{"id":11981,"date":"2025-02-06T11:25:00","date_gmt":"2025-02-06T10:25:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=11981"},"modified":"2025-07-30T13:57:40","modified_gmt":"2025-07-30T11:57:40","slug":"6-steps-to-becoming-a-thought-leader-using-a-maturity-assessment-case-study","status":"publish","type":"case_study","link":"https:\/\/pointerpro.com\/blog\/6-steps-to-becoming-a-thought-leader-using-a-maturity-assessment\/","title":{"rendered":"6 Steps to becoming a thought leader using a maturity assessment [case study]"},"content":{"rendered":"\n<style>\n    #section-IWuHv {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IWuHv {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IWuHv-container  #421f3c custom-padding \" id=\"section-IWuHv\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-7AR6M .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-7AR6M {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-7AR6M {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-7AR6M .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-7AR6M  px-0\" id=\"heading-7AR6M\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-7AR6M\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"6-steps-to-becoming-a-thought-leader-using-a-maturity-assessment-case-study\"><\/a>\n            <h1>6 Steps to becoming a thought leader using a maturity assessment [case study]<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-1ARQs6 .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-1ARQs6 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1ARQs6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1ARQs6 date-and-author-container px-0\" id=\"heading-1ARQs6\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-1ARQs6\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"updated-february-6-2025-by-ine-wouters\"><\/a>\n            <h2>Updated February 6, 2025, by Ine Wouters<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZkOzLn {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkOzLn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZkOzLn-container  #ffffff custom-padding \" id=\"section-ZkOzLn\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-28VbQx p,\n    .lazyblock-content-28VbQx p a,\n    .lazyblock-content-28VbQx h1,\n    .lazyblock-content-28VbQx h2,\n    .lazyblock-content-28VbQx h3,\n    .lazyblock-content-28VbQx h4,\n    .lazyblock-content-28VbQx h5 {\n        color: ;\n    }\n\n    #content-28VbQx {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28VbQx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28VbQx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28VbQx-container  px-0 \"\n     id=\"content-28VbQx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28VbQx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Thought leaders are the influencers of the business world. Right? Then you\u2019re probably curious how to become a thought leader in your industry.<\/p>\n<p>If you want to become a thought leader, you need to find a way to prove your expertise to your audience. Ksawery Lisinski, VP of Product Management at\u00a0<a href=\"https:\/\/elements.cloud\/\" target=\"_blank\" rel=\"noopener\">Elements.cloud<\/a>, saw an opportunity in gauging the organizational maturity in companies, providing respondents with professional feedback.<\/p>\n<p>His approach? An online maturity assessment for organizations to discover how they perform as a business, and where investments are necessary.<\/p>\n<p>Let me take you through the different steps he undertook, and look at the results he booked.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZXJG8e .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 0rem !important;\n    }\n\n    #heading-ZXJG8e {\n        margin-top: 3rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZXJG8e {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZXJG8e  px-0\" id=\"heading-ZXJG8e\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZXJG8e\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"who-is-ksawery-lisinski\"><\/a>\n            <h2>Who is Ksawery Lisinski?<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #content-image-qw9WY {\n        padding-top: 0rem;\n        padding-bottom: 2rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-qw9WY {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-qw9WY .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-qw9WY .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-qw9WY {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-qw9WY-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-qw9WY\">\n        <div class=\"content-wrapper col-lg-9 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    .lazyblock-content-xWHgx p,\n    .lazyblock-content-xWHgx p a,\n    .lazyblock-content-xWHgx h1,\n    .lazyblock-content-xWHgx h2,\n    .lazyblock-content-xWHgx h3,\n    .lazyblock-content-xWHgx h4,\n    .lazyblock-content-xWHgx h5 {\n        color: ;\n    }\n\n    #content-xWHgx {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-xWHgx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-xWHgx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-xWHgx-container   \"\n     id=\"content-xWHgx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-xWHgx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Ksawery Lisinski is Vice President of Product Management at Elements.cloud.<\/p>\n<p><a href=\"https:\/\/elements.cloud\/\" target=\"_blank\" rel=\"noopener\">Elements.cloud<\/a>\u00a0is a SaaS company that provides a rich platform to service the\u00a0<a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>\u00a0marketplace. They help organizations design better Salesforce solutions. You can think of Elements as a product management platform for Salesforce.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-3 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-qw9WY\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/ksawery-lisinski-elements-1-1-300x300-1.jpg\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n\n\n<style>\n    #heading-1l8z3z .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 0rem !important;\n    }\n\n    #heading-1l8z3z {\n        margin-top: 3rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1l8z3z {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1l8z3z  px-0\" id=\"heading-1l8z3z\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1l8z3z\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"thought-leadership-in-6-steps\"><\/a>\n            <h2>Thought leadership in 6 steps<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z1YXJ95 .heading h3 {\n        color: #421F3C;\n        font-size: 2rem;\n        line-height: 0rem !important;\n    }\n\n    #heading-Z1YXJ95 {\n        margin-top: 3rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1YXJ95 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n<div class=\"container-md lazyblock-heading-3-container lazyblock-heading-3-Z1YXJ95  px-0\" id=\"heading-Z1YXJ95\">\n    <div class=\"row heading lazyblock-heading-3 justify-content-start  lazyblock-heading-3-Z1YXJ95\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-3-anchor heading-anchor\" id=\"step-1-what-are-successful-thought-leaders-doing\"><\/a>\n            <h3>Step 1: What are successful thought leaders doing?\u200b<\/h3>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1LHou p,\n    .lazyblock-content-Z1LHou p a,\n    .lazyblock-content-Z1LHou h1,\n    .lazyblock-content-Z1LHou h2,\n    .lazyblock-content-Z1LHou h3,\n    .lazyblock-content-Z1LHou h4,\n    .lazyblock-content-Z1LHou h5 {\n        color: ;\n    }\n\n    #content-Z1LHou {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1LHou {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1LHou {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1LHou-container   \"\n     id=\"content-Z1LHou\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1LHou\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11990\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Homepage-Elements-1-1536x686-1-1024x457-1.png\" alt=\"\" width=\"1024\" height=\"457\" \/><\/p>\n<p>Ksawery started to see companies who wanted to position themselves as thought leaders in their respective areas, by offering maturity assessments.<\/p>\n<p>Ksawery:\u00a0\u201cYou answer a list of questions and it gives you this nice PDF report at the end, which tells you how good you are, and how you score against the market average.<br \/>I\u2019ve done such an assessment myself on two different occasions. It felt like it was relevant to me and I was interested.<\/p>\n<p>I was blown away by these experiences. We could check the maturity of our product management practice and compare against 1000 responses from across the globe. The score indicated how well we were doing against others, and highlighted our problem areas. I was blown away by what it told us and what conversations it started. And that was the experience that led me to believe that we should have something similar.\u201d<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZlxEh8 {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZlxEh8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZlxEh8-container  #f5f5f5 custom-padding \" id=\"section-ZlxEh8\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-11OcXJ .heading h3 {\n        color: #421F3C;\n        font-size: 2rem;\n        line-height: 0rem !important;\n    }\n\n    #heading-11OcXJ {\n        margin-top: 3rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-11OcXJ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n<div class=\"container-md lazyblock-heading-3-container lazyblock-heading-3-11OcXJ  px-0\" id=\"heading-11OcXJ\">\n    <div class=\"row heading lazyblock-heading-3 justify-content-start  lazyblock-heading-3-11OcXJ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-3-anchor heading-anchor\" id=\"step-2-analyze-the-market-for-your-product\"><\/a>\n            <h3>Step 2: Analyze the market for your product<\/h3>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1qG3tE p,\n    .lazyblock-content-Z1qG3tE p a,\n    .lazyblock-content-Z1qG3tE h1,\n    .lazyblock-content-Z1qG3tE h2,\n    .lazyblock-content-Z1qG3tE h3,\n    .lazyblock-content-Z1qG3tE h4,\n    .lazyblock-content-Z1qG3tE h5 {\n        color: ;\n    }\n\n    #content-Z1qG3tE {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1qG3tE {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1qG3tE {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1qG3tE-container  px-0 \"\n     id=\"content-Z1qG3tE\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1qG3tE\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Ksawery notes that they have a disruptive product. The problem with disruptive products, especially if you are creating something completely new, is that many people don\u2019t recognize what you\u2019re selling, yet. They are not searching for specific terms or product features, because they don\u2019t know what the options are.<\/p>\n<p><strong>Ksawery:<\/strong>\u00a0\u201cThere is a bit of education that needs to take place before your product achieves that mainstream recognition, like \u2018Oh, that thing. Yes, we need that!\u2019<\/p>\n<p>Ksawery: \"I\u2019m a product manager, I\u2019m not specialized in marketing. But I remember pitching the marketing team saying: \u2018You know guys, if our challenge is getting high quality leads of a very narrow group of people who are mature enough to recognize the pains we are addressing and recognize the value proposition that we are trying to sell, there might be a bit of education we still have to do. I think I\u2019ve got a way.\"<\/p>\n<p>\"We realized we might\u2019ve found a very effective solution to collect highly qualified leads. And that\u2019s how the journey started for us.\u201d<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z2fiUgj {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2fiUgj {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2fiUgj-container  #ffffff custom-padding \" id=\"section-Z2fiUgj\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z18R1Iv .heading h3 {\n        color: #421F3C;\n        font-size: 2rem;\n        line-height: 0rem !important;\n    }\n\n    #heading-Z18R1Iv {\n        margin-top: 3rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z18R1Iv {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n<div class=\"container-md lazyblock-heading-3-container lazyblock-heading-3-Z18R1Iv  px-0\" id=\"heading-Z18R1Iv\">\n    <div class=\"row heading lazyblock-heading-3 justify-content-start  lazyblock-heading-3-Z18R1Iv\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-3-anchor heading-anchor\" id=\"step-3-design-a-questionnaire\"><\/a>\n            <h3>Step 3: Design a questionnaire<\/h3>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-9J1in p,\n    .lazyblock-content-9J1in p a,\n    .lazyblock-content-9J1in h1,\n    .lazyblock-content-9J1in h2,\n    .lazyblock-content-9J1in h3,\n    .lazyblock-content-9J1in h4,\n    .lazyblock-content-9J1in h5 {\n        color: ;\n    }\n\n    #content-9J1in {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-9J1in {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-9J1in {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-9J1in-container  px-0 \"\n     id=\"content-9J1in\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-9J1in\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>If they wanted to educate that narrow group of people eligible for their product, they needed this group to\u00a0<a href=\"https:\/\/pointerpro.com\/self-assessment-tool\/\" target=\"_blank\" rel=\"noopener\">assess their pain points<\/a>.<\/p>\n<p>With a management self-assessment, companies are able to measure the maturity in certain fields with a\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/maturity-model-to-generate-leads\/\" target=\"_blank\" rel=\"noopener\">maturity model.<\/a>\u00a0This will uncover the need for professional training or support. So, it\u2019s important to ask the right questions.<\/p>\n<p>Ksawery and his team decided to design a large questionnaire with 64 questions. It takes about 20 to 30 minutes to fill it out.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11989\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Org-Assessment-Elements.cloud_-1-1536x762-1-1024x508-1.png\" alt=\"\" width=\"1024\" height=\"508\" \/><\/p>\n<p>Ksawery:\u00a0\u201cThe questions are very specific and they force you to think. It\u2019s not something you do over a 5-minute coffee break.<\/p>\n<p>Not every person in an organization will be able to fill this out. But that was by design. It wouldn\u2019t go viral, that was not the intention. We just needed it to get to those few key decision-makers and those mature personas we were looking for. It\u2019s about quality, not quantity. That was our approach.<\/p>\n<p>When we get new customers signing up, they often have misconceptions about what the product is and what they can do with it. They often think very narrowly. We encourage them, as part of the trial process, to go through this questionnaire and think actively about certain things.\u201d<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZYVXs1 {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZYVXs1 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZYVXs1-container  #f5f5f5 custom-padding \" id=\"section-ZYVXs1\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-zQfky .heading h3 {\n        color: #421F3C;\n        font-size: 2rem;\n        line-height: 0rem !important;\n    }\n\n    #heading-zQfky {\n        margin-top: 3rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-zQfky {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n<div class=\"container-md lazyblock-heading-3-container lazyblock-heading-3-zQfky  px-0\" id=\"heading-zQfky\">\n    <div class=\"row heading lazyblock-heading-3 justify-content-start  lazyblock-heading-3-zQfky\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-3-anchor heading-anchor\" id=\"step-4-find-an-assessment-tool\"><\/a>\n            <h3>Step 4: Find an assessment tool\u200b<\/h3>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z2eIb9e p,\n    .lazyblock-content-Z2eIb9e p a,\n    .lazyblock-content-Z2eIb9e h1,\n    .lazyblock-content-Z2eIb9e h2,\n    .lazyblock-content-Z2eIb9e h3,\n    .lazyblock-content-Z2eIb9e h4,\n    .lazyblock-content-Z2eIb9e h5 {\n        color: ;\n    }\n\n    #content-Z2eIb9e {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2eIb9e {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2eIb9e {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2eIb9e-container  px-0 \"\n     id=\"content-Z2eIb9e\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2eIb9e\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Ksawery came across Pointerpro through a good old-fashioned Google search.<\/p>\n<p><b>Ksawery:<\/b>\u00a0\u201cI was focussing on the functionality: I needed a survey, and I needed to generate a PDF report based on the survey results. How it would work together, I didn\u2019t know. In any case, we didn\u2019t have the time, resources or expertise to build it ourselves.<\/p>\n<p>So I reviewed the websites of various vendors. I came across survey tools with 10.000 features, but they never mentioned that particular thing I was looking for.<\/p>\n<h5><span style=\"color: #421f3c; font-size: 20px;\">Pointerpro vs SurveyMonkey<\/span><\/h5>\n<p>The only two tools Ksawery decided to evaluate were Pointerpro and SurveyMonkey.<\/p>\n<blockquote>\n<p>\"The reason I ended up recommending Pointerpro was a combination of a much better product, and way better customer support!\"\u200b<\/p>\n<\/blockquote>\n<p><b>Ksawery:<\/b>\u00a0\u201cYour process for setting the trials and letting people experience the product was so good. Ever since then, I\u2019ve been saying to our sales operations team that we should copy what you do. (laughs)<\/p>\n<p>I know your tool does a lot of things, and I think we have a very similar \u2018problem\u2019. We have a very broad platform that serves various needs, various personas. And the problem is, when you let your prospects wander around and try everything, there is a big chance they get confused or go down a rabbit hole and lose sight of where they are and what\u2019s happening.<\/p>\n<p>By the time we had the 30-minute demo with someone in your team, they already had an environment ready for me with an example of a management assessment. The example was a 100% perfect fit for what I was looking for.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11988\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Demo-assessment-1-1536x864-1-1024x576-1.png\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/s.pointerpro.com\/selfassessment2020\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>They walked me through the features, how it worked and I was like \u2018Yes, that\u2019s precisely what I\u2019m looking for, A to Z. You nailed it!\u2019<\/p>\n<p>The experience with SurveyMonkey was the opposite. Their website informed me that they support questionnaires that generated a PDF report.\u00a0But then I realized, after signing up for SurveyMonkey, that the generation of the PDF at the end, was actually no part of SurveyMonkey. It was an additional add-on, and I was completely confused.<\/p>\n<p>I didn\u2019t get any customer support, even though I asked for it. So I gave up after 3 mails, I didn\u2019t have time for this. By that time, I was already playing with Pointerpro. I thought: This is working, this is precisely what we need. I\u2019m blown away with what I\u2019m using here right now.\u201d<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1BF4v8 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1BF4v8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1BF4v8-container  #421f3c custom-padding \" id=\"section-Z1BF4v8\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z1IsAxr p,\n    .lazyblock-content-Z1IsAxr p a,\n    .lazyblock-content-Z1IsAxr h1,\n    .lazyblock-content-Z1IsAxr h2,\n    .lazyblock-content-Z1IsAxr h3,\n    .lazyblock-content-Z1IsAxr h4,\n    .lazyblock-content-Z1IsAxr h5 {\n        color: ;\n    }\n\n    #content-Z1IsAxr {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1IsAxr {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1IsAxr {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1IsAxr-container  px-0 \"\n     id=\"content-Z1IsAxr\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1IsAxr\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><a href=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Mini-guide-10-daily-sources-for-consulting-success-FINAL-1.pdf?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=Downloadables&amp;utm_content=banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-11174\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/2.2.3-BANNER_blog_2.2.3-Mini-guide-10-daily-sources-for-consulting-success_Standard.png\" alt=\"\" width=\"1257\" height=\"373\" \/><\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1UMYbd {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1UMYbd {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1UMYbd-container  #ffffff custom-padding \" id=\"section-1UMYbd\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1GWIq2 .heading h3 {\n        color: #421F3C;\n        font-size: 2rem;\n        line-height: 0rem !important;\n    }\n\n    #heading-1GWIq2 {\n        margin-top: 3rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1GWIq2 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n<div class=\"container-md lazyblock-heading-3-container lazyblock-heading-3-1GWIq2  px-0\" id=\"heading-1GWIq2\">\n    <div class=\"row heading lazyblock-heading-3 justify-content-start  lazyblock-heading-3-1GWIq2\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-3-anchor heading-anchor\" id=\"step-5-create-a-professional-assessment\"><\/a>\n            <h3>Step 5: Create a professional assessment\u200b<\/h3>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1BEDM0 p,\n    .lazyblock-content-Z1BEDM0 p a,\n    .lazyblock-content-Z1BEDM0 h1,\n    .lazyblock-content-Z1BEDM0 h2,\n    .lazyblock-content-Z1BEDM0 h3,\n    .lazyblock-content-Z1BEDM0 h4,\n    .lazyblock-content-Z1BEDM0 h5 {\n        color: ;\n    }\n\n    #content-Z1BEDM0 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1BEDM0 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1BEDM0 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1BEDM0-container  px-0 \"\n     id=\"content-Z1BEDM0\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1BEDM0\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Once you\u2019ve decided which assessment tool to work with, you can implement your ideas into the application.<\/p>\n<h5><span style=\"color: #421f3c; font-size: 20px;\">Explain the purpose of the assessment<\/span><\/h5>\n<p><b>Ksawery:<\/b>\u00a0\u201cAt the beginning of the assessment, we explain what we are going to measure. We refer to the Salesforce implementation life cycle and how you take your ideas for the entire development process in the Salesforce world.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11987\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Org-Assessment-Intro-2-1536x756-1-1024x504-1.png\" alt=\"\" width=\"1024\" height=\"504\" \/><\/p>\n<h5><span style=\"color: #421f3c; font-size: 20px;\">Implement your questions<\/span><\/h5>\n<p>Coming up with the questions and hints was easy. We\u2019ve played with multiple different designs. We had each section dedicated to a different phase and we just asked people, on a scale from 0 to 10, how much they agree with given statements.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11986\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Org-Assessment-Questions-2-1-1024x640-1.png\" alt=\"\" width=\"1024\" height=\"640\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Sometimes we struggled with how to make questions short and understandable. But since we deal with a very specialized area, you need to explain the definitions, terms.\u00a0<\/p>\n<p>In the very first version, each of those questions were 2 or 3 sentences long. We then discovered this really cool feature, where you just click on the question mark where you can explain precisely what we mean, without taking out the precious layout. That was brilliant.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11985\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Org-Assessment-GIF-1-1024x501-1.gif\" alt=\"\" width=\"1024\" height=\"501\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In order for the data to be consistent, all the 64 questions are like that, they follow the same format. The experience is fundamentally the same throughout the entire assessment.\u201d<\/p>\n<h5><span style=\"font-size: 20px; color: #421f3c;\">Customized feedback<\/span><\/h5>\n<p>An online assessment can feel distant and impersonal. Personalize your feedback through customized messages. This is also what Elements did. They got the most out of Pointerpro as possible:<\/p>\n<p>Ksawery:\u00a0\u201cThis tool is actually really powerful in terms of the design process. It was so sophisticated that it made us realize there are a lot of considerations we needed to think about, which we never considered before.<\/p>\n<p>For example, we customized the messages in the report, based on the scores. With the tool, we could make the report paragraphs variable, according to the different scores.\u00a0<\/p>\n<p>So if your score is below what we consider \u2018good\u2019, we give you a slightly different message with more recommendations and more resources.<br \/>When it\u2019s \u2018good\u2019, we don\u2019t want to oversell, so we\u2019ll tap you on the back saying \u2018good job there!\u2019. The amount of variable inputs is endless.\u201d<\/p>\n<h5><span style=\"color: #421f3c; font-size: 20px;\">Quick report generation<\/span><\/h5>\n<p>As a thought leader, your respondents expect swift and professional feedback. Ksawery offers his respondents a personalized PDF report, right after his respondents have completed the assessment. Respondents can then easily share this PDF report with their colleagues or superiors.<\/p>\n<p><b>Ksawery:<\/b>\u00a0\u201cWhen you finish the entire maturity assessment, you receive a score and you can download a personalized PDF report.<\/p>\n<p>One thing everyone has said about that part, is how extremely quick it is for the report to be generated. That\u2019s just amazing.<\/p>\n<p>Another nice touch was, as it was loading, there were these phrases appearing \u2018calculating results \u2026 adding some paint \u2026\u2019. It made it feel more dynamic. It\u2019s a good alternative to waiting for the screen for something to happen.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11984\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Loading-Time-gif-1.gif\" alt=\"\" width=\"552\" height=\"272\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>And this is our 20-page report that we generated. Something lots of people love looking at, because it\u2019s 60, 70 domains we score people on:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe style=\"width: 700px; height: 400px;\" src=\"https:\/\/online.fliphtml5.com\/vewie\/vkxn\/\" frameborder=\"0\" scrolling=\"no\" seamless=\"seamless\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\u00a0<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-IjFkq {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IjFkq {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IjFkq-container  #f5f5f5 custom-padding \" id=\"section-IjFkq\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1qJKOx .heading h3 {\n        color: #421F3C;\n        font-size: 2rem;\n        line-height: 0rem !important;\n    }\n\n    #heading-1qJKOx {\n        margin-top: 3rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1qJKOx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n<div class=\"container-md lazyblock-heading-3-container lazyblock-heading-3-1qJKOx  px-0\" id=\"heading-1qJKOx\">\n    <div class=\"row heading lazyblock-heading-3 justify-content-start  lazyblock-heading-3-1qJKOx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-3-anchor heading-anchor\" id=\"step-6-share-the-results-in-a-whitepaper-blog-article-or-landing-page\"><\/a>\n            <h3>Step 6: Share the results in a whitepaper, blog article or landing page\u200b<\/h3>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z6yFRk p,\n    .lazyblock-content-Z6yFRk p a,\n    .lazyblock-content-Z6yFRk h1,\n    .lazyblock-content-Z6yFRk h2,\n    .lazyblock-content-Z6yFRk h3,\n    .lazyblock-content-Z6yFRk h4,\n    .lazyblock-content-Z6yFRk h5 {\n        color: ;\n    }\n\n    #content-Z6yFRk {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z6yFRk {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z6yFRk {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z6yFRk-container  px-0 \"\n     id=\"content-Z6yFRk\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z6yFRk\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>This is the last step, and probably one of the most important ones if you want to become a respected thought leader in your area.<\/p>\n<p>Once the responses come rolling in, you\u2019ll be able to gather a great amount of data. Share this interesting information with your audience in the form of statistics, charts and\u00a0<a href=\"https:\/\/websitepromoter.co.uk\/top-3-tools-for-creating-engaging-infographics\/\" target=\"_blank\" rel=\"noopener\">infographics<\/a>. Reveal benchmarks for each competency, so that readers can compare their score. This will entice more people to take the assessment, getting you even more data for you to update the number regularly.<\/p>\n<p>You\u2019ll notice that the more data you\u2019ll gather, the more blogs will refer to you. This is a nice surplus, making\u00a0<a href=\"https:\/\/www.nameboy.com\/\" target=\"_blank\" rel=\"noopener\">your website domain<\/a>\u00a0rank higher when people search for terms in your field of expertise.<\/p>\n<p><b>Ksawery:<\/b>\u00a0\u201cOne of the really great things is how easy it is to build charts and utilize the data with this tool. When we arrive at 120 responses we want to compare the best-run score to the average. We can offer insights and recommendations linked to particular scores. We can refer to a specific resource they might find useful to improve.<\/p>\n<h5><span style=\"color: #421f3c; font-size: 20px;\">A gift that keeps on giving<\/span><\/h5>\n<p>For Ksawery and his team, the Pointerpro tool made a lot of difference for their campaign. Not only in their effort to become a thought leader in their industry, but also purely in marketing terms the results exceeded their expectations.<\/p>\n<h5><span style=\"color: #421f3c; font-size: 20px;\">The tool<\/span><\/h5>\n<p><b>Ksawery:<\/b>\u00a0\u201cWe were quite frankly surprised, almost unprepared, for the amount of options we were given. Still, the tool is actually super easy to use. It is actually a joy using it!<\/p>\n<blockquote>\n<p>\"We were quite frankly surprised, almost unprepared, for the amount of options we were given. Still, the tool is actually super easy to use. It is actually a joy using it!\"\u200b<\/p>\n<\/blockquote>\n<p>It allows us to do things we never thought possible before. That was the challenge. We kept on discovering new options and it was exciting to find out how we could put them to good use.<\/p>\n<h5><span style=\"color: #421f3c; font-size: 20px;\">The future<\/span><\/h5>\n<p>What we like about this particular campaign is that it\u2019s almost a gift that keeps on giving. We just had 114 organizations that filled this out. It\u2019s not a massive campaign, but getting 114 people to actually go through 20 to 30 minutes of answering detailed questions is \u2018pretty darn good\u2019 actually.<\/p>\n<p>The expectation is that at some point we can produce a report where we can present what we\u2019ve learned from 120 or 150 organizations that self-assessed themselves on how well they are running their Salesforce platform.<\/p>\n<p>So it\u2019s not just a marketing asset in its own right. The more data we get, the more it allows us to gather all the results, produce aggregates, and run campaigns based on these results. We can also write blog articles with what we\u2019ve learned.<\/p>\n<p>It\u2019s not meant to be a viral mass marketing tool, but it is definitely a really great tool. We found so many ways utilizing it. It\u2019s brilliant!<\/p>\n<h5><span style=\"color: #421f3c; font-size: 20px;\">The return on investment<\/span><\/h5>\n<p>So far, we had 114 respondents filling out the assessment. Let me explain the results from a financial point of view.<\/p>\n<p>Within the first month or two, the tool paid for itself. And when I say \u201cpaid for itself\u201d, I don\u2019t mean \u201cpaid\u201d as in \u201cequal amount\u201d. We scored on the back of that additionally 10 to 12K, so we made 4 times more in the first 2 months of running this campaign than we actually paid for the tool itself. That is money well spent!<\/p>\n<blockquote>\n<p>\"If we don\u2019t do anything with it for the next 10 months, we still earn some money on that investment. So the return was phenomenal.\"\u200b<\/p>\n<\/blockquote>\n<p>We are planning more campaigning in the second quarter of this year. We got the first 100 respondents really quickly. Faster than we assumed it would take.<\/p>\n<p>Some of our marketers were worried about that. It\u2019s an initiative that takes time and dedication. We took a risk, but that risk paid off and it turns out that we made a good bet. Financially, the return on investment (ROI) made it absolutely worth it!\u201d<\/p>\n<h5><span style=\"color: #421f3c; font-size: 20px;\">Attracting businesses to take the assessment<\/span><\/h5>\n<p>In order to attract people to take the assessment, the marketing team engaged in paid advertising, running two intensive campaigns. They resulted in a spike in participations, but the largest share of responses still came in organically.<\/p>\n<p><b>Ksawery:<\/b>\u00a0\u201cWe did do some paid advertising to attract people to take the assessment. We used social media, and we also use a tool called \u2018Intercom\u2019 for customer communication on our website and platform. We pushed the assessment there, through a pop-up, and invited people to participate. We also sent it to quite a few partners that work closely with us, in consultation terms. They passed it onto someone else. So it wasn\u2019t fully organic.<\/p>\n<p>We ran one or two campaigns, but not very intensively. We did a more intensive campaign twice. That\u2019s when we had two spikes: 20 responses and then around 17. That makes up 37 reports of the total of 114 people actually completing the whole assessment. The remaining 70 something were all organic.\u201d<\/p>\n<h5><span style=\"color: #421f3c; font-size: 20px;\">Tips<\/span><\/h5>\n<p>Ksawery has two tips for people who want to use this tool like he did:<\/p>\n<p><b>Ksawery:<\/b>\u00a0\u201cI love the idea of using assessments and reporting to generate qualified leads. I came up with it. And I campaigned quite a lot. I was strongly involved in creating the report and questions, and the format. Since then, I\u2019ve given this away to the marketing team, in terms of operationalizing it.<\/p>\n<h5><span style=\"color: #421f3c; font-size: 20px;\">The demo PDF report<\/span><\/h5>\n<p>We created our own survey with a separate report, linked to that survey. Originally, we wanted to create our own thing from scratch. But the demo PDF report that you gave us was actually really good. So we thought: \u201cWhy don\u2019t we just copy the whole thing and then apply some small changes and save ourselves some time?\u201d That\u2019s what we did.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11983\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Self-Assessment-PDF-report-2-1-1024x630-1.png\" alt=\"\" width=\"1024\" height=\"630\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/pointerpro.com\/self-assessment-tool\/\">Source<\/a><\/p>\n<p>We tweaked the styling so it\u2019s our color schemes and it definitely saved us some time. That was really good.<\/p>\n<h5><span style=\"color: #421f3c; font-size: 20px;\">The support library<\/span><\/h5>\n<p>I think the support library is really good. Every time I had a question, the support library was pretty good at explaining how it worked, and how and when to use a certain feature. So I had no trouble whatsoever learning how to use the platform.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11982\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Screen-Shot-2022-09-01-at-09.51.32-1024x528-1.jpg\" alt=\"\" width=\"1024\" height=\"528\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/help.pointerpro.com\/en\/support\/home\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>It is also fairly intuitive. It might sound scary because of all these customizations that are available. But actually, at least for me, it took me not too long to understand the whole set up, how it works, and how all the components relate to each other. It\u2019s not overwhelming. It\u2019s actually pretty easy to get it.<\/p>\n<blockquote>\n<p>\u201cThank you for building a really good product\u201d\u200b<\/p>\n<\/blockquote>\n<p>Ksawery enthusiastically concludes:<\/p>\n<p>\u201cI was the one who came back to you after the first 2 or 3 months saying: \u201cGuys, if you ever need a recommendation, call me, because I\u2019m blown away with what you developed. So, thank you for building a really good product and a great team that supports it!\u201d<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z10AHYH {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z10AHYH {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z10AHYH-container  #ffffff custom-padding \" id=\"section-Z10AHYH\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1SDyFG .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 0rem !important;\n    }\n\n    #heading-1SDyFG {\n        margin-top: 3rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1SDyFG {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1SDyFG  px-0\" id=\"heading-1SDyFG\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1SDyFG\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"watch-the-full-interview-here\"><\/a>\n            <h2>Watch the full interview here:<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-277HCm p,\n    .lazyblock-content-277HCm p a,\n    .lazyblock-content-277HCm h1,\n    .lazyblock-content-277HCm h2,\n    .lazyblock-content-277HCm h3,\n    .lazyblock-content-277HCm h4,\n    .lazyblock-content-277HCm h5 {\n        color: ;\n    }\n\n    #content-277HCm {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-277HCm {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-277HCm {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-277HCm-container  px-0 \"\n     id=\"content-277HCm\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-277HCm\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/536805703?h=6e8b1f58e0\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2hQu4N {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2hQu4N {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2hQu4N-container  #ffffff custom-padding \" id=\"section-2hQu4N\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-Z26r2mo {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z26r2mo {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-Z26r2mo-container  \" id=\"section-Z26r2mo\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-2mhkuv {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-2mhkuv {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-2mhkuv .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-2mhkuv .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-2mhkuv {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-2mhkuv-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-2mhkuv\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZT50Bs .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZT50Bs {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZT50Bs {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZT50Bs  px-0\" id=\"heading-ZT50Bs\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZT50Bs\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-2mhkuv\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n            <\/div>\n        <\/div>\n    <\/div>\n<!-- end -->\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-snaNG {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-snaNG {\n        ;\n        ;\n        }\n    }\n\n        .custom-padding {\n        padding-right: 0 !important;\n        padding-left: 0 !important;\n    }\n    @media (max-width: 1024px) {\n        .custom-padding {\n            padding-right: var(--bs-gutter-x, .75rem) !important;\n            padding-left: var(--bs-gutter-x, .75rem) !important;\n        }\n    }\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-snaNG-container recommended-reading-single-post-container  custom-padding \" id=\"section-snaNG\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-j8ssN .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-j8ssN {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-j8ssN {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-j8ssN  px-0\" id=\"heading-j8ssN\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-j8ssN\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_HOsUn\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACExZAVENTEMANTWERP-274.jpg\" class=\"recommended-item-img\" alt=\"How to create an assessment: A step-by-step plan for professional service providers to create questionnaires and reports\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/how-to-create-assessment\/\">How to create an assessment: A step-by-step plan for professional service providers to create questionnaires and reports<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>In this article, we explain how to create an assessment for your business...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/how-to-create-assessment\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACE-27-1024x683-1.jpg\" class=\"recommended-item-img\" alt=\"How to boost your client intake process with a quantitative maturity model\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/how-to-boost-your-client-intake-process-with-a-quantitative-maturity-model\/\">How to boost your client intake process with a quantitative maturity model<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Already have a quantitative maturity model in your consulting toolkit? This guide will...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/how-to-boost-your-client-intake-process-with-a-quantitative-maturity-model\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/READINESS-ASSESSMENT-1-1-1024x581-1.png\" class=\"recommended-item-img\" alt=\"How to drive your consultancy business forward with a readiness assessment (part 1\/3 of blog series)\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/readiness-assessment-short-guide\/\">How to drive your consultancy business forward with a readiness assessment (part 1\/3 of blog series)<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Learn everything you need to know about a readiness assessment and how to...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/readiness-assessment-short-guide\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <\/div>\n\n            <\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        jQuery('select').select2({\n            minimumResultsForSearch: -1,\n            width: 'resolve'\n        });\n\n        $('select').on('change', function() {\n            $('#blogform').submit();\n        });\n\n        $('.sorting input[type=\"radio\"]').change(function() {\n            $('.submit input[type=\"submit\"]').click();\n        });\n\n        \/\/ Add specific class if .career-type is found within .col div\n        document.querySelectorAll('.grid-gutter > .col').forEach(function(col) {\n            if (col.querySelector('.career-type')) {\n                col.parentNode.classList.add('career-gutter');\n            }\n        });\n\n        const $searchForm = $('#blogform');\n        \/\/ Prevent form submission on Enter key press in the search input\n        $searchForm.on('keypress', '#search-blog', function(event) {\n            if (event.which === 13) {\n                event.preventDefault();\n            }\n        });\n\n        const $searchSubmit = $('.search-submit');\n        $searchSubmit.on('click', function(event) {\n            event.preventDefault();\n        });\n\n    });\n<\/script>\n\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-nhPW5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-nhPW5 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #553550;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-nhPW5-container mailform-single-page-container #553550 custom-padding \" id=\"section-nhPW5\"\n    style=\"opacity: 100%; background-color: #553550;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"row mx-0 lazyblock-form\">\n    <div class=\"form-pretext px-0\">\n        <h2><span style=\"font-size: 36px; color: #ffffff;\">Want to know more?<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Subscribe to our newsletter and get hand-picked articles directly to your inbox<\/span><\/p>    <\/div>\n    <form id=\"form-Z1CBtTG\" class=\"mailchimp-form\">\n        <div class=\"row\">\n            <div class=\"col-md-7 px-0\">\n                <input type=\"email\" name=\"subscribe-email\" id=\"subscribe-email-Z1CBtTG\"\n                       class=\"form-control\" placeholder=\"E-mail\" required>\n            <\/div>\n            <div class=\"col-md-5\">\n                <button type=\"submit\" class=\"btn btn-primary\">Subscribe<\/button>\n            <\/div>\n        <\/div>\n    <\/form>\n    <div id=\"form-Z1CBtTG-spinner\" class=\"d-none\">\n        Please wait..\n    <\/div>\n    <div id=\"form-Z1CBtTG-thankyou\" class=\"d-none px-0\">\n        Your submission was successful!    <\/div>\n<\/div>\n\n<script>\n    jQuery(document).ready(function ($) {\n        $('.mailchimp-form').on('submit', function (e) {\n            e.preventDefault();\n            var blockId = $(this).attr('id').split('-')[1];\n            var emailInput = $('#subscribe-email-' + blockId);\n            var email = emailInput.val();\n            var spinner = $('#form-' + blockId + '-spinner');\n            var thankyou = $('#form-' + blockId + '-thankyou');\n\n            spinner.removeClass('d-none'); \/\/ Show the spinner message\n\n            $.ajax({\n                type: \"POST\",\n                url: 'https:\/\/pointerpro.com\/wp-admin\/admin-ajax.php',\n                data: {\n                    action: 'subscribe_to_mailchimp',\n                    email: email,\n                    nonce: 'e7a78befd2'\n                },\n                success: function (response) {\n                    emailInput.val('');\n                    spinner.addClass('d-none');\n                    thankyou.removeClass('d-none').html(\"Your submission was successful!\");\n                },\n                error: function () {\n                    emailInput.val('');\n                    spinner.addClass('d-none');\n                    thankyou.removeClass('d-none').html('There was an error, please try again.');\n                }\n            });\n        });\n    });\n<\/script>\n\n<style>\n    #form-Z1CBtTG-thankyou,\n    #form-Z1CBtTG-spinner {\n        color: #421f3c;\n        margin: 1rem 0 1rem;\n    }\n<\/style>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n","protected":false},"author":10,"featured_media":15211,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"topic":[409,416],"class_list":["post-11981","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","topic-consultancy-coaching","topic-questionnaire-report-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/case_study\/11981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/comments?post=11981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media\/15211"}],"wp:attachment":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media?parent=11981"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/tags?post=11981"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/topic?post=11981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}