{"id":12581,"date":"2025-01-04T16:06:00","date_gmt":"2025-01-04T15:06:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=12581"},"modified":"2025-05-27T15:57:13","modified_gmt":"2025-05-27T13:57:13","slug":"how-to-use-a-marketing-assessment-as-a-lead-magnet-for-your-agency-case-study","status":"publish","type":"case_study","link":"https:\/\/pointerpro.com\/blog\/marketing-assessment-as-lead-magnet\/","title":{"rendered":"How to use a marketing assessment as a lead magnet for your agency [case study]"},"content":{"rendered":"\n<style>\n    #section-IWuHv {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IWuHv {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IWuHv-container  #421f3c custom-padding \" id=\"section-IWuHv\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-7AR6M .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-7AR6M {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-7AR6M {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-7AR6M .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-7AR6M  px-0\" id=\"heading-7AR6M\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-7AR6M\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"how-to-use-a-marketing-assessment-as-a-lead-magnet-for-your-agency-case-study\"><\/a>\n            <h1>How to use a marketing assessment as a lead magnet for your agency [case study]<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-1ARQs6 .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-1ARQs6 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1ARQs6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1ARQs6 date-and-author-container px-0\" id=\"heading-1ARQs6\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-1ARQs6\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"updated-january-4-2025-by-ine-wouters\"><\/a>\n            <h2>Updated January 4, 2025, by Ine Wouters<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZkOzLn {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkOzLn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZkOzLn-container  #ffffff custom-padding \" id=\"section-ZkOzLn\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-28VbQx p,\n    .lazyblock-content-28VbQx p a,\n    .lazyblock-content-28VbQx h1,\n    .lazyblock-content-28VbQx h2,\n    .lazyblock-content-28VbQx h3,\n    .lazyblock-content-28VbQx h4,\n    .lazyblock-content-28VbQx h5 {\n        color: ;\n    }\n\n    #content-28VbQx {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28VbQx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28VbQx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28VbQx-container  px-0 \"\n     id=\"content-28VbQx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28VbQx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-82f2ee4 elementor-widget elementor-widget-text-editor\" data-id=\"82f2ee4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-element elementor-element-49c9a9af elementor-widget elementor-widget-text-editor\" data-id=\"49c9a9af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>In digital times, things go fast. Effective marketing means\u00a0<strong>giving prospects real<\/strong><b>\u00a0reason to believe in your services \u2013\u00a0<em>in real-time<\/em><\/b><em>.<\/em>\u00a0<\/p>\n<p><a href=\"https:\/\/bootcampdigital.com\/\" target=\"_blank\" rel=\"noopener\">Boot Camp Digital<\/a>\u00a0specializes in digital marketing services, like training and capability building. CEO Krista Neher was\u00a0<strong>looking for new ways to attract\u00a0<em>her own<\/em>\u00a0customers<\/strong>, much faster. And that\u2019s when she found Pointerpro.<\/p>\n<p>In this article:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"#section-1ptk6v\">Using a marketing assessment as a lead magnet<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-IMjYU\">5 more ways to integrate the marketing assessment in agency operations<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-Z1XDto2\">Krista\u2019s key tips for a successful lead gen assessment<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-Z1igfJ5\">Why Bootcamp Digital\u2019s marketing assessment converts so well<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #content-image-Z1DQhk1 {\n        padding-top: 1rem;\n        padding-bottom: 2.5rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-Z1DQhk1 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-Z1DQhk1 .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-Z1DQhk1 .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-Z1DQhk1 {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-Z1DQhk1-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-Z1DQhk1\">\n        <div class=\"content-wrapper col-lg-10 col-12 pe-4 mb-lg-0 mb-4 order-2\">\n            <div class=\"d-flex  h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    .lazyblock-content-E3jkX p,\n    .lazyblock-content-E3jkX p a,\n    .lazyblock-content-E3jkX h1,\n    .lazyblock-content-E3jkX h2,\n    .lazyblock-content-E3jkX h3,\n    .lazyblock-content-E3jkX h4,\n    .lazyblock-content-E3jkX h5 {\n        color: ;\n    }\n\n    #content-E3jkX {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-E3jkX {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-E3jkX {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-E3jkX-container   \"\n     id=\"content-E3jkX\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-E3jkX\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-5a1a7e4 elementor-widget elementor-widget-text-editor\" data-id=\"5a1a7e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<blockquote>\n<p>Boot Camp Digital\u2019s insistence on skills and training is what differentiates the agency from others. Krista\u2019s idea? Attracting new potential customers from exactly that angle.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-2 order-1\">\n            <div class=\"d-flex  h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-Z1DQhk1\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Krista-Neher-150x150-1.jpg\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n\n\n<style>\n    .lazyblock-content-ZusIcg p,\n    .lazyblock-content-ZusIcg p a,\n    .lazyblock-content-ZusIcg h1,\n    .lazyblock-content-ZusIcg h2,\n    .lazyblock-content-ZusIcg h3,\n    .lazyblock-content-ZusIcg h4,\n    .lazyblock-content-ZusIcg h5 {\n        color: ;\n    }\n\n    #content-ZusIcg {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZusIcg {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZusIcg {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZusIcg-container  px-0 \"\n     id=\"content-ZusIcg\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZusIcg\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-d6ce561 elementor-widget elementor-widget-image\" data-id=\"d6ce561\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12594\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Boot-Camp-Digital-Homepage-1-1024x506-1.png\" alt=\"\" width=\"1024\" height=\"506\" \/><\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-2883c80 elementor-widget elementor-widget-text-editor\" data-id=\"2883c80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/bootcampdigital.com\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4966452 elementor-widget elementor-widget-text-editor\" data-id=\"4966452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>&nbsp;<\/p>\n<p>She wanted to offer marketers a digital marketing assessment to evaluate their marketing skills and give them feedback at the end of the assessment. A lead gen assessment or \u201clead magnet\u201d so to speak.\u00a0<\/p>\n<p>But she didn\u2019t want it to be generic. Her mind was set on creating\u00a0<b>a quiz funnel<\/b>: By asking questions that measure someone\u2019s digital IQ, she would segment her audience and\u00a0<b>offer services tailored to each participant\u2019s level of knowledge<\/b>.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"elementor-element elementor-element-561b323 elementor-widget elementor-widget-image\" data-id=\"561b323\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12593\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Digital-IQ-test-1024x463-1-1.png\" alt=\"\" width=\"1024\" height=\"463\" \/><\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0b5844d elementor-widget elementor-widget-text-editor\" data-id=\"0b5844d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/bootcampdigital.com\/digital-marketing-iq-test\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"elementor-element elementor-element-39f08f5 elementor-widget elementor-widget-text-editor\" data-id=\"39f08f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>That\u2019s when she discovered Pointerpro, still named SurveyAnypace at the time. We\u00a0<b>talked to Krista<\/b>\u00a0about her journey of\u00a0<b>building lead gen assessments<\/b>\u00a0with Pointerpro to start offering more digital savviness to marketers.<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1ptk6v {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1ptk6v {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1ptk6v-container  #f5f5f5 custom-padding \" id=\"section-1ptk6v\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1XmEDK .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1XmEDK {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1XmEDK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1XmEDK  px-0\" id=\"heading-1XmEDK\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1XmEDK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"a-marketing-assessment-as-a-lead-magnet\"><\/a>\n            <h2>A marketing assessment as a lead magnet<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1gM9Pt p,\n    .lazyblock-content-Z1gM9Pt p a,\n    .lazyblock-content-Z1gM9Pt h1,\n    .lazyblock-content-Z1gM9Pt h2,\n    .lazyblock-content-Z1gM9Pt h3,\n    .lazyblock-content-Z1gM9Pt h4,\n    .lazyblock-content-Z1gM9Pt h5 {\n        color: ;\n    }\n\n    #content-Z1gM9Pt {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1gM9Pt {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1gM9Pt {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1gM9Pt-container  px-0 \"\n     id=\"content-Z1gM9Pt\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1gM9Pt\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-2ce69e44 elementor-widget elementor-widget-text-editor\" data-id=\"2ce69e44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>We\u2019ve been using Pointerpro for a while now. Initially, we wanted to do a\u00a0<\/i><a href=\"https:\/\/pointerpro.com\/use-cases\/marketing-assessment-tools\/\" target=\"_blank\" rel=\"noopener\"><i>marketing assessment<\/i><\/a><i>. If you think of lead generation or marketing, the closer your content is to your core capabilities and products offering, the more likely it is to be successful.\u00a0<\/i><\/p>\n<p><i>We specialize in digital marketing training. We thought of doing a digital IQ test, because that assessment would show the need for our service since a lot of people\u2019s skills are not as strong as they think. The assessment results naturally lead them to decide to do some training with us.\u00a0<\/i><\/p>\n<p><i>It\u2019s a really strong integration between lead generation and our solution. So we started off with the idea of doing a marketing assessment. People can gauge their skills.<\/i><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div>\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12592\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Digital-IQ-score-1.png\" alt=\"\" width=\"737\" height=\"301\" \/><\/div>\n<div class=\"elementor-element elementor-element-cfa1103 elementor-widget elementor-widget-text-editor\" data-id=\"cfa1103\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/bootcampdigital.com\/digital-marketing-iq-test\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2ngaGA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2ngaGA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2ngaGA-container  #ffffff custom-padding \" id=\"section-2ngaGA\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-23alQd .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-23alQd {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-23alQd {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-23alQd  px-0\" id=\"heading-23alQd\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-23alQd\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"why-pointerpro-as-a-lead-gen-assessment-tool\"><\/a>\n            <h2>Why Pointerpro as a lead gen assessment tool?<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZIS48G p,\n    .lazyblock-content-ZIS48G p a,\n    .lazyblock-content-ZIS48G h1,\n    .lazyblock-content-ZIS48G h2,\n    .lazyblock-content-ZIS48G h3,\n    .lazyblock-content-ZIS48G h4,\n    .lazyblock-content-ZIS48G h5 {\n        color: ;\n    }\n\n    #content-ZIS48G {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZIS48G {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZIS48G {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZIS48G-container  px-0 \"\n     id=\"content-ZIS48G\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZIS48G\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-944eacf elementor-widget elementor-widget-text-editor\" data-id=\"944eacf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>To create our marketing assessment, we decided to work with Pointerpro because of 3 elements:<\/i><\/p>\n<ol>\n<li aria-level=\"1\"><i>The assessment capabilities<\/i><\/li>\n<li aria-level=\"1\"><i>The ability to have segmented results<\/i><\/li>\n<li aria-level=\"1\"><i>The connection of Pointerpro with our CRM<\/i><\/li>\n<\/ol>\n<p><i>If you score poorly, you get a certain set of emails recommending different products. For example, if you scored well, you would get different emails recommending different products than when you scored poorly. That also has been able to grow our conversion rates.<\/i><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12591\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Digital-IQ-test-final-screen-1024x723-1.png\" alt=\"\" width=\"1024\" height=\"723\" \/><\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div class=\"elementor-element elementor-element-c7bedeb elementor-widget elementor-widget-text-editor\" data-id=\"c7bedeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>For this kind of assessment, Pointerpro was the best fit, because it allowed us to build a marketing assessment where people could see their score and results. Especially the CRM tie-in was absolutely vital.<\/i><\/p>\n<p><a href=\"https:\/\/pointerpro.com\/lead-generation-quiz\/\" target=\"_blank\" rel=\"noopener\"><i>Find out more about creating lead gen assessments or quizzes yourself here.<\/i><\/a><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17121\" title=\"LinkedIn banner featuring Ine Wouters\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/LinkedIn-banner-featuring-Ine-Wouters.png\" alt=\"LinkedIn banner featuring Ine Wouters\" width=\"995\" height=\"405\" \/><\/p>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\"><span style=\"font-size: 28px; color: #421f3c;\">Want to build your own marketing assessment?<\/span><\/h5>\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\" style=\"text-align: center;\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">At Pointerpro I've spoken to many consultants, business owners, and marketing specialists who use assessments with auto-personalized report generation - and they all have their own subtle strategies to make it successful. I'm happy to inspire you, or set up a call with a Pointerpro product expert. So don't hesitate to reach out.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/ine-wouters\/\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Contact me<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-DBsDN {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-DBsDN {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-DBsDN-container  #f5f5f5 custom-padding \" id=\"section-DBsDN\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1wyiRz .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1wyiRz {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1wyiRz {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1wyiRz  px-0\" id=\"heading-1wyiRz\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1wyiRz\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"traffic-to-the-digital-iq-test\"><\/a>\n            <h2>Traffic to the digital IQ test<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-jwO2P p,\n    .lazyblock-content-jwO2P p a,\n    .lazyblock-content-jwO2P h1,\n    .lazyblock-content-jwO2P h2,\n    .lazyblock-content-jwO2P h3,\n    .lazyblock-content-jwO2P h4,\n    .lazyblock-content-jwO2P h5 {\n        color: ;\n    }\n\n    #content-jwO2P {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-jwO2P {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-jwO2P {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-jwO2P-container  px-0 \"\n     id=\"content-jwO2P\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-jwO2P\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-9fbdcbd elementor-widget elementor-widget-text-editor\" data-id=\"9fbdcbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-b5b7644 elementor-widget elementor-widget-text-editor\" data-id=\"b5b7644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>We only use organic tools. We\u2019ve never run any ads specifically focussed on the digital IQ test.\u00a0<\/i><i>We segment our organic results by type so that we can look at lead traffic versus product promotions, versus content.\u00a0<\/i><\/p>\n<p><i>The IQ test is consistently one of our top performers. We were able to get a lot of organic traffic to the test.<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div>\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12590\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/LinkedIn-post-IQ-test-1-2.png\" alt=\"\" width=\"672\" height=\"576\" \/><\/div>\n<div class=\"elementor-element elementor-element-9fbdcbd elementor-widget elementor-widget-text-editor\" data-id=\"9fbdcbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-666ddd2 elementor-widget elementor-widget-text-editor\" data-id=\"666ddd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/posts\/bootcampdigital_our-digital-iq-test-asks-questions-on-all-activity-6802011464078114816-MuZs\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<\/div>\n<div class=\"elementor-element elementor-element-3783607 elementor-widget elementor-widget-heading\" data-id=\"3783607\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Organic SEO<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #content-image-Z1WnKRy {\n        padding-top: 2rem;\n        padding-bottom: 1.5rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-Z1WnKRy {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-Z1WnKRy .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-Z1WnKRy .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-Z1WnKRy {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-Z1WnKRy-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-Z1WnKRy\">\n        <div class=\"content-wrapper col-lg-10 col-12 pe-4 mb-lg-0 mb-4 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    .lazyblock-content-Z1XoxHF p,\n    .lazyblock-content-Z1XoxHF p a,\n    .lazyblock-content-Z1XoxHF h1,\n    .lazyblock-content-Z1XoxHF h2,\n    .lazyblock-content-Z1XoxHF h3,\n    .lazyblock-content-Z1XoxHF h4,\n    .lazyblock-content-Z1XoxHF h5 {\n        color: ;\n    }\n\n    #content-Z1XoxHF {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1XoxHF {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1XoxHF {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1XoxHF-container   \"\n     id=\"content-Z1XoxHF\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1XoxHF\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-5a1a7e4 elementor-widget elementor-widget-text-editor\" data-id=\"5a1a7e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-1150796 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"1150796\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n<div class=\"elementor-widget-container\">\n<blockquote class=\"elementor-blockquote\">\n<p class=\"elementor-blockquote__content\">Our Digital Marketing Quiz ranks really well in terms of organic SEO<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-2 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-Z1WnKRy\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Krista-Neher-150x150-1.jpg\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n           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}\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2rGNzU-container  px-0 \"\n     id=\"content-Z2rGNzU\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2rGNzU\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-9fbdcbd elementor-widget elementor-widget-text-editor\" data-id=\"9fbdcbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-b5b7644 elementor-widget elementor-widget-text-editor\" data-id=\"b5b7644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd28a12 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd28a12\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c8d041\" data-id=\"8c8d041\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-998fd3f elementor-widget elementor-widget-text-editor\" data-id=\"998fd3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><em>What we also found, especially with corporate customers, is that a lot of them want to assess their organization first. So they are not really looking for a lead gen IQ test, but they\u2019re looking for this kind of marketing test for their organization. That\u2019s also bringing us really good corporate leads. They find us through this marketing assessment, and that leads to a corporate sale, even if they didn\u2019t bother to complete that digital IQ test at all.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZCUep2 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZCUep2 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZCUep2-container   custom-padding \" id=\"section-ZCUep2\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1TYIuu .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1TYIuu {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1TYIuu {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1TYIuu  px-0\" id=\"heading-1TYIuu\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1TYIuu\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"conversion-a-lead-gen-assessment-with-results\"><\/a>\n            <h2>Conversion: A lead gen assessment with results<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1Lkc7q p,\n    .lazyblock-content-1Lkc7q p a,\n    .lazyblock-content-1Lkc7q h1,\n    .lazyblock-content-1Lkc7q h2,\n    .lazyblock-content-1Lkc7q h3,\n    .lazyblock-content-1Lkc7q h4,\n    .lazyblock-content-1Lkc7q h5 {\n        color: ;\n    }\n\n    #content-1Lkc7q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1Lkc7q {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1Lkc7q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1Lkc7q-container  px-0 \"\n     id=\"content-1Lkc7q\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1Lkc7q\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">We\u2019ve been running the campaign for years now, and we\u2019ve had thousands of people completing it.\u00a0<\/span><\/span><span style=\"font-weight: 400;\"><span style=\"color: #333333;\">This campaign is<\/span><\/span><b><strong><em>the highest converting lead magnet that we\u2019ve ever done, by far<\/em><\/strong><\/b><em><span style=\"font-weight: 400;\">.<\/span><\/em><\/p>\n<h2><span style=\"color: #421f3c; font-size: 28px;\">To gate or not to gate<\/span><\/h2>\n<p><em>What\u2019s interesting about how we chose to execute \u2013 I know there\u2019s a lot of opinions on this \u2013 but we don\u2019t gate the results and require an email address in exchange for the results.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12588\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Boot-Camp-no-e-mail-768x501-1.png\" alt=\"\" width=\"768\" height=\"501\" \/><\/p>\n<p style=\"text-align: center;\"><a style=\"font-weight: inherit !important;\" href=\"https:\/\/s.pointerpro.com\/digital-iq\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">If someone completes the quiz, I\u2019m not going to hold their results hostage when they don\u2019t want to give me an email address. I know there\u2019s a lot of different opinions on that. But we still have over a 50% email insertion rate. And when we ask for the email address, we promise special pricing on our trainings. That incentive seems to work.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">So from a results point of view, it\u2019s easily our most effective lead-generation tool. We have all sorts of white papers, webinars and other info products. And it\u2019s our highest-converting email campaign.<\/span><\/em><\/p>\n<h2><span style=\"color: #421f3c; font-size: 28px;\">The role of Pointerpro<\/span><\/h2>\n<p><em><span style=\"font-weight: 400;\">The surveys are so intuitive and easy to use. It\u2019s really easy for the customers as well. The main features that we like are the\u00a0<a style=\"font-weight: inherit !important;\" href=\"https:\/\/pointerpro.com\/features\/survey-scoring-reporting-software\/\">scoring<\/a>\u00a0and the segmentation.<\/span><\/em><\/p>\n<h2><span style=\"color: #421f3c; font-size: 28px;\">Long and short digital marketing quiz<\/span><\/h2>\n<p><em><span style=\"font-weight: 400;\">We actually have a short and a long IQ test. So the short one is 15 questions, the long one is like 77 questions. It\u2019s super long.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12587\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/IQ-test-long-short-version.png\" alt=\"\" width=\"457\" height=\"462\" \/><\/p>\n<p style=\"text-align: center;\"><a style=\"font-weight: inherit !important;\" href=\"https:\/\/s.pointerpro.com\/digital-iq\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">What we were able to do is segment the results by topic. So that we can say: \u2018You scored really well on strategy, but your\u00a0<a style=\"font-weight: inherit !important;\" href=\"https:\/\/delante.co\/international-seo-checklist\/\" target=\"_blank\" rel=\"noopener\">tactical knowledge on SEO<\/a>\u00a0is below average.\u2019<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">We can actually do a lot of complex things. And that was definitely a benefit.<\/span><\/em><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1BF4v8 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1BF4v8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1BF4v8-container  #421f3c custom-padding \" id=\"section-Z1BF4v8\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"container-md\">\n    <div class=\"row lazyblock-content-content align-items-start\">\n\n        <div class=\"col-12 col-lg-6 order-1\">\n            <h2><span style=\"color: #ff7418; font-size: 32px;\">Wow prospects with Pointerpro-built automated reports\u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-98592d2\" data-id=\"98592d2\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-c4f2398 elementor-widget elementor-widget-text-editor\" data-id=\"c4f2398\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><span style=\"color: #ffffff;\">Here\u2019s a quick introduction on how Pointerpro works, brought to you by one of our product Experts, Chris.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n        <\/div>\n\n        <div class=\"col-12 col-lg-6 order-2\">\n            <p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4yDn1mhRrOg?si=wkhSscEvw_-gFezd\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z1NcTK2 .heading h2 {\n        color: #ffffff;\n        font-size: 2.5rem;\n        line-height: 2.5rem !important;\n    }\n\n    #heading-Z1NcTK2 {\n        margin-top: 2rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1NcTK2 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1NcTK2  px-0\" id=\"heading-Z1NcTK2\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z1NcTK2\">\n        <div class=\"col-12 col-lg-10 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"this-is-what-clients-say-about-us\"><\/a>\n            <h2>This is what clients say about us:\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #lazyblock-carousel-1yeeEl {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n<\/style>\n\n<script>\n    jQuery(document).ready(function ($) {\n        \/\/ Get the specific carousel instance using unique ID\n        var $carousel = $('#lazyblock-carousel-1yeeEl .pointerpro-testimonial-carousel-inner-wrapper');\n\n        if (!$carousel.hasClass('slick-initialized')) {\n            $carousel.slick({\n                infinite: true,\n                slidesToShow: 1,\n                slidesToScroll: 1,\n                autoplay: true,\n                autoplaySpeed: 8000,\n                adaptiveHeight: true,\n                dots: true,\n                responsive: [\n                    {\n                        breakpoint: 768,\n                        settings: {\n                            slidesToShow: 1,\n                            slidesToScroll: 1\n                        }\n                    }\n                ],\n                arrows: false,\n                prevArrow: '<i class=\"fas fa-arrow-left prev\"><\/i>',\n                nextArrow: '<i class=\"fas fa-arrow-right next\"><\/i>',\n            });\n        }\n    });\n<\/script>\n\n<div class=\"container-md lazyblock-testimonial-carousel-container lazyblock-testimonial-carousel-1yeeEl-container \"\n     id=\"lazyblock-carousel-1yeeEl\">\n    <div class=\"row mx-0 lazyblock-testimonial-carousel justify-content-center carousel-wrapper lazyblock-testimonial-carousel-1yeeEl\">\n        <div class=\"col-12 col-lg-10 px-0 pointerpro-testimonial-carousel-inner-wrapper\">\n                            <div>\n                    <p>\"We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting.\"<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Jim-McLean-Alere-1.jpg\" alt=\"Jim McLean Alere 1\">\n                                        <p class=\"testimonial-author\">Jim McLean<\/p>\n                    <p class=\"testimonial-function\">Director at Alere<\/p>\n                <\/div>\n                            <div>\n                    <p>\"I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly.\"<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Nicolas-gounin.jpg\" alt=\"Nicolas gounin\">\n                                        <p class=\"testimonial-author\">Nicolas Gounin<\/p>\n                    <p class=\"testimonial-function\">CFO & COO at Egg Science<\/p>\n                <\/div>\n                            <div>\n                    <p>\"You guys have done a great job making this as easy to use as possible and still robust in functionality.\"<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Dicksinson.jpg\" alt=\"Dicksinson\">\n                                        <p class=\"testimonial-author\">Ryan Dicksinson<\/p>\n                    <p class=\"testimonial-function\">Account Director at Reed Talent Solutions<\/p>\n                <\/div>\n                            <div>\n                    <p>\u201cIt\u2019s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you\u2019re looking for something like that, it\u2019s really nice to work with Pointerpro.\u201d<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/sabine-e1589813236553-2.png\" alt=\"sabine e1589813236553 2\">\n                                        <p class=\"testimonial-author\">Sabine Wanmaker<\/p>\n                    <p class=\"testimonial-function\">Country Manager Netherlands at Better Minds at Work<\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZRfRzK p,\n    .lazyblock-content-ZRfRzK p a,\n    .lazyblock-content-ZRfRzK h1,\n    .lazyblock-content-ZRfRzK h2,\n    .lazyblock-content-ZRfRzK h3,\n    .lazyblock-content-ZRfRzK h4,\n    .lazyblock-content-ZRfRzK h5 {\n        color: ;\n    }\n\n    #content-ZRfRzK {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZRfRzK {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZRfRzK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZRfRzK-container   \"\n     id=\"content-ZRfRzK\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZRfRzK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p style=\"text-align: center;\"><a href=\"https:\/\/s.pointerpro.com\/sugbaccz?cf1=bookyourdemo\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Book a demo<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-IMjYU {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IMjYU {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IMjYU-container  #ffffff custom-padding \" id=\"section-IMjYU\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZpS0pW .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZpS0pW {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZpS0pW {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZpS0pW  px-0\" id=\"heading-ZpS0pW\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZpS0pW\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"5-more-ways-to-integrate-the-marketing-assessment-in-agency-operations\"><\/a>\n            <h2>5 more ways to integrate the marketing assessment in agency operations<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-28sApm p,\n    .lazyblock-content-28sApm p a,\n    .lazyblock-content-28sApm h1,\n    .lazyblock-content-28sApm h2,\n    .lazyblock-content-28sApm h3,\n    .lazyblock-content-28sApm h4,\n    .lazyblock-content-28sApm h5 {\n        color: ;\n    }\n\n    #content-28sApm {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28sApm {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28sApm {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28sApm-container  px-0 \"\n     id=\"content-28sApm\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28sApm\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <section class=\"elementor-section elementor-top-section elementor-element elementor-element-200d0183 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"200d0183\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-410c6ab5\" data-id=\"410c6ab5\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-f53f7a1 elementor-widget elementor-widget-heading\" data-id=\"f53f7a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">1. Connecting with CRM<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4d1e5fae elementor-widget elementor-widget-text-editor\" data-id=\"4d1e5fae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>One of the vital things was integration with our CRM. It allows us to track the scores of our respondents, so that we can save them in our records.\u00a0<\/i><\/p>\n<p><i>It also enables us to send different campaigns, based on how they scored. We can then target the products and the messaging, based on the knowledge gaps that we identified in the quiz results.\u00a0\u00a0<\/i><\/p>\n<p><i>The other advantage is that people can get their results by email. We saw that they really like the ability to see where they missed and what we considered the right answer to be, and getting that through an email at the end.\u00a0<\/i><\/p>\n<p><i>Those were the features that I think have made it successful from a user experience (UX) standpoint.<\/i><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-64ed179f elementor-widget elementor-widget-heading\" data-id=\"64ed179f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<h2 class=\"elementor-widget-container\"><span style=\"font-size: 28px; color: #421f3c;\">2. Turning assessment results into industry research<\/span><\/h2>\n<\/div>\n<div class=\"elementor-element elementor-element-1e315ff elementor-widget elementor-widget-text-editor\" data-id=\"1e315ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>We had the quiz campaign running for\u00a0<a href=\"https:\/\/www.livechat.com\/success\/lead-generation-companies\/\" target=\"_blank\" rel=\"noopener\">lead generation<\/a>\u00a0for years. We have thousands of\u00a0 responses and so we said \u2018Look, why not turn this into industry research?\u2019\u00a0<\/i><\/p>\n<p><i>Because, as I look at industry research that gets published in trade publications etc. a lot of the time it\u2019s a sample of about a hundred people. And we have thousands of people that have taken the marketing assessment! So we have a lot of knowledge and insights about where marketer\u2019s skill gaps are and how people score overall.<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12586\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Digital-IQ-test-question.png\" alt=\"\" width=\"749\" height=\"482\" \/><\/div>\n<div>\u00a0<\/div>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4877644d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4877644d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49055ef7\" data-id=\"49055ef7\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-253f4562 elementor-widget elementor-widget-text-editor\" data-id=\"253f4562\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>I\u2019ve been educating in social media for a really long time. The questions are fair for digital marketing questions. We didn\u2019t choose super easy questions, we didn\u2019t choose super hard ones, either. We chose kind of middle-of-the-road questions that somebody who\u2019s making digital decisions should understand. Even if they\u2019re not executing.<\/i><\/p>\n<p><i>We found an average score of only 36%. This is where it all really comes together:<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #content-image-Z1tHyD3 {\n        padding-top: 1rem;\n        padding-bottom: 2.5rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-Z1tHyD3 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-Z1tHyD3 .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-Z1tHyD3 .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-Z1tHyD3 {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-Z1tHyD3-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-Z1tHyD3\">\n        <div class=\"content-wrapper col-lg-10 col-12 pe-4 mb-lg-0 mb-4 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    .lazyblock-content-1L4d5n p,\n    .lazyblock-content-1L4d5n p a,\n    .lazyblock-content-1L4d5n h1,\n    .lazyblock-content-1L4d5n h2,\n    .lazyblock-content-1L4d5n h3,\n    .lazyblock-content-1L4d5n h4,\n    .lazyblock-content-1L4d5n h5 {\n        color: ;\n    }\n\n    #content-1L4d5n {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1L4d5n {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1L4d5n {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1L4d5n-container   \"\n     id=\"content-1L4d5n\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1L4d5n\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-a39674e elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"a39674e\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n<div class=\"elementor-widget-container\">\n<blockquote class=\"elementor-blockquote\">\n<p class=\"elementor-blockquote__content\">The marketing assessment shows the gap that our product fixes<\/p>\n<\/blockquote>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-2 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-Z1tHyD3\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Krista-Neher-150x150-1.jpg\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n          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   }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZHwkFf {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZHwkFf-container  px-0 \"\n     id=\"content-ZHwkFf\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZHwkFf\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <section class=\"elementor-section elementor-top-section elementor-element elementor-element-200d0183 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"200d0183\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-410c6ab5\" data-id=\"410c6ab5\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-f53f7a1 elementor-widget elementor-widget-heading\" data-id=\"f53f7a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4877644d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4877644d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49055ef7\" data-id=\"49055ef7\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-64f634e elementor-widget elementor-widget-heading\" data-id=\"64f634e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">3. Developing a white paper<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-40ce4b5 elementor-widget elementor-widget-text-editor\" data-id=\"40ce4b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>We created a white paper that includes all the data around the knowledge gap. It\u2019s all really well focussed around the problem we solve as a business.<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12585\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Industry-Report-3.png\" alt=\"\" width=\"421\" height=\"549\" \/><\/div>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-200d0183 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"200d0183\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-410c6ab5\" data-id=\"410c6ab5\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-f53f7a1 elementor-widget elementor-widget-heading\" data-id=\"f53f7a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4877644d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4877644d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49055ef7\" data-id=\"49055ef7\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-6ed6e0d elementor-widget elementor-widget-text-editor\" data-id=\"6ed6e0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/bootcampdigital.com\/marketers-lack-these-digital-skills\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-58d0b40 elementor-widget elementor-widget-text-editor\" data-id=\"58d0b40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>We didn\u2019t have a huge investment behind this. This was all done in-house. The design was just done by someone in my team using Canva.<\/i><\/p>\n<p><i>We start with some initial data, followed by more specific results: What topics they responded incorrectly to, the overall average score, whether they do better on strategy versus tactics, measurement versus strategy\u2026<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div>\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12584\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Bootcamp-Digital-percentages-1.png\" alt=\"\" width=\"744\" height=\"603\" \/><\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-200d0183 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"200d0183\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-410c6ab5\" data-id=\"410c6ab5\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-f53f7a1 elementor-widget elementor-widget-heading\" data-id=\"f53f7a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4877644d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4877644d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49055ef7\" data-id=\"49055ef7\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-7730aa3 elementor-widget elementor-widget-heading\" data-id=\"7730aa3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">4. Creating an informative landing page<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-46ff5e2 elementor-widget elementor-widget-text-editor\" data-id=\"46ff5e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>There is a really comprehensive analysis that goes on and on, based on all of the different data points extracted from the assessment results.\u00a0<\/i><\/p>\n<p><i>That gave us the idea to create a landing page on our site with all of the charts, so that they can be syndicated and linked to in articles around marketing.<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12583\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Bootcamp-Digital-percentages-2.png\" alt=\"\" width=\"503\" height=\"794\" \/><\/p>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-200d0183 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"200d0183\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-410c6ab5\" data-id=\"410c6ab5\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-f53f7a1 elementor-widget elementor-widget-heading\" data-id=\"f53f7a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4877644d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4877644d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49055ef7\" data-id=\"49055ef7\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-e64d937 elementor-widget elementor-widget-text-editor\" data-id=\"e64d937\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/bootcampdigital.com\/industry-report-marketers-lack-skills-needed-for-success-collectively-scoring-36-on-digital-iq-test\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-46723f8 elementor-widget elementor-widget-heading\" data-id=\"46723f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">5. Gated industry report download<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6e7cd11 elementor-widget elementor-widget-text-editor\" data-id=\"6e7cd11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>The full report is also available as a gated download.<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12582\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Boot-Camp-Industry-report-download-.png\" alt=\"\" width=\"883\" height=\"767\" \/><\/div>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-200d0183 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"200d0183\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-410c6ab5\" data-id=\"410c6ab5\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-f53f7a1 elementor-widget elementor-widget-heading\" data-id=\"f53f7a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4877644d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4877644d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49055ef7\" data-id=\"49055ef7\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-bb9c316 elementor-widget elementor-widget-text-editor\" data-id=\"bb9c316\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/bootcampdigital.com\/marketers-lack-these-digital-skills\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31ff1003 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31ff1003\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15166def\" data-id=\"15166def\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-e1e4e64 elementor-widget elementor-widget-text-editor\" data-id=\"e1e4e64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>&nbsp;<\/p>\n<p><i>A few interesting things have happened as a result of offering this report:<\/i><\/p>\n<ul>\n<li aria-level=\"1\"><i>We actually didn\u2019t do any additional research. We just used insights from the assessment we initially used as a lead magnet. And then we realized \u2018Oh, we actually have thousands of responses here, which is a bigger sample size than most industry research anyway. So why don\u2019t we publish our results?\u2019<\/i><\/li>\n<li aria-level=\"1\"><i>Because the score is so low, everyone is curious if they could do better. So we\u2019ve seen a huge increase in the IQ test by promoting the bad scores, which was not exactly our intention but it is definitely interesting<\/i><\/li>\n<li aria-level=\"1\"><em>We also used it as a\u00a0PR outreach and link-building\u00a0tool. We don\u2019t have a link builder or a PR person in our company, but we\u2019ve been able to attract significant backlinks.<\/em><\/li>\n<li aria-level=\"1\">\n<p><em>We also optimized and posted our images in places so they\u2019ll show up when people are searching for stats and things like that. And hopefully become part of other narratives around marketing skills.<\/em><\/p>\n<p><em>We don\u2019t have a link builder or a PR person in our company, but we\u2019ve been able to attract significant<\/em><\/p>\n<\/li>\n<\/ul>\n<p><i>A few interesting things have happened as a result of offering this report:<\/i><\/p>\n<ul>\n<li aria-level=\"1\"><i>We actually didn\u2019t do any additional research. We just used insights from the assessment we initially used as a lead magnet. And then we realized \u2018Oh, we actually have thousands of responses here, which is a bigger sample size than most industry research anyway. So why don\u2019t we publish our results?\u2019<\/i><\/li>\n<li aria-level=\"1\"><i>Because the score is so low, everyone is curious if they could do better. So we\u2019ve seen a huge increase in the IQ test by promoting the bad scores, which was not exactly our intention but it is definitely interesting<\/i><\/li>\n<li aria-level=\"1\"><em>We also used it as a\u00a0PR outreach and link-building\u00a0tool. We don\u2019t have a link builder or a PR person in our company, but we\u2019ve been able to attract significant backlinks.<\/em><\/li>\n<li aria-level=\"1\">\n<p><em>We also optimized and posted our images in places so they\u2019ll show up when people are searching for stats and things like that. And hopefully become part of other narratives around marketing skills.<\/em><\/p>\n<p><em>We don\u2019t have a link builder or a PR person in our company, but we\u2019ve been able to attract significant<\/em><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #content-image-1M9z4r {\n        padding-top: 1rem;\n        padding-bottom: 2.5rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-1M9z4r {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-1M9z4r .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-1M9z4r .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-1M9z4r {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-1M9z4r-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-1M9z4r\">\n        <div class=\"content-wrapper col-lg-10 col-12 pe-4 mb-lg-0 mb-4 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    .lazyblock-content-Z1jlDxe p,\n    .lazyblock-content-Z1jlDxe p a,\n    .lazyblock-content-Z1jlDxe h1,\n    .lazyblock-content-Z1jlDxe h2,\n    .lazyblock-content-Z1jlDxe h3,\n    .lazyblock-content-Z1jlDxe h4,\n    .lazyblock-content-Z1jlDxe h5 {\n        color: ;\n    }\n\n    #content-Z1jlDxe {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1jlDxe {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1jlDxe {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1jlDxe-container   \"\n     id=\"content-Z1jlDxe\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1jlDxe\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-408700e elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"408700e\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n<div class=\"elementor-widget-container\">\n<blockquote class=\"elementor-blockquote\">\n<p class=\"elementor-blockquote__content\">We don\u2019t have a link builder or a PR person in our company, but we\u2019ve been able to attract significant backlinks.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-2 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-1M9z4r\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Krista-Neher-150x150-1.jpg\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n\n\n<style>\n    .lazyblock-content-CUOkR p,\n    .lazyblock-content-CUOkR p a,\n    .lazyblock-content-CUOkR h1,\n    .lazyblock-content-CUOkR h2,\n    .lazyblock-content-CUOkR h3,\n    .lazyblock-content-CUOkR h4,\n    .lazyblock-content-CUOkR h5 {\n        color: ;\n    }\n\n    #content-CUOkR {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-CUOkR {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-CUOkR {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-CUOkR-container  px-0 \"\n     id=\"content-CUOkR\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-CUOkR\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <section class=\"elementor-section elementor-top-section elementor-element elementor-element-200d0183 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"200d0183\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-410c6ab5\" data-id=\"410c6ab5\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-f53f7a1 elementor-widget elementor-widget-heading\" data-id=\"f53f7a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4877644d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4877644d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49055ef7\" data-id=\"49055ef7\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-64f634e elementor-widget elementor-widget-heading\" data-id=\"64f634e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-0cf53af elementor-widget elementor-widget-text-editor\" data-id=\"0cf53af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>The goal is that over time, we\u2019ll try to keep the research a little more evergreen than most research because this type of data doesn\u2019t really exist in a lot of places.<\/i><\/p>\n<p><i>As you can see, we are using it in a bunch of different ways: We have a download. We\u2019re getting leads from the white paper. We also use this as a tool in our email campaigns.<\/i><\/p>\n<p><i>The digital marketing quiz is driving more people to take the IQ test. Plus we\u2019re getting PR,\u00a0<a href=\"https:\/\/erikemanuelli.com\/link-building\/\" target=\"_blank\" rel=\"noopener\">link-building<\/a>\u00a0and SEO results from sharing the data we gather. And all of that from a report, from something we already did to actually just get leads.<\/i><\/p>\n<p><i>We\u2019re using the tool in a bunch of different ways, but it\u2019s all building the same narrative: \u201cGuess what, everybody needs training.\u201d<\/i><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-5a71cd9 elementor-widget elementor-widget-text-editor\" data-id=\"5a71cd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>We are sitting on this data pile, we had to do something with it. From an SEO standpoint, it takes some time to really see the growth in your business. But all of the indicators are good and we\u2019re getting traction from our campaign.<\/i><\/p>\n<p><b><i>We\u2019ve been able to really drive growth overall for the business.<\/i><\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1li7LS {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1li7LS {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1li7LS-container  #f5f5f5 custom-padding \" id=\"section-Z1li7LS\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z2iDKuc .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z2iDKuc {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z2iDKuc {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z2iDKuc  px-0\" id=\"heading-Z2iDKuc\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z2iDKuc\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"improving-the-marketing-assessment-with-demographic-questions\"><\/a>\n            <h2>Improving the marketing assessment with demographic questions<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1W5yRi p,\n    .lazyblock-content-1W5yRi p a,\n    .lazyblock-content-1W5yRi h1,\n    .lazyblock-content-1W5yRi h2,\n    .lazyblock-content-1W5yRi h3,\n    .lazyblock-content-1W5yRi h4,\n    .lazyblock-content-1W5yRi h5 {\n        color: ;\n    }\n\n    #content-1W5yRi {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1W5yRi {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1W5yRi {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1W5yRi-container  px-0 \"\n     id=\"content-1W5yRi\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1W5yRi\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>As you just read, Krista and her team discovered more and more advantages to using the quiz and gathering the data. It\u2019s a circle of data collection that goes round and round infinitely.\u00a0<\/p>\n<p>In that respect, they saw an opportunity to add extra sections and questions to the quiz. First of all, they added recommendations inside the quiz when someone had a wrong answer.<\/p>\n<p>As far as content creation goes, they still felt a bit limited from a headline standpoint. They started looking for new and engaging narratives.\u00a0<b>Krista explains:<\/b><\/p>\n<p><i>We already have some nice narratives, but we felt limited. So we went back to the IQ test and at the end we threw in some optional demographic questions to give ourselves more narratives, talking points and charts.<\/i><\/p>\n<p><i>So, now we\u2019ll just let it run for another year. Then, in next year\u2019s version, we can say for example: \u2018People over 40 score better than people under 40\u2019. And that\u2019s a totally new headline that we can go with.<\/i><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1XDto2 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1XDto2 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1XDto2-container  #ffffff custom-padding \" id=\"section-Z1XDto2\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZELe5H .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZELe5H {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZELe5H {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZELe5H  px-0\" id=\"heading-ZELe5H\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZELe5H\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"kristas-tips-to-create-successful-lead-gen-assessments\"><\/a>\n            <h2>Krista\u2019s tips to create successful lead gen assessments<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-cldpw p,\n    .lazyblock-content-cldpw p a,\n    .lazyblock-content-cldpw h1,\n    .lazyblock-content-cldpw h2,\n    .lazyblock-content-cldpw h3,\n    .lazyblock-content-cldpw h4,\n    .lazyblock-content-cldpw h5 {\n        color: ;\n    }\n\n    #content-cldpw {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-cldpw {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-cldpw {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-cldpw-container  px-0 \"\n     id=\"content-cldpw\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-cldpw\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-bfd06e3 elementor-widget elementor-widget-heading\" data-id=\"bfd06e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Tip 1: Use assessments to prove your expertise<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f8ec421 elementor-widget elementor-widget-text-editor\" data-id=\"f8ec421\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>From a strategic standpoint, really think about what kind of an assessment links to the problem that you solve for your customers. If you\u2019re looking to use assessments for lead generation, the closer the assessment is to our value proposition, the better it does at converting customers.\u00a0<\/i><\/p>\n<p><i>It should show the knowledge gap that exists and that our products solve.<\/i><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6ec5b89 elementor-widget elementor-widget-heading\" data-id=\"6ec5b89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Tip 2: Make your assessment light and easy<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6be14a6 elementor-widget elementor-widget-text-editor\" data-id=\"6be14a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>We have a huge database of questions from our online training courses. So it didn\u2019t take us a lot of time to come up with 50 questions. We pulled them from what we teach people.\u00a0<\/i><\/p>\n<p><i>From a practical standpoint, in terms of successful implementation, the key is to make your marketing assessment light, fun and easy. Our assessment that has the most responses is only 10 to 15 questions.<\/i><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-a63cf1a elementor-widget elementor-widget-heading\" data-id=\"a63cf1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Tip 3: Make your assessment relevant<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-9fed0b9 elementor-widget elementor-widget-text-editor\" data-id=\"9fed0b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>We tell people that if they want more, they can do the long version, mentioning that it takes almost an hour. But we still have thousands of people who\u2019ve filled out the long marketing assessment, too! So you might be surprised what people are willing or interested to do, if it\u2019s relevant for them.<\/i><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f0e17a3 elementor-widget elementor-widget-heading\" data-id=\"f0e17a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Tip 4: Connect the assessment to your CRM system<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6f1deb0 elementor-widget elementor-widget-text-editor\" data-id=\"6f1deb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>The real key to our success from a business standpoint was connecting it to our CRM. If that piece had been missing, we\u2019d still have got lots of leads but they wouldn\u2019t have converted that well.\u00a0\u00a0<\/i><\/p>\n<p><i>Because of the CRM connection, we have a very specific email chain of customized emails that they get based on passing or failing the assessment.<\/i><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-779292d elementor-widget elementor-widget-heading\" data-id=\"779292d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Tip 5: Don\u2019t require an email address<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0250a39 elementor-widget elementor-widget-text-editor\" data-id=\"0250a39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>Another key to success is that we don\u2019t require an email address. That\u2019s also my personal marketing philosophy: to be less annoying. I know more annoying often converts better but it\u2019s just not how I want to grow my business.\u00a0<\/i><\/p>\n<p><i>We do give an incentive and then we have very specific campaigns through our CRM. That way we\u2019re able to make the most out of our leads.\u00a0<\/i><\/p>\n<p><i>Those would be both the high level and tactical keys to success that we\u2019ve seen from doing this marketing assessment.<\/i><\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1igfJ5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1igfJ5 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1igfJ5-container  #f5f5f5 custom-padding \" id=\"section-Z1igfJ5\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-h1Gqy .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-h1Gqy {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-h1Gqy {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-h1Gqy  px-0\" id=\"heading-h1Gqy\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-h1Gqy\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"conclusion-why-bootcamp-digitals-marketing-assessment-converts-so-well\"><\/a>\n            <h2>Conclusion: Why Bootcamp Digital\u2019s marketing assessment converts so well<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #content-image-1KeXRe {\n        padding-top: 1rem;\n        padding-bottom: 2.5rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-1KeXRe {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-1KeXRe .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-1KeXRe .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-1KeXRe {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container 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class=\"elementor-widget-container\">\n<blockquote class=\"elementor-blockquote\">\n<p class=\"elementor-blockquote__content\">We were pretty impressed with the idea of doing a marketing assessment and how it turned out<\/p>\n<\/blockquote>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-2 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-1KeXRe\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Krista-Neher-150x150-1.jpg\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n\n\n<style>\n    .lazyblock-content-ZCqaxd p,\n    .lazyblock-content-ZCqaxd p a,\n    .lazyblock-content-ZCqaxd h1,\n    .lazyblock-content-ZCqaxd h2,\n    .lazyblock-content-ZCqaxd h3,\n    .lazyblock-content-ZCqaxd h4,\n    .lazyblock-content-ZCqaxd h5 {\n        color: ;\n    }\n\n    #content-ZCqaxd {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZCqaxd {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZCqaxd {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZCqaxd-container  px-0 \"\n     id=\"content-ZCqaxd\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZCqaxd\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><i>It\u2019s because of the closeness to the problem our customers have. I think a lot of people miss that approach. That\u2019s why I think this works so well on converting website visitors. The marketing assessment is so specifically linked to what our audience needs from us: professional training in different marketing fields.\u00a0<\/i><\/p>\n<p><i>And then you have the curiosity of what their score will be: \u2018Do I not know everything that I thought I knew?\u2019<\/i><\/p>\n<p><i>It\u2019s a magical combination that brings us high traffic, leads and conversion.<\/i><\/p>\n<div class=\"elementor-element elementor-element-350410b9 elementor-widget elementor-widget-heading\" data-id=\"350410b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Watch the video interview here:<\/span><\/h2>\n<p>&nbsp;<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 500;\" title=\"Bootcamp Digital - Interview (5min).mp4\" src=\"https:\/\/player.vimeo.com\/video\/558990716?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n<div>\u00a0<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2hQu4N {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2hQu4N {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2hQu4N-container  #ffffff custom-padding \" id=\"section-2hQu4N\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-Z26r2mo {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z26r2mo {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-Z26r2mo-container  \" id=\"section-Z26r2mo\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-2mhkuv {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-2mhkuv {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-2mhkuv .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-2mhkuv .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-2mhkuv {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-2mhkuv-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-2mhkuv\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZT50Bs .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZT50Bs {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZT50Bs {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZT50Bs  px-0\" id=\"heading-ZT50Bs\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZT50Bs\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-2mhkuv\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        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lazyblock-section-snaNG-container recommended-reading-single-post-container  custom-padding \" id=\"section-snaNG\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-j8ssN .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-j8ssN {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-j8ssN {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-j8ssN  px-0\" id=\"heading-j8ssN\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-j8ssN\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_HOsUn\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACExZAVENTEMANTWERP-124-1.jpg\" class=\"recommended-item-img\" alt=\"Are you popular? Brand awareness surveys reveal the truth.\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/popular-brand-awareness-surveys\/\">Are you popular? Brand awareness surveys reveal the truth.<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>By using a brand awareness survey you give your customers a voice. Use...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/popular-brand-awareness-surveys\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/campaign-creators-pypeCEaJeZY-unsplash-scaled-1-1024x741-1.jpg\" class=\"recommended-item-img\" alt=\"Lead qualification 101: How to qualify and nurture your leads\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/how-to-qualify-and-nurture-leads\/\">Lead qualification 101: How to qualify and nurture your leads<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Lead nurturing is key. It\u2019s crucial that you invest your time and energy...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/how-to-qualify-and-nurture-leads\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Scoreapp-Alternatives-1024x585-1.png\" class=\"recommended-item-img\" alt=\"Best 9 alternatives for lead gen apps like ScoreApp\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/lead-gen-apps\/\">Best 9 alternatives for lead gen apps like ScoreApp<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Discover the best 9 lead gen apps as an alternative for ScoreApp in...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/lead-gen-apps\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <\/div>\n\n            <\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        jQuery('select').select2({\n            minimumResultsForSearch: -1,\n            width: 'resolve'\n        });\n\n        $('select').on('change', function() {\n            $('#blogform').submit();\n        });\n\n        $('.sorting input[type=\"radio\"]').change(function() {\n            $('.submit input[type=\"submit\"]').click();\n        });\n\n        \/\/ Add specific class if .career-type is found within .col div\n        document.querySelectorAll('.grid-gutter > .col').forEach(function(col) {\n            if (col.querySelector('.career-type')) {\n                col.parentNode.classList.add('career-gutter');\n            }\n        });\n\n        const $searchForm = $('#blogform');\n        \/\/ Prevent form submission on Enter key press in the search input\n        $searchForm.on('keypress', '#search-blog', function(event) {\n            if (event.which === 13) {\n                event.preventDefault();\n            }\n        });\n\n        const $searchSubmit = $('.search-submit');\n        $searchSubmit.on('click', function(event) {\n            event.preventDefault();\n        });\n\n    });\n<\/script>\n\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-nhPW5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-nhPW5 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; 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