{"id":12760,"date":"2024-04-04T12:40:00","date_gmt":"2024-04-04T10:40:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=12760"},"modified":"2025-06-26T15:34:31","modified_gmt":"2025-06-26T13:34:31","slug":"how-to-be-a-consultant-today-surf-on-the-digital-evolution-of-consultancy-in-5-phases","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/how-to-be-consultant\/","title":{"rendered":"How to be a consultant today: Surf on the digital evolution of consultancy in 5 phases"},"content":{"rendered":"\n<style>\n    #section-IWuHv {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IWuHv {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IWuHv-container  #421f3c custom-padding \" id=\"section-IWuHv\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-7AR6M .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-7AR6M {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-7AR6M {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-7AR6M .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-7AR6M  px-0\" id=\"heading-7AR6M\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-7AR6M\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"how-to-be-a-consultant-today-surf-on-the-digital-evolution-of-consultancy-in-5-phases\"><\/a>\n            <h1>How to be a consultant today: Surf on the digital evolution of consultancy in 5 phases<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-1ARQs6 .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-1ARQs6 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1ARQs6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1ARQs6 date-and-author-container px-0\" id=\"heading-1ARQs6\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-1ARQs6\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-april-4-2024-by-jeroen-de-rore\"><\/a>\n            <h2>Written April 4, 2024, by Jeroen De Rore<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZkOzLn {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkOzLn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZkOzLn-container  #ffffff custom-padding \" id=\"section-ZkOzLn\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-28VbQx p,\n    .lazyblock-content-28VbQx p a,\n    .lazyblock-content-28VbQx h1,\n    .lazyblock-content-28VbQx h2,\n    .lazyblock-content-28VbQx h3,\n    .lazyblock-content-28VbQx h4,\n    .lazyblock-content-28VbQx h5 {\n        color: ;\n    }\n\n    #content-28VbQx {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28VbQx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28VbQx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28VbQx-container  px-0 \"\n     id=\"content-28VbQx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28VbQx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-555bfa82 elementor-widget elementor-widget-text-editor\" data-id=\"555bfa82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>My managers encourage me \u2013 quite persistently, I might add \u2013 to use\u00a0<\/i><a href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"noopener\"><i>ChatGPT<\/i><\/a><i>\u00a0in my role as a copywriter.<\/i><i><br \/><\/i><i>\u201cAren\u2019t you afraid they will eventually use the technology to replace you?\u201d I hear some of you thinking.\u00a0<\/i><\/p>\n<p><i>The answer is \u201cno.\u201d I don\u2019t see it as a threat.\u00a0<\/i><\/p>\n<p><i>ChatGPT is my online consultant that helps me leverage my core talent. It gets me to kick-start my writing, find interesting angles, and develop relatable stories. Therefore, I absolutely love ChatGPT.<\/i><\/p>\n<p><i><\/i><b>And I strongly believe that if you are a consultant in any field, offering online service will get your customers to love you too \u2013 even more than they already do.<\/b>\u00a0In fact, the digitalization of consultancy is a natural evolution. One that can deliver nonlinear growth. This evolution can be broken down into five phases:<\/p>\n<ul>\n<li><a href=\"#section-1ptk6v\"><strong>Phase 1 and 2:<\/strong>\u00a0From absorbing like a sponge to specializing<\/a><\/li>\n<li><a href=\"#section-2r0C13\"><strong>Phase 3:<\/strong>\u00a0Developing a quantitative model<\/a><\/li>\n<li><a href=\"#section-Z2iF0S2\"><strong>Phase 4:<\/strong>\u00a0Digitizing a descriptive model<\/a><\/li>\n<li><a href=\"#section-2fwnAT\"><strong>Phase 5:<\/strong>\u00a0Developing a digitized prescriptive model<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div>\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12774\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-03-31-om-14.12.46-768x441-1.png\" alt=\"\" width=\"768\" height=\"441\" \/><\/div>\n<div>\u00a0<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1ptk6v {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1ptk6v {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1ptk6v-container  #f5f5f5 custom-padding \" id=\"section-1ptk6v\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1XmEDK .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1XmEDK {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1XmEDK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1XmEDK  px-0\" id=\"heading-1XmEDK\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1XmEDK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"go-through-these-5-phases-to-get-the-most-out-of-your-consulting-skills\"><\/a>\n            <h2>Go through these 5 phases to get the most out of your consulting skills<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1gM9Pt p,\n    .lazyblock-content-Z1gM9Pt p a,\n    .lazyblock-content-Z1gM9Pt h1,\n    .lazyblock-content-Z1gM9Pt h2,\n    .lazyblock-content-Z1gM9Pt h3,\n    .lazyblock-content-Z1gM9Pt h4,\n    .lazyblock-content-Z1gM9Pt h5 {\n        color: ;\n    }\n\n    #content-Z1gM9Pt {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1gM9Pt {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1gM9Pt {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1gM9Pt-container  px-0 \"\n     id=\"content-Z1gM9Pt\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1gM9Pt\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-0a07381 elementor-widget elementor-widget-heading\" data-id=\"0a07381\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 32px; color: #421f3c;\">How to be a phase 1 consultant: Absorbe like a sponge<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-7334ef87 elementor-widget elementor-widget-text-editor\" data-id=\"7334ef87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>When you decide to start out as a consultant, you probably do so because you feel you have skills to capitalize on. The thing is:<b>\u00a0it\u2019s all in your head. I mean that\u00a0<\/b><b><i>literall<\/i><\/b><b>y. None of your expertise is formally documented.<\/b>\u00a0<\/p>\n<p>In this first phase, it\u2019s important for your consultancy to simply\u00a0<i>exist<\/i>, so you pretty much take on any assignment from any customer. No matter what request comes in, you try to execute it.\u00a0<\/p>\n<p>This comes with a number of benefits. You get:\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">to gain experience through trial and error,<\/li>\n<li aria-level=\"1\">to understand better what your passion and core talents are,<\/li>\n<li aria-level=\"1\">to build up your professional network,<\/li>\n<li aria-level=\"1\">to develop close and valuable relationships with a customer base,<\/li>\n<li aria-level=\"1\">to develop reference cases to extend your customer base in the future.<\/li>\n<\/ul>\n<p>Even though this makes for quite a list of developing consulting skills, both hard and soft, it\u2019s important to move on to the next phase sooner rather than later. Working this way, after all, requires an extensive amount of time and energy.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-5bd5211 elementor-widget elementor-widget-heading\" data-id=\"5bd5211\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 32px;\">How to be a phase 2 consultant: Specialize your key consulting skills<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-1b2de9a elementor-widget elementor-widget-text-editor\" data-id=\"1b2de9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Now that you\u2019ve had the time to discover your passion and core talents, it\u2019s time to work toward\u00a0<b>service offerings<\/b>.<\/p>\n<p>So what does that mean, really? Let me elaborate on an example from our CEO at Pointerpro in the video snippet below:<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-335150f elementor-widget elementor-widget-video\" data-id=\"335150f\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n<div class=\"elementor-widget-container\">\n<p>&nbsp;<\/p>\n<video class=\"elementor-video\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/2.1.-The-evolution-of-consultancy-Stefan-Snippets-1.mp4\" preload=\"metadata\" controls=\"controls\" width=\"100%\" height=\"auto\"><\/video>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-3d85dac elementor-widget elementor-widget-text-editor\" data-id=\"3d85dac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><b>Let\u2019s say you\u2019ve discovered that you have a knack for marketing.<\/b>\u00a0At first, you\u2019re likely to define yourself as a\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/how-to-become-a-marketing-consultant\/\" target=\"_blank\" rel=\"noopener\">marketing consultant<\/a>. Sounds fair enough, but it doesn\u2019t sound very specific, does it? Digital marketing consultant, then?\u00a0<\/p>\n<p>Dig deeper. For instance, ask yourself:<\/p>\n<p><b>\u201cDo I have a strong affinity with a specific industry?\u201d:<\/b>\u00a0Maybe you used to work in real estate. Or maybe you and your family bought and sold numerous properties in the past, and you refurbished some apartments every once in a while.<\/p>\n<p><b>\u201cWhat is it that really attracts me to the digital side of marketing?\u201d<\/b>: Maybe you love writing, and you\u2019re particularly good at getting people to react to your emails. Maybe you have a great time on social media, and you naturally come up with new ways of attracting attention.\u00a0<\/p>\n<p>If you choose one path, maybe your consultancy firm\u2019s name could become something like \u201cE-estate Communications\u201d. A name that indicates your focus on a specific service offering: namely, email marketing. Who knows, soon you\u2019ll find yourself in competition against popular consultants with a similar service offering focus, like\u00a0<a href=\"https:\/\/www.inboxarmy.com\/email-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">inboxArmy<\/a>, or\u00a0<a href=\"https:\/\/www.lyfemarketing.com\/real-estate-email-marketing\/\" target=\"_blank\" rel=\"noopener\">LYFE Marketing<\/a>\u00a0\u2013 an agency that brings out its specific know-how in real estate email marketing.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-151669f elementor-widget elementor-widget-image\" data-id=\"151669f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-eda51fc elementor-widget elementor-widget-text-editor\" data-id=\"eda51fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12773\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-03-31-om-14.19.34-768x336-1.png\" alt=\"\" width=\"768\" height=\"336\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.lyfemarketing.com\/real-estate-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-2120d6e elementor-widget elementor-widget-heading\" data-id=\"2120d6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">From an hourly rate to a fixed price<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-cd4d020 elementor-widget elementor-widget-text-editor\" data-id=\"cd4d020\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Now, if I asked you what makes you so special in your particular domains, it\u2019d probably be difficult to formulate an answer right off the bat.\u00a0<\/p>\n<p>Therefore, take the time to document everything that roams around in that unique brain of yours, as meticulously as you can. You might be brilliant at analyzing what\u2019s good and bad about any given real estate broker\u2019s e-mail marketing. So, try to pour your knowledge and experience into slideware or text documents, for instance. That way, you have a solid starting point for every new project you take on.<\/p>\n<p>Guess what else?<br \/>You now have a foundation to\u00a0<a href=\"https:\/\/youtu.be\/M08pw7RSP-o\" target=\"_blank\" rel=\"noopener\"><b>start charging a fixed price for projects<\/b><\/a>\u00a0(as opposed to having to account for every hour you spend on them). In fact, it\u2019s quite crucial that you start doing this. By specializing and standardizing your approach and your deliverables based on your documentation, you\u2019ll become more efficient at what you do. In other words:\u00a0<b>you\u2019ll spend less time delivering the same outcome. You don\u2019t want to penalize yourself, by sticking to an hourly rate<\/b>.<\/p>\n<p>LYFE Marketing, for instance, invites its website visitors to get a\u00a0<a href=\"https:\/\/betterproposals.io\/blog\/win-design-clients-easily\/\" target=\"_blank\" rel=\"noopener\">custom proposal<\/a>\u00a0but also lays out three fixed price-level plans.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8129f8a elementor-widget elementor-widget-image\" data-id=\"8129f8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-a519be0 elementor-widget elementor-widget-text-editor\" data-id=\"a519be0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12772\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-03-31-om-14.24.15-768x402-1.png\" alt=\"\" width=\"768\" height=\"402\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.lyfemarketing.com\/real-estate-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-cfb1fc2 elementor-widget elementor-widget-text-editor\" data-id=\"cfb1fc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">Another inspiring example of a niche marketing agency, applying fixed price models: Penguin Strategies. These content marketing and B2B tech enthusiasts propose, among some other specializations,\u00a0<a href=\"https:\/\/www.penguinstrategies.com\/pricing\" target=\"_blank\" rel=\"nofollow noopener\">service offerings<\/a>\u00a0for RevOps \u2013 which comes down to breaking down sales, marketing and service department silos and figuring out an integrated way of working.<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-fdf71ad elementor-widget elementor-widget-image\" data-id=\"fdf71ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-70afee1 elementor-widget elementor-widget-text-editor\" data-id=\"70afee1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12771\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-03-31-om-14.26.08-768x455-1.png\" alt=\"\" width=\"768\" height=\"455\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.penguinstrategies.com\/pricing\" target=\"_blank\" rel=\"nofollow noopener\">Source<\/a><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"elementor-element elementor-element-4b732a6a elementor-widget elementor-widget-text-editor\" data-id=\"4b732a6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11865\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/LinkedIn-profile-Jeroen-De-Rore-Pointerpro-1024x417-1.png\" alt=\"\" width=\"1024\" height=\"417\" \/><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\"><span style=\"font-size: 28px; color: #421f3c;\">Questions or remarks? <\/span><\/h5>\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\" style=\"text-align: center;\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<p class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">If you come across any information here that isn&#8217;t clear, please don&#8217;t hesitate to get in touch with me. In case you feel something is missing in this article &#8211; or you just want to find out more about Pointerpro &#8211; reach out. I&#8217;d be happy to connect.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/jeroenderore\/\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Contact me<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2r0C13 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2r0C13 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2r0C13-container   custom-padding \" id=\"section-2r0C13\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1chaKm .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1chaKm {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1chaKm {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1chaKm  px-0\" id=\"heading-Z1chaKm\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z1chaKm\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-be-a-phase-3-consultant-develop-a-quantitative-model\"><\/a>\n            <h2>How to be a phase 3 consultant: Develop a quantitative model<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-34M6s p,\n    .lazyblock-content-34M6s p a,\n    .lazyblock-content-34M6s h1,\n    .lazyblock-content-34M6s h2,\n    .lazyblock-content-34M6s h3,\n    .lazyblock-content-34M6s h4,\n    .lazyblock-content-34M6s h5 {\n        color: ;\n    }\n\n    #content-34M6s {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-34M6s {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-34M6s {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-34M6s-container  px-0 \"\n     id=\"content-34M6s\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-34M6s\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-39c49718 elementor-widget elementor-widget-text-editor\" data-id=\"39c49718\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Back to you. Now we\u2019re starting to really come down to serious consulting business. At this point, you should develop a model with different levels of performance or maturity, against which you\u2019ll be able to benchmark your (potential) customer.\u00a0<\/p>\n<p>Here\u2019s an\u00a0<a href=\"https:\/\/www.demandmetric.com\/content\/email-marketing-maturity-model\" target=\"_blank\" rel=\"noopener\">example of an email marketing maturity model<\/a>\u00a0by Demand Metric you can download via their website.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-54bb1fe elementor-widget elementor-widget-image\" data-id=\"54bb1fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-9d6c28c elementor-widget elementor-widget-text-editor\" data-id=\"9d6c28c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12770\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-03-31-om-14.32.19.png\" alt=\"\" width=\"743\" height=\"442\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.demandmetric.com\/content\/email-marketing-maturity-model\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-b1ea427 elementor-widget elementor-widget-text-editor\" data-id=\"b1ea427\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Let\u2019s come back to the real estate example. And let\u2019s stick to email marketing. Your model might take into account that a well-performing real estate broker has a database with X amount of contacts and sends out Y amount of newsletters per month\u00a0<i>(keeping it simple here)<\/i>. The roadmap you\u2019ll propose to a customer with a tiny database and no recurrent newsletter will be very different from the one you\u2019ll propose to a customer with a much higher maturity level.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><video class=\"elementor-video\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/2.2.-The-evolution-of-consultancy-Stefan-Snippets-2.mp4\" preload=\"metadata\" controls=\"controls\" width=\"100%\" height=\"auto\"><\/video><\/p>\n<p>&nbsp;<\/p>\n<p>Crucial, in order to move on to the next phase:\u00a0<b>documenting the way you assess your customer<\/b>. If they have a big contact database, but only send out a limited amount of newsletters, what does that tell you about their situation? Which is better: having a big contact database but only sending out newsletters sporadically, or having a small contact database that receives newsletters very regularly?<\/p>\n<p>To figure that out with a\u00a0<b>quantitative model<\/b>, you need to at least define the following:<\/p>\n<ul>\n<li aria-level=\"1\">The different levels of maturity you distinguish between (how precise can you be?)<\/li>\n<li aria-level=\"1\">The different criteria for each level of maturity (what questions do you need to ask your customer?)\u00a0<\/li>\n<li aria-level=\"1\">The scores you\u2019ll assign to questions and criteria to quantify the maturity level<\/li>\n<li aria-level=\"1\">A matrix that outlines these criteria and scores\u00a0<\/li>\n<\/ul>\n<p>Good formats to document the quantitative model in, are slideware but especially spreadsheet formats, as they can perform actual calculations based on the input you get from each customer.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1HzJ5C {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1HzJ5C {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1HzJ5C-container  #421f3c custom-padding \" id=\"section-1HzJ5C\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-1CV5nH p,\n    .lazyblock-content-1CV5nH p a,\n    .lazyblock-content-1CV5nH h1,\n    .lazyblock-content-1CV5nH h2,\n    .lazyblock-content-1CV5nH h3,\n    .lazyblock-content-1CV5nH h4,\n    .lazyblock-content-1CV5nH h5 {\n        color: ;\n    }\n\n    #content-1CV5nH {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1CV5nH {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1CV5nH {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1CV5nH-container  px-0 \"\n     id=\"content-1CV5nH\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1CV5nH\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><a href=\"https:\/\/s.pointerpro.com\/digital-consulting?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=Downloadables&amp;utm_content=banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-11922\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Get-your-report-now.png\" alt=\"\" width=\"1414\" height=\"420\" \/><\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z2iF0S2 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2iF0S2 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2iF0S2-container  #f5f5f5 custom-padding \" id=\"section-Z2iF0S2\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Ze4zhU .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Ze4zhU {\n        margin-top: 1rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Ze4zhU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Ze4zhU  px-0\" id=\"heading-Ze4zhU\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Ze4zhU\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-be-a-phase-4-consultant-digitize-a-descriptive-model\"><\/a>\n            <h2>How to be a phase 4 consultant: Digitize a descriptive model<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-hOJPc p,\n    .lazyblock-content-hOJPc p a,\n    .lazyblock-content-hOJPc h1,\n    .lazyblock-content-hOJPc h2,\n    .lazyblock-content-hOJPc h3,\n    .lazyblock-content-hOJPc h4,\n    .lazyblock-content-hOJPc h5 {\n        color: ;\n    }\n\n    #content-hOJPc {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-hOJPc {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-hOJPc {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-hOJPc-container  px-0 \"\n     id=\"content-hOJPc\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-hOJPc\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-d292353 elementor-widget elementor-widget-text-editor\" data-id=\"d292353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-76e46819 elementor-widget elementor-widget-text-editor\" data-id=\"76e46819\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Up until phase 3, you\u2019ve been increasing your efficiency. So far, so good. However,\u00a0<b>as a phase 3 consultant, you\u2019re still acquiring input from your customers\u00a0<\/b><b><i>manually<\/i><\/b>. That means you\u2019re having numerous interactions to drill down on topics: with at least one, but possibly with a higher number of people.<\/p>\n<p>Place yourself in the shoes of a digital innovation consultant for a change.<br \/>You\u2019ve been hired by a medium-sized company to implement its\u00a0<a href=\"https:\/\/www.future-processing.com\/blog\/how-to-create-an-effective-digital-transformation-strategy\/\" target=\"_blank\" rel=\"noopener\">digital transformation strategy<\/a>. You need to talk to ten managers to receive their input and assess that input with your own logic. Once you\u2019ve done all that processing, you\u2019re able to let the company know how it\u2019s performing according to your standards.\u00a0<\/p>\n<p>Granted, if you do all of this well, you\u2019ll probably have a satisfied customer and a bunch of next steps to initiate.\u00a0<\/p>\n<p>So, on to the next five consultancy pitches to do it all over again, right? Sigh\u2026 Unless you have a large team on your payroll, that might prove to consume a lot more time and energy than you\u2019d want.<\/p>\n<p><b>That\u2019s why phase 4 consultants convert their model into a digital assessment<\/b>. This type of assessment is built on the sorts of questions they would ask their customer during interviews and deep dives, but it also incorporates their assessment logic. An assessment like this can even feature directly on the firm\u2019s website. French-American IT company Axway does exactly that with their\u00a0<a href=\"https:\/\/www.axway.com\/en\/maturity-assessment-questions\" target=\"_blank\" rel=\"noopener\">Digital Maturity Assessment<\/a>, for instance.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-9fa9276 elementor-widget elementor-widget-image\" data-id=\"9fa9276\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-2e8b9a8 elementor-widget elementor-widget-text-editor\" data-id=\"2e8b9a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12769\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-03-31-om-14.37.50-768x420-1.png\" alt=\"\" width=\"768\" height=\"420\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.axway.com\/en\/maturity-assessment-questions\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f529c5d elementor-widget elementor-widget-text-editor\" data-id=\"f529c5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>The result? As a phase 4 consultant, you get an automated as-is analysis or maturity score that you can attribute to every responding customer.\u00a0<\/p>\n<p>Psst. Does that sound like something you\u2019d want to develop for your own consultancy?<br \/><a href=\"https:\/\/pointerpro.com\/maturity-assessment-tool\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Be sure to discover more about the Pointerpro software Axway used to built their maturity assessment.<\/em><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-e1e2c06 elementor-widget elementor-widget-image\" data-id=\"e1e2c06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12768\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-03-31-om-14.43.05-768x490-1.png\" alt=\"\" width=\"768\" height=\"490\" \/><\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-fb8344b elementor-widget elementor-widget-text-editor\" data-id=\"fb8344b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.axway.com\/en\/maturity-assessment-questions\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-a643e30 elementor-widget elementor-widget-text-editor\" data-id=\"a643e30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>In simple terms: you get more work and business done in less time.\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2fwnAT {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2fwnAT {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2fwnAT-container   custom-padding \" id=\"section-2fwnAT\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-MzIAE .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-MzIAE {\n        margin-top: 1rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-MzIAE {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-MzIAE  px-0\" id=\"heading-MzIAE\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-MzIAE\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"phase-5-move-on-to-a-digitized-prescriptive-model\"><\/a>\n            <h2>Phase 5: Move on to a digitized prescriptive model<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-uIMR5 p,\n    .lazyblock-content-uIMR5 p a,\n    .lazyblock-content-uIMR5 h1,\n    .lazyblock-content-uIMR5 h2,\n    .lazyblock-content-uIMR5 h3,\n    .lazyblock-content-uIMR5 h4,\n    .lazyblock-content-uIMR5 h5 {\n        color: ;\n    }\n\n    #content-uIMR5 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-uIMR5 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-uIMR5 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-uIMR5-container  px-0 \"\n     id=\"content-uIMR5\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-uIMR5\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><strong>What\u2019s the difference between a descriptive model and a prescriptive model?<\/strong> Simple. With a descriptive model, you describe the as-is situation or performance level of a customer. A prescriptive model allows you to go beyond and actually formulate the steps that a customer needs to take to reach a higher maturity level.<\/p>\n<p>&nbsp;<\/p>\n<p><video class=\"elementor-video\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/2.3.-The-evolution-of-consultancy-Stefan-Snippets-3.mp4\" preload=\"metadata\" controls=\"controls\" width=\"100%\" height=\"auto\"><\/video><\/p>\n<p>&nbsp;<\/p>\n<p>I started this article by stating how much I benefit from the online service of ChatGPT. Where my love comes from is this: I get\u00a0<b>actionable advice<\/b>.\u00a0I told you I believed you could get your customers to love you even more than they already with\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/online-consulting-strategies\/\" target=\"_blank\" rel=\"noopener\">online consulting strategies<\/a>.\u00a0<\/p>\n<p>So, the ultimate phase \u2013 the one that will get you the love \u2013 is this: you develop a digitized prescriptive model to automatically provide numerous customers with personalized advice. In other words:<b>\u00a0a digital assessment that does more than automatically determine the as-is situation<\/b>\u00a0of each customer, but on top of that,\u00a0<a href=\"https:\/\/pointerpro.com\/pdf-report-builder\/\" target=\"_blank\" rel=\"noopener\">generates quality advice \u2013 based on your unique expertise and logic<\/a>.\u00a0<\/p>\n<p>One inspiring example is Hexagon \u2013 a global company that provides consulting solutions for heavy construction for infrastructure solutions. As a perfect example of\u00a0<a href=\"https:\/\/contractorgorilla.com\/blog\/construction-websites\/\" target=\"_blank\" rel=\"noopener\">construction web design services<\/a>, their\u00a0website features a\u00a0<a href=\"https:\/\/hexagon.com\/industries\/heavy-construction-infrastructure\/dirt-simple-digs\" target=\"_blank\" rel=\"noopener\">digital assessment<\/a>\u00a0that auto-generates personalized feedback in a PDF report for each respondent. Not only is it valuable for their potential customers, it\u2019s also the perfect way to get a collaboration kick-started.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"elementor-element elementor-element-fdf553c elementor-widget elementor-widget-image\" data-id=\"fdf553c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6b99b69 elementor-widget elementor-widget-text-editor\" data-id=\"6b99b69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12767\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-03-31-om-14.59.55-1024x601-1.png\" alt=\"\" width=\"1024\" height=\"601\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/hexagon.com\/industries\/heavy-construction-infrastructure\/dirt-simple-digs\/personalised-project-planner?utm_easyredir=heavyconstruction.hexagon.com\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-703ad22 elementor-widget elementor-widget-image\" data-id=\"703ad22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12766\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-03-31-om-15.01.53.png\" alt=\"\" width=\"713\" height=\"624\" \/><\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-c677c65 elementor-widget elementor-widget-text-editor\" data-id=\"c677c65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/hexagon.com\/industries\/heavy-construction-infrastructure\/dirt-simple-digs\/personalised-project-planner?utm_easyredir=heavyconstruction.hexagon.com\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div class=\"elementor-element elementor-element-4d8f057 elementor-widget elementor-widget-text-editor\" data-id=\"4d8f057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12765\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-03-31-om-15.02.25.png\" alt=\"\" width=\"708\" height=\"755\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/hexagon.com\/industries\/heavy-construction-infrastructure\/dirt-simple-digs\/personalised-project-planner?utm_easyredir=heavyconstruction.hexagon.com\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-533c42c elementor-widget elementor-widget-text-editor\" data-id=\"533c42c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Like Hexagon, if you reach the fifth phase, you\u2019ve successfully digitalized and in fact\u00a0<b>productized your consulting skills.<\/b>\u00a0You\u2019ve turned them into tangible assets for your business.<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1BF4v8 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1BF4v8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1BF4v8-container  #421f3c custom-padding \" id=\"section-Z1BF4v8\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"container-md\">\n    <div class=\"row lazyblock-content-content align-items-start\">\n\n        <div class=\"col-12 col-lg-6 order-1\">\n            <h2><span style=\"color: #ff7418; font-size: 32px;\">Wow prospects with Pointepro-built automated reports <\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">Here\u2019s a quick introduction on how Pointerpro works, brought to you by one of our product Experts, Chris. <\/span><\/p>\n        <\/div>\n\n        <div class=\"col-12 col-lg-6 order-2\">\n            <p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4yDn1mhRrOg?si=DoYXewSkI0ghBpB_\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z1NcTK2 .heading h2 {\n        color: #ffffff;\n        font-size: 2.5rem;\n        line-height: 2.5rem !important;\n    }\n\n    #heading-Z1NcTK2 {\n        margin-top: 2rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1NcTK2 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1NcTK2  px-0\" id=\"heading-Z1NcTK2\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z1NcTK2\">\n        <div class=\"col-12 col-lg-10 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"this-is-what-clients-say-about-us\"><\/a>\n            <h2>This is what clients say about us:\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #lazyblock-carousel-1yeeEl {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n<\/style>\n\n<script>\n    jQuery(document).ready(function ($) {\n        \/\/ Get the specific carousel instance using unique ID\n        var $carousel = $('#lazyblock-carousel-1yeeEl .pointerpro-testimonial-carousel-inner-wrapper');\n\n        if (!$carousel.hasClass('slick-initialized')) {\n            $carousel.slick({\n                infinite: true,\n                slidesToShow: 1,\n                slidesToScroll: 1,\n                autoplay: true,\n                autoplaySpeed: 8000,\n                adaptiveHeight: true,\n                dots: true,\n                responsive: [\n                    {\n                        breakpoint: 768,\n                        settings: {\n                            slidesToShow: 1,\n                            slidesToScroll: 1\n                        }\n                    }\n                ],\n                arrows: false,\n                prevArrow: '<i class=\"fas fa-arrow-left prev\"><\/i>',\n                nextArrow: '<i class=\"fas fa-arrow-right next\"><\/i>',\n            });\n        }\n    });\n<\/script>\n\n<div class=\"container-md lazyblock-testimonial-carousel-container lazyblock-testimonial-carousel-1yeeEl-container \"\n     id=\"lazyblock-carousel-1yeeEl\">\n    <div class=\"row mx-0 lazyblock-testimonial-carousel justify-content-center carousel-wrapper lazyblock-testimonial-carousel-1yeeEl\">\n        <div class=\"col-12 col-lg-10 px-0 pointerpro-testimonial-carousel-inner-wrapper\">\n                            <div>\n                    <p>&#8220;We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Jim-McLean-Alere-1.jpg\" alt=\"Jim McLean Alere 1\">\n                                        <p class=\"testimonial-author\">Jim McLean<\/p>\n                    <p class=\"testimonial-function\">Director at Alere<\/p>\n                <\/div>\n                            <div>\n                    <p>&#8220;I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Nicolas-gounin.jpg\" alt=\"Nicolas gounin\">\n                                        <p class=\"testimonial-author\">Nicolas Gounin<\/p>\n                    <p class=\"testimonial-function\">CFO &#038; COO at Egg Science<\/p>\n                <\/div>\n                            <div>\n                    <p>&#8220;You guys have done a great job making this as easy to use as possible and still robust in functionality.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Dicksinson.jpg\" alt=\"Dicksinson\">\n                                        <p class=\"testimonial-author\">Ryan Dicksinson<\/p>\n                    <p class=\"testimonial-function\">Account Director at Reed Talent Solutions<\/p>\n                <\/div>\n                            <div>\n                    <p>\u201cIt\u2019s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you\u2019re looking for something like that, it\u2019s really nice to work with Pointerpro.\u201d<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/sabine-e1589813236553-2.png\" alt=\"sabine e1589813236553 2\">\n                                        <p class=\"testimonial-author\">Sabine Wanmaker<\/p>\n                    <p class=\"testimonial-function\">Country Manager Netherlands at Better Minds at Work<\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZRfRzK p,\n    .lazyblock-content-ZRfRzK p a,\n    .lazyblock-content-ZRfRzK h1,\n    .lazyblock-content-ZRfRzK h2,\n    .lazyblock-content-ZRfRzK h3,\n    .lazyblock-content-ZRfRzK h4,\n    .lazyblock-content-ZRfRzK h5 {\n        color: ;\n    }\n\n    #content-ZRfRzK {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZRfRzK {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZRfRzK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZRfRzK-container   \"\n     id=\"content-ZRfRzK\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZRfRzK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p style=\"text-align: center;\"><a href=\"https:\/\/s.pointerpro.com\/sugbaccz?cf1=mainnavigation\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Book a demo<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZUkN2V {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZUkN2V {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZUkN2V-container  #f5f5f5 custom-padding \" id=\"section-ZUkN2V\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1SKmX0 .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1SKmX0 {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1SKmX0 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1SKmX0  px-0\" id=\"heading-Z1SKmX0\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z1SKmX0\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"in-summary-how-to-be-a-consultant-leverage-your-skills\"><\/a>\n            <h2>In summary: How to be a consultant? Leverage your skills.<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Haq3h p,\n    .lazyblock-content-Haq3h p a,\n    .lazyblock-content-Haq3h h1,\n    .lazyblock-content-Haq3h h2,\n    .lazyblock-content-Haq3h h3,\n    .lazyblock-content-Haq3h h4,\n    .lazyblock-content-Haq3h h5 {\n        color: ;\n    }\n\n    #content-Haq3h {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Haq3h {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Haq3h {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Haq3h-container  px-0 \"\n     id=\"content-Haq3h\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Haq3h\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-358a9c5 elementor-widget elementor-widget-text-editor\" data-id=\"358a9c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e4eb883 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e4eb883\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a6df22d\" data-id=\"4a6df22d\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-4e844972 elementor-widget elementor-widget-text-editor\" data-id=\"4e844972\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-4181d145 elementor-widget elementor-widget-text-editor\" data-id=\"4181d145\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Just\u00a0to be clear: the different phases are not supposed to bluntly label you or any other consultancy agent or agency.\u00a0<\/p>\n<p>The key message is this: to fully leverage your consulting skills with digital innovation \u2013 for instance, by offering personalized advice to your customers via a digital tool like Pointerpro\u00a0 \u2013 you might need to evolve a bit first. The most important homework for you\u00a0<i>before\u00a0<\/i>you start digitizing resides in phases 1 through 3:<\/p>\n<ul>\n<li aria-level=\"1\">Define your service offering(s)<\/li>\n<li aria-level=\"1\">Apply a fixed price for your services<\/li>\n<li aria-level=\"1\">Develop a quantitative model<\/li>\n<\/ul>\n<p>From then on, you can evolve through the two final phases. That is where you really digitalize and become a future-proof consultancy, you could even start playing around with different\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/ai-tools-for-consultants\/\" target=\"_blank\" rel=\"noopener\">AI tools for consultants<\/a>.\u00a0<\/p>\n<p>A recent\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/digital-innovation-among-consultancy-firms-2023\/\" target=\"_blank\" rel=\"noopener\">study by iVOX<\/a>, conducted among 500+ consultants, pointed out a competitiveness divide between small and larger consulting firms, associated with a lack of digital innovation. The smaller consultancy firms work manually more frequently and spend more time on repetitive tasks.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-254f7d5b elementor-widget elementor-widget-text-editor\" data-id=\"254f7d5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12764\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-03-31-om-14.54.27.png\" alt=\"\" width=\"505\" height=\"474\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>It doesn\u2019t have to be that way. Hopefully, this 5-step guide will help you evolve in the right direction, whatever the size or specialization of your firm may be.<\/p>\n<p>Good luck on the journey!\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2hQu4N {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2hQu4N {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2hQu4N-container  #ffffff custom-padding \" id=\"section-2hQu4N\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n              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class=\"row lazyblock-content-image \"\n         id=\"content-image-2mhkuv\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZT50Bs .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZT50Bs {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZT50Bs {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZT50Bs  px-0\" id=\"heading-ZT50Bs\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZT50Bs\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-2mhkuv\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n       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lazyblock-section lazyblock-section-snaNG-container recommended-reading-single-post-container  custom-padding \" id=\"section-snaNG\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-j8ssN .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-j8ssN {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-j8ssN {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-j8ssN  px-0\" id=\"heading-j8ssN\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-j8ssN\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_HOsUn\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Consulting-software-Pointerpro-1024x879-1.png\" class=\"recommended-item-img\" alt=\"Consulting software: A guide and 6 tools for consultants, coaches and service providers to modernize and innovate\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/consulting-software\/\">Consulting software: A guide and 6 tools for consultants, coaches and service providers to modernize and innovate<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Want to know what consulting software gives you a competitive edge? Consider these...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/consulting-software\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Client-report-automation-blog-article-2.jpg\" class=\"recommended-item-img\" alt=\"How to automate client reports from survey data\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/how-to-automate-client-reports-from-survey-data\/\">How to automate client reports from survey data<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Find out how better HR decision-making starts with centralizing and securing high-quality assessment...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/how-to-automate-client-reports-from-survey-data\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/360-assessment-blog-article-5.png\" class=\"recommended-item-img\" alt=\"The digital 360 review process: A guide for consultants and HR professionals to 360 assessment and actionable reports\">\n                <\/div>\n                        <div 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-->\n\n<!-- if container is MD -->\n<!-- end -->\n\n","protected":false},"excerpt":{"rendered":"<p>How to be a consultant today? There&#8217;s really one key guideline: Use digitalization to scale your expertise. We explain 5 key phases in this article to become a great consultant.<\/p>\n","protected":false},"author":4,"featured_media":15120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[182,355,373,379,381],"topic":[409],"class_list":["post-12760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","tag-consulting-tech","tag-consulting-frameworks","tag-business-growth","tag-personal-branding","tag-consulting-trends","topic-consultancy-coaching"],"acf":[],"_links":{"self":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/12760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/comments?post=12760"}],"version-history":[{"count":18,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/12760\/revisions"}],"predecessor-version":[{"id":19957,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/12760\/revisions\/19957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media\/15120"}],"wp:attachment":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media?parent=12760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/categories?post=12760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/tags?post=12760"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/topic?post=12760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}