{"id":12817,"date":"2023-02-14T15:56:00","date_gmt":"2023-02-14T14:56:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=12817"},"modified":"2025-06-04T10:17:28","modified_gmt":"2025-06-04T08:17:28","slug":"improve-your-online-presence-10-key-aspects-to-focus-on-for-scale-up-businesses","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/online-presence\/","title":{"rendered":"Improve your online presence: 10 key aspects to focus on for scale-up businesses"},"content":{"rendered":"\n<style>\n    #section-IWuHv {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IWuHv {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IWuHv-container  #421f3c custom-padding \" id=\"section-IWuHv\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-7AR6M .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-7AR6M {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-7AR6M {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-7AR6M .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-7AR6M  px-0\" id=\"heading-7AR6M\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-7AR6M\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"improve-your-online-presence-10-key-aspects-to-focus-on-for-scale-up-businesses\"><\/a>\n            <h1>Improve your online presence: 10 key aspects to focus on for scale-up businesses<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-1ARQs6 .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-1ARQs6 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1ARQs6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1ARQs6 date-and-author-container px-0\" id=\"heading-1ARQs6\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-1ARQs6\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-february-14-2023-by-jeroen-de-rore\"><\/a>\n            <h2>Written February 14, 2023, by Jeroen De Rore<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZkOzLn {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkOzLn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZkOzLn-container  #ffffff custom-padding \" id=\"section-ZkOzLn\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-28VbQx p,\n    .lazyblock-content-28VbQx p a,\n    .lazyblock-content-28VbQx h1,\n    .lazyblock-content-28VbQx h2,\n    .lazyblock-content-28VbQx h3,\n    .lazyblock-content-28VbQx h4,\n    .lazyblock-content-28VbQx h5 {\n        color: ;\n    }\n\n    #content-28VbQx {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28VbQx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28VbQx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28VbQx-container  px-0 \"\n     id=\"content-28VbQx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28VbQx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Consider this story: Jeff used to be an old school serial entrepreneur with a big reputation. In the 2010s he started scaling up his last business, an entrepreneurship coaching firm: jeffcoaching.com.<\/p>\n<p>But around the next decade, young entrepreneurs stopped knocking on Jeff\u2019s door for professional advice. They started onboarding with another firm instead: AmbitionCompass Inc. Why? One crucial difference between JeffCoaching and AmbitionCompass:\u00a0<b>Online presence.<\/b><\/p>\n<p>This article highlights 10 key aspects we zoomed in on by distributing a\u00a0<a href=\"https:\/\/s.pointerpro.com\/s\/onlinepresence\" target=\"_blank\" rel=\"noopener\">online presence maturity assessment<\/a>\u00a0a few years ago:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"#section-ZRGHrM\">Blogs<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-Z1NYo5t\">Newsletters<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-2ngaGA\">Information about key people<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-DBsDN\">Customer quotes<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-DBsDN\">Interactive content<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-ZRBerj\">CEO LinkedIn presence<\/a>\u00a0(and 4 more)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12829\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Scherm_afbeelding-2023-03-17-om-16.59.20-1024x597-1.png\" alt=\"\" width=\"1024\" height=\"597\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Some key findings of that assessment show there\u2019s room for improvement for many participating companies in real life as well:\u00a0<\/p>\n<ul>\n<li>39% of respondents report not including interactive content on their website<\/li>\n<li>46% of the companies or their CEO contribute more than once per month on LinkedIn<\/li>\n<li>38% publish two or more blog posts per month<\/li>\n<li>41% don\u2019t have customer quotes on their homepage<\/li>\n<\/ul>\n<p>Why does this all matter? Let\u2019s try to fully understand what it entails.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"elementor-element elementor-element-4b732a6a elementor-widget elementor-widget-text-editor\" data-id=\"4b732a6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11865\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/LinkedIn-profile-Jeroen-De-Rore-Pointerpro-1024x417-1.png\" alt=\"\" width=\"1024\" height=\"417\" \/><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\"><span style=\"font-size: 28px; color: #421f3c;\">Questions or remarks? <\/span><\/h5>\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\" style=\"text-align: center;\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<p class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">Do you come across any input from me that you feel different about or that you feel is inaccurate? Don&#8217;t hesitate to get in touch with me directly via LinkedIn. It wouldn&#8217;t be the first time I&#8217;ve learned from such an exchange.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/jeroenderore\/\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Contact me<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1ptk6v {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1ptk6v {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1ptk6v-container  #f5f5f5 custom-padding \" id=\"section-1ptk6v\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1XmEDK .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1XmEDK {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1XmEDK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1XmEDK  px-0\" id=\"heading-1XmEDK\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1XmEDK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"online-presence-definition-what-is-online-presence\"><\/a>\n            <h2>Online presence definition (what is online presence?)<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1gM9Pt p,\n    .lazyblock-content-Z1gM9Pt p a,\n    .lazyblock-content-Z1gM9Pt h1,\n    .lazyblock-content-Z1gM9Pt h2,\n    .lazyblock-content-Z1gM9Pt h3,\n    .lazyblock-content-Z1gM9Pt h4,\n    .lazyblock-content-Z1gM9Pt h5 {\n        color: ;\n    }\n\n    #content-Z1gM9Pt {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1gM9Pt {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1gM9Pt {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1gM9Pt-container  px-0 \"\n     id=\"content-Z1gM9Pt\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1gM9Pt\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-7334ef87 elementor-widget elementor-widget-text-editor\" data-id=\"7334ef87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-38882b6 elementor-widget elementor-widget-text-editor\" data-id=\"38882b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Your online presence is your footprint in the vast Darwinian world of the Internet. The average internet user spends 6 hours and 56 minutes online each day, according to the\u00a0<a href=\"https:\/\/datareportal.com\/reports\/digital-2021-april-global-statshot\" target=\"_blank\" rel=\"noopener\">Digital 2021 April Global Statshot Report<\/a>. That\u2019s almost 49 hours per week and about 2,500 hours per year!<\/p>\n<p>In a world like this, making the most of your business\u2019s digital presence and cutting through the online noise from time to time is your best bet.<\/p>\n<p>It implies, at a very minimum, including videos and interactive content on your website, buffing up your blog with online content as well as your\u00a0<a href=\"https:\/\/businessandpower.com\/must-try-social-media-platforms-for-business-success\/\" target=\"_blank\" rel=\"noopener\">social media presence<\/a>, actively posting customer testimonies, keeping your domain authority above your competition, and more.<\/p>\n<p>This takes time and persistence, but it\u2019s worth the effort, as you\u2019ll find out.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-44963e36 elementor-widget elementor-widget-heading\" data-id=\"44963e36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c;\">Why is your online presence so important?<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-26a06963 elementor-widget elementor-widget-text-editor\" data-id=\"26a06963\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Step into your potential customers\u2019 shoes for a moment. They are in need of a service to solve a problem. But before they decide they have a problem, there\u2019s at least a lingering question on their mind, to which they want an answer. The internet is where they go to find it (where else, given that they\u2019re on it almost 7 hours per day, right?).<\/p>\n<p>This is where digital presence comes into the equation. You need to occupy some digital real estate and gain your potential customer\u2019s trust. Your\u00a0<strong>online presence should at least demonstrate<\/strong>\u00a0to your potential customers who you are as a company, what mission and values you stand for, and\u00a0<strong>what makes you worth interacting with<\/strong>.<\/p>\n<p>Your potential customers have questions, remember. Use your digital presence to show them that you\u2019ve got the answers. More so, than competitors.<\/p>\n<p>So, how does your online presence stack up against the benchmark?\u00a0Time to dive into our State of Online Presence Report.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-48fb46c elementor-widget elementor-widget-heading\" data-id=\"48fb46c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c;\">Study method<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-195f9a11 elementor-widget elementor-widget-text-editor\" data-id=\"195f9a11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>We\u2019ve analyzed 378+ websites of midsize professional services companies using a 10-question maturity assessment based on the following:<\/p>\n<ol>\n<li>If the business has a blog on their website<\/li>\n<li>If there is a newsletter signup form on the website<\/li>\n<li>If the website contains information about its key people<\/li>\n<li>If there are one or more customer quotes on the homepage<\/li>\n<li>If the website contains interactive content<\/li>\n<li>If the CEO (and the company) have an active presence on LinkedIn<\/li>\n<li>The websites\u2019 Domain Authority score<\/li>\n<li>The contact options available on the website<\/li>\n<li>The website\u2019s speed score<\/li>\n<li>If the website contains video content<\/li>\n<\/ol>\n<p>The multiple choice answers each corresponded to a score between one and 10. The total score was out of 100.<\/p>\n<div class=\"elementor-element elementor-element-4b294be elementor-widget elementor-widget-heading\" data-id=\"4b294be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c;\">Study results<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-e23107b elementor-widget elementor-widget-text-editor\" data-id=\"e23107b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>So, just how well do these businesses do with their online presence? Let\u2019s have a look.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZRGHrM {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZRGHrM {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZRGHrM-container  #ffffff custom-padding \" id=\"section-ZRGHrM\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1blV25 .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1blV25 {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1blV25 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1blV25  px-0\" id=\"heading-1blV25\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1blV25\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"1-blogs-with-benefits\"><\/a>\n            <h2>1. Blogs with benefits<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-sguKU p,\n    .lazyblock-content-sguKU p a,\n    .lazyblock-content-sguKU h1,\n    .lazyblock-content-sguKU h2,\n    .lazyblock-content-sguKU h3,\n    .lazyblock-content-sguKU h4,\n    .lazyblock-content-sguKU h5 {\n        color: ;\n    }\n\n    #content-sguKU {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-sguKU {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-sguKU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-sguKU-container  px-0 \"\n     id=\"content-sguKU\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-sguKU\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-6f700144 elementor-widget elementor-widget-text-editor\" data-id=\"6f700144\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Most of those working in online marketing know they need blogs to help guide their potential customers down the sales funnel. Hubspot reported in their blog article (updated in May 2022) that B2B marketers who use blogs,\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/business-blogging-in-2015?__hstc=237765663.b4857fe650987d7f9991e9e6ffb2e65e.1723469678340.1731937786193.1731940722381.161&amp;__hssc=237765663.1.1731940722381&amp;__hsfp=390110358\" target=\"_blank\" rel=\"noopener\">receive 67% more leads<\/a>\u00a0than those who do not.<\/p>\n<p>So how many websites are frequently posting on their blogs?<\/p>\n<p>We found that 38% of the websites in the study have more than two blog articles published within the last month, whereas 42% have blogs published, but less than two posts during that period of time. However, 20% reported having no have a blog on their website.<\/p>\n<p>Makes you wonder if our friend Jeff had a blog, doesn\u2019t it?<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-849b8bf elementor-widget elementor-widget-image\" data-id=\"849b8bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12828\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Do-companies-have-blogs-on-their-website.jpg\" alt=\"\" width=\"1024\" height=\"618\" \/><\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a0f4fb elementor-widget elementor-widget-menu-anchor\" data-id=\"6a0f4fb\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n<div class=\"elementor-widget-container\">\n<div id=\"newsletters\" class=\"elementor-menu-anchor\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-499b7af elementor-widget elementor-widget-spacer\" data-id=\"499b7af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-spacer\">\u00a0<\/div>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1NYo5t {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1NYo5t {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1NYo5t-container  #f5f5f5 custom-padding \" id=\"section-Z1NYo5t\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z7NkKV .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z7NkKV {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z7NkKV {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z7NkKV  px-0\" id=\"heading-Z7NkKV\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z7NkKV\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"2-newsletters-and-whats-in-it\"><\/a>\n            <h2>2. Newsletters (and what&#8217;s in it)<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1AjyqB p,\n    .lazyblock-content-Z1AjyqB p a,\n    .lazyblock-content-Z1AjyqB h1,\n    .lazyblock-content-Z1AjyqB h2,\n    .lazyblock-content-Z1AjyqB h3,\n    .lazyblock-content-Z1AjyqB h4,\n    .lazyblock-content-Z1AjyqB h5 {\n        color: ;\n    }\n\n    #content-Z1AjyqB {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1AjyqB {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1AjyqB {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1AjyqB-container  px-0 \"\n     id=\"content-Z1AjyqB\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1AjyqB\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-3981c93a elementor-widget elementor-widget-text-editor\" data-id=\"3981c93a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Newsletters \u2013 especially e-newsletters \u2013 are another important tool that 83% of B2B companies use as part of their content marketing program, according to\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats?__hstc=237765663.b4857fe650987d7f9991e9e6ffb2e65e.1723469678340.1731937786193.1731940722381.161&amp;__hssc=237765663.1.1731940722381&amp;__hsfp=390110358\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>\u00a0in 2022. The article adds that 40% of these marketers would even go as far as to say\u00a0<a href=\"https:\/\/designmodo.com\/email-newsletter-templates\/\" target=\"_blank\" rel=\"noopener\">email newsletters<\/a>\u00a0are the most \u201ccritical\u201d component of their content marketing success, also according to HubSpot.<\/p>\n<p>Our study found that 36% of the businesses include a newsletter signup form on their website, but without any information about the subscription. 35% of these websites have a form with some more information about what people will get when they subscribe, whereas 29% didn\u2019t even include a form.<\/p>\n<p>Do you let your website visitors know what\u2019s in it for them, to subscribe to any of your information sharing channels?<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12827\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Do-companies-use-a-newsletter-signup-on-the-website.jpg\" alt=\"\" width=\"1024\" height=\"618\" \/><\/p>\n<div class=\"elementor-element elementor-element-958e65e elementor-widget elementor-widget-spacer\" data-id=\"958e65e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-spacer\">\u00a0<\/div>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2ngaGA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2ngaGA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2ngaGA-container  #ffffff custom-padding \" id=\"section-2ngaGA\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-23alQd .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-23alQd {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-23alQd {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-23alQd  px-0\" id=\"heading-23alQd\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-23alQd\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"3-information-about-key-people\"><\/a>\n            <h2>3. Information about key people<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZIS48G p,\n    .lazyblock-content-ZIS48G p a,\n    .lazyblock-content-ZIS48G h1,\n    .lazyblock-content-ZIS48G h2,\n    .lazyblock-content-ZIS48G h3,\n    .lazyblock-content-ZIS48G h4,\n    .lazyblock-content-ZIS48G h5 {\n        color: ;\n    }\n\n    #content-ZIS48G {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZIS48G {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZIS48G {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZIS48G-container  px-0 \"\n     id=\"content-ZIS48G\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZIS48G\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-b68ee03 elementor-widget elementor-widget-text-editor\" data-id=\"b68ee03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Remember, you are trying to\u00a0<strong>build up trust<\/strong>\u00a0from your potential customers. Without that basic instinct, there is no way they will convert into actual customers.\u00a0<\/p>\n<p>We live during a time when people want to know about the businesses where they are investing their money. Customers want to feel good about the CEO, his or her expertise, and what he or she believes and supports.<\/p>\n<p>Our online presence analysis shows that 54% of the websites include the first and last name of the key people there, and 55% include a photo. 56% include a short bio, but only 28% include a link to their LinkedIn profiles. 12% of the websites include none of this information.\u00a0<\/p>\n<p>Today\u2019s world might have a strong virtual component to it, but that doesn\u2019t mean people don\u2019t\u00a0<strong>still buy from people<\/strong>. Being digital doesn\u2019t imply you stop being human. Keep that in mind.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12826\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Information-about-key-people-on-company-sites.jpg\" alt=\"\" width=\"1024\" height=\"618\" \/><\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-WFqmh {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-WFqmh {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-WFqmh-container  #f5f5f5 custom-padding \" id=\"section-WFqmh\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Zr2jgN .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Zr2jgN {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Zr2jgN {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Zr2jgN  px-0\" id=\"heading-Zr2jgN\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Zr2jgN\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"4-a-customer-quote-a-day-keeps-the-doubts-away\"><\/a>\n            <h2>4. A customer quote a day, keeps the doubts away<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-POEzI p,\n    .lazyblock-content-POEzI p a,\n    .lazyblock-content-POEzI h1,\n    .lazyblock-content-POEzI h2,\n    .lazyblock-content-POEzI h3,\n    .lazyblock-content-POEzI h4,\n    .lazyblock-content-POEzI h5 {\n        color: ;\n    }\n\n    #content-POEzI {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-POEzI {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-POEzI {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-POEzI-container  px-0 \"\n     id=\"content-POEzI\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-POEzI\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-7334ef87 elementor-widget elementor-widget-text-editor\" data-id=\"7334ef87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-76e46819 elementor-widget elementor-widget-text-editor\" data-id=\"76e46819\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-4181d145 elementor-widget elementor-widget-text-editor\" data-id=\"4181d145\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-4627121 elementor-widget elementor-widget-text-editor\" data-id=\"4627121\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Your business is the best one there is in your field of expertise, you say? Hey, we know how you feel \u2013 we feel we\u2019re doing not so bad ourselves, either. We believe you. But don\u2019t forget, we live in a time of savvy consumers.\u00a0<\/p>\n<p>Most customers will not make a purchase unless they first read reviews. This isn\u2019t bound to change anytime soon. According to last year\u2019s ReviewTrackers study, review interaction is up by 50% from pre-pandemic levels.\u00a0<\/p>\n<p>While your savvy customers will most likely research reviews from all over, make sure to also\u00a0<strong>provide reviews in the form of customer quotes<\/strong>\u00a0on your website.\u00a0\u00a0<\/p>\n<p>A fairly balanced result from our assessment: 21% of the websites have no customer quotes on their homepage. 26% include customer quotes with little information about the author, 20% include them but not on the homepage, and only 33% include the quotes on the homepage with the author\u2019s title, company and picture.\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12825\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Customer-quotes-on-company-websites.jpg\" alt=\"\" width=\"1024\" height=\"618\" \/><\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1BF4v8 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1BF4v8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1BF4v8-container  #421f3c custom-padding \" id=\"section-Z1BF4v8\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"container-md\">\n    <div class=\"row lazyblock-content-content align-items-start\">\n\n        <div class=\"col-12 col-lg-6 order-1\">\n            <h2><span style=\"color: #ff7418; font-size: 32px;\">How to build automated assessment reports with Pointerpro \u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">Here\u2019s a quick introduction on how Pointerpro works, brought to you by one of our product Experts, Chris. <\/span><\/p>\n        <\/div>\n\n        <div class=\"col-12 col-lg-6 order-2\">\n            <p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4yDn1mhRrOg?si=wkhSscEvw_-gFezd\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z1NcTK2 .heading h2 {\n        color: #ffffff;\n        font-size: 2.5rem;\n        line-height: 2.5rem !important;\n    }\n\n    #heading-Z1NcTK2 {\n        margin-top: 2rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1NcTK2 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1NcTK2  px-0\" id=\"heading-Z1NcTK2\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z1NcTK2\">\n        <div class=\"col-12 col-lg-10 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"this-is-what-clients-say-about-us\"><\/a>\n            <h2>This is what clients say about us:\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #lazyblock-carousel-1yeeEl {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n<\/style>\n\n<script>\n    jQuery(document).ready(function ($) {\n        \/\/ Get the specific carousel instance using unique ID\n        var $carousel = $('#lazyblock-carousel-1yeeEl .pointerpro-testimonial-carousel-inner-wrapper');\n\n        if (!$carousel.hasClass('slick-initialized')) {\n            $carousel.slick({\n                infinite: true,\n                slidesToShow: 1,\n                slidesToScroll: 1,\n                autoplay: true,\n                autoplaySpeed: 8000,\n                adaptiveHeight: true,\n                dots: true,\n                responsive: [\n                    {\n                        breakpoint: 768,\n                        settings: {\n                            slidesToShow: 1,\n                            slidesToScroll: 1\n                        }\n                    }\n                ],\n                arrows: false,\n                prevArrow: '<i class=\"fas fa-arrow-left prev\"><\/i>',\n                nextArrow: '<i class=\"fas fa-arrow-right next\"><\/i>',\n            });\n        }\n    });\n<\/script>\n\n<div class=\"container-md lazyblock-testimonial-carousel-container lazyblock-testimonial-carousel-1yeeEl-container \"\n     id=\"lazyblock-carousel-1yeeEl\">\n    <div class=\"row mx-0 lazyblock-testimonial-carousel justify-content-center carousel-wrapper lazyblock-testimonial-carousel-1yeeEl\">\n        <div class=\"col-12 col-lg-10 px-0 pointerpro-testimonial-carousel-inner-wrapper\">\n                            <div>\n                    <p>&#8220;We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Jim-McLean-Alere-1.jpg\" alt=\"Jim McLean Alere 1\">\n                                        <p class=\"testimonial-author\">Jim McLean<\/p>\n                    <p class=\"testimonial-function\">Director at Alere<\/p>\n                <\/div>\n                            <div>\n                    <p>&#8220;I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Nicolas-gounin.jpg\" alt=\"Nicolas gounin\">\n                                        <p class=\"testimonial-author\">Nicolas Gounin<\/p>\n                    <p class=\"testimonial-function\">CFO &#038; COO at Egg Science<\/p>\n                <\/div>\n                            <div>\n                    <p>&#8220;You guys have done a great job making this as easy to use as possible and still robust in functionality.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Dicksinson.jpg\" alt=\"Dicksinson\">\n                                        <p class=\"testimonial-author\">Ryan Dicksinson<\/p>\n                    <p class=\"testimonial-function\">Account Director at Reed Talent Solutions<\/p>\n                <\/div>\n                            <div>\n                    <p>\u201cIt\u2019s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you\u2019re looking for something like that, it\u2019s really nice to work with Pointerpro.\u201d<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/sabine-e1589813236553-2.png\" alt=\"sabine e1589813236553 2\">\n                                        <p class=\"testimonial-author\">Sabine Wanmaker<\/p>\n                    <p class=\"testimonial-function\">Country Manager Netherlands at Better Minds at Work<\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZRfRzK p,\n    .lazyblock-content-ZRfRzK p a,\n    .lazyblock-content-ZRfRzK h1,\n    .lazyblock-content-ZRfRzK h2,\n    .lazyblock-content-ZRfRzK h3,\n    .lazyblock-content-ZRfRzK h4,\n    .lazyblock-content-ZRfRzK h5 {\n        color: ;\n    }\n\n    #content-ZRfRzK {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZRfRzK {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZRfRzK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZRfRzK-container   \"\n     id=\"content-ZRfRzK\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZRfRzK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p style=\"text-align: center;\"><a href=\"https:\/\/pointerpro.com\/book-a-demo\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Book a demo<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-DBsDN {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-DBsDN {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-DBsDN-container  #f5f5f5 custom-padding \" id=\"section-DBsDN\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1wyiRz .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1wyiRz {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1wyiRz {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1wyiRz  px-0\" id=\"heading-1wyiRz\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1wyiRz\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"5-interactive-content-is-not-radioactive-go-for-it\"><\/a>\n            <h2>5. Interactive content is not radioactive: go for it<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-jwO2P p,\n    .lazyblock-content-jwO2P p a,\n    .lazyblock-content-jwO2P h1,\n    .lazyblock-content-jwO2P h2,\n    .lazyblock-content-jwO2P h3,\n    .lazyblock-content-jwO2P h4,\n    .lazyblock-content-jwO2P h5 {\n        color: ;\n    }\n\n    #content-jwO2P {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-jwO2P {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-jwO2P {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-jwO2P-container  px-0 \"\n     id=\"content-jwO2P\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-jwO2P\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-76a84666 elementor-widget elementor-widget-text-editor\" data-id=\"76a84666\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>79% of marketers\u00a0<a href=\"https:\/\/www.toprankblog.com\/2019\/02\/interactive-content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">reported to TopRank<\/a>\u00a0that combining interactive content with their other content marketing tactics increased message retention. We\u2019re not going to contradict that in any way. As a business that focuses on interactive content such as assessments, quizzes, and tests, we believe stronger than anyone in its capabilities.<\/p>\n<p><strong>However, we will tell you this:<\/strong> interactive content is still underutilized. Most of the websites we analyzed (39%) reported having no interactive content at all. 34% has interactive content, but not on the homepage. 27% does include it on their homepage.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12824\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/The-use-of-interactive-content-on-websites.jpg\" alt=\"\" width=\"1024\" height=\"618\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"elementor-element elementor-element-4b732a6a elementor-widget elementor-widget-text-editor\" data-id=\"4b732a6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11865\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/LinkedIn-profile-Jeroen-De-Rore-Pointerpro-1024x417-1.png\" alt=\"\" width=\"1024\" height=\"417\" \/><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\"><span style=\"font-size: 28px; color: #421f3c;\">Questions or remarks? <\/span><\/h5>\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\" style=\"text-align: center;\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<p class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">Do you come across any input from me that you feel different about or that you feel is inaccurate? Don&#8217;t hesitate to get in touch with me directly via LinkedIn. It wouldn&#8217;t be the first time I&#8217;ve learned from such an exchange.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/jeroenderore\/\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Contact me<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZRBerj {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZRBerj {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZRBerj-container  #ffffff custom-padding \" id=\"section-ZRBerj\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-zb2mj .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-zb2mj {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-zb2mj {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-zb2mj  px-0\" id=\"heading-zb2mj\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-zb2mj\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"6-ceo-linkedin-presence\"><\/a>\n            <h2>6. (CEO) LinkedIn presence<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z9yto1 p,\n    .lazyblock-content-Z9yto1 p a,\n    .lazyblock-content-Z9yto1 h1,\n    .lazyblock-content-Z9yto1 h2,\n    .lazyblock-content-Z9yto1 h3,\n    .lazyblock-content-Z9yto1 h4,\n    .lazyblock-content-Z9yto1 h5 {\n        color: ;\n    }\n\n    #content-Z9yto1 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z9yto1 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z9yto1 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z9yto1-container  px-0 \"\n     id=\"content-Z9yto1\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z9yto1\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Once again, you are working in a time of savvy customers who want to invest in businesses that align with what is important to them. That\u2019s why it\u2019s crucial that the company and ideally also the CEO of a B2B company have an active LinkedIn presence.<\/p>\n<p>Our study shows that\u00a0<strong>46% of companies post on LinkedIn twice or more per month<\/strong>\u00a0\u2013\u00a0<strong>either on their company\u2019s LinkedIn page or via their CEO\u2019s LinkedIn profile.<\/strong>\u00a027% contributes about once per month, and 28% publishes nothing or less than once per month.<\/p>\n<p>Have you tried finding our friend Jeff\u2019s LinkedIn profile? We bet you didn\u2019t find it. Sure, he\u2019s a fictional character we didn\u2019t even provide a last name for. But you get our point.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZCUep2 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZCUep2 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZCUep2-container  #f5f5f5 custom-padding \" id=\"section-ZCUep2\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1TYIuu .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1TYIuu {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1TYIuu {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1TYIuu  px-0\" id=\"heading-1TYIuu\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1TYIuu\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"7-respect-the-domain-authority\"><\/a>\n            <h2>7. Respect the domain authority<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1Lkc7q p,\n    .lazyblock-content-1Lkc7q p a,\n    .lazyblock-content-1Lkc7q h1,\n    .lazyblock-content-1Lkc7q h2,\n    .lazyblock-content-1Lkc7q h3,\n    .lazyblock-content-1Lkc7q h4,\n    .lazyblock-content-1Lkc7q h5 {\n        color: ;\n    }\n\n    #content-1Lkc7q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1Lkc7q {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1Lkc7q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1Lkc7q-container  px-0 \"\n     id=\"content-1Lkc7q\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1Lkc7q\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-65fa30a7 elementor-widget elementor-widget-text-editor\" data-id=\"65fa30a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Domain authority is a good measure to keep an eye on if you care about your online presence (and we hope by now, you do). But what is domain authority?<\/p>\n<p>According to Moz,\u00a0<a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\" target=\"_blank\" rel=\"noopener noreferrer\">domain authority<\/a>\u00a0is:<\/p>\n<p>\u201ca search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.\u201d<\/p>\n<p>Domain authority can be increased by several ways including a solid\u00a0<a href=\"https:\/\/www.omnicoreagency.com\/high-quality-link-building\/\" target=\"_blank\" rel=\"noopener\">link building strategy<\/a>\u00a0and producing quality content.\u00a0<\/p>\n<p>We found that the average domain authority for the websites it analyzed was 35.\u00a0<strong>This is a relatively low number, indicating that most companies do not undertake effective efforts<\/strong>\u00a0to ensure that their website ranks in the search results. A chance for you to stand out? You can start by implementing a solid\u00a0<a href=\"https:\/\/saynine.ai\/blog\/link-building-outreach\/\" target=\"_blank\" rel=\"noopener\">link building outreach<\/a>\u00a0system to build partnerships with reputable websites to <a href=\"https:\/\/collaborator.pro\/blog\/how-to-increase-domain-authority\" target=\"_blank\" rel=\"noopener\">increase your DA<\/a>.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12823\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Company-and-CEO-LinkedIn-presence.jpg\" alt=\"\" width=\"1024\" height=\"618\" \/><\/div>\n<div>\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12822\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Average-domain-authority-of-35.jpg\" alt=\"\" width=\"768\" height=\"703\" \/><\/div>\n<div class=\"elementor-element elementor-element-501dae3 elementor-widget elementor-widget-spacer\" data-id=\"501dae3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-spacer\">\u00a0<\/div>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-IMjYU {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IMjYU {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IMjYU-container  #ffffff custom-padding \" id=\"section-IMjYU\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZpS0pW .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZpS0pW {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZpS0pW {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZpS0pW  px-0\" id=\"heading-ZpS0pW\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZpS0pW\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"8-contact-is-the-start-of-engagement-provide-options\"><\/a>\n            <h2>8. Contact is the start of engagement: provide options<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-28sApm p,\n    .lazyblock-content-28sApm p a,\n    .lazyblock-content-28sApm h1,\n    .lazyblock-content-28sApm h2,\n    .lazyblock-content-28sApm h3,\n    .lazyblock-content-28sApm h4,\n    .lazyblock-content-28sApm h5 {\n        color: ;\n    }\n\n    #content-28sApm {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28sApm {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28sApm {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28sApm-container  px-0 \"\n     id=\"content-28sApm\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28sApm\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-562857e6 elementor-widget elementor-widget-text-editor\" data-id=\"562857e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Engagement is key when it comes to converting potential customers into actual customers, but when they want to engage with your company, is it easy for them to find a way to do so?<\/p>\n<p>Making sure you have easy-to-find contact information available on your website is crucial to the success of your business. Our study found that 53% of the businesses analyzed have their phone number available, 62% percent have a contact form and 62% included an email customers could use. 26% percent of the websites include a chat feature or\u00a0<a href=\"https:\/\/www.livechat.com\/success\/how-to-choose-the-best-live-chat-for-support-teams\/\" target=\"_blank\" rel=\"noopener\">chat tool<\/a>.<\/p>\n<p>3% includes no contact information. We\u2019d love to tell you why. But we had no way to get in touch with them to ask.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-e96686e elementor-widget elementor-widget-image\" data-id=\"e96686e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-spacer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12821\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Contact-options-on-company-websites.jpg\" alt=\"\" width=\"1024\" height=\"618\" \/><\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1lSh39 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1lSh39 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1lSh39-container  #f5f5f5 custom-padding \" id=\"section-Z1lSh39\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-172zkx .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-172zkx {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-172zkx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-172zkx  px-0\" id=\"heading-172zkx\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-172zkx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"9-website-speed\"><\/a>\n            <h2>9. Website speed<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z2cv0z3 p,\n    .lazyblock-content-Z2cv0z3 p a,\n    .lazyblock-content-Z2cv0z3 h1,\n    .lazyblock-content-Z2cv0z3 h2,\n    .lazyblock-content-Z2cv0z3 h3,\n    .lazyblock-content-Z2cv0z3 h4,\n    .lazyblock-content-Z2cv0z3 h5 {\n        color: ;\n    }\n\n    #content-Z2cv0z3 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2cv0z3 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2cv0z3 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2cv0z3-container  px-0 \"\n     id=\"content-Z2cv0z3\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2cv0z3\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-45b1a7ff elementor-widget elementor-widget-text-editor\" data-id=\"45b1a7ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>For most people, time is both our most valuable and most limited resource. There are places to be and people to see! Potential customers simply don\u2019t want to wait for information to load. And given there are so many options available on the internet, frankly they won\u2019t.<\/p>\n<p>According to Google, SOASTA, and mPlus Mobile, even a slight delay in a website loading can lower conversions by\u00a0<a href=\"https:\/\/aioseo.com\/on-page-seo\/\" target=\"_blank\" rel=\"noopener\">double-digit percentages<\/a>. A performance report from Akamai stated that a 100-millisecond delay in load time can cause a drop in conversion rates by up to\u00a0<a href=\"https:\/\/easydigitaldownloads.com\/blog\/proven-ways-more-visitors-more-converting-customers\/\" target=\"_blank\" rel=\"noopener\">7 percent<\/a>.<\/p>\n<p>Our study showed that the average site\u2019s speed score of the analyzed websites was 44 out of 100.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-ae90cb9 elementor-widget elementor-widget-image\" data-id=\"ae90cb9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4cbf643 elementor-widget elementor-widget-spacer\" data-id=\"4cbf643\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-spacer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12820\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Average-speed-score.jpg\" alt=\"\" width=\"768\" height=\"703\" \/><\/div>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1dNaSs {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1dNaSs {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1dNaSs-container  #ffffff custom-padding \" id=\"section-Z1dNaSs\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-2rPyyi .heading h2 {\n        color: #421f3c;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-2rPyyi {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-2rPyyi {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-2rPyyi  px-0\" id=\"heading-2rPyyi\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-2rPyyi\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"10-video-content-internet-is-the-new-television\"><\/a>\n            <h2>10. Video content: internet is the new television<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1lxAgn p,\n    .lazyblock-content-1lxAgn p a,\n    .lazyblock-content-1lxAgn h1,\n    .lazyblock-content-1lxAgn h2,\n    .lazyblock-content-1lxAgn h3,\n    .lazyblock-content-1lxAgn h4,\n    .lazyblock-content-1lxAgn h5 {\n        color: ;\n    }\n\n    #content-1lxAgn {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1lxAgn {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1lxAgn {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1lxAgn-container  px-0 \"\n     id=\"content-1lxAgn\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1lxAgn\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-562857e6 elementor-widget elementor-widget-text-editor\" data-id=\"562857e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-1a496a4c elementor-widget elementor-widget-text-editor\" data-id=\"1a496a4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>In the beginning of this article, you read about Jeff from JeffCoaching. You\u2019ll probably agree, he\u2019s a remarkable character. One might even say, the type of person you see appear in a commercial video during on the morning news. But here\u2019s the thing.<\/p>\n<p>People no longer get their news primarily from television, as\u00a0<a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2021\/01\/12\/more-than-eight-in-ten-americans-get-news-from-digital-devices\/\" target=\"_blank\" rel=\"noopener\">Pew Research Center<\/a>\u00a0reported in the US. More than 80% of adults get their news from a smartphone, tablet or computer. Seemingly, if you\u2019re going to appear in any video, you better make sure it appears online.<\/p>\n<p>Nevertheless, 28% of the websites from our study have no online video content. Less than a quarter \u2013 39% \u2013 reported to have video content, but it doesn\u2019t appear on the homepage. 33% of the websites included video content on their homepage.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-210d0b5 elementor-widget elementor-widget-image\" data-id=\"210d0b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0a45ae6 elementor-widget elementor-widget-spacer\" data-id=\"0a45ae6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-spacer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12819\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Presence-of-video-content-on-websites.jpg\" alt=\"\" width=\"1024\" height=\"618\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZMvFUQ {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZMvFUQ {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZMvFUQ-container  #f5f5f5 custom-padding \" id=\"section-ZMvFUQ\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1iD64b .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1iD64b {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1iD64b {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1iD64b  px-0\" id=\"heading-Z1iD64b\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z1iD64b\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"so-how-well-do-you-think-youre-managing-your-online-presence\"><\/a>\n            <h2>So, how well do you think you&#8217;re managing your online presence?<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1YKLFC p,\n    .lazyblock-content-1YKLFC p a,\n    .lazyblock-content-1YKLFC h1,\n    .lazyblock-content-1YKLFC h2,\n    .lazyblock-content-1YKLFC h3,\n    .lazyblock-content-1YKLFC h4,\n    .lazyblock-content-1YKLFC h5 {\n        color: ;\n    }\n\n    #content-1YKLFC {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1YKLFC {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1YKLFC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1YKLFC-container  px-0 \"\n     id=\"content-1YKLFC\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1YKLFC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-45b1a7ff elementor-widget elementor-widget-text-editor\" data-id=\"45b1a7ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>The facts and figures discussed in this article probably give you an idea of where your online presence is at compared to other companies. Don\u2019t shy away from any incremental improvements you can bring about. Your digital presence will help you connect, engage and convert potential customers into actual, loyal customers.<\/p>\n<p>Meanwhile, stay tuned for future online assessments and reports we share.\u00a0<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2hQu4N {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2hQu4N {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2hQu4N-container  #ffffff custom-padding \" id=\"section-2hQu4N\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-Z26r2mo {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z26r2mo {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-Z26r2mo-container  \" id=\"section-Z26r2mo\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-2mhkuv {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-2mhkuv {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-2mhkuv .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-2mhkuv .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-2mhkuv {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-2mhkuv-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-2mhkuv\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZT50Bs .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZT50Bs {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZT50Bs {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZT50Bs  px-0\" id=\"heading-ZT50Bs\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZT50Bs\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-2mhkuv\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        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lazyblock-section-snaNG-container recommended-reading-single-post-container  custom-padding \" id=\"section-snaNG\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-j8ssN .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-j8ssN {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-j8ssN {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-j8ssN  px-0\" id=\"heading-j8ssN\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-j8ssN\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_HOsUn\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/small-business-survey-growth-3-1024x573-1.png\" class=\"recommended-item-img\" alt=\"5 benefits of using business surveys\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/small-business-survey-5-examples\/\">5 benefits of using business surveys<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Discover 5 ways that business surveys can help companies better understand their customers,...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/small-business-survey-5-examples\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n              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