{"id":12213,"date":"2025-03-04T19:11:00","date_gmt":"2025-03-04T18:11:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=12213"},"modified":"2025-11-18T11:58:54","modified_gmt":"2025-11-18T10:58:54","slug":"how-to-create-an-assessment-a-step-by-step-plan-for-professional-service-providers-to-create-questionnaires-and-reports","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/how-to-create-assessment\/","title":{"rendered":"How to create an assessment: A step-by-step plan for professional service providers to create questionnaires and reports"},"content":{"rendered":"\n<style>\n    #section-IWuHv {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IWuHv {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IWuHv-container  #421f3c custom-padding \" id=\"section-IWuHv\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-7AR6M .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-7AR6M {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-7AR6M {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-7AR6M .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-7AR6M  px-0\" id=\"heading-7AR6M\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-center  lazyblock-heading-1-7AR6M\">\n        <div class=\"col-12 col-lg-12 text-center \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"how-to-create-an-assessment-a-step-by-step-plan-for-professional-service-providers-to-create-questionnaires-and-reports\"><\/a>\n            <h1>How to create an assessment: A step-by-step plan for professional service providers to create questionnaires and reports<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-1ARQs6 .heading h2 {\n        color: #FF7418;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-1ARQs6 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1ARQs6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1ARQs6 date-and-author-container px-0\" id=\"heading-1ARQs6\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center date-and-author lazyblock-heading-2-1ARQs6\">\n        <div class=\"col-12 col-lg-12 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"updated-march-4-2025-by-ine-wouters\"><\/a>\n            <h2>Updated March 4, 2025, by Ine Wouters<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZkOzLn {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkOzLn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZkOzLn-container  #ffffff custom-padding \" id=\"section-ZkOzLn\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-28VbQx p,\n    .lazyblock-content-28VbQx p a,\n    .lazyblock-content-28VbQx h1,\n    .lazyblock-content-28VbQx h2,\n    .lazyblock-content-28VbQx h3,\n    .lazyblock-content-28VbQx h4,\n    .lazyblock-content-28VbQx h5 {\n        color: ;\n    }\n\n    #content-28VbQx {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28VbQx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28VbQx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28VbQx-container  px-0 \"\n     id=\"content-28VbQx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28VbQx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><i>For people who seek advice, coaching or consultancy, online assessments are becoming what online banking apps already are for people who manage their money:\u00a0<\/i><b><i>A digital service they expect<\/i><\/b><i>\u00a0specialists to offer.\u00a0<\/i><\/p>\n<p><i>Whether you\u2019re a brilliant business consultant, a charismatic leadership coach or an HR employee development specialist. The digital runaway train isn\u2019t going to come back. So hop on and find out\u00a0<\/i><b><i>how to create assessments to wow your clients and stakeholders<\/i><\/b><i>.<\/i><\/p>\n<p>In this article:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"#what-assessment\" rel=\"noopener\">Some pointers about what makes a great assessment<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-2ngaGA\">How to create an assessment in 6 logical steps<\/a>:\n<ul>\n<li aria-level=\"2\">Step 1:\u00a0<a href=\"#section-DBsDN\">Defining your purpose<\/a><\/li>\n<li aria-level=\"2\">Step 2:\u00a0<a href=\"#section-ZRBerj\">Setting up a question plan<\/a><\/li>\n<li aria-level=\"2\">Step 3:\u00a0<a href=\"#section-ZCUep2\">Creating your assessment framework<\/a><\/li>\n<li aria-level=\"2\">Step 4:\u00a0<a href=\"#section-IMjYU\">Creating your personalized report<\/a><\/li>\n<li aria-level=\"2\">Step 5:\u00a0<a href=\"#section-iMk7I\">Choosing the right assessment tool<\/a><\/li>\n<li aria-level=\"2\">Step 6:\u00a0<a href=\"#section-Z1lSh39\">Making your assessment available<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Note:<\/b>\u00a0Step 1, 2 and 4 are also touched upon in our article that describes\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/how-to-boost-your-client-intake-process-with-a-quantitative-maturity-model\/\" target=\"_blank\" rel=\"noopener\">how to develop a quantitative (maturity) model<\/a>. Definitely check that out for more depth and hands-on tips.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"what-assessment\"><span style=\"color: #421f3c; font-size: 2.5rem;\">What is an assessment?<\/span><\/h2>\n<p>An assessment is a tool that helps evaluate a person, organization, or process using a series of questions. The answers to the questions are used to calculate one or more scores. Based on scores it\u2019s\u00a0<b>also possible to categorize or even advise respondents\u00a0<\/b>as an outcome.\u00a0\u00a0<\/p>\n<p>Other examples of score-based outcomes from assessments are:<\/p>\n<ul>\n<li aria-level=\"1\">Candidate-job matching (often known as\u00a0<a href=\"https:\/\/pointerpro.com\/competency-assessment-tool\/\" target=\"_blank\" rel=\"noopener\">competency assessments<\/a>)<\/li>\n<li aria-level=\"1\">Product or service selection (often known as product pickers or\u00a0<a href=\"https:\/\/pointerpro.com\/guided-selling-assessment\/\" target=\"_blank\" rel=\"noopener\">guided selling assessments<\/a>).\u00a0<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/pointerpro.com\/patient-engagement-software\" target=\"_blank\" rel=\"noopener\">Advocacy for patients<\/a>\u00a0on their medical journey<\/li>\n<\/ul>\n<p>One fundamental advantage of the online assessment format that&#8217;s often put forward by assessment top voices in relative professional fields, like\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/eugenegoh-hr\/\" target=\"_blank\" rel=\"noopener\">Eugene Goh<\/a>\u00a0&#8211; and rightly so, in my opinion &#8211; is the fact that it&#8217;s bias-free, as opposed to a physical environment.<\/p>\n<p>One that we emphasize all the time at Pointerpro is that it can provide the respondent with\u00a0<b>objective and nuanced feedback, faster than another type of interaction could<\/b>.\u00a0<\/p>\n<p>Assessments are often conflated with quizzes, tests and surveys. A\u00a0<i>true\u00a0<\/i>assessment is one that facilitates the advice delivery process.\u00a0<b>A\u00a0<\/b><b><i>great\u00a0<\/i><\/b><b>assessment is one that automates advice.<\/b><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1ptk6v {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1ptk6v {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1ptk6v-container  #f5f5f5 custom-padding \" id=\"section-1ptk6v\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1XmEDK .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1XmEDK {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1XmEDK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1XmEDK  px-0\" id=\"heading-1XmEDK\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1XmEDK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"automating-advice-with-assessments\"><\/a>\n            <h2>Automating advice with assessments\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1gM9Pt p,\n    .lazyblock-content-Z1gM9Pt p a,\n    .lazyblock-content-Z1gM9Pt h1,\n    .lazyblock-content-Z1gM9Pt h2,\n    .lazyblock-content-Z1gM9Pt h3,\n    .lazyblock-content-Z1gM9Pt h4,\n    .lazyblock-content-Z1gM9Pt h5 {\n        color: ;\n    }\n\n    #content-Z1gM9Pt {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1gM9Pt {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1gM9Pt {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1gM9Pt-container  px-0 \"\n     id=\"content-Z1gM9Pt\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1gM9Pt\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>So, a great assessment should be able to replace or at least boost your client intake process and your advice delivery.<\/p>\n<p>Think of your client meetings. You\u2019ll physically (or virtually) sit together with someone who ultimately needs your advice in one form or another. You\u2019ll have a natural conversation with questions and answers. After the meeting you\u2019ll assess the information you\u2019ve gathered during the conversation. Then you\u2019ll form your advice. You ask. You assess. You advise.\u00a0<\/p>\n<p>How much time and energy does that process generally take from you, each time?\u00a0<br \/>What if you could automate that process, by basically letting\u00a0<i>any\u00a0<\/i>client or prospect fill out an online question form &#8211; at his or her convenience &#8211; that instantly generated a PDF report? Not just any report: a\u00a0<b>personalized\u00a0<\/b>report.\u00a0<\/p>\n<p>It would essentially mean you can serve more clients in less time. And\u00a0<a href=\"https:\/\/www.g2.com\/glossary\/scalability\" target=\"_blank\" rel=\"noopener\">scalability<\/a>\u00a0isn\u2019t even the only advantage of automating your client advice with assessments. It also allows you to gather valuable data and insights from your industry. You\u2019ll be able to set industry benchmarks and become a thought leader in your branch<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2ngaGA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2ngaGA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2ngaGA-container  #ffffff custom-padding \" id=\"section-2ngaGA\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-23alQd .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-23alQd {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-23alQd {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-23alQd  px-0\" id=\"heading-23alQd\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-23alQd\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-create-an-assessment-6-steps\"><\/a>\n            <h2>How to create an assessment: 6 steps\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZIS48G p,\n    .lazyblock-content-ZIS48G p a,\n    .lazyblock-content-ZIS48G h1,\n    .lazyblock-content-ZIS48G h2,\n    .lazyblock-content-ZIS48G h3,\n    .lazyblock-content-ZIS48G h4,\n    .lazyblock-content-ZIS48G h5 {\n        color: ;\n    }\n\n    #content-ZIS48G {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZIS48G {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZIS48G {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZIS48G-container  px-0 \"\n     id=\"content-ZIS48G\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZIS48G\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Building an assessment isn\u2019t all that daunting, especially with a great tool. What\u2019s important is to get\u00a0<b>some preliminary homework<\/b>\u00a0done before you actually use that tool. In the video below, Pointerpro\u2019s Stacy emphasizes the three key pieces of the puzzle, based on her experience with customers:<\/p>\n<ul>\n<li aria-level=\"1\">Have your content ready (questions, possible answer choices, scoring mechanism\u2026)\u00a0<\/li>\n<li aria-level=\"1\">Know how you will distribute your assessment\u00a0<\/li>\n<li aria-level=\"1\">Know what sort of feedback you want to provide with your assessment.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/PeiD-5HHVFo?si=OmkOmPPHdmNSNLxB\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The following step-by-step guide will cover all of their aspects in a logical order for you.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-DBsDN {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-DBsDN {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-DBsDN-container  #f5f5f5 custom-padding \" id=\"section-DBsDN\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1wyiRz .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1wyiRz {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1wyiRz {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1wyiRz  px-0\" id=\"heading-1wyiRz\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1wyiRz\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-create-an-assessment-step-1-define-your-purpose\"><\/a>\n            <h2>How to create an assessment step 1: define your purpose\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-jwO2P p,\n    .lazyblock-content-jwO2P p a,\n    .lazyblock-content-jwO2P h1,\n    .lazyblock-content-jwO2P h2,\n    .lazyblock-content-jwO2P h3,\n    .lazyblock-content-jwO2P h4,\n    .lazyblock-content-jwO2P h5 {\n        color: ;\n    }\n\n    #content-jwO2P {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-jwO2P {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-jwO2P {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-jwO2P-container  px-0 \"\n     id=\"content-jwO2P\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-jwO2P\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>In order to define your goal, start with your desired end result.<\/p>\n<p>Sounds a bit contradictory, right? But actually, reverse engineering makes a lot of sense! By defining what you want your end product to be, you can define the different building blocks, such as variables, text elements and formulas to calculate your end results.<\/p>\n<p>Let\u2019s illustrate this with an example:<\/p>\n<p>Imagine you\u2019re a leadership consultant who wants to create a management\u00a0<a href=\"https:\/\/pointerpro.com\/use-cases\/self-assessment-tool\/\" target=\"_blank\" rel=\"noopener\">self-assessment<\/a>. Here we have our first question:<\/p>\n<p><b>What do I want to measure?<\/b><\/p>\n<p><i>Leadership maturity<\/i>: The management skills, strengths and weaknesses of managers, level of maturity and room for improvement.<\/p>\n<p>Create a categorization or typology based on your\u00a0<a href=\"https:\/\/www.insightly.com\/blog\/ideal-customer-profile\/\" target=\"_blank\" rel=\"noopener\">Ideal Customer Profile or ICP<\/a>. In this case, our ICP\u2019s are managers and other corporate leaders.\u00a0<\/p>\n<p>Create your categorization using a \u201cmaturity matrix\u201d: define the\u00a0<b>levels of maturity<\/b>\u00a0on the one hand, and the\u00a0<b>competency domains<\/b>\u00a0on the other. For example:<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Maturity levels\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12233\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/maturity-level-4.jpg\" alt=\"\" width=\"900\" height=\"650\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Competency domains\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12232\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/competency-domains-3.jpg\" alt=\"\" width=\"900\" height=\"650\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Maturity matrix\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12231\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/maturity-matrix-2.jpg\" alt=\"\" width=\"900\" height=\"650\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Guess what\u2026 With this, you already have the final column chart you\u2019ll show your respondents. It summarizes your whole assessment in one single chart.<\/p>\n<p>But there is no assessment, yet. In order to get the results to build these charts, you\u2019ll need to assess each separate level per competency. You\u2019ll also want to give your expert advice on each competency per theme. In order to do that, you\u2019ll have to break down the above categorization and decide how you want to measure each competency, bringing us to the second step.<\/p>\n<p>&nbsp;<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZRBerj {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZRBerj {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZRBerj-container  #ffffff custom-padding \" id=\"section-ZRBerj\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-zb2mj .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-zb2mj {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-zb2mj {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-zb2mj  px-0\" id=\"heading-zb2mj\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-zb2mj\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-create-an-assessment-step-2-set-up-a-question-plan\"><\/a>\n            <h2>How to create an assessment step 2: Set up a question plan\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z9yto1 p,\n    .lazyblock-content-Z9yto1 p a,\n    .lazyblock-content-Z9yto1 h1,\n    .lazyblock-content-Z9yto1 h2,\n    .lazyblock-content-Z9yto1 h3,\n    .lazyblock-content-Z9yto1 h4,\n    .lazyblock-content-Z9yto1 h5 {\n        color: ;\n    }\n\n    #content-Z9yto1 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z9yto1 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z9yto1 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z9yto1-container  px-0 \"\n     id=\"content-Z9yto1\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z9yto1\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17121\" title=\"LinkedIn banner featuring Ine Wouters\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/LinkedIn-banner-featuring-Ine-Wouters.png\" alt=\"LinkedIn banner featuring Ine Wouters\" width=\"995\" height=\"405\" \/><\/p>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\"><span style=\"font-size: 28px; color: #421f3c;\">Questions or remarks?\u200b<\/span><\/h5>\n<p style=\"text-align: center;\">Do you come across any input from me that you feel different about or that you feel is inaccurate? Don&#8217;t hesitate to get in touch with me directly via LinkedIn. It wouldn&#8217;t be the first time I&#8217;ve learned from such an exchange.\u200b<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/ine-wouters\/\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Contact me<\/a><\/p>\n<p>You\u2019re ready for the second stage of creating your assessment \u2014 setting up a question plan.\u00a0<\/p>\n<p>You already have your categorization, the second step is to determine which questions to ask to assess each theme or category. In the case of our example, we have to\u00a0<a href=\"https:\/\/nailted.com\/blog\/performance-review-examples\/#Competencies_and_skills\" target=\"_blank\" rel=\"noopener\">create questions for six competencies<\/a>\u00a0(themes) which should enable us to measure the maturity level per vertical.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Mind mapping\u200b<\/span><\/h2>\n<p>First of all, your question plan must contain both questions and possible answers. Draw a mind map to include every possible question and answer you think of. Don\u2019t be afraid to remove or add components: make sure you allow yourself the freedom to navigate through your thoughts.<\/p>\n<p>Think not only about the \u201cWh\u2026\u201d questions (What, Where, Who, When, \u2026) but also about the \u201cHow\u201d questions. They will help you gather contextual information and more in-depth stories: Two valuable components in the assessment process.<\/p>\n<p>When creating a mind map, don\u2019t shy away from external resources: Consult colleagues, clients, the internet, use\u00a0<a href=\"https:\/\/fixthephoto.com\/best-free-mind-mapping-software.html\" target=\"_blank\" rel=\"noopener\">mind mapping software<\/a>, or even talk to a family member to get the inspiration you need.\u00a0<\/p>\n<p>For example, it\u2019s always a good idea to sit together with your sales department, especially when refining your <a href=\"https:\/\/www.artisan.co\/blog\/outbound-sales-strategy\" target=\"_blank\" rel=\"noopener\">outbound sales strategy<\/a>, and check which questions they usually ask in their client conversations.\u00a0<\/p>\n<p>Here is an example of a mind map in the shape of a hexagon. Of course, there are plenty of other\u00a0<a href=\"https:\/\/www.lucidchart.com\/pages\/how-to-make-a-mind-map\" target=\"_blank\" rel=\"noopener\">mind map options<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12229\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/mind-map-1.jpg\" alt=\"\" width=\"900\" height=\"650\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>You want to get as much insight with as few questions as possible. A test to check the validity of your questions is to keep an eye on the dispersion of the possible replies. Imagine you pose a multiple-choice question with 3 options. If there\u2019s an equal expectation for each answer to be selected, great! But if you ask a question where you can already expect 98% of people choosing option 1, you know it\u2019s not a good question.<\/p>\n<p>Let\u2019s illustrate it with a quick example:<\/p>\n<p>Imagine you\u2019re an international consultancy agency focusing on English-speaking countries. You know the majority of your audience is US-based. You want to learn when best to send out newsletters.\u00a0<\/p>\n<p>It may seem logical to simply ask for your respondent\u2019s location:\u00a0<\/p>\n<ul>\n<li><i>Option 1: US<\/i><\/li>\n<li><i>Option 2: UK\/Ireland<\/i><\/li>\n<li><i>Option 3: Australia\/New Zealand<\/i><\/li>\n<\/ul>\n<p>You already know the dispersion of answers will be spread over circa 90% + 5% + 5%. And it doesn\u2019t give you any helpful insights. Instead, take the opportunity to get a more specific insight into the actual time zones of your audience:<\/p>\n<ul>\n<li><i>Option 1: Eastern Standard Time (EST)<\/i><\/li>\n<li><i>Option 2: Central Standard Time (CST)<\/i><\/li>\n<li><i>Option 3: Pacific Standard Time (PST)<\/i><\/li>\n<li><i>Other: \u2026<\/i><\/li>\n<\/ul>\n<p>Add a fourth \u201copen\u201d option for people who are located elsewhere. If it turns out a lot of people are filling in the same extra location, you can add it as a new option.\u00a0<\/p>\n<p>Always make sure to learn from your assessment results and adjust your questions and answer options accordingly.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Question types\u200b<\/span><\/h2>\n<p>How do you determine what\u00a0<a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000048750-overview-of-different-question-types\" target=\"_blank\" rel=\"noopener\">type of questions<\/a>\u00a0to ask? As you already noticed during the previous phase of mind mapping possible questions, not every question demands the same type of answer. You have multiple-choice questions, open-ended questions, slider questions, ranking questions, \u2026<\/p>\n<p>They all allow for a different type of scoring.\u00a0<\/p>\n<p>For example, let\u2019s say you want to measure the tendency of a leader to micro-manage. There are several ways to gauge that tendency:<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12228\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Micro-manage-2-question-types-1024x682-1.png\" alt=\"\" width=\"1024\" height=\"682\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>As you can see here, we have used a slider question (1) and a text choice question (2). There are plenty more options and these two are equally valid. You just have to estimate which question type works best for your audience and what\/how you want to measure.<\/p>\n<p>For example, if you want to measure your respondent\u2019s organizational skills, you can offer an image choice question where you show four different desks, ranging from super-clean to messy.<\/p>\n<h2><span style=\"color: #421f3c; font-size: 32px;\">Scoring system\u200b<\/span><\/h2>\n<p>While setting up your question plan and designing your questions, you\u2019ll have to assign a score to each possible answer. As such, every answer gets a weight, which will enable you to\u00a0<a href=\"https:\/\/pointerpro.com\/scored-surveys\/\" target=\"_blank\" rel=\"noopener\">calculate assessment scores<\/a>\u00a0and give personalized feedback.<\/p>\n<p>In general, you have three main methods of scoring your assessments, which are:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000050944-custom-score\" target=\"_blank\" rel=\"noopener\"><b>Custom scoring<\/b><\/a>: Assign a score to each answer option. You can then calculate and give respondents an overall score or a score per domain at the end of the questionnaire.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12227\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/custom-scoring-1.jpg\" alt=\"\" width=\"900\" height=\"650\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000059958-formulas\" target=\"_blank\" rel=\"noopener\"><b>Formulas<\/b><\/a>: Use formulas if you want to do more complex calculations with each respondent\u2019s score(s). They allow you to calculate an average, custom score, or any other advanced calculations using the data and items from your questionnaire.\u00a0<\/li>\n<\/ul>\n<p>Here\u2019s a video explaining how to include formulas and use custom scoring in an assessment:<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/fq0uqZCYKNE?si=BKdJXUxbtz0mG9Ta\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div>\u00a0<\/div>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000048520-outcomes\" target=\"_blank\" rel=\"noopener\">Outcomes<\/a>: Segment respondents in specific categories based on their answers or their scoring.\u00a0<\/li>\n<\/ul>\n<p>Adding a custom score allows you to apply formulas, which will give you a total score that will determine the outcomes. This enables you to give your respondents personalized feedback.\u00a0<\/p>\n<p>Don\u2019t worry if this sounds too complex. There are several ways for you to score your respondents on different domains. You can send personalized feedback or offers in a customized final screen, but you can also send\u00a0<a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000049198-email-templates\" target=\"_blank\" rel=\"noopener\">personalized email messages<\/a>, or generate an entire\u00a0<a href=\"https:\/\/pointerpro.com\/reportr-personalized-pdf-reports\/\" target=\"_blank\" rel=\"noopener\">PDF report<\/a>\u00a0with all the text, images, and charts you could ever need, basically a personalized whitepaper.\u00a0<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZCUep2 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZCUep2 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZCUep2-container  #f5f5f5 custom-padding \" id=\"section-ZCUep2\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1TYIuu .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1TYIuu {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1TYIuu {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1TYIuu  px-0\" id=\"heading-1TYIuu\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1TYIuu\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-create-an-assessment-step-3-assessment-framework\"><\/a>\n            <h2>How to create an assessment step 3: assessment framework\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1Lkc7q p,\n    .lazyblock-content-1Lkc7q p a,\n    .lazyblock-content-1Lkc7q h1,\n    .lazyblock-content-1Lkc7q h2,\n    .lazyblock-content-1Lkc7q h3,\n    .lazyblock-content-1Lkc7q h4,\n    .lazyblock-content-1Lkc7q h5 {\n        color: ;\n    }\n\n    #content-1Lkc7q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1Lkc7q {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1Lkc7q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1Lkc7q-container  px-0 \"\n     id=\"content-1Lkc7q\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1Lkc7q\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-40b4787 elementor-widget elementor-widget-text-editor\" data-id=\"40b4787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>You have your questions, categorization, and scoring system in place. Now it\u2019s time to create the framework of your assessment. An assessment framework consists of an introduction, a body with questions (and intermediate feedback), and sharing the assessment results (through the final screen, email or a PDF report).<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-c0c467f elementor-widget elementor-widget-heading\" data-id=\"c0c467f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 32px; color: #421f3c;\">Introduction<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-207339d elementor-widget elementor-widget-text-editor\" data-id=\"207339d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Explain the \u201cwhy\u2019s\u201d of the assessment: Why should the respondent care? Make sure the respondent knows exactly what to expect:\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">What is the purpose of the assessment?<\/li>\n<li aria-level=\"1\">What will they learn?<\/li>\n<li aria-level=\"1\">How much time will it take to fill out the assessment?<\/li>\n<li aria-level=\"1\">What is the added value?<\/li>\n<\/ul>\n<p>An example:<\/p>\n<p><i>Welcome to the Leadership Assessment!<\/i><\/p>\n<p><i>With a team of 25 professionals who each have more than 10 years of experience in leadership management, we offer you 250 years of expertise, wrapped in a 3-minute assessment.\u00a0<\/i><\/p>\n<p><i>Within these 3 minutes, you\u2019ll receive professional advice for your personal situation.<\/i><\/p>\n<p>In the introduction, you have the opportunity to emphasize that you won\u2019t give them a pile of numerous books and articles they have to go through to skim for information applicable to their situation. You have all this knowledge, data and expertise in-house, but you skim for them: you give them a summary of the relevant data that applies in your case, in 5 pages, with charts and graphics, and personal recommendations.<\/p>\n<blockquote>\n<p><i>An assessment that generates a personalized report enables you to offer a summary of your expertise, applied to your client\u2019s or prospect\u2019s situation. Think of it as a personalized white paper.<\/i><\/p>\n<\/blockquote>\n<p>How can someone say \u201cno\u201d to such an efficiency win?!\u00a0<\/p>\n<p>You can also add the possibility for the respondent to enter personal information. This can be handy if you want to further personalize the assessment experience by addressing the respondent by their first name, the country they live in, or to refer to another variable.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div class=\"elementor-element elementor-element-170268f elementor-widget elementor-widget-heading\" data-id=\"170268f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-12226\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/intro-screen-1.png\" alt=\"\" width=\"751\" height=\"484\" \/><\/h2>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 32px;\">Questions<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-2419f68 elementor-widget elementor-widget-text-editor\" data-id=\"2419f68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Make sure to bundle your questions per theme. This will allow the respondent to stay focused on one topic and give them more time to reflect on that specific theme. On top of that, it allows you to give intermediate recommendations, after each theme. This will make the assessment feel lighter to digest, and more rewarding for the respondent because they already get feedback during the assessment. But don\u2019t give away any scores, yet.<\/p>\n<p>Here are two possible intermediate outcomes for the same bundle of questions:<\/p>\n<p><strong>Outcome 1:<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12225\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/outcome-1-1024x630-1.png\" alt=\"\" width=\"1024\" height=\"630\" \/><\/div>\n<div class=\"elementor-element elementor-element-c0f867f elementor-widget elementor-widget-text-editor\" data-id=\"c0f867f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>&nbsp;<\/p>\n<p><strong>Outcome 2:<\/strong><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12224\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/outcome-2-1024x627-1.png\" alt=\"\" width=\"1024\" height=\"627\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"elementor-element elementor-element-2b85d5d elementor-widget elementor-widget-text-editor\" data-id=\"2b85d5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Some additional things to pay attention to:<\/p>\n<ul>\n<li aria-level=\"1\">Make sure to speak the language of your audience. For instance, the choice of your wording will be very different in a B2B environment, compared to B2C. The best practice when choosing your tone of voice in a B2B vs. B2C setting is the principle of \u201cthink slow\u201d vs. \u201cthink fast\u201d.\u00a0<a href=\"https:\/\/www.barnabybenson.co.uk\/single-post\/b2c-vs-b2b-writing-think-fast-vs-think-slow\" target=\"_blank\" rel=\"noopener\">This article<\/a>\u00a0will help you find the right style for your assessment.<\/li>\n<li aria-level=\"1\">Show you\u2019re an expert: Ask questions in a way that the audience learns something by just reading the question. For example: \u201cA good leader is an agent of change, because change means transformation, and transformation means growth. Are you a change advocate?\u201d<\/li>\n<li aria-level=\"1\">Boost your credibility by quoting experts and statistical resources. For example:<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-12412ca elementor-widget elementor-widget-image\" data-id=\"12412ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12223\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Vision-example-quote-1024x683-1.png\" alt=\"\" width=\"1024\" height=\"683\" \/><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-d906676 elementor-widget elementor-widget-text-editor\" data-id=\"d906676\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<ul>\n<li aria-level=\"1\">Avoid too technical or archaic language: Use an\u00a0<a href=\"https:\/\/www.brafton.com\/blog\/creation\/4-brand-tone-of-voice-examples-to-use-when-building-your-own\/\" target=\"_blank\" rel=\"noopener\">accessible tone of voice<\/a>\u00a0so that your audience feels comfortable to be open to the possibility of working with you. People want to read content that speaks to them. Think about your real-life conversations with your clients. Read your questions and recommendations out loud: Does it still sound suitable, accessible, natural? Then you\u2019re on the right track.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-5534d35 elementor-widget elementor-widget-heading\" data-id=\"5534d35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 32px;\">Results<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6f98c6b elementor-widget elementor-widget-text-editor\" data-id=\"6f98c6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>The end screen is reserved for your respondent\u2019s score(s), and some basic recommendations. It should be a teaser to download the full feedback report. Let\u2019s reach back to our example of the leadership assessment.\u00a0<\/p>\n<p>This is what the respondent has been waiting for: their leadership maturity level. Show the final score or level with a short explanation and\/or recommendation. If you want to offer more elaborated feedback per theme, more stats and charts, \u2026 you can add a button pointing to a personal PDF report they can download.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-7208d37 elementor-widget elementor-widget-image\" data-id=\"7208d37\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12221\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/final-screen-1024x650-1.png\" alt=\"\" width=\"1024\" height=\"650\" \/><\/div>\n<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div class=\"elementor-element elementor-element-28cf017 elementor-widget elementor-widget-text-editor\" data-id=\"28cf017\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>The final screen should be a teaser of the result: The real results will be displayed in the PDF report. You can let respondents download the report instantly, with a simple click on the button. Another option is to ask for their email address and send the report there. The latter is an interesting option if you want to generate qualified leads for your business. When the respondent gives their email address voluntarily, you know they\u2019re interested in the results, and inherently your expertise.<\/p>\n<p>But what do you need to pay attention to when creating a personalized\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/great-examples-of-assessment-reports-checklist\">assessment report<\/a>?<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZeH793 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZeH793 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZeH793-container  #421f3c custom-padding \" id=\"section-ZeH793\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-7J0zf p,\n    .lazyblock-content-7J0zf p a,\n    .lazyblock-content-7J0zf h1,\n    .lazyblock-content-7J0zf h2,\n    .lazyblock-content-7J0zf h3,\n    .lazyblock-content-7J0zf h4,\n    .lazyblock-content-7J0zf h5 {\n        color: ;\n    }\n\n    #content-7J0zf {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-7J0zf {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-7J0zf {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-7J0zf-container  px-0 \"\n     id=\"content-7J0zf\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-7J0zf\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><a href=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Canvas-Pointerpro-Print-A3-1.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-11404\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/1.1.10-BANNER_blog_1.1.10-Canvas-Quantitative-maturity-model-canvas_2.jpg\" alt=\"\" width=\"1257\" height=\"373\" \/><\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-IMjYU {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IMjYU {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IMjYU-container  #ffffff custom-padding \" id=\"section-IMjYU\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZpS0pW .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZpS0pW {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZpS0pW {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZpS0pW  px-0\" id=\"heading-ZpS0pW\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZpS0pW\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-create-an-assessment-step-4-create-your-personalized-report\"><\/a>\n            <h2>How to create an assessment step 4: create your personalized report\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-28sApm p,\n    .lazyblock-content-28sApm p a,\n    .lazyblock-content-28sApm h1,\n    .lazyblock-content-28sApm h2,\n    .lazyblock-content-28sApm h3,\n    .lazyblock-content-28sApm h4,\n    .lazyblock-content-28sApm h5 {\n        color: ;\n    }\n\n    #content-28sApm {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28sApm {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28sApm {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28sApm-container  px-0 \"\n     id=\"content-28sApm\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28sApm\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>With your question plan, scoring system and assessment framework in place, you can move on to creating\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/great-examples-of-assessment-reports-checklist\/\">personalized reports<\/a>\u00a0for your respondents.<\/p>\n<p>Think of it as a personalized whitepaper: Based on the assessment results, you offer the respondent relevant numbers, quotes and facts for their situation. Remember what we said earlier: instead of letting people browse through a pile of books or articles to find helpful information, you do the skimming work for them: You select what\u2019s relevant and help them save valuable time (and money).<\/p>\n<p>Just below is an example of a personalized PDF report based on a management self-assessment (If you want to find out how to generate reports like these yourself,\u00a0<a href=\"https:\/\/pointerpro.com\/pdf-report-builder\/\" target=\"_blank\" rel=\"noopener\">check out more information about Pointerpro&#8217;s Report Builder<\/a>):<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/online.fliphtml5.com\/vewie\/xjry\/\" frameborder=\"0\" scrolling=\"no\" seamless=\"seamless\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\" data-gtm-yt-inspected-14=\"true\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<div class=\"elementor-element elementor-element-4365205 elementor-widget elementor-widget-heading\" data-id=\"4365205\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 32px;\">Report structure<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-5e721fc elementor-widget elementor-widget-text-editor\" data-id=\"5e721fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Follow the structure you designed at the very beginning. In the case of our example, we should go back to our \u201cMaturity Matrix\u201d, and the assessment framework.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12220\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/maturity-matrix-1.jpg\" alt=\"\" width=\"900\" height=\"650\" \/><\/div>\n<div>\u00a0<\/div>\n<div class=\"elementor-element elementor-element-0b6912f elementor-widget elementor-widget-text-editor\" data-id=\"0b6912f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Link the data you gathered in the assessment to the report. Prepare feedback and recommendations for each possible outcome. Depending on the outcomes, the respondent will receive a different report.<\/p>\n<p>When you look at our matrix, you\u2019ll have six different outcomes: one for each competency. If you want, you can also present a general score by adding up the separate scores. You can share the general maturity score on the first page, and then go through each theme more in-depth, with recommendations for the future.<\/p>\n<p>A common practice is to add charts where the reader can compare their score to the industry benchmark. You can look up the industry benchmark in existing literature, but if you already gathered enough responses for statistical significance, you can start using your own industry benchmark. This will boost your credibility and authority as an industry expert.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-ae943c4 elementor-widget elementor-widget-heading\" data-id=\"ae943c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 32px;\">Report design<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-3c65bd1 elementor-widget elementor-widget-text-editor\" data-id=\"3c65bd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>The way you present the personal results plays an essential role in the user experience and the way your clients view your brand. For added visual appeal and shareability, you can even <a href=\"https:\/\/blog.flipsnack.com\/flipbook-ideas-to-spark-creativity\/\" target=\"_blank\" rel=\"noopener\">create a digital flipbook<\/a> version of the report for an engaging and interactive experience. Let\u2019s return to our example, the leadership assessment.<\/p>\n<p><strong>Cover page<\/strong><\/p>\n<p>Start with a personalized cover page. Create a cover page that clearly represents your brand and industry. If you asked for contact details (name, email, \u2026) in the assessment, you can address the respondent personally. This highlights the fact that the report is specially created for them.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12219\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Assessment-report-Cover-Page-1.png\" alt=\"\" width=\"567\" height=\"802\" \/><\/div>\n<div class=\"elementor-element elementor-element-a6baf03 elementor-widget elementor-widget-heading\" data-id=\"a6baf03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 32px;\">Introduction<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f5500cf elementor-widget elementor-widget-text-editor\" data-id=\"f5500cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Introduce the content of the report. The first page should briefly discuss what the reader will encounter in the report, from the objectives of the report to the structure. Also, explain any symbols you\u2019ll use in the report.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-12218\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Assessment-report-How-to-Use-1-1.png\" alt=\"\" width=\"567\" height=\"802\" \/><\/h2>\n<div class=\"elementor-element elementor-element-898be29 elementor-widget elementor-widget-heading\" data-id=\"898be29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2>\u00a0<\/h2>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 32px;\">Explore each theme<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-7fbdcc1 elementor-widget elementor-widget-text-editor\" data-id=\"7fbdcc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Break down the assessment results and explain what it means for the respondent. Give recommendations based on the score. Add a chart, people like looking at them. It allows them to compare.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"elementor-element elementor-element-4e04ead elementor-widget elementor-widget-heading\" data-id=\"4e04ead\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-12217\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Assessment-report-Empower-your-teams-1-1.png\" alt=\"\" width=\"567\" height=\"802\" \/><\/h2>\n<h2>\u00a0<\/h2>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 32px;\">Final summary<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-54dbcfe elementor-widget elementor-widget-text-editor\" data-id=\"54dbcfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Show the overall result of the assessment. This page allows you to refer to your services.<\/p>\n<p>Do you think you have everything to get started? Here\u2019s a\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/great-examples-of-assessment-reports-checklist\/\">checklist<\/a>\u00a0you can use to start building your assessment report.<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-iMk7I {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-iMk7I {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-iMk7I-container  #f5f5f5 custom-padding \" id=\"section-iMk7I\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-GmDPT .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-GmDPT {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-GmDPT {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-GmDPT  px-0\" id=\"heading-GmDPT\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-GmDPT\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-create-an-assessment-step-5-find-an-assessment-tool\"><\/a>\n            <h2>How to create an assessment step 5: find an assessment tool\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-2lg1No p,\n    .lazyblock-content-2lg1No p a,\n    .lazyblock-content-2lg1No h1,\n    .lazyblock-content-2lg1No h2,\n    .lazyblock-content-2lg1No h3,\n    .lazyblock-content-2lg1No h4,\n    .lazyblock-content-2lg1No h5 {\n        color: ;\n    }\n\n    #content-2lg1No {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-2lg1No {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-2lg1No {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-2lg1No-container  px-0 \"\n     id=\"content-2lg1No\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-2lg1No\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-40b4787 elementor-widget elementor-widget-text-editor\" data-id=\"40b4787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>You\u2019re near the finish line. You\u2019ve developed a fantastic assessment and set out the outline of your assessment report. It\u2019s time to bring them to life.<\/p>\n<p>Read assessment software reviews and pick out the one that feels most suitable for you. You can find them on websites like\u00a0<a href=\"https:\/\/www.capterra.com\/assessment-software\/\" target=\"_blank\" rel=\"noopener\">Capterra<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.g2.com\/categories\/assessment\" target=\"_blank\" rel=\"noopener\">G2<\/a>.<\/p>\n<p>Pay attention to the option of generating customized reports with the tool of your choice. Many tools offer this feature, but in most cases you\u2019ll need to integrate with additional software.<\/p>\n<p>Pointerpro combines the best of both worlds: It combines assessment software with automated personalized report generation.<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1BF4v8 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1BF4v8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1BF4v8-container  #421f3c custom-padding \" id=\"section-Z1BF4v8\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"container-md\">\n    <div class=\"row lazyblock-content-content align-items-start\">\n\n        <div class=\"col-12 col-lg-6 order-1\">\n            <h2><span style=\"color: #ff7418; font-size: 32px;\">Wow prospects with Pointepro-built automated reports\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">Here&#8217;s a quick introduction on how Pointerpro works, brought to you by myself.<\/span><\/p>\n        <\/div>\n\n        <div class=\"col-12 col-lg-6 order-2\">\n            <p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4yDn1mhRrOg?si=wkhSscEvw_-gFezd\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z1NcTK2 .heading h2 {\n        color: #ffffff;\n        font-size: 2.5rem;\n        line-height: 2.5rem !important;\n    }\n\n    #heading-Z1NcTK2 {\n        margin-top: 2rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1NcTK2 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1NcTK2  px-0\" id=\"heading-Z1NcTK2\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z1NcTK2\">\n        <div class=\"col-12 col-lg-10 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"this-is-what-clients-say-about-us\"><\/a>\n            <h2>This is what clients say about us:\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #lazyblock-carousel-1yeeEl {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n<\/style>\n\n<script>\n    jQuery(document).ready(function ($) {\n        \/\/ Get the specific carousel instance using unique ID\n        var $carousel = $('#lazyblock-carousel-1yeeEl .pointerpro-testimonial-carousel-inner-wrapper');\n\n        if (!$carousel.hasClass('slick-initialized')) {\n            $carousel.slick({\n                infinite: true,\n                slidesToShow: 1,\n                slidesToScroll: 1,\n                autoplay: true,\n                autoplaySpeed: 8000,\n                adaptiveHeight: true,\n                dots: true,\n                responsive: [\n                    {\n                        breakpoint: 768,\n                        settings: {\n                            slidesToShow: 1,\n                            slidesToScroll: 1\n                        }\n                    }\n                ],\n                arrows: false,\n                prevArrow: '<i class=\"fas fa-arrow-left prev\"><\/i>',\n                nextArrow: '<i class=\"fas fa-arrow-right next\"><\/i>',\n            });\n        }\n    });\n<\/script>\n\n<div class=\"container-md lazyblock-testimonial-carousel-container lazyblock-testimonial-carousel-1yeeEl-container \"\n     id=\"lazyblock-carousel-1yeeEl\">\n    <div class=\"row mx-0 lazyblock-testimonial-carousel justify-content-center carousel-wrapper lazyblock-testimonial-carousel-1yeeEl\">\n        <div class=\"col-12 col-lg-10 px-0 pointerpro-testimonial-carousel-inner-wrapper\">\n                            <div>\n                    <p>&#8220;We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Jim-McLean-Alere-1.jpg\" alt=\"Jim McLean Alere 1\">\n                                        <p class=\"testimonial-author\">Jim McLean<\/p>\n                    <p class=\"testimonial-function\">Director at Alere<\/p>\n                <\/div>\n                            <div>\n                    <p>&#8220;I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Nicolas-gounin.jpg\" alt=\"Nicolas gounin\">\n                                        <p class=\"testimonial-author\">Nicolas Gounin<\/p>\n                    <p class=\"testimonial-function\">CFO &#038; COO at Egg Science<\/p>\n                <\/div>\n                            <div>\n                    <p>&#8220;You guys have done a great job making this as easy to use as possible and still robust in functionality.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Dicksinson.jpg\" alt=\"Dicksinson\">\n                                        <p class=\"testimonial-author\">Ryan Dicksinson<\/p>\n                    <p class=\"testimonial-function\">Account Director at Reed Talent Solutions<\/p>\n                <\/div>\n                            <div>\n                    <p>\u201cIt\u2019s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you\u2019re looking for something like that, it\u2019s really nice to work with Pointerpro.\u201d<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/sabine-e1589813236553-2.png\" alt=\"sabine e1589813236553 2\">\n                                        <p class=\"testimonial-author\">Sabine Wanmaker<\/p>\n                    <p class=\"testimonial-function\">Country Manager Netherlands at Better Minds at Work<\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZRfRzK p,\n    .lazyblock-content-ZRfRzK p a,\n    .lazyblock-content-ZRfRzK h1,\n    .lazyblock-content-ZRfRzK h2,\n    .lazyblock-content-ZRfRzK h3,\n    .lazyblock-content-ZRfRzK h4,\n    .lazyblock-content-ZRfRzK h5 {\n        color: ;\n    }\n\n    #content-ZRfRzK {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZRfRzK {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZRfRzK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZRfRzK-container   \"\n     id=\"content-ZRfRzK\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZRfRzK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p style=\"text-align: center;\"><a href=\"https:\/\/s.pointerpro.com\/sugbaccz\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Book a demo<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1lSh39 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1lSh39 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1lSh39-container  #f5f5f5 custom-padding \" id=\"section-Z1lSh39\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-172zkx .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-172zkx {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-172zkx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-172zkx  px-0\" id=\"heading-172zkx\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-172zkx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-create-an-assessment-step-6-make-your-assessment-available\"><\/a>\n            <h2>How to create an assessment step 6: make your assessment available\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z2cv0z3 p,\n    .lazyblock-content-Z2cv0z3 p a,\n    .lazyblock-content-Z2cv0z3 h1,\n    .lazyblock-content-Z2cv0z3 h2,\n    .lazyblock-content-Z2cv0z3 h3,\n    .lazyblock-content-Z2cv0z3 h4,\n    .lazyblock-content-Z2cv0z3 h5 {\n        color: ;\n    }\n\n    #content-Z2cv0z3 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2cv0z3 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2cv0z3 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2cv0z3-container  px-0 \"\n     id=\"content-Z2cv0z3\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2cv0z3\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-40b4787 elementor-widget elementor-widget-text-editor\" data-id=\"40b4787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>It\u2019s time for your assessment to go live. If your main purpose is lead generation or thought leadership, you have to publish your assessment online. Embed it on your website or\u00a0<a href=\"https:\/\/wpastra.com\/website-templates\/landing-page\/\" target=\"_blank\" rel=\"noopener\">create a specific landing page<\/a>\u00a0for it. Make sure your\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/quiz-landing-page-examples\/\">assessment landing page<\/a>\u00a0checks these boxes:<\/p>\n<ul>\n<li aria-level=\"1\">Does it give a clear explanation about what the respondent gets in return for completing the assessment? For example Their score, multiple scores, personalized advice on how to improve, the possibility to see correct answers and\/or benchmarks, etc?<\/li>\n<li aria-level=\"1\">Does it offer visuals that attract the attention of the visitor? The visuals can be a \u2018teaser preview\u2019 from what the user will get at the end.<\/li>\n<li aria-level=\"1\">Does it clearly indicate what the visitor has to invest: time, amount of questions, submission of personal information such as name and\/or email?<\/li>\n<li aria-level=\"1\">Does it look clean, with not too many side CTA\u2019s (call-to-actions)?<\/li>\n<li aria-level=\"1\">Does it have a personal touch?<\/li>\n<li aria-level=\"1\">Does it have a compelling headline?<\/li>\n<li aria-level=\"1\">Does it have a strong CTA (tell them what you want, no dilly dally)?<\/li>\n<li aria-level=\"1\">Does it have the CTA above the fold?<\/li>\n<li aria-level=\"1\">Does it have trust elements, like the number of social shares or quotes?<\/li>\n<\/ul>\n<p>Here are two examples of consultancy agencies who use assessments successfully for marketing purposes:<\/p>\n<p><b>Purpose 1: lead generation<\/b><\/p>\n<p>If the purpose of your assessment is lead generation, promote your assessment as much as possible. And make sure you promote it to an audience that matches your ideal customer profile (ICP). A few ways to do that include:<\/p>\n<ul>\n<li aria-level=\"1\">An email campaign<\/li>\n<li aria-level=\"1\">A social media campaign<\/li>\n<li aria-level=\"1\">Paid ads<\/li>\n<\/ul>\n<p>The more targeted your marketing is, the better the chances of you achieving the goals you set for the assessment. Here\u2019s an example of a digital training agency that uses assessments for lead generation purposes:<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"elementor-element elementor-element-f026673 elementor-widget elementor-widget-image\" data-id=\"f026673\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12216\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Digital-IQ-test-1024x463-1.png\" alt=\"\" width=\"1024\" height=\"463\" \/><\/div>\n<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div class=\"elementor-element elementor-element-d0dd6f6 elementor-widget elementor-widget-text-editor\" data-id=\"d0dd6f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>They received so many responses on their\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/marketing-assessment-as-lead-magnet\/\" target=\"_blank\" rel=\"noopener\">marketing assessment<\/a>\u00a0they were able to create an industry report derived from their \u201cDigital IQ test\u201d, which gave them even more traction.\u00a0<\/p>\n<p>If you have less promotional motives and are more focused on\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/6-steps-to-becoming-a-thought-leader-using-a-maturity-assessment\/\">establishing yourself as a thought leader in your industry<\/a>, make sure the assessment is available at all times on a landing page or via a specific url you created for the assessment.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-3e7fe5e elementor-widget elementor-widget-image\" data-id=\"3e7fe5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-dcbe42d elementor-widget elementor-widget-text-editor\" data-id=\"dcbe42d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12215\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/your-org-maturity-assessment.png\" alt=\"\" width=\"768\" height=\"381\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-eda76b1 elementor-widget elementor-widget-text-editor\" data-id=\"eda76b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><strong>Purpose 2: expert advice<\/strong><\/p>\n<p>Well-being at work is a hot topic for which small and large companies seek expert advice. Better Minds at Work developed an assessment called the \u201c<a href=\"https:\/\/bettermindsatwork.com\/en\/transformatie\/human-capital-scan\/\" target=\"_blank\" rel=\"noopener\">Human Capital Scan<\/a>\u201d, where they survey employees of their clients about their energy and stress levels. Based on the assessment, they\u2019re able to\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/employee-well-being-from-measuring-to-report\/\">calculate the risk of burnout<\/a>\u00a0and help organizations improve the working environment for better productivity and well-being.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12214\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/bm@w-3-2-1-768x386-1.png\" alt=\"\" width=\"768\" height=\"386\" \/><\/div>\n<div class=\"elementor-element elementor-element-58db31a elementor-widget elementor-widget-text-editor\" data-id=\"58db31a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/bettermindsatwork.com\/en\/transformatie\/human-capital-scan\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-3954f98 elementor-widget elementor-widget-text-editor\" data-id=\"3954f98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Note that consultants can typically publish a \u201cstripped\u201d or shortened version of the elaborate assessment for lead generation purposes.<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z9iVtw {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z9iVtw {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z9iVtw-container  #ffffff custom-padding \" id=\"section-Z9iVtw\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1q95X7 .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1q95X7 {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1q95X7 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1q95X7  px-0\" id=\"heading-1q95X7\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1q95X7\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"conclusion\"><\/a>\n            <h2>Conclusion\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-mNqC9 p,\n    .lazyblock-content-mNqC9 p a,\n    .lazyblock-content-mNqC9 h1,\n    .lazyblock-content-mNqC9 h2,\n    .lazyblock-content-mNqC9 h3,\n    .lazyblock-content-mNqC9 h4,\n    .lazyblock-content-mNqC9 h5 {\n        color: ;\n    }\n\n    #content-mNqC9 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-mNqC9 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-mNqC9 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-mNqC9-container  px-0 \"\n     id=\"content-mNqC9\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-mNqC9\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Assessments are an excellent and cost-effective way of:<\/p>\n<ul>\n<li aria-level=\"1\">Showcasing your expertise<\/li>\n<li aria-level=\"1\">Advising prospects and clients<\/li>\n<li aria-level=\"1\">Lead generation and nurturing<\/li>\n<li aria-level=\"1\">Collecting data and insights<\/li>\n<\/ul>\n<p>To create your own assessment, you need to define your objectives, set up a question plan, define your scoring system, prepare a personalized report and pour everything into one tool. Finally, make your assessment easily accessible.<\/p>\n<p>Still struggling or unsure if you\u2019re on the right track? Having trouble with design? At Pointerpro, we have a dedicated support and service team at your disposal.<\/p>\n<p>In any case: using the above tips and the\u00a0<a href=\"https:\/\/pointerpro.com\/reportr-personalized-pdf-reports\/\">right assessment tool<\/a>, you can already make a huge leap forward!<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-nhPW5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-nhPW5 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #553550;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-nhPW5-container mailform-single-page-container #553550 custom-padding \" id=\"section-nhPW5\"\n    style=\"opacity: 100%; background-color: #553550;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n<div class=\"row mx-0 lazyblock-form\">\n    <div class=\"form-pretext px-0\">\n        <h2><span style=\"font-size: 36px; color: #ffffff;\">Want to know more?<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Subscribe to our newsletter and get hand-picked articles directly to your inbox<\/span><\/p>    <\/div>\n    <form id=\"form-Z1CBtTG\" class=\"mailchimp-form\">\n        <div class=\"row\">\n            <div class=\"col-md-7 px-0\">\n                <input type=\"email\" name=\"subscribe-email\" id=\"subscribe-email-Z1CBtTG\"\n                       class=\"form-control\" placeholder=\"E-mail\" required>\n            <\/div>\n            <div class=\"col-md-5\">\n                <button type=\"submit\" class=\"btn btn-primary\">Subscribe<\/button>\n            <\/div>\n        <\/div>\n    <\/form>\n    <div id=\"form-Z1CBtTG-spinner\" class=\"d-none\">\n        Please wait..\n    <\/div>\n    <div id=\"form-Z1CBtTG-thankyou\" class=\"d-none px-0\">\n        Your submission was successful!    <\/div>\n<\/div>\n\n<script>\n    jQuery(document).ready(function ($) {\n        $('.mailchimp-form').on('submit', function (e) {\n            e.preventDefault();\n            var blockId = $(this).attr('id').split('-')[1];\n            var emailInput = $('#subscribe-email-' + blockId);\n            var email = emailInput.val();\n            var spinner = $('#form-' + blockId + '-spinner');\n            var thankyou = $('#form-' + blockId + '-thankyou');\n\n            spinner.removeClass('d-none'); \/\/ Show the spinner message\n\n            $.ajax({\n                type: \"POST\",\n                url: 'https:\/\/pointerpro.com\/wp-admin\/admin-ajax.php',\n                data: {\n                    action: 'subscribe_to_mailchimp',\n                    email: email,\n                    nonce: 'e7a78befd2'\n                },\n                success: function (response) {\n                    emailInput.val('');\n                    spinner.addClass('d-none');\n                    thankyou.removeClass('d-none').html(\"Your submission was successful!\");\n                },\n                error: function () {\n                    emailInput.val('');\n                    spinner.addClass('d-none');\n                    thankyou.removeClass('d-none').html('There was an error, please try again.');\n                }\n            });\n        });\n    });\n<\/script>\n\n<style>\n    #form-Z1CBtTG-thankyou,\n    #form-Z1CBtTG-spinner {\n        color: #421f3c;\n        margin: 1rem 0 1rem;\n    }\n<\/style>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2hQu4N {\n        padding-top: 0rem;\n        padding-bottom: 3rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2hQu4N {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421F3C;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2hQu4N-container  #421F3C custom-padding \" id=\"section-2hQu4N\"\n    style=\"opacity: 100%; background-color: #421F3C;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #content-image-2mhkuv {\n        padding-top: 3rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-2mhkuv {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-2mhkuv .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-2mhkuv .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-2mhkuv {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-2mhkuv-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-2mhkuv\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZT50Bs .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZT50Bs {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZT50Bs {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZT50Bs  px-0\" id=\"heading-ZT50Bs\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZT50Bs\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-2mhkuv\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-center\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1gKsnn {\n        padding-top: 4rem;\n        padding-bottom: 4rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1gKsnn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f0f0f0;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-Z1gKsnn-container  \" id=\"section-Z1gKsnn\"\n         style=\"opacity: 100%; background-color: #f0f0f0;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #heading-Z3KRV5 .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 2.5rem !important;\n    }\n\n    #heading-Z3KRV5 {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z3KRV5 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z3KRV5  px-0\" id=\"heading-Z3KRV5\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z3KRV5\">\n        <div class=\"col-12 col-lg-10 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"people-also-ask\"><\/a>\n            <h2>People also ask<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container-xl px-0\">\n    <div class=\"row lazyblock-accordion justify-content-center accordions card-group lazyblock-accordion-lazyblock-accordion-t0CBV-container  px-2\"\n         id=\"accordion-t0CBV\">\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-0\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-0\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>How do I create a questionnaire in excel?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-0\">\n                            <p><span style=\"font-weight: 400;\">You can create a simple questionnaire in Excel by listing questions in one column and providing space for answers in adjacent cells. Use data validation tools (like dropdowns or checkboxes) to guide responses and conditional formatting to flag missing data. While Excel works for basic setups, it lacks logic routing, scoring, and reporting\u2014making dedicated tools better for more advanced assessments.<\/span><\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-1\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-1\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>What makes a good assessment?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-1\">\n                            <p><span style=\"font-weight: 400;\">A good assessment balances clarity, structure, and purpose. It asks relevant, well-phrased questions, aligns with specific goals (like diagnosing gaps or collecting insights), and uses thoughtful logic or scoring to deliver personalized outcomes. The best assessments don\u2019t just collect data - they convert it into decision-ready insights.<\/span><\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-2\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-2\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>How do I plan an assessment?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-2\">\n                            <p><span style=\"font-weight: 400;\">Start by defining your assessment\u2019s objective: Are you qualifying leads, training employees, or guiding strategy? Next, identify your key audience and the insights you need from them. Outline sections or question groups based on this flow, then decide how results will be used or reported. A clear plan upfront ensures your assessment delivers value, not just data.<\/span><\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-3\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-3\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>How do I test an assessment?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-3\">\n                            <p><span style=\"font-weight: 400;\">Before publishing, test your assessment internally or with a small pilot group. Check for logic errors (e.g., broken branches), question clarity, and time to completion. Reviewing response data and user feedback will help you refine both the experience and the results. Testing ensures your assessment performs reliably and reflects real-world use.<\/span><\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-4\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-4\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>How do I make an online assessment active?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-4\">\n                            <p><span style=\"font-weight: 400;\">To activate an online assessment, publish it through your assessment platform and share the access link via your website, email, or social channels. Most tools also let you embed the questionnaire on your website or trigger it through automation workflows. Once live, monitor responses and analyze results to keep your insights actionable and current.<\/span><\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n<script>\n    jQuery(document).ready(function ($) {\n        $('.accordion-wrapper').on('show.bs.collapse', function (e) {\n            $(this).addClass('accordion-open');\n            \/\/ Change the icon when the accordion opens\n            $(this).find('.fa-chevron-down').removeClass('fa-chevron-down').addClass('fa-chevron-up');\n        }).on('hide.bs.collapse', function (e) {\n            $(this).removeClass('accordion-open');\n            \/\/ Change the icon back to original when the accordion closes\n            $(this).find('.fa-chevron-up').removeClass('fa-chevron-up').addClass('fa-chevron-down');\n        });\n    });\n<\/script>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<!-- end -->\n\n\n\n\n<style>\n    #section-snaNG {\n        padding-top: 3rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-snaNG {\n        ;\n        ;\n        }\n    }\n\n        .custom-padding {\n        padding-right: 0 !important;\n        padding-left: 0 !important;\n    }\n    @media (max-width: 1024px) {\n        .custom-padding {\n            padding-right: var(--bs-gutter-x, .75rem) !important;\n            padding-left: var(--bs-gutter-x, .75rem) !important;\n        }\n    }\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-snaNG-container recommended-reading-single-post-container  custom-padding \" id=\"section-snaNG\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-j8ssN .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-j8ssN {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-j8ssN {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-j8ssN  px-0\" id=\"heading-j8ssN\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-j8ssN\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_HOsUn\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Brand-Loyalty-6-1-4.png\" class=\"recommended-item-img\" alt=\"5 Key insights for building an effective brand loyalty questionnaire\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/5-key-insights-for-building-an-effective-brand-loyalty-questionnaire\/\">5 Key insights for building an effective brand loyalty questionnaire<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Measuring brand loyalty is extremely important for your long term success. Learn what...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/5-key-insights-for-building-an-effective-brand-loyalty-questionnaire\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACExZAVENTEMANTWERP-274.jpg\" class=\"recommended-item-img\" alt=\"How to create an assessment: A step-by-step plan for professional service providers to create questionnaires and reports\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/how-to-create-assessment\/\">How to create an assessment: A step-by-step plan for professional service providers to create questionnaires and reports<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>In this article, we explain how to create an assessment for your business...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/how-to-create-assessment\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACE-27-1024x683-1.jpg\" class=\"recommended-item-img\" alt=\"How to boost your client intake process with a quantitative maturity model\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/how-to-boost-your-client-intake-process-with-a-quantitative-maturity-model\/\">How to boost your client intake process with a quantitative maturity model<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Already have a quantitative maturity model in your consulting toolkit? 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