{"id":12726,"date":"2023-05-19T11:37:00","date_gmt":"2023-05-19T09:37:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=12726"},"modified":"2025-11-03T10:49:08","modified_gmt":"2025-11-03T09:49:08","slug":"how-to-use-a-maturity-model-to-generate-leads-as-a-consultant-and-scale-your-business","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/maturity-model-to-generate-leads\/","title":{"rendered":"How to use a maturity model to generate leads as a consultant \u2013 and scale your business"},"content":{"rendered":"\n<style>\n    #section-IWuHv {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IWuHv {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IWuHv-container  #421f3c custom-padding \" id=\"section-IWuHv\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-7AR6M .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-7AR6M {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-7AR6M {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-7AR6M .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-7AR6M  px-0\" id=\"heading-7AR6M\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-7AR6M\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"how-to-use-a-maturity-model-to-generate-leads-as-a-consultant-and-scale-your-business\"><\/a>\n            <h1>How to use a maturity model to generate leads as a consultant \u2013 and scale your business<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-1ARQs6 .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-1ARQs6 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1ARQs6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1ARQs6 date-and-author-container px-0\" id=\"heading-1ARQs6\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-1ARQs6\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-may-19-2023-by-stefan-debois\"><\/a>\n            <h2>Written May 19, 2023, by Stefan Debois<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZkOzLn {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkOzLn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZkOzLn-container  #ffffff custom-padding \" id=\"section-ZkOzLn\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-28VbQx p,\n    .lazyblock-content-28VbQx p a,\n    .lazyblock-content-28VbQx h1,\n    .lazyblock-content-28VbQx h2,\n    .lazyblock-content-28VbQx h3,\n    .lazyblock-content-28VbQx h4,\n    .lazyblock-content-28VbQx h5 {\n        color: ;\n    }\n\n    #content-28VbQx {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28VbQx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28VbQx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28VbQx-container  px-0 \"\n     id=\"content-28VbQx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28VbQx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>A friend of mine, who has a small consultancy firm, loves to eat Snickers. He never needs any convincing. \u201cI wish our prospects were this easily convinced,\u201d he said to me.\u00a0<\/p>\n<p>What a consultancy like my friend\u2019s has to offer to prospects are skills, knowledge and experience. Not a\u00a0<i>product\u00a0<\/i>with a delicious \u201cchocolate taste\u201d to get prospects hooked on. And even when they do use his consultancy once, there\u2019s no way to keep the output 100% consistent the next time around.\u00a0<\/p>\n<p>The solution?\u00a0<b>Using a maturity model<\/b>\u00a0(and ulitmately: a<a href=\"https:\/\/pointerpro.com\/use-cases\/maturity-assessment\/\">\u00a0maturity assessment<\/a>\u00a0that auto-generates advice). In this article:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"#section-1ptk6v\">What is a maturity model?<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-2r0C13\">4 reasons beyond lead generation to use a maturity model<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-Z2iF0S2\">2 broadly used maturity models<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-Z1TCDfa\">How to create your own maturity model<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-ZUkN2V\">From maturity model to effective maturity assessment<\/a><\/li>\n<\/ul>\n<p><b>Note:\u00a0<\/b>Already convinced and just want to develop your very own maturity model to turn it into a full-blown maturity assessment? Then\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/how-to-boost-your-client-intake-process-with-a-quantitative-maturity-model\/\">this blog article<\/a>\u00a0is what you\u2019re looking for.<\/p>\n<div class=\"elementor-element elementor-element-4b732a6a elementor-widget elementor-widget-text-editor\" data-id=\"4b732a6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12735\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/LinkedIn-profile-Stefan-Debois-Pointerpro-1024x417-1.png\" alt=\"\" width=\"1024\" height=\"417\" \/><\/p>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\"><span style=\"font-size: 28px; color: #421f3c;\">Questions or remarks? <\/span><\/h5>\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\" style=\"text-align: center;\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">We try to keep our blog articles up-to-date, but technology evolves very quickly of course. If you notice anything inaccurate in my discussions of the AI tools for consultants here, don&#8217;t hesitate to get in touch. If you just want to connect and exchange ideas or know more about the Pointerpro platform, I&#8217;m more than happy to answer all your questions too.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/stefandebois\/\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Contact me<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1ptk6v {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1ptk6v {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1ptk6v-container  #f5f5f5 custom-padding \" id=\"section-1ptk6v\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1XmEDK .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1XmEDK {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1XmEDK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1XmEDK  px-0\" id=\"heading-1XmEDK\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1XmEDK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"what-is-a-maturity-model\"><\/a>\n            <h2>What is a maturity model?<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1gM9Pt p,\n    .lazyblock-content-Z1gM9Pt p a,\n    .lazyblock-content-Z1gM9Pt h1,\n    .lazyblock-content-Z1gM9Pt h2,\n    .lazyblock-content-Z1gM9Pt h3,\n    .lazyblock-content-Z1gM9Pt h4,\n    .lazyblock-content-Z1gM9Pt h5 {\n        color: ;\n    }\n\n    #content-Z1gM9Pt {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1gM9Pt {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1gM9Pt {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1gM9Pt-container  px-0 \"\n     id=\"content-Z1gM9Pt\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1gM9Pt\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-db81612 elementor-widget elementor-widget-text-editor\" data-id=\"db81612\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>A maturity model is a framework to describe the condition of a business or organization\u00a0in one or more areas,\u00a0<b>through predefined criteria<\/b>. The maturity level indicates how well a business or system within a business is doing.\u00a0<\/p>\n<p>Think of a medical check-up. Just as it\u2019s best practice to regularly receive a full medical check-up from your doctor to maintain good health on different levels, businesses need regular check-ups to assess their condition in different areas too. Now, apart from operating, there are two things a doctor can do:\u00a0<b>describe\u00a0<\/b>what she or he\u2019s identifying and\u00a0<b><i>pre<\/i><\/b><b>scribe\u00a0<\/b>how to ameliorate what she or he has identified. The same goes for consultants who apply a maturity model:<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-804b1c2 elementor-widget elementor-widget-heading\" data-id=\"804b1c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">A descriptive maturity model framework<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-cde6372 elementor-widget elementor-widget-text-editor\" data-id=\"cde6372\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Based on a number of questions that cover relevant topics, a consultant can evaluate and\u00a0 describe the condition of a client. Ideally this is based on benchmark data about similar or\u00a0<a href=\"https:\/\/coresignal.com\/blog\/company-data\/\" target=\"_blank\" rel=\"noopener\">competing companies<\/a>. The assumption is that the client knows how to improve its own condition based on the evaluation. Advice from the consultant is therefore very basic or generic.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-a2de01d elementor-widget elementor-widget-heading\" data-id=\"a2de01d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h4 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Example of a business maturity model (descriptive model)<\/span><\/h4>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f9effb2 elementor-widget elementor-widget-text-editor\" data-id=\"f9effb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><a href=\"https:\/\/www.demandmetric.com\/resource-explorer?im_field_content_types_category=251\" target=\"_blank\" rel=\"noopener\">Demand Metric<\/a>\u00a0has created maturity models for businesses within a number of different areas.\u00a0These maturity models don\u2019t just look at business performance as a whole but rather attempt to determine the maturity level for a specific business area, e.g. digital marketing, public relations or\u00a0<a href=\"https:\/\/justcall.io\/blog\/what-is-sales-enablement-metrics-kpis-to-measure.html\" target=\"_blank\" rel=\"noopener\">sales enablement<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-d2a68b1 elementor-widget elementor-widget-image\" data-id=\"d2a68b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-88d9394 elementor-widget elementor-widget-text-editor\" data-id=\"88d9394\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12734\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/digital-marketing-maturity-model.jpg\" alt=\"\" width=\"760\" height=\"591\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.demandmetric.com\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-03adeab elementor-widget elementor-widget-heading\" data-id=\"03adeab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2>\u00a0<\/h2>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">A prescriptive maturity model framework<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4a29d18 elementor-widget elementor-widget-text-editor\" data-id=\"4a29d18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>The prescriptive maturity model goes further.<\/p>\n<p>It\u00a0<strong>attaches concrete advice to the possible maturity levels<\/strong>. Because each consultant has different strengths, specializations and focal points, their advice will differ. That\u2019s why a prescriptive model is so useful to have: It leverages what makes your consultancy unique and gets you to stand out from your competitors.<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2r0C13 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2r0C13 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2r0C13-container   custom-padding \" id=\"section-2r0C13\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1chaKm .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1chaKm {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1chaKm {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1chaKm  px-0\" id=\"heading-Z1chaKm\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z1chaKm\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"using-a-maturity-model-to-generate-leads-is-great-here-are-4-more-reasons\"><\/a>\n            <h2>Using a maturity model to generate leads is great &#8211; Here are 4 more reasons<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-34M6s p,\n    .lazyblock-content-34M6s p a,\n    .lazyblock-content-34M6s h1,\n    .lazyblock-content-34M6s h2,\n    .lazyblock-content-34M6s h3,\n    .lazyblock-content-34M6s h4,\n    .lazyblock-content-34M6s h5 {\n        color: ;\n    }\n\n    #content-34M6s {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-34M6s {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-34M6s {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-34M6s-container  px-0 \"\n     id=\"content-34M6s\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-34M6s\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-7d25d04 elementor-widget elementor-widget-text-editor\" data-id=\"7d25d04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>There are many different types of maturity models that have been developed over the years. Each type will have a varying number of levels. It typically ranges from 3 \u2013 10 maturity levels. Most maturity models are designed to be relevant for a specific industry or business area. Whatever the model or industry, there are a few key advantages attached to using a maturity model:<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n        #icon-list-BKovw .lazyblocks-icon-list-item .lazyblocks-icon-list-text p {\n            color: #333333;\n        }\n    <\/style>\n<ul class=\"lazyblocks-icon-list-items\" id=\"icon-list-BKovw\">\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><span class=\"elementor-icon-list-text\"><strong>Better lead generation:<\/strong>\u00a0You get to showcase a clear-cut vision and approach to the subject at hand. This is a great way to give prospects a taste of what you have to offer and of course the motivation to advance from one maturity level to the next with your guidance.<\/span><\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><span class=\"elementor-icon-list-text\"><strong>Faster onboarding:<\/strong> Thanks to the predefined model, the process of evaluating a client\u2019s condition is streamlined and more importantly, you have the chance to predefine offered services based on the maturity level of a client. Like for example, through effective\u00a0<a href=\"https:\/\/www.default.com\/post\/lead-distribution\" target=\"_blank\" rel=\"noopener\">lead distribution<\/a>.<\/span><\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><span class=\"elementor-icon-list-text\"><strong>Higher efficiency:<\/strong>\u00a0The structured approach of a maturity model allows you to focus on the most critical areas for development. You don\u2019t have to reinvent the wheel for each client.<\/span><\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><span class=\"elementor-icon-list-text\"><strong>Stronger accuracy:<\/strong>\u00a0Because you are applying the same evaluation criteria for each client, using the maturity model, you continuously develop useful benchmarks. You have a real-time view on industry standards and therefore evaluate very consistently.<\/span><\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <div class=\"elementor-element elementor-element-3cfe47c elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3cfe47c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n<div class=\"elementor-widget-container\">\n<p><span class=\"elementor-icon-list-text\"><strong>Customization of services:<\/strong>\u00a0By applying the appropriate maturity model to a company, you may discover that it has a low maturity level in one area and a high maturity level in another. With this information, you can tailor your service offering specifically to your client\u2019s situation.<\/span><\/p>\n<\/div>\n<\/div>            <\/span>\n                    <\/li>\n    <\/ul>\n\n\n<style>\n    .lazyblock-content-fffKl p,\n    .lazyblock-content-fffKl p a,\n    .lazyblock-content-fffKl h1,\n    .lazyblock-content-fffKl h2,\n    .lazyblock-content-fffKl h3,\n    .lazyblock-content-fffKl h4,\n    .lazyblock-content-fffKl h5 {\n        color: ;\n    }\n\n    #content-fffKl {\n        margin-top: -2rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-fffKl {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-fffKl {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-fffKl-container  px-0 \"\n     id=\"content-fffKl\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-fffKl\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-7d25d04 elementor-widget elementor-widget-text-editor\" data-id=\"7d25d04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10053d1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10053d1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0246a20\" data-id=\"0246a20\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-b5445d2 elementor-widget elementor-widget-text-editor\" data-id=\"b5445d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>We\u2019ll now go on to discuss two of the most commonly used maturity models: The\u00a0<b>Capability Maturity Model (CMM) and the Agile ISO Maturity Model (AIMM)<\/b>. It\u2019s best practice for every consultant to create their own maturity model based on their unique expertise, and use these commonly used maturity models as inspiration.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z2iF0S2 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2iF0S2 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2iF0S2-container  #f5f5f5 custom-padding \" id=\"section-Z2iF0S2\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Ze4zhU .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Ze4zhU {\n        margin-top: 1rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Ze4zhU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Ze4zhU  px-0\" id=\"heading-Ze4zhU\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Ze4zhU\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"2-broadly-used-maturity-models\"><\/a>\n            <h2>2 broadly used maturity models<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-hOJPc p,\n    .lazyblock-content-hOJPc p a,\n    .lazyblock-content-hOJPc h1,\n    .lazyblock-content-hOJPc h2,\n    .lazyblock-content-hOJPc h3,\n    .lazyblock-content-hOJPc h4,\n    .lazyblock-content-hOJPc h5 {\n        color: ;\n    }\n\n    #content-hOJPc {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-hOJPc {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-hOJPc {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-hOJPc-container  px-0 \"\n     id=\"content-hOJPc\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-hOJPc\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-11320f3 elementor-widget elementor-widget-heading\" data-id=\"11320f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Capability maturity model<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-95b92ec elementor-widget elementor-widget-text-editor\" data-id=\"95b92ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>The Capability Maturity Model is the original maturity model that was developed by the US Department of Defense in the late 1980s. It was designed specifically to evaluate whether a company could effectively deliver on\u00a0<strong>software development projects<\/strong>.<\/p>\n<p><a href=\"https:\/\/cmmiinstitute.com\/news\/who\" target=\"_blank\" rel=\"noopener\">According to the CMMI Institute, there are over 8500 accredited users<\/a>\u00a0of this particular model. Although designed around software development, the\u00a0<strong>CMM can actually be applied to a wide range of related areas<\/strong>.<\/p>\n<p>The CMM proposes five levels of maturity:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Level 1<\/strong>\u00a0\u2013 Initial: At this maturity level the software development process can be chaotic as requirements for the system as a whole are unclear or uncontrolled.<\/li>\n<li aria-level=\"1\"><strong>Level 2<\/strong>\u00a0\u2013 Repeatable: At this stage the software standards such as cost estimation, schedule and functionality are defined enough to be repeatable but the process is still reactive.<\/li>\n<li aria-level=\"1\"><strong>Level 3<\/strong>\u00a0\u2013 Defined: By this level processes are better tailored to the business which means that the product is more likely to meet all the requirements for its intended use.<\/li>\n<li aria-level=\"1\"><strong>Level 4<\/strong>\u00a0\u2013 Managed: This level shows a high capability as the business manages project processes quantitatively with statistics.<\/li>\n<li aria-level=\"1\"><strong>Level 5<\/strong>\u00a0\u2013 Optimized: This is the highest maturity level and indicates efficiency and that the company can focus on process improvements to meet its objectives.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-75eaccf elementor-widget elementor-widget-image\" data-id=\"75eaccf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-2656e90 elementor-widget elementor-widget-spacer\" data-id=\"2656e90\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-spacer-inner\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-75bc6ee elementor-widget elementor-widget-text-editor\" data-id=\"75bc6ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12733\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Capability-maturity-model.jpg\" alt=\"\" width=\"900\" height=\"650\" \/><\/div>\n<div>\u00a0<\/div>\n<p class=\"elementor-widget-container\">The problem with the CMM is that is only offers a view of the business as it currently functions. It doesn\u2019t provide adequate information for the future progress of a company or changing objectives.\u00a0<\/p>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZKqwz1 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZKqwz1 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZKqwz1-container  #421f3c custom-padding \" id=\"section-ZKqwz1\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z1IsAxr p,\n    .lazyblock-content-Z1IsAxr p a,\n    .lazyblock-content-Z1IsAxr h1,\n    .lazyblock-content-Z1IsAxr h2,\n    .lazyblock-content-Z1IsAxr h3,\n    .lazyblock-content-Z1IsAxr h4,\n    .lazyblock-content-Z1IsAxr h5 {\n        color: ;\n    }\n\n    #content-Z1IsAxr {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1IsAxr {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1IsAxr {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1IsAxr-container  px-0 \"\n     id=\"content-Z1IsAxr\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1IsAxr\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><a href=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Mini-guide_-The-game-plan-to-future-proof-your-consultancy.pdf?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=Downloadables&amp;utm_content=banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12737\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/1.1.7-BANNER_blog-Mini-guide-The-game-plan-to-future-proof-your-consultancy_Standard_Big-button.png\" alt=\"\" width=\"1257\" height=\"373\" \/><\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2fwnAT {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2fwnAT {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2fwnAT-container   custom-padding \" id=\"section-2fwnAT\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-uIMR5 p,\n    .lazyblock-content-uIMR5 p a,\n    .lazyblock-content-uIMR5 h1,\n    .lazyblock-content-uIMR5 h2,\n    .lazyblock-content-uIMR5 h3,\n    .lazyblock-content-uIMR5 h4,\n    .lazyblock-content-uIMR5 h5 {\n        color: ;\n    }\n\n    #content-uIMR5 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-uIMR5 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-uIMR5 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-uIMR5-container  px-0 \"\n     id=\"content-uIMR5\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-uIMR5\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <section class=\"elementor-section elementor-top-section elementor-element elementor-element-c23a819 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c23a819\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bc6641\" data-id=\"3bc6641\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-55aac15 elementor-widget elementor-widget-heading\" data-id=\"55aac15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Agile ISO maturity model<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-ea58eb0 elementor-widget elementor-widget-text-editor\" data-id=\"ea58eb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Because the CMM was designed for\u00a0<a href=\"https:\/\/intellias.com\/custom-software-development\/\" target=\"_blank\" rel=\"noopener\">software development<\/a>\u00a0companies, it is less suited for other industries or business areas.\u00a0Therefore, the Agile ISO Maturity Model (AIMM) is a better option in the sense that it can help your clients better understand their current internal processes and how to improve them. The AIMM assessment looks at how a company can improving its agility level over time.<\/p>\n<p><strong>AIMM has a greater focus on business processes<\/strong>\u00a0and can easily be applied across various industries.<\/p>\n<p>There are three components to the AIMM:<\/p>\n<ul>\n<li><strong>Agile<\/strong>\u00a0\u2013 agile business processes get faster results as they are easy to adapt to changes and encourage collaboration across different departments within a business.<\/li>\n<li><strong>ISO<\/strong>\u00a0\u2013 the\u00a0<a href=\"https:\/\/www.iso.org\/home.html\" target=\"_blank\" rel=\"noopener\">International Organization for Standardization<\/a>\u00a0provides an established framework of industry standards and best practices.<\/li>\n<li><strong>Maturity Model<\/strong>\u00a0\u2013 provides a way to qualitatively measure progress and turn it into quantitative metrics which helps a business reach its goals.<\/li>\n<\/ul>\n<p>The idea is to use an AIMM assessment to help your clients measure their performance and use that information to create an agile system within the ISO framework for their industry.<\/p>\n<p>The AIMM also consists of five stages:<\/p>\n<ul>\n<li><strong>Level 1 \u2013 Documented Processes:<\/strong>\u00a0The first level is reached when a company\u2019s processes have been documented (in any form). This stage is characterized by awareness of all the processes throughout different areas of the business.<\/li>\n<li><strong>Level 2 \u2013 Followed Processes:<\/strong>\u00a0A company reaches the next level when they consistently put into action the processes they have documented. At this stage team members can follow the processes to the best standard each time and will easily be able to identify any flaws.<\/li>\n<li><strong>Level 3 \u2013 Managed Processes:<\/strong>\u00a0The third level is reached once a company starts to manage their documented and followed processes better by developing infrastructure around the processes. This infrastructure can take the form of process management software or a specialized process to team to collect and analyze data.<\/li>\n<li><strong>Level 4 \u2013 Optimized Processes:<\/strong>\u00a0The next level is all about using the data gathered through the infrastructure to optimize the current processes and improve output. At this point, the progress becomes about improvement which will continue over time as a business grows.<\/li>\n<li><strong>Level 5 \u2013 Integrated Processes:<\/strong>\u00a0The final stage revolves around creating new processes that complement the core processes and link different parts of a company. This could be done by developing processes for communication between leadership and staff or even processes to become a more sustainable or Eco-friendly business.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-2af91b7 elementor-widget elementor-widget-image\" data-id=\"2af91b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-68451a3 elementor-widget elementor-widget-spacer\" data-id=\"68451a3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-spacer\">\n<div class=\"elementor-spacer-inner\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-9a93faa elementor-widget elementor-widget-text-editor\" data-id=\"9a93faa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12732\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Agile-iso-maturity-model.jpg\" alt=\"\" width=\"900\" height=\"650\" \/><\/div>\n<p style=\"text-align: center;\">Source:\u00a0<a href=\"https:\/\/www.process.st\/maturity-model\/\" target=\"_blank\" rel=\"noopener\">Process.st: What are Maturity Models in Business<\/a><\/p>\n<div>\u00a0<\/div>\n<p>The goal of this model is not solely focused on the current performance, but rather on progress and finding ways to improve internal processes.<\/p>\n<p>However, to ensure the best results for your clients, you should not use the CMM or the AIMM. These are simply examples of maturity models that have been created by others in the past to serve a specific purpose. Instead, develop your own maturity model that is specifically designed for your unique situation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9260b73 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9260b73\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d8e3f6\" data-id=\"1d8e3f6\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-b8788c6 elementor-widget elementor-widget-heading\" data-id=\"b8788c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 40px;\">Why consultants should develop their own maturity models<\/span><\/h2>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-c4cdff1 elementor-widget elementor-widget-video\" data-id=\"c4cdff1\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=yIwfiqtzm34&amp;list=PLwEbKN-uQ1zSE-ubQYjvHfWqIFcKSqzCy&amp;index=4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-wrapper elementor-open-inline\"><iframe id=\"widget2\" class=\"elementor-video\" title=\"The Experts - EP3: Tailored advice through maturity assessments | Pointerpro\" src=\"https:\/\/www.youtube.com\/embed\/yIwfiqtzm34?controls=1&amp;rel=0&amp;playsinline=0&amp;modestbranding=0&amp;autoplay=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fpointerpro.com&amp;widgetid=1\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-14=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-a12e5e0 elementor-widget elementor-widget-text-editor\" data-id=\"a12e5e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Pointerpro\u2019s very own Andres also discusses how to develop tailored advice through both a Capability Maturity Assessment and an Agile ISO Assessment in the video above.\u00a0<\/p>\n<p>The CMM or the AIMM are examples of great maturity models that have been created by others in the past to serve a specific purpose. If you want to stand out as a consultant, iwe encourage you to develop your own maturity model that is specifically designed for your unique situation.<\/p>\n<p>Once you have a model, you can turn it into a digital assessment to feature online. It\u2019s a great way to give prospects a taste of your expertise. In other words, it\u2019s a great way to generate new leads. We discuss this in greater detail in our article on\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/online-consulting-strategies\/\">online consulting strategies<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1TCDfa {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1TCDfa {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1TCDfa-container  #f5f5f5 custom-padding \" id=\"section-Z1TCDfa\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-21zKzK .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-21zKzK {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-21zKzK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-21zKzK  px-0\" id=\"heading-21zKzK\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-21zKzK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-create-your-own-maturity-model-to-generate-leads-and-much-more\"><\/a>\n            <h2>How to create your own maturity model to generate leads and much more<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z2knPhY p,\n    .lazyblock-content-Z2knPhY p a,\n    .lazyblock-content-Z2knPhY h1,\n    .lazyblock-content-Z2knPhY h2,\n    .lazyblock-content-Z2knPhY h3,\n    .lazyblock-content-Z2knPhY h4,\n    .lazyblock-content-Z2knPhY h5 {\n        color: ;\n    }\n\n    #content-Z2knPhY {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2knPhY {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2knPhY {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2knPhY-container  px-0 \"\n     id=\"content-Z2knPhY\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2knPhY\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-b5b530c elementor-widget elementor-widget-text-editor\" data-id=\"b5b530c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><b>Note:<\/b>\u00a0the following is a concise summary.<\/p>\n<p><br \/><strong>We\u2019ve also dedicated an entire article as a\u00a0<\/strong><strong><a href=\"https:\/\/pointerpro.com\/blog\/how-to-boost-your-client-intake-process-with-a-quantitative-maturity-model\/\">guide to how to develop a sophisticated, custom maturity model.<\/a>\u00a0<\/strong><\/p>\n<p>So, in short: The first step in the process is to design and create a maturity model that\u2019s applicable for your domain of specialization. You need split this domain into subdomains and determine the parameters that will be used to measure the level of maturity in each subdomain.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-666a8b9 elementor-widget elementor-widget-image\" data-id=\"666a8b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f496278 elementor-widget elementor-widget-text-editor\" data-id=\"f496278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12731\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/online-presence-maturity-assessment.jpg\" alt=\"\" width=\"1006\" height=\"547\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A simple\u00a0<a href=\"https:\/\/s.pointerpro.com\/maturity2020\" target=\"_blank\" rel=\"noopener\">Online Presence Maturity Model<\/a>\u00a0for example, will consist of a number of subdomains along with parameters that evaluate performance using three maturity levels :<\/p>\n<p><strong>Subdomain 1: Blogging\u00a0<\/strong><\/p>\n<ul>\n<li>Level 1: No blog<\/li>\n<li>Level 2: There is a blog, with less than two articles per month published<\/li>\n<li>Level 3: There is a blog, with more than two articles per month published<\/li>\n<\/ul>\n<p><strong>Subdomain 2: LinkedIn Presence<\/strong><\/p>\n<ul>\n<li>Level 1: The company nor its CEO is present on LinkedIn<\/li>\n<li>Level 2: The company or its CEO is present on LinkedIn and typically posts less than once per month<\/li>\n<li>Level 3: The company or its CEO is present on LinkedIn and typically posts more than once per month<\/li>\n<\/ul>\n<p>And so on\u2026<\/p>\n<p>In addition to this, you can perform (or use existing) research to discover the industry benchmarks (average performance levels) in each of the subdomains.<\/p>\n<p>After having collected this information from a customer, a consultant will typically summarize their findings in a nicely looking report, indicating the client\u2019s performance levels vs. the benchmarks along with personalized recommendations on how to improve in the different subdomains.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12730\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Maturity-Assessment-Report-1024x630-1.png\" alt=\"\" width=\"1024\" height=\"630\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The first step in the process is to design and create a maturity model that\u2019s applicable for your domain of specialization. You need split this domain into subdomains and determine the parameters that will be used to measure the level of maturity in each subdomain.\u00a0<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1BF4v8 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1BF4v8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1BF4v8-container  #421f3c custom-padding \" id=\"section-Z1BF4v8\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"container-md\">\n    <div class=\"row lazyblock-content-content align-items-start\">\n\n        <div class=\"col-12 col-lg-6 order-1\">\n            <h2><span style=\"color: #ff7418; font-size: 32px;\">There&#8217;s not a thing you can&#8217;t achieve with Pointerpro <\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">Here\u2019s a quick introduction on how Pointerpro works, brought to you by one of our product Experts, Chris. <\/span><\/p>\n        <\/div>\n\n        <div class=\"col-12 col-lg-6 order-2\">\n            <p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QVAbxLv8jyU?si=Z42Hbi54YjbWGr3Z\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z1NcTK2 .heading h2 {\n        color: #ffffff;\n        font-size: 2.5rem;\n        line-height: 2.5rem !important;\n    }\n\n    #heading-Z1NcTK2 {\n        margin-top: 2rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1NcTK2 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1NcTK2  px-0\" id=\"heading-Z1NcTK2\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z1NcTK2\">\n        <div class=\"col-12 col-lg-10 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"this-is-what-clients-say-about-us\"><\/a>\n            <h2>This is what clients say about us:\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #lazyblock-carousel-1yeeEl {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n<\/style>\n\n<script>\n    jQuery(document).ready(function ($) {\n        \/\/ Get the specific carousel instance using unique ID\n        var $carousel = $('#lazyblock-carousel-1yeeEl .pointerpro-testimonial-carousel-inner-wrapper');\n\n        if (!$carousel.hasClass('slick-initialized')) {\n            $carousel.slick({\n                infinite: true,\n                slidesToShow: 1,\n                slidesToScroll: 1,\n                autoplay: true,\n                autoplaySpeed: 8000,\n                adaptiveHeight: true,\n                dots: true,\n                responsive: [\n                    {\n                        breakpoint: 768,\n                        settings: {\n                            slidesToShow: 1,\n                            slidesToScroll: 1\n                        }\n                    }\n                ],\n                arrows: false,\n                prevArrow: '<i class=\"fas fa-arrow-left prev\"><\/i>',\n                nextArrow: '<i class=\"fas fa-arrow-right next\"><\/i>',\n            });\n        }\n    });\n<\/script>\n\n<div class=\"container-md lazyblock-testimonial-carousel-container lazyblock-testimonial-carousel-1yeeEl-container \"\n     id=\"lazyblock-carousel-1yeeEl\">\n    <div class=\"row mx-0 lazyblock-testimonial-carousel justify-content-center carousel-wrapper lazyblock-testimonial-carousel-1yeeEl\">\n        <div class=\"col-12 col-lg-10 px-0 pointerpro-testimonial-carousel-inner-wrapper\">\n                            <div>\n                    <p>&#8220;We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Jim-McLean-Alere-1.jpg\" alt=\"Jim McLean Alere 1\">\n                                        <p class=\"testimonial-author\">Jim McLean<\/p>\n                    <p class=\"testimonial-function\">Director at Alere<\/p>\n                <\/div>\n                            <div>\n                    <p>&#8220;I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Nicolas-gounin.jpg\" alt=\"Nicolas gounin\">\n                                        <p class=\"testimonial-author\">Nicolas Gounin<\/p>\n                    <p class=\"testimonial-function\">CFO &#038; COO at Egg Science<\/p>\n                <\/div>\n                            <div>\n                    <p>&#8220;You guys have done a great job making this as easy to use as possible and still robust in functionality.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Dicksinson.jpg\" alt=\"Dicksinson\">\n                                        <p class=\"testimonial-author\">Ryan Dicksinson<\/p>\n                    <p class=\"testimonial-function\">Account Director at Reed Talent Solutions<\/p>\n                <\/div>\n                            <div>\n                    <p>\u201cIt\u2019s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you\u2019re looking for something like that, it\u2019s really nice to work with Pointerpro.\u201d<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/sabine-e1589813236553-2.png\" alt=\"sabine e1589813236553 2\">\n                                        <p class=\"testimonial-author\">Sabine Wanmaker<\/p>\n                    <p class=\"testimonial-function\">Country Manager Netherlands at Better Minds at Work<\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZRfRzK p,\n    .lazyblock-content-ZRfRzK p a,\n    .lazyblock-content-ZRfRzK h1,\n    .lazyblock-content-ZRfRzK h2,\n    .lazyblock-content-ZRfRzK h3,\n    .lazyblock-content-ZRfRzK h4,\n    .lazyblock-content-ZRfRzK h5 {\n        color: ;\n    }\n\n    #content-ZRfRzK {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZRfRzK {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZRfRzK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZRfRzK-container   \"\n     id=\"content-ZRfRzK\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZRfRzK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p style=\"text-align: center;\"><a href=\"https:\/\/pointerpro.com\/book-a-demo\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Book a demo<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZUkN2V {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZUkN2V {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZUkN2V-container  #f5f5f5 custom-padding \" id=\"section-ZUkN2V\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1SKmX0 .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1SKmX0 {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1SKmX0 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1SKmX0  px-0\" id=\"heading-Z1SKmX0\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z1SKmX0\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"from-maturity-model-to-effective-maturity-assessment\"><\/a>\n            <h2>From maturity model to effective maturity assessment<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Haq3h p,\n    .lazyblock-content-Haq3h p a,\n    .lazyblock-content-Haq3h h1,\n    .lazyblock-content-Haq3h h2,\n    .lazyblock-content-Haq3h h3,\n    .lazyblock-content-Haq3h h4,\n    .lazyblock-content-Haq3h h5 {\n        color: ;\n    }\n\n    #content-Haq3h {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Haq3h {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Haq3h {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Haq3h-container  px-0 \"\n     id=\"content-Haq3h\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Haq3h\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-358a9c5 elementor-widget elementor-widget-text-editor\" data-id=\"358a9c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Maturity assessment tools, like Pointerpro, automate the process of collecting information and generating the personalized reports. In other words, they help you turn your maturity model into a hands-on assessment for clients or prospects to take. In other words, the perfect\u00a0<a href=\"https:\/\/helpjuice.com\/blog\/customer-self-service-software\" target=\"_blank\" rel=\"noopener\">self-service tool<\/a>.\u00a0\u00a0\u00a0<\/p>\n<p>You present this assessment to your (potential) clients. They then answer the questions you\u2019ve defined to designate their maturity level. Once completed, a\u00a0<a href=\"https:\/\/pointerpro.com\/report-software\">PDF report will automatically be generated based on their answers<\/a>. This will be auto-sent to your client as is along with an explanation of how you can help them based on the results of their assessment.<\/p>\n<p>The content of the report will depend on the purpose of the maturity assessment but will generally provide information on:<\/p>\n<ul>\n<li aria-level=\"1\">Required improvements.<\/li>\n<li aria-level=\"1\">Level of functioning compared to the industry standard.<\/li>\n<li aria-level=\"1\">Activities or tasks that will lead to improvement.<\/li>\n<li aria-level=\"1\">How your services can assist their business: his can include a CTA (Call-To-Action) to\u00a0<a href=\"https:\/\/business.yocale.com\/blog\/tips-to-increase-your-sales-with-online-booking\/\" target=\"_blank\" rel=\"noopener\">book an appointment<\/a>\u00a0with someone of your team.<\/li>\n<\/ul>\n<p>The automated nature of maturity assessments means that you can provide extremely valuable transactional advice to potential clients at scale. Not only do they get detailed insights into their business via text, statistics, charts and graphs on their report, but also your guidance on how to proceed. With continually fine-tuning, these assessments will help you grow your business.<\/p>\n<p>Maturity assessments provide you with a genius solution for building the \u2018know, like, trust\u2019 factor as a consultant.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-e3288d2 elementor-widget elementor-widget-heading\" data-id=\"e3288d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Example of a well-developed maturity assessment<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-c3f7c55 elementor-widget elementor-widget-text-editor\" data-id=\"c3f7c55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Axway seamlessly integrated their\u00a0<a href=\"https:\/\/www.axway.com\/en\/maturity-assessment\" target=\"_blank\" rel=\"noopener\">Digital Maturity Assessment<\/a>\u00a0into a landing page on their website. By providing their visitors with straightforward information about the steps involved and an example of what to expect from the assessment on this landing page, they come across as transparent and therefore, trustworthy.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-a9b7a99 elementor-widget elementor-widget-image\" data-id=\"a9b7a99\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div>\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12729\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Axway-landing-page-2023-2-1024x479-1.png\" alt=\"\" width=\"1024\" height=\"479\" \/><\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>\n<p>As a result, a higher percentage of visitors take their assessment which helps them to generate more leads. <a href=\"https:\/\/pointerpro.com\/blog\/quiz-landing-page-examples\/\" target=\"_blank\" rel=\"noopener\">A landing page and assessment<\/a>\u00a0offers consultants a way to effectively\u00a0automate their lead generation process\u00a0in a way that results in more conversions.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-76c3822 elementor-widget elementor-widget-text-editor\" data-id=\"76c3822\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Want another example? Discover what another one of our customers,\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/6-steps-to-becoming-a-thought-leader-using-a-maturity-assessment\/\">Elements.cloud, was able to pull off<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0c5d34b elementor-widget elementor-widget-image\" data-id=\"0c5d34b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-1c4090c elementor-widget elementor-widget-text-editor\" data-id=\"1c4090c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12728\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Org-Assessment-Elements.cloud_-1-1536x762-1-1024x508-1-1.png\" alt=\"\" width=\"1024\" height=\"508\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/elements.cloud\/salesforce-org-healthcheck\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-81Foo {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-81Foo {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-81Foo-container   custom-padding \" id=\"section-81Foo\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1y09NW .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1y09NW {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1y09NW {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1y09NW  px-0\" id=\"heading-1y09NW\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1y09NW\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"get-started\"><\/a>\n            <h2>Get started<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1eOQEI p,\n    .lazyblock-content-Z1eOQEI p a,\n    .lazyblock-content-Z1eOQEI h1,\n    .lazyblock-content-Z1eOQEI h2,\n    .lazyblock-content-Z1eOQEI h3,\n    .lazyblock-content-Z1eOQEI h4,\n    .lazyblock-content-Z1eOQEI h5 {\n        color: ;\n    }\n\n    #content-Z1eOQEI {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1eOQEI {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1eOQEI {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1eOQEI-container  px-0 \"\n     id=\"content-Z1eOQEI\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1eOQEI\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-eccd504 elementor-widget elementor-widget-text-editor\" data-id=\"eccd504\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Here\u2019s a short video introduction on getting started with a maturity model in less than two minutes.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-379f656 elementor-widget elementor-widget-video\" data-id=\"379f656\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=kwaVP3JTtR8&amp;list=PLwEbKN-uQ1zR4uF71PVqvCbkrSxb5hFKw&amp;index=2&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-wrapper elementor-open-inline\"><iframe id=\"widget6\" class=\"elementor-video\" title=\"The Answer EP2: What is a maturity model? | Pointerpro\" src=\"https:\/\/www.youtube.com\/embed\/kwaVP3JTtR8?controls=1&amp;rel=0&amp;playsinline=0&amp;modestbranding=0&amp;autoplay=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fpointerpro.com&amp;widgetid=5\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-14=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-1777ca7 elementor-widget elementor-widget-text-editor\" data-id=\"1777ca7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>You too can unlock the power of maturity models by\u00a0<a href=\"https:\/\/pointerpro.com\/maturity-assessment\/\">creating your own custom maturity assessment through Pointerpro today<\/a>. Templates are provided to ensure that designing your maturity assessment is simple. Your clients are given immediate yet highly personalized feedback through fully branded PDF reports which can be downloaded instantly.\u00a0<\/p>\n<p>The easy-to-use Pointerpro platform provides you with all the tools you need to diagnose your client\u2019s performance levels and provide automated advice on how to improve.<\/p>\n<p>One of the fundamental tools in Pointerpro to get there? Custom scoring and formulas. These allow you to quantify respondent answers and attribute the right maturity level to them. Below is a help guide video for Pointerpro users who want to use sophisticated scoring in their Pointerpro-built assessments.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-492e151 elementor-widget elementor-widget-video\" data-id=\"492e151\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=fq0uqZCYKNE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-wrapper elementor-open-inline\"><iframe id=\"widget8\" class=\"elementor-video\" title=\"#howto use formulas and custom scoring with Pointerpro \u23ae Pointerpro\" src=\"https:\/\/www.youtube.com\/embed\/fq0uqZCYKNE?controls=1&amp;rel=0&amp;playsinline=0&amp;modestbranding=0&amp;autoplay=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fpointerpro.com&amp;widgetid=7\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-14=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2hQu4N {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2hQu4N {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2hQu4N-container  #ffffff custom-padding \" id=\"section-2hQu4N\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-Z26r2mo {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z26r2mo {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-Z26r2mo-container  \" id=\"section-Z26r2mo\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-2mhkuv {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-2mhkuv {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-2mhkuv .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-2mhkuv .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-2mhkuv {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-2mhkuv-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-2mhkuv\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZT50Bs .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZT50Bs {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZT50Bs {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZT50Bs  px-0\" id=\"heading-ZT50Bs\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZT50Bs\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-2mhkuv\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n            <\/div>\n        <\/div>\n    <\/div>\n<!-- end -->\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1gKsnn {\n        padding-top: 4rem;\n        padding-bottom: 4rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1gKsnn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f0f0f0;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-Z1gKsnn-container  \" id=\"section-Z1gKsnn\"\n         style=\"opacity: 100%; background-color: #f0f0f0;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #heading-Z3KRV5 .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 2.5rem !important;\n    }\n\n    #heading-Z3KRV5 {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z3KRV5 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z3KRV5  px-0\" id=\"heading-Z3KRV5\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z3KRV5\">\n        <div class=\"col-12 col-lg-10 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"people-also-ask\"><\/a>\n            <h2>People also ask<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container-xl px-0\">\n    <div class=\"row lazyblock-accordion justify-content-center accordions card-group lazyblock-accordion-lazyblock-accordion-t0CBV-container  px-2\"\n         id=\"accordion-t0CBV\">\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-0\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-0\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>What is the difference between a maturity model and a lead scoring model<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-0\">\n                            <p><span style=\"font-weight: 400;\">A maturity model evaluates how advanced a company or individual is in a specific area - like digital readiness or strategic planning - based on structured criteria. A lead scoring model, on the other hand, ranks leads based on how likely they are to convert, using behavioral or demographic data. Think of maturity models as diagnostic tools, while lead scoring models are prioritization tools.<\/span><\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-1\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-1\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>How do I use a maturity model in lead nurturing campaigns?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-1\">\n                            <p><span style=\"font-weight: 400;\">You can segment leads based on their maturity level and tailor nurturing flows accordingly. For example, less mature leads might receive educational content, while advanced leads get case studies or ROI calculators. This targeted approach makes nurturing more relevant and improves conversion rates throughout the funnel.<\/span><\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-2\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-2\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>How do I measure the effectiveness of a maturity model in lead generation?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-2\">\n                            <p><span style=\"font-weight: 400;\">Track metrics like conversion rates by maturity level, lead quality over time, and pipeline velocity after implementing the model. You can also A\/B test campaigns with and without maturity segmentation to quantify its impact on engagement, lead qualification, and eventual sales.<\/span><\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-3\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-3\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>Can a maturity model be used for customer retention too?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-3\">\n                            <p><span style=\"font-weight: 400;\">Absolutely. A post-sale maturity assessment helps identify growth opportunities, training needs, or risk factors in existing accounts. By tracking a customer\u2019s progress along the model, you can deliver proactive support, personalized success planning, and upsell opportunities based on real gaps - not guesswork.<\/span><\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-4\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-4\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>What are the best practices for visualizing maturity model results?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-4\">\n                            <p><span style=\"font-weight: 400;\">Use clean, intuitive visuals like heat maps, radar charts, or tiered scorecards. Keep the visuals simple but meaningful - highlight progress, compare benchmarks, and clearly indicate what \u201cnext level\u201d improvements look like. Bonus points if the visualization guides the user toward action.<\/span><\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n<script>\n    jQuery(document).ready(function ($) {\n        $('.accordion-wrapper').on('show.bs.collapse', function (e) {\n            $(this).addClass('accordion-open');\n            \/\/ Change the icon when the accordion opens\n            $(this).find('.fa-chevron-down').removeClass('fa-chevron-down').addClass('fa-chevron-up');\n        }).on('hide.bs.collapse', function (e) {\n            $(this).removeClass('accordion-open');\n            \/\/ Change the icon back to original when the accordion closes\n            $(this).find('.fa-chevron-up').removeClass('fa-chevron-up').addClass('fa-chevron-down');\n        });\n    });\n<\/script>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<!-- end -->\n\n\n\n\n<style>\n    #section-snaNG {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-snaNG {\n        ;\n        ;\n        }\n    }\n\n        .custom-padding {\n        padding-right: 0 !important;\n        padding-left: 0 !important;\n    }\n    @media (max-width: 1024px) {\n        .custom-padding {\n            padding-right: var(--bs-gutter-x, .75rem) !important;\n            padding-left: var(--bs-gutter-x, .75rem) !important;\n        }\n    }\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; 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