presentation platforms, you can use\u00a0<a href=\"https:\/\/riverside.fm\/blog\/how-to-record-a-presentation-on-google-slides\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/riverside.fm&amp;source=gmail&amp;ust=1698387355921000&amp;usg=AOvVaw3EXMHEJ4TDqxeG6MschmcE\">riverside.fm<\/a>\u00a0to create audio-visual copies and pre-recorded materials. These tools allow you to collaborate synchronously and asynchronously with clients: you can securely share and store files, edit documents, track document changes, restore previous versions, or ask and provide feedback in documents.<br \/>\n<ul>\n<li aria-level=\"1\"><i>Examples: Google Workspace, Microsoft Office 365 (now with\u00a0<a href=\"https:\/\/blogs.microsoft.com\/blog\/2023\/03\/16\/introducing-microsoft-365-copilot-your-copilot-for-work\/\" target=\"_blank\" rel=\"noopener\">Microsoft Copilot<\/a>&#8216;s AI integration to help create, read and summarize content), ClickUp<br \/><\/i><\/li>\n<\/ul>\n<\/li>\n<li><b>Project management software:<\/b>\u00a0Working with a client remotely requires you to be very clear-cut to avoid misunderstandings about timelines that need to be met, tasks that need to be completed and obstacles that need to be overcome.\u00a0<a href=\"https:\/\/www.techimply.com\/blog\/project-management-binfire-vs-ganttpro\" target=\"_blank\" rel=\"noopener\">Project management software<\/a>\u00a0allows everyone to have the exact same view on things.<br \/>\n<ul>\n<li><i>Examples: Asana, Trello, Basecamp, Scoro<br \/><\/i><\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\"><b>Online assessment and feedback tools:<\/b>\u00a0To gather quantitative insights from and about your client, platforms to distribute questionnaires and visualize results are essential. On one hand for yourself, to better understand and serve your client. But you can also go further and provide each respondent with personalized feedback and advice, based on the data.\u00a0<a href=\"https:\/\/pointerpro.com\/\">A tools like ours<\/a>\u00a0allows you to automate this process entirely.<br \/>\n<ul>\n<li aria-level=\"1\"><i>Examples: SurveyMonkey, Google Forms, Typeform, Pointerpro<\/i><\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\"><b>Online payment and invoicing tools:<\/b>\u00a0Online meeting, collaboratiing and assessing are client-facing activities, very practical for both yourself and the client. You shouldn\u2019t want it any other way for your back end activities. And there is a lot that you can optimize digitally there: Systems for time and expense tracking, handling payments,\u00a0<a href=\"https:\/\/www.billdu.com\/blog\/how-to-make-an-invoice\/\" target=\"_blank\" rel=\"noopener\">sending and creating invoices<\/a>, managing financial transactions and collecting outstanding payments\u2026 They\u2019re all worth looking into and can allow you to close a 100% online consulting loop.\n<ul>\n<li aria-level=\"1\"><i>Examples:\u00a0<a href=\"https:\/\/unrubble.com\/blog\/best-clockify-alternatives\" target=\"_blank\" rel=\"noopener\">Clockify<\/a>, Clicktime, PayPal, Stripe, QuickBooks, Upflow, <a href=\"https:\/\/www.zintego.com\/blog\/the-ultimate-freelance-invoice-generator-for-business-professionals-a-game-changer-for-seamless-billing\/\" target=\"_blank\" rel=\"noopener\">Zintego&#8217;s Free Online Invoice Generator<\/a><\/i><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11865\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/LinkedIn-profile-Jeroen-De-Rore-Pointerpro-1024x417-1.png\" alt=\"\" width=\"1024\" height=\"417\" \/><\/p>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\"><span style=\"font-size: 28px; color: #421f3c;\">Want to exchange ideas?\u200b<\/span><\/h5>\n<p style=\"text-align: center;\">Ever since I joined the Pointeprro team, I&#8217;ve spoken with almost a hundred of users of our platform (of all generations) who courageously and successfully digitalize (part) of their consultancy. If you&#8217;re on the fence about making the online move, I&#8217;d love to convince you.\u200b<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/jeroenderore\/\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Get my two cents<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1BF4v8 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1BF4v8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1BF4v8-container  #421f3c custom-padding \" id=\"section-Z1BF4v8\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"container-md\">\n    <div class=\"row lazyblock-content-content align-items-start\">\n\n        <div class=\"col-12 col-lg-6 order-1\">\n            <h2><span style=\"color: #ff7418; font-size: 32px;\">How to turn questions and answers into feedback reports\u200b<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Here&#8217;s a quick introduction on how Pointerpro gets you to deliver advice and feedback on autopilot, brought to you by one of our product Experts, Chris. It all starts with building your questionnaire&#8230;<\/span><\/p>\n        <\/div>\n\n        <div class=\"col-12 col-lg-6 order-2\">\n            <p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4yDn1mhRrOg?si=wkhSscEvw_-gFezd\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z1NcTK2 .heading h2 {\n        color: #ffffff;\n        font-size: 2.5rem;\n        line-height: 2.5rem !important;\n    }\n\n    #heading-Z1NcTK2 {\n        margin-top: 2rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1NcTK2 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1NcTK2  px-0\" id=\"heading-Z1NcTK2\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z1NcTK2\">\n        <div class=\"col-12 col-lg-10 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"this-is-what-clients-say-about-us\"><\/a>\n            <h2>This is what clients say about us:\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #lazyblock-carousel-1yeeEl {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n<\/style>\n\n<script>\n    jQuery(document).ready(function ($) {\n        \/\/ Get the specific carousel instance using unique ID\n        var $carousel = $('#lazyblock-carousel-1yeeEl .pointerpro-testimonial-carousel-inner-wrapper');\n\n        if (!$carousel.hasClass('slick-initialized')) {\n            $carousel.slick({\n                infinite: true,\n                slidesToShow: 1,\n                slidesToScroll: 1,\n                autoplay: true,\n                autoplaySpeed: 8000,\n                adaptiveHeight: true,\n                dots: true,\n                responsive: [\n                    {\n                        breakpoint: 768,\n                        settings: {\n                            slidesToShow: 1,\n                            slidesToScroll: 1\n                        }\n                    }\n                ],\n                arrows: false,\n                prevArrow: '<i class=\"fas fa-arrow-left prev\"><\/i>',\n                nextArrow: '<i class=\"fas fa-arrow-right next\"><\/i>',\n            });\n        }\n    });\n<\/script>\n\n<div class=\"container-md lazyblock-testimonial-carousel-container lazyblock-testimonial-carousel-1yeeEl-container \"\n     id=\"lazyblock-carousel-1yeeEl\">\n    <div class=\"row mx-0 lazyblock-testimonial-carousel justify-content-center carousel-wrapper lazyblock-testimonial-carousel-1yeeEl\">\n        <div class=\"col-12 col-lg-10 px-0 pointerpro-testimonial-carousel-inner-wrapper\">\n                            <div>\n                    <p>&#8220;We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Jim-McLean-Alere-1.jpg\" alt=\"Jim McLean Alere 1\">\n                                        <p class=\"testimonial-author\">Jim McLean<\/p>\n                    <p class=\"testimonial-function\">Director at Alere<\/p>\n                <\/div>\n                            <div>\n                    <p>&#8220;I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Nicolas-gounin.jpg\" alt=\"Nicolas gounin\">\n                                        <p class=\"testimonial-author\">Nicolas Gounin<\/p>\n                    <p class=\"testimonial-function\">CFO &#038; COO at Egg Science<\/p>\n                <\/div>\n                            <div>\n                    <p>&#8220;You guys have done a great job making this as easy to use as possible and still robust in functionality.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Dicksinson.jpg\" alt=\"Dicksinson\">\n                                        <p class=\"testimonial-author\">Ryan Dicksinson<\/p>\n                    <p class=\"testimonial-function\">Account Director at Reed Talent Solutions<\/p>\n                <\/div>\n                            <div>\n                    <p>\u201cIt\u2019s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you\u2019re looking for something like that, it\u2019s really nice to work with Pointerpro.\u201d<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/sabine-e1589813236553-2.png\" alt=\"sabine e1589813236553 2\">\n                                        <p class=\"testimonial-author\">Sabine Wanmaker<\/p>\n                    <p class=\"testimonial-function\">Country Manager Netherlands at Better Minds at Work<\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZRfRzK p,\n    .lazyblock-content-ZRfRzK p a,\n    .lazyblock-content-ZRfRzK h1,\n    .lazyblock-content-ZRfRzK h2,\n    .lazyblock-content-ZRfRzK h3,\n    .lazyblock-content-ZRfRzK h4,\n    .lazyblock-content-ZRfRzK h5 {\n        color: ;\n    }\n\n    #content-ZRfRzK {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZRfRzK {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZRfRzK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZRfRzK-container   \"\n     id=\"content-ZRfRzK\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZRfRzK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p style=\"text-align: center;\"><a href=\"https:\/\/pointerpro.com\/book-a-demo\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Book a demo<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1UMYbd {\n        padding-top: 3.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1UMYbd {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1UMYbd-container  #ffffff custom-padding \" id=\"section-1UMYbd\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z1BEDM0 p,\n    .lazyblock-content-Z1BEDM0 p a,\n    .lazyblock-content-Z1BEDM0 h1,\n    .lazyblock-content-Z1BEDM0 h2,\n    .lazyblock-content-Z1BEDM0 h3,\n    .lazyblock-content-Z1BEDM0 h4,\n    .lazyblock-content-Z1BEDM0 h5 {\n        color: ;\n    }\n\n    #content-Z1BEDM0 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1BEDM0 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1BEDM0 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1BEDM0-container  px-0 \"\n     id=\"content-Z1BEDM0\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1BEDM0\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"font-size: 2.5rem; color: #421f3c;\">3 examples of online consulting services to start with\u200b<\/span><\/h2>\n<p>In this article, we\u2019ve covered quite some ground about the \u201cwhy\u201d and the \u201chow\u201d of online consulting to stay ahead of AI (and to simply respond to evolving expectations of clients, who soon enough will all be digital natives).\u00a0<\/p>\n<p>While you let that sink in, I\u2019d like to leave you with 3 examples of \u201cwhat\u201d your consulting services online could be.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 36px;\">1. Online coaching:\u200b<\/span><\/h2>\n<p>If you\u2019ve acquired years of practical experience in a specific field, you should be bold enough to consider yourself an expert. When you think of it, at the very least, there must be a narrow domain in which you truly have some useful guidance to give to others. What more efficient way to do it than through online coaching?<\/p>\n<p>For your inspiration: Service providers like\u00a0<a href=\"https:\/\/coachready.com\/\" target=\"_blank\" rel=\"noopener\">CoachReady<\/a>\u00a0embrace the capability offered by videoconferencing to the fullest. They offer remote executive coaching and allow anyone interested to schedule a free 30 min take-in call via their website.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11918\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/CoachReady-0-1024x476-1.png\" alt=\"\" width=\"1024\" height=\"476\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11917\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/CoachReady-1-1-1024x479-1.png\" alt=\"\" width=\"1024\" height=\"479\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/coachready.com\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Whoever you are, if you\u2019re good at something, you should consider at least offering online discovery calls. Even if your online coaching doesn\u2019t have an enormous impact on your revenue directly, it\u2019s a great way to attract clients and get them over the threshold.\u00a0\u00a0<\/p>\n<p>E.g.\u00a0<\/p>\n<p>A creative copywriter can offer online coaching about storytelling.\u00a0<br \/>An experienced manager can give online coaching on leadership.\u00a0<br \/>A fitness expert can give sessions about goal setting and nutrition.<\/p>\n<p>The list can endlessly go on and on.<\/p>\n<p>If you&#8217;re ready to take the leap, resources on how to <a href=\"https:\/\/www.learnworlds.com\/how-to-start-an-online-coaching-business\/\" target=\"_blank\" rel=\"noopener\">start an online coaching business<\/a> can help you structure your offerings, set up your platform, and attract your first clients.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">2. Online diagnostic assessments:\u200b<\/span><\/h2>\n<p>The greatest fear of anyone in charge of procurement at a company is hiring a consultancy to bring about improvements, only to figure out after a significant period of working together that the firm hasn\u2019t been dealing with the right problems.\u00a0<\/p>\n<p>That\u2019s why\u00a0<a href=\"https:\/\/www.thevisibleauthority.com\/blog\/every-consulting-firm-needs-a-discovery-service\" target=\"_blank\" rel=\"noopener\">having a diagnostic service offering<\/a> as a consultant is a great way to reassure potential clients upfront. There are several ways to manage it:\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">You can propose the diagnostic analysis for free as a lead generation mechanism.\u00a0<\/li>\n<li aria-level=\"1\">You can charge for it but promise to deduct the price of the diagnostic service if your firm is hired for the scope of a larger project.<\/li>\n<li aria-level=\"1\">You can simply charge for the diagnostic analysis, especially\u00a0<b>if you can pair it with very actionable advice<\/b>.<\/li>\n<\/ul>\n<p>Now, most companies will consider more than one potential consultant. One crucial factor then becomes\u00a0<b>speed-to-business-value:\u00a0<\/b>getting a comprehensive and efficient diagnosis done before any of your competitors.\u00a0<\/p>\n<p>If you\u2019re able to translate your methodology of diagnosis into an interactive online assessment for the potential client to fill out at his or her convenience, you\u2019ll be miles ahead of the competition.\u00a0<\/p>\n<p>I\u2019ve covered online assessments as part of the fundamental online consulting tool list. So instead of repeating myself, let me refer you to an example of a Pointerpro client that uses her\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/employee-well-being-from-measuring-to-report\/\" rel=\"noopener\">online assessment as the starting point of a consulting trajectory<\/a>\u00a0in organizations.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11916\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/bm@w-3-3-1024x514-1-1.png\" alt=\"\" width=\"1024\" height=\"514\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11915\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Screenshot-2022-10-12-at-10.27.01-1024x662-1-1.png\" alt=\"\" width=\"1024\" height=\"662\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">3. Online certification and learning paths: \u200b<\/span><\/h2>\n<p>Coaching and assessments aren\u2019t only distinct online consulting services to consider.\u00a0<i>Together\u00a0<\/i>they can also be a fundamental constituent of\u00a0<b>learning and development (L&amp;D)<\/b>\u00a0for your clients.\u00a0<\/p>\n<p>I already mentioned that the human ability to transmit skills is an inherent advantage you have over AI. Generative AI unburdens your clients\u2019 workers from tasks but in the process, these workers might forget to further develop their own competencies. As a human consultant, you can take on certain tasks but upskill others in the process. And why not facilitate that by\u00a0<b>offering an online learning path and attaching your own\u00a0<a href=\"https:\/\/certifier.io\/blog\/certificate-of-participation-templates\" target=\"_blank\" rel=\"noopener\">certificate of participation<\/a><\/b>\u00a0to it?\u00a0<\/p>\n<p>For instance, you could organize online coaching sessions (or produce some video\u2019s) to teach skills and use online assessments to certify participants, leading them to a higher competency level. And since you\u2019re creating the convenience of having this happen\u00a0<i>remotely,<\/i><b>\u00a0the number of participants is practically unlimited<\/b>.\u00a0<\/p>\n<p>One such service is offered to\u00a0<a href=\"https:\/\/www.astrill.com\/blog\/cyber-security-guide\/\" target=\"_blank\" rel=\"noopener\">cybersecurity<\/a>\u00a0professionals in large companies by\u00a0<a href=\"https:\/\/www.cybrary.it\/business\" target=\"_blank\" rel=\"noopener\">Cybrary<\/a>. It offers a catalog of learning resources, organized in learning paths toward specific certifications.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11914\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Cybrary-1-1024x487-1.png\" alt=\"\" width=\"1024\" height=\"487\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.cybrary.it\/business\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Another company that offers learning paths (using Pointerpro-built assessments as part of it) is KnowledgeWorkx. Among other things, they even offer individuals the chance to sign up and to acquire\u00a0<i>their\u00a0<\/i>KnowledgeWorkx certification in\u00a0<a href=\"https:\/\/www.knowledgeworkx.com\/certificate-in-professional-coaching\" target=\"_blank\" rel=\"noopener\">professional coaching<\/a>.\u00a0\u00a0\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11913\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/KnowledgeWorkx-1-1024x473-1.png\" alt=\"\" width=\"1024\" height=\"473\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.knowledgeworkx.com\/certificate-in-professional-coaching\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>At Pointerpro we\u2019ve seen this\u00a0<b>business model of one consultancy firm certifying external consultants or coaches<\/b>\u00a0become more and more prevalent and successful over the years. That\u2019s one of the reasons why we\u2019ve added the optional\u00a0<a href=\"https:\/\/pointerpro.com\/distribution-portal\/\" rel=\"noopener\">Distribution Portal<\/a>\u00a0feature to our assessment building platform. Consultancy firms can expand their reach by giving certified coaches access to the firm\u2019s assessments and letting them distribute these assessments to their network.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1NC8gx {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1NC8gx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1NC8gx-container  #f5f5f5 custom-padding \" id=\"section-1NC8gx\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-yh72V .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-yh72V {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-yh72V {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-yh72V  px-0\" id=\"heading-yh72V\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-yh72V\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"closing\"><\/a>\n            <h2>Closing\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZaxWI4 p,\n    .lazyblock-content-ZaxWI4 p a,\n    .lazyblock-content-ZaxWI4 h1,\n    .lazyblock-content-ZaxWI4 h2,\n    .lazyblock-content-ZaxWI4 h3,\n    .lazyblock-content-ZaxWI4 h4,\n    .lazyblock-content-ZaxWI4 h5 {\n        color: ;\n    }\n\n    #content-ZaxWI4 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZaxWI4 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZaxWI4 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZaxWI4-container  px-0 \"\n     id=\"content-ZaxWI4\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZaxWI4\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Lots of information in this article, hopefully useful and at the very least thought-provoking.\u00a0<\/p>\n<p>In case you\u2019ve been playing with the idea of investing in consulting services online, with the use of online assessments, don\u2019t hesitate to browse further on our website or even\u00a0<a href=\"https:\/\/s.pointerpro.com\/sugbaccz?cf1=mainnavigation\" target=\"_blank\" rel=\"noopener\"><b>schedule a discovery call<\/b><\/a>\u00a0with us. We\u2019re more than happy to share inspiration and ideas with you.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/s.pointerpro.com\/sugbaccz?cf1=mainnavigation\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Book a call now<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2hQu4N {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2hQu4N {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2hQu4N-container  #ffffff custom-padding \" id=\"section-2hQu4N\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-Z26r2mo {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z26r2mo {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-Z26r2mo-container  \" id=\"section-Z26r2mo\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-2mhkuv {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-2mhkuv {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-2mhkuv .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-2mhkuv .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-2mhkuv {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-2mhkuv-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-2mhkuv\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZT50Bs .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZT50Bs {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZT50Bs {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZT50Bs  px-0\" id=\"heading-ZT50Bs\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZT50Bs\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-2mhkuv\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        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lazyblock-section-snaNG-container recommended-reading-single-post-container  custom-padding \" id=\"section-snaNG\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-j8ssN .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-j8ssN {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-j8ssN {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-j8ssN  px-0\" id=\"heading-j8ssN\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-j8ssN\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_HOsUn\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Scherm_afbeelding-2023-03-31-om-14.12.46-1024x588-1.png\" class=\"recommended-item-img\" alt=\"How to be a consultant today: Surf on the digital evolution of consultancy in 5 phases\">\n              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There's really one key guideline: Use digitalization...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/how-to-be-consultant\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACExZAVENTEMANTWERP-61-1-1.jpg\" class=\"recommended-item-img\" alt=\"What&#8217;s the best way to collect insights about customers before a workshop?\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/how-to-collect-insights-about-customers-before-a-workshop\/\">What&#8217;s the best way to collect insights about customers before a workshop?<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Find out how better HR decision-making starts with centralizing and securing high-quality assessment...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/how-to-collect-insights-about-customers-before-a-workshop\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Consulting-software-Pointerpro-1024x879-1.png\" class=\"recommended-item-img\" alt=\"Consulting software: A guide and 6 tools for consultants, coaches and service providers to modernize and innovate\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/consulting-software\/\">Consulting software: A guide and 6 tools for consultants, coaches and service providers to modernize and innovate<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Want to know what consulting software gives you a competitive edge? Consider these...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/consulting-software\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <\/div>\n\n            <\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        jQuery('select').select2({\n            minimumResultsForSearch: -1,\n            width: 'resolve'\n        });\n\n        $('select').on('change', function() {\n            $('#blogform').submit();\n        });\n\n        $('.sorting input[type=\"radio\"]').change(function() {\n            $('.submit input[type=\"submit\"]').click();\n        });\n\n        \/\/ Add specific class if .career-type is found within .col div\n        document.querySelectorAll('.grid-gutter > .col').forEach(function(col) {\n            if (col.querySelector('.career-type')) {\n                col.parentNode.classList.add('career-gutter');\n            }\n        });\n\n        const $searchForm = $('#blogform');\n        \/\/ Prevent form submission on Enter key press in the search input\n        $searchForm.on('keypress', '#search-blog', function(event) {\n            if (event.which === 13) {\n                event.preventDefault();\n            }\n        });\n\n        const $searchSubmit = $('.search-submit');\n        $searchSubmit.on('click', function(event) {\n            event.preventDefault();\n        });\n\n    });\n<\/script>\n\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-nhPW5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-nhPW5 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #553550;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-nhPW5-container mailform-single-page-container #553550 custom-padding \" id=\"section-nhPW5\"\n    style=\"opacity: 100%; background-color: #553550;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"row mx-0 lazyblock-form\">\n    <div class=\"form-pretext px-0\">\n        <h2><span style=\"font-size: 36px; color: #ffffff;\">Want to know more?<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Subscribe to our newsletter and get hand-picked articles directly to your inbox<\/span><\/p>    <\/div>\n    <form id=\"form-Z1CBtTG\" class=\"mailchimp-form\">\n        <div class=\"row\">\n            <div class=\"col-md-7 px-0\">\n                <input type=\"email\" name=\"subscribe-email\" id=\"subscribe-email-Z1CBtTG\"\n                       class=\"form-control\" placeholder=\"E-mail\" required>\n            <\/div>\n            <div class=\"col-md-5\">\n                <button type=\"submit\" class=\"btn btn-primary\">Subscribe<\/button>\n            <\/div>\n        <\/div>\n    <\/form>\n    <div id=\"form-Z1CBtTG-spinner\" class=\"d-none\">\n        Please wait..\n    <\/div>\n    <div id=\"form-Z1CBtTG-thankyou\" class=\"d-none px-0\">\n        Your submission was successful! 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As a professional service provider, your online presence and activity is more crucial than ever for the survival of your business.<\/p>\n","protected":false},"author":4,"featured_media":11921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[182,373,377,379,381],"topic":[409],"class_list":["post-11912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","tag-consulting-tech","tag-business-growth","tag-branding","tag-personal-branding","tag-consulting-trends","topic-consultancy-coaching"],"acf":[],"_links":{"self":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/11912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/comments?post=11912"}],"version-history":[{"count":15,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/11912\/revisions"}],"predecessor-version":[{"id":22369,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/11912\/revisions\/22369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media\/11921"}],"wp:attachment":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media?parent=11912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/categories?post=11912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/tags?post=11912"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/topic?post=11912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}