{"id":20094,"date":"2025-07-09T15:03:45","date_gmt":"2025-07-09T13:03:45","guid":{"rendered":"https:\/\/pointerpro.com\/?p=20094"},"modified":"2025-12-04T20:33:23","modified_gmt":"2025-12-04T19:33:23","slug":"whats-the-best-way-to-collect-insights-about-customers-before-a-workshop","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/how-to-collect-insights-about-customers-before-a-workshop\/","title":{"rendered":"What&#8217;s the best way to collect insights about customers before a workshop?"},"content":{"rendered":"\n<style>\n    #section-IWuHv {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IWuHv {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IWuHv-container  #421f3c custom-padding \" id=\"section-IWuHv\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-7AR6M .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-7AR6M {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-7AR6M {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-7AR6M .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-7AR6M  px-0\" id=\"heading-7AR6M\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-7AR6M\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"customer-discovery-whats-the-best-way-to-collect-insights-about-customers-before-a-workshop\"><\/a>\n            <h1>Customer discovery: What&#8217;s the best way to collect insights about customers before a workshop?<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-1ARQs6 .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-1ARQs6 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1ARQs6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1ARQs6 date-and-author-container px-0\" id=\"heading-1ARQs6\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-1ARQs6\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-july-9-2025-by-jeroen-de-rore\"><\/a>\n            <h2>Written July 9, 2025, by Jeroen De Rore<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZkOzLn {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkOzLn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZkOzLn-container  #ffffff custom-padding \" id=\"section-ZkOzLn\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-1SJqKx p,\n    .lazyblock-content-1SJqKx p a,\n    .lazyblock-content-1SJqKx h1,\n    .lazyblock-content-1SJqKx h2,\n    .lazyblock-content-1SJqKx h3,\n    .lazyblock-content-1SJqKx h4,\n    .lazyblock-content-1SJqKx h5 {\n        color: ;\n    }\n\n    #content-1SJqKx {\n        margin-top: 0rem;\n        margin-bottom: 1rem;\n    }\n\n    #content-1SJqKx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1SJqKx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1SJqKx-container  px-0 \"\n     id=\"content-1SJqKx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1SJqKx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">As a consultant or coach, your real leverage lies in knowing your customers better than they know themselves. A workshop is only as powerful as the preparation behind it. Before you even step in front of the group, you need to immerse yourself in their world, using a strong customer insights strategy, based on these steps:<\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<ul class=\"lazyblocks-icon-list-items\" id=\"icon-list-Z1lpCSF\">\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><strong>Step 1:<\/strong> <a href=\"#section-nRr0V\">Deep-dive interviews<\/a><\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><strong>Step 2:<\/strong> <a href=\"#section-F7mhd\">Targeted pre-workshop surveys<\/a><\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><strong>Step 3:<\/strong> <a href=\"#section-234YlY\">Mapping out personas and emotional journeys<\/a><\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><strong>Step 4:<\/strong> <a href=\"#section-2hMN9M\">Co-creating a workshop agenda<\/a><\/p>            <\/span>\n                    <\/li>\n    <\/ul>\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ULfJl {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ULfJl {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ULfJl-container  #f5f5f5 custom-padding \" id=\"section-ULfJl\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-atzB5 .heading h2 {\n        color: #421F3C;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-atzB5 {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-atzB5 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-atzB5 date-and-author-container px-0\" id=\"heading-atzB5\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-atzB5\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"why-do-customer-insights-matter\"><\/a>\n            <h2>Why do customer insights matter?<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z10a0f4 p,\n    .lazyblock-content-Z10a0f4 p a,\n    .lazyblock-content-Z10a0f4 h1,\n    .lazyblock-content-Z10a0f4 h2,\n    .lazyblock-content-Z10a0f4 h3,\n    .lazyblock-content-Z10a0f4 h4,\n    .lazyblock-content-Z10a0f4 h5 {\n        color: ;\n    }\n\n    #content-Z10a0f4 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z10a0f4 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z10a0f4 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z10a0f4-container  px-0 \"\n     id=\"content-Z10a0f4\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z10a0f4\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">Customer insights uncover<\/span><b> hidden frustrations, personal motivations, and unspoken desires.<\/b><span style=\"font-weight: 400;\"> When you understand these nuances, you can craft experiences that feel tailor-made and leave a lasting impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, accountancy marketing agency, <\/span><a href=\"https:\/\/pointerpro.com\/blog\/accountancy-marketing-humanizing-numbers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Remarkable Practice reported <\/span><b>80% of people at a community event<\/b><span style=\"font-weight: 400;\"> who completed a pre-event assessment went on to secure work from them<\/span><\/a><span style=\"font-weight: 400;\">. Their approach demonstrates how aligning content with participant needs can transform outcomes.<\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #image-Z1O0xmy {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n            @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"lazyblock-image-container \">\n    <div class=\"row lazyblock-image justify-content-center lazyblock-image-Z1O0xmy \" id=\"image-Z1O0xmy\">\n        <div class=\"col-12 col-lg-8 image\">\n                            <img decoding=\"async\" class=\"\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Strategy-Health-Assessment-Remarkable-practice-1024x726-1.png\" alt=\"Strategy Health Assessment Remarkable practice 1024x726 1\" title=\"Strategy Health Assessment Remarkable practice 1024x726 1\"\/>\n                        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZaWUcY p,\n    .lazyblock-content-ZaWUcY p a,\n    .lazyblock-content-ZaWUcY h1,\n    .lazyblock-content-ZaWUcY h2,\n    .lazyblock-content-ZaWUcY h3,\n    .lazyblock-content-ZaWUcY h4,\n    .lazyblock-content-ZaWUcY h5 {\n        color: ;\n    }\n\n    #content-ZaWUcY {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZaWUcY {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZaWUcY {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZaWUcY-container  px-0 \"\n     id=\"content-ZaWUcY\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZaWUcY\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">Think of it like cooking: you wouldn\u2019t serve a dinner party without knowing if your guests are vegetarian or allergic to peanuts, right? Same principle. Knowing these &#8220;taste preferences&#8221; makes your workshop unforgettable rather than forgettable.<\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-nRr0V {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-nRr0V {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-nRr0V-container  #ffffff custom-padding \" id=\"section-nRr0V\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1jjDqW .heading h2 {\n        color: #421F3C;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1jjDqW {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1jjDqW {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1jjDqW  px-0\" id=\"heading-Z1jjDqW\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z1jjDqW\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"what-are-the-crucial-steps-to-prepare-a-consultancy-workshop\"><\/a>\n            <h2>What are the crucial steps to prepare a consultancy workshop?<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZsT7d1 .heading h3 {\n        color: #421F3C;\n        font-size: 1.75rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-ZsT7d1 {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZsT7d1 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n<div class=\"container-md lazyblock-heading-3-container lazyblock-heading-3-ZsT7d1  px-0\" id=\"heading-ZsT7d1\">\n    <div class=\"row heading lazyblock-heading-3 justify-content-start  lazyblock-heading-3-ZsT7d1\">\n        <div class=\"col-12 col-lg-10 text-start\">\n            <a class=\"heading-3-anchor heading-anchor\" id=\"step-1-deep-dive-interviews\"><\/a>\n            <h3>Step 1: Deep-dive interviews<\/h3>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-jq0Xt p,\n    .lazyblock-content-jq0Xt p a,\n    .lazyblock-content-jq0Xt h1,\n    .lazyblock-content-jq0Xt h2,\n    .lazyblock-content-jq0Xt h3,\n    .lazyblock-content-jq0Xt h4,\n    .lazyblock-content-jq0Xt h5 {\n        color: ;\n    }\n\n    #content-jq0Xt {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-jq0Xt {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-jq0Xt {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-jq0Xt-container  px-0 \"\n     id=\"content-jq0Xt\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-jq0Xt\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">Speak directly with decision-makers and participants. Ask probing questions:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<ul class=\"lazyblocks-icon-list-items\" id=\"icon-list-Z20i7GI\">\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><span style=\"font-weight: 400;\">What keeps you up at night?<\/span><\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><span style=\"font-weight: 400;\">What would make this workshop a total success?<\/span><\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><span style=\"font-weight: 400;\">What fears or obstacles do you face?<\/span><\/p>            <\/span>\n                    <\/li>\n    <\/ul>\n\n\n<style>\n    .lazyblock-content-AyPSL p,\n    .lazyblock-content-AyPSL p a,\n    .lazyblock-content-AyPSL h1,\n    .lazyblock-content-AyPSL h2,\n    .lazyblock-content-AyPSL h3,\n    .lazyblock-content-AyPSL h4,\n    .lazyblock-content-AyPSL h5 {\n        color: ;\n    }\n\n    #content-AyPSL {\n        margin-top: -2rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-AyPSL {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-AyPSL {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-AyPSL-container  px-0 \"\n     id=\"content-AyPSL\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-AyPSL\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">Also, don\u2019t rely solely on a single data source. Cross-check interviews against survey results and existing feedback &#8211; your future self will thank you when your narrative is airtight.<\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-17t25Q .heading h4 {\n        color: #421F3C;\n        font-size: 1.2rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-17t25Q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-17t25Q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-4-container lazyblock-heading-4-17t25Q  px-0\" id=\"heading-17t25Q\">\n    <div class=\"row heading lazyblock-heading-4 justify-content-start  lazyblock-heading-4-17t25Q\">\n        <div class=\"col-12 col-lg-10 text-start\">\n            <a class=\"heading-4-anchor heading-anchor\" id=\"template-customer-insights-interview-guide-worksheet\"><\/a>\n            <h4>Template: customer insights interview guide worksheet<\/h4>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #image-2gScTb {\n        padding-top: 1rem;\n        padding-bottom: 1rem;\n    }\n            @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"lazyblock-image-container \">\n    <div class=\"row lazyblock-image justify-content-center lazyblock-image-2gScTb \" id=\"image-2gScTb\">\n        <div class=\"col-12 col-lg-8 image\">\n                        <a href=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Customer-insights-interview-guide-Template.xlsx\" class=\"image-link\" target=\"_self\">\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Customer-insights-interview-guide-template-screenshot.png\" alt=\"Customer insights interview guide template screenshot\" title=\"Customer insights interview guide template screenshot\"\/>\n                            <\/a>\n                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZEaMqE p,\n    .lazyblock-content-ZEaMqE p a,\n    .lazyblock-content-ZEaMqE h1,\n    .lazyblock-content-ZEaMqE h2,\n    .lazyblock-content-ZEaMqE h3,\n    .lazyblock-content-ZEaMqE h4,\n    .lazyblock-content-ZEaMqE h5 {\n        color: ;\n    }\n\n    #content-ZEaMqE {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZEaMqE {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZEaMqE {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZEaMqE-container  px-0 \"\n     id=\"content-ZEaMqE\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZEaMqE\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">Download this <\/span><a href=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Customer-insights-interview-guide-Template.xlsx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pre-workshop customer insights interview template<\/span><\/a><span style=\"font-weight: 400;\"> with question prompts, note-taking sections, and a place to indicate required follow-up.<\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<ul class=\"lazyblocks-icon-list-items\" id=\"icon-list-1QByFT\">\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> Don\u2019t stop at the first layer of answers. When they say &#8220;We want to improve communication,&#8221; ask &#8220;What does \u2018better communication\u2019 actually look like to you?&#8221; &#8211; keep peeling that onion.<\/span><\/p>            <\/span>\n                    <\/li>\n    <\/ul>\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-F7mhd {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-F7mhd {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f0f0f0;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-F7mhd-container  #f0f0f0 custom-padding \" id=\"section-F7mhd\"\n    style=\"opacity: 100%; background-color: #f0f0f0;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Dz8Tc .heading h3 {\n        color: #421F3C;\n        font-size: 1.75rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-Dz8Tc {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Dz8Tc {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n<div class=\"container-md lazyblock-heading-3-container lazyblock-heading-3-Dz8Tc  px-0\" id=\"heading-Dz8Tc\">\n    <div class=\"row heading lazyblock-heading-3 justify-content-start  lazyblock-heading-3-Dz8Tc\">\n        <div class=\"col-12 col-lg-10 text-start\">\n            <a class=\"heading-3-anchor heading-anchor\" id=\"step-2-targeted-pre-workshop-surveys\"><\/a>\n            <h3>Step 2: Targeted pre-workshop surveys<\/h3>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1INNsP p,\n    .lazyblock-content-1INNsP p a,\n    .lazyblock-content-1INNsP h1,\n    .lazyblock-content-1INNsP h2,\n    .lazyblock-content-1INNsP h3,\n    .lazyblock-content-1INNsP h4,\n    .lazyblock-content-1INNsP h5 {\n        color: ;\n    }\n\n    #content-1INNsP {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1INNsP {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1INNsP {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1INNsP-container  px-0 \"\n     id=\"content-1INNsP\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1INNsP\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">When you can\u2019t interview everyone, surveys help. Keep them short but potent. Prioritize clear, concise questions. Use closed questions with predefined response options when possible (that way you can score survey answers to quantify, analyze, and compare them for real insight). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also sprinkle in a few open-ended questions for richer context, especially if you\u2019re not planning to do any pre-workshop interviews.<\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-2gmWzI p,\n    .lazyblock-content-2gmWzI p a,\n    .lazyblock-content-2gmWzI h1,\n    .lazyblock-content-2gmWzI h2,\n    .lazyblock-content-2gmWzI h3,\n    .lazyblock-content-2gmWzI h4,\n    .lazyblock-content-2gmWzI h5 {\n        color: ;\n    }\n\n    #content-2gmWzI {\n        margin-top: -2rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-2gmWzI {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-2gmWzI {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-2gmWzI-container  px-0 \"\n     id=\"content-2gmWzI\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-2gmWzI\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">Also, don\u2019t rely solely on a single data source. Cross-check interviews against survey results and existing feedback &#8211; your future self will thank you when your narrative is airtight.<\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z1iiPRY .heading h4 {\n        color: #421F3C;\n        font-size: 1.2rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-Z1iiPRY {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1iiPRY {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-4-container lazyblock-heading-4-Z1iiPRY  px-0\" id=\"heading-Z1iiPRY\">\n    <div class=\"row heading lazyblock-heading-4 justify-content-start  lazyblock-heading-4-Z1iiPRY\">\n        <div class=\"col-12 col-lg-10 text-start\">\n            <a class=\"heading-4-anchor heading-anchor\" id=\"how-should-a-pre-workshop-customer-insights-survey-be-structured\"><\/a>\n            <h4>How should a pre-workshop customer insights survey be structured?<\/h4>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1AzbDR p,\n    .lazyblock-content-1AzbDR p a,\n    .lazyblock-content-1AzbDR h1,\n    .lazyblock-content-1AzbDR h2,\n    .lazyblock-content-1AzbDR h3,\n    .lazyblock-content-1AzbDR h4,\n    .lazyblock-content-1AzbDR h5 {\n        color: ;\n    }\n\n    #content-1AzbDR {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1AzbDR {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1AzbDR {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1AzbDR-container  px-0 \"\n     id=\"content-1AzbDR\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1AzbDR\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">At Pointerpro, I\u2019ve seen hundreds of surveys take shape. About 75% of them have been some form of investigation into customer maturity, readiness, or satisfaction. And they all use the same structure, which I\u2019ve called <strong>the GUIDE-flow.\u00a0<\/strong><\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z1VcJDU .heading h4 {\n        color: #FF7418;\n        font-size: 1.2rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-Z1VcJDU {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1VcJDU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-4-container lazyblock-heading-4-Z1VcJDU  px-0\" id=\"heading-Z1VcJDU\">\n    <div class=\"row heading lazyblock-heading-4 justify-content-start  lazyblock-heading-4-Z1VcJDU\">\n        <div class=\"col-12 col-lg-10 text-start\">\n            <a class=\"heading-4-anchor heading-anchor\" id=\"the-guide-flow-explained\"><\/a>\n            <h4>The GUIDE-flow explained:<\/h4>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #image-2m33i {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n            @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"lazyblock-image-container \">\n    <div class=\"row lazyblock-image justify-content-center lazyblock-image-2m33i \" id=\"image-2m33i\">\n        <div class=\"col-12 col-lg-8 image\">\n                            <img decoding=\"async\" class=\"\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Customer-insights-survey-GUIDE-model.jpg\" alt=\"Customer insights survey GUIDE model\" title=\"Customer insights survey GUIDE model\"\/>\n                        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z23cQjI p,\n    .lazyblock-content-Z23cQjI p a,\n    .lazyblock-content-Z23cQjI h1,\n    .lazyblock-content-Z23cQjI h2,\n    .lazyblock-content-Z23cQjI h3,\n    .lazyblock-content-Z23cQjI h4,\n    .lazyblock-content-Z23cQjI h5 {\n        color: ;\n    }\n\n    #content-Z23cQjI {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z23cQjI {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z23cQjI {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z23cQjI-container  px-0 \"\n     id=\"content-Z23cQjI\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z23cQjI\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">At Pointerpro, I\u2019ve seen hundreds of surveys see the light of day. I\u2019d say about 75% of them have been some form of investigation into customer maturity, readiness, or satisfaction. And they all use the same structure I\u2019ve ended up calling the GUIDE-flow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with a warm, friendly introduction that explains the purpose of the survey and sets expectations for timing. Ease them in with simple warm-up questions to build comfort and engagement (like confidence ratings or relevance checks).\u00a0<\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<ul class=\"lazyblocks-icon-list-items\" id=\"icon-list-2tSnhP\">\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> Use the survey responses to <a href=\"https:\/\/pointerpro.com\/features\/pdf-report-builder\/\" target=\"_blank\" rel=\"noopener\">generate auto-personalized prep reports in PDF<\/a> for each participant. This way, everyone walks into the workshop with a clear snapshot of their personal needs and goals. And you instantly position yourself as the thoughtful guide rather than just another presenter with a slide deck.<\/span><\/p>            <\/span>\n                    <\/li>\n    <\/ul>\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-234YlY {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-234YlY {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-234YlY-container  #ffffff custom-padding \" id=\"section-234YlY\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1nh3Vr .heading h3 {\n        color: #421F3C;\n        font-size: 1.75rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-Z1nh3Vr {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1nh3Vr {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n<div class=\"container-md lazyblock-heading-3-container lazyblock-heading-3-Z1nh3Vr  px-0\" id=\"heading-Z1nh3Vr\">\n    <div class=\"row heading lazyblock-heading-3 justify-content-start  lazyblock-heading-3-Z1nh3Vr\">\n        <div class=\"col-12 col-lg-10 text-start\">\n            <a class=\"heading-3-anchor heading-anchor\" id=\"step-3-map-out-personas-and-emotional-journeys\"><\/a>\n            <h3>Step 3: Map out personas and emotional journeys<\/h3>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-24WXsY p,\n    .lazyblock-content-24WXsY p a,\n    .lazyblock-content-24WXsY h1,\n    .lazyblock-content-24WXsY h2,\n    .lazyblock-content-24WXsY h3,\n    .lazyblock-content-24WXsY h4,\n    .lazyblock-content-24WXsY h5 {\n        color: ;\n    }\n\n    #content-24WXsY {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-24WXsY {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-24WXsY {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-24WXsY-container  px-0 \"\n     id=\"content-24WXsY\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-24WXsY\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">Now at this point, if you\u2019ve applied the first two tips on how to get customer insights for your workshop, you should be able to translate the findings into clear stakeholder personas and journey maps to visualize pain points and motivations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a copywriter, I always think in terms of personas &#8211; because if I don\u2019t understand what motivates someone, I can\u2019t move them. The same logic applies when you\u2019re a consultant designing a workshop or intervention: <strong>You need to know your participant\u2019s &#8220;hell&#8221; and their &#8220;heaven.&#8221;<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words: What are they trying to get away from (their daily pains and frustrations), and what are they longing to move toward (their desired outcomes and emotional wins)? There are always functional and emotional layers to these. <\/span>Insights brought together in the <a href=\"https:\/\/hightouch.com\/blog\/best-enterprise-cdps\" target=\"_blank\" rel=\"noopener\">best customer data platforms<\/a> make these patterns much easier to see. <span style=\"font-weight: 400;\">When you map both clearly, you can create experiences that resonate deeply and actually inspire change &#8211; not just polite nodding.<\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZA1qLV .heading h4 {\n        color: #421F3C;\n        font-size: 1.2rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-ZA1qLV {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZA1qLV {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-4-container lazyblock-heading-4-ZA1qLV  px-0\" id=\"heading-ZA1qLV\">\n    <div class=\"row heading lazyblock-heading-4 justify-content-start  lazyblock-heading-4-ZA1qLV\">\n        <div class=\"col-12 col-lg-10 text-start\">\n            <a class=\"heading-4-anchor heading-anchor\" id=\"sample-persona-template-based-on-customer-insights\"><\/a>\n            <h4>Sample persona template based on customer insights<\/h4>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z19bFtX p,\n    .lazyblock-content-Z19bFtX p a,\n    .lazyblock-content-Z19bFtX h1,\n    .lazyblock-content-Z19bFtX h2,\n    .lazyblock-content-Z19bFtX h3,\n    .lazyblock-content-Z19bFtX h4,\n    .lazyblock-content-Z19bFtX h5 {\n        color: ;\n    }\n\n    #content-Z19bFtX {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z19bFtX {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z19bFtX {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z19bFtX-container  px-0 \"\n     id=\"content-Z19bFtX\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z19bFtX\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <table>\n<tbody>\n<tr>\n<td>\n<p><b>Section<\/b><\/p>\n<\/td>\n<td>\n<p><b>Details to fill in<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Persona nickname<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">A memorable, catchy name (e.g., &#8220;Deadline Diana&#8221;)<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Role &amp; context<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Their job, work environment, life snapshot<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Their &#8220;hell&#8221; <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">(pain points)<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">&#8211; Functional frustrations (e.g., &#8220;Overloaded with tasks, no clarity on priorities&#8221;)- Emotional pains (e.g., &#8220;Feels unappreciated and invisible&#8221;)<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Their &#8220;heaven&#8221; <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">(desired benefits)<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">&#8211; Functional wins (e.g., &#8220;Streamlined processes, clear success metrics&#8221;)- Emotional highs (e.g., &#8220;Feels respected, empowered, and valued&#8221;)<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">What keeps them stuck?<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Key blockers that stop them from escaping &#8220;hell&#8221;<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Motivating moments<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Moments or triggers that might finally push them to take action<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<ul class=\"lazyblocks-icon-list-items\" id=\"icon-list-rtCiX\">\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> Push beyond generic &#8220;Buyer Persona 101.&#8221; Create &#8220;day-in-the-life&#8221; storyboards for each persona &#8211; what does a typical Tuesday look like for them? Where are the moments of tension or excitement? This humanizes your insights and helps you design moments that resonate deeply.<\/span><\/p>            <\/span>\n                    <\/li>\n    <\/ul>\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2hMN9M {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2hMN9M {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f0f0f0;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2hMN9M-container  #f0f0f0 custom-padding \" id=\"section-2hMN9M\"\n    style=\"opacity: 100%; background-color: #f0f0f0;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1i6VcF .heading h3 {\n        color: #421F3C;\n        font-size: 1.75rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-1i6VcF {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1i6VcF {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n<div class=\"container-md lazyblock-heading-3-container lazyblock-heading-3-1i6VcF  px-0\" id=\"heading-1i6VcF\">\n    <div class=\"row heading lazyblock-heading-3 justify-content-start  lazyblock-heading-3-1i6VcF\">\n        <div class=\"col-12 col-lg-10 text-start\">\n            <a class=\"heading-3-anchor heading-anchor\" id=\"step-4-co-create-the-workshop-agenda\"><\/a>\n            <h3>Step 4: Co-create the workshop agenda<\/h3>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-g5TR4 p,\n    .lazyblock-content-g5TR4 p a,\n    .lazyblock-content-g5TR4 h1,\n    .lazyblock-content-g5TR4 h2,\n    .lazyblock-content-g5TR4 h3,\n    .lazyblock-content-g5TR4 h4,\n    .lazyblock-content-g5TR4 h5 {\n        color: ;\n    }\n\n    #content-g5TR4 {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-g5TR4 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-g5TR4 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-g5TR4-container  px-0 \"\n     id=\"content-g5TR4\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-g5TR4\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">Time to set up the workshop agenda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or wait. Instead of revealing a fully baked agenda, <\/span><b>share an outline early<\/b><span style=\"font-weight: 400;\"> and invite (important) stakeholders to weigh in. This simple act transforms them from passive attendees into active co-designers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By gathering their ideas and priorities up front, you make sure the agenda addresses real needs &#8211; not just assumptions. It also shows that you value their expertise and perspectives, <\/span><b>setting a collaborative tone before the workshop even begins<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-TguQg .heading h4 {\n        color: #421F3C;\n        font-size: 1.2rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-TguQg {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-TguQg {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-4-container lazyblock-heading-4-TguQg  px-0\" id=\"heading-TguQg\">\n    <div class=\"row heading lazyblock-heading-4 justify-content-start  lazyblock-heading-4-TguQg\">\n        <div class=\"col-12 col-lg-10 text-start\">\n            <a class=\"heading-4-anchor heading-anchor\" id=\"template-workshop-agenda-co-creation-template\"><\/a>\n            <h4>Template: Workshop agenda co-creation template<\/h4>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Zwn46 p,\n    .lazyblock-content-Zwn46 p a,\n    .lazyblock-content-Zwn46 h1,\n    .lazyblock-content-Zwn46 h2,\n    .lazyblock-content-Zwn46 h3,\n    .lazyblock-content-Zwn46 h4,\n    .lazyblock-content-Zwn46 h5 {\n        color: ;\n    }\n\n    #content-Zwn46 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Zwn46 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Zwn46 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Zwn46-container  px-0 \"\n     id=\"content-Zwn46\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Zwn46\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">This <a href=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Customer-insights-workshop-co-creation-sheet-Template.xlsx\" target=\"_blank\" rel=\"noopener\">agenda structure spreadsheet<\/a> will make it easier for you to note down suggestions from stakeholders and help you finalize the workshop design afterwards.<\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #image-ZCGmGY {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n            @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"lazyblock-image-container \">\n    <div class=\"row lazyblock-image justify-content-center lazyblock-image-ZCGmGY \" id=\"image-ZCGmGY\">\n        <div class=\"col-12 col-lg-8 image\">\n                        <a href=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Customer-insights-workshop-co-creation-sheet-Template.xlsx\" class=\"image-link\" target=\"_self\">\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Customer-insights-workshop-co-creation-sheet-template-screenshot.png\" alt=\"Customer insights workshop co creation sheet template screenshot\" title=\"Customer insights workshop co creation sheet template screenshot\"\/>\n                            <\/a>\n                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<ul class=\"lazyblocks-icon-list-items\" id=\"icon-list-16uNsy\">\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> Think of this like letting someone season their own dish at the table. They\u2019ll feel more ownership and enjoy it more. When participants sprinkle in their own &#8220;flavors,&#8221; they arrive more invested, curious, and ready to dig in. And if something feels a bit spicy during the session? They&#8217;ll still love it, and champion your approach. After all, they were part of the culinary crew.<\/span><\/p>            <\/span>\n                    <\/li>\n    <\/ul>\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z2ezIS0 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2ezIS0 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2ezIS0-container  #ffffff custom-padding \" id=\"section-Z2ezIS0\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-2b2XaJ .heading h2 {\n        color: #421F3C;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-2b2XaJ {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-2b2XaJ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-2b2XaJ  px-0\" id=\"heading-2b2XaJ\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-2b2XaJ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"what-are-common-mistakes-to-avoid-when-organizing-your-workshop-with-customers\"><\/a>\n            <h2>What are common mistakes to avoid when organizing your workshop with customers?<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<ul class=\"lazyblocks-icon-list-items\" id=\"icon-list-wtu4b\">\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><span style=\"font-weight: 400;\">Assuming you already know what customers want.<\/span><\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><span style=\"font-weight: 400;\">Using generic surveys with no level of personalization.<\/span><\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><span style=\"font-weight: 400;\">Designing content first and insights second.<\/span><\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange-150x150-1.png\" alt=\"bullet orange 150x150 1\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p><span style=\"font-weight: 400;\">Treating gathering insights as a one-off task.<\/span><\/p>            <\/span>\n                    <\/li>\n    <\/ul>\n\n\n<style>\n    #heading-Z7o83U .heading h2 {\n        color: #421F3C;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z7o83U {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z7o83U {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z7o83U  px-0\" id=\"heading-Z7o83U\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z7o83U\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-can-you-turn-a-good-workshop-into-a-transformative-workshop\"><\/a>\n            <h2>How can you turn a good workshop into a transformative workshop?<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #section-ZOj2P8 {\n        padding-top: 2rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZOj2P8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f0f0f0;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZOj2P8-container  #f0f0f0 custom-padding \" id=\"section-ZOj2P8\"\n    style=\"opacity: 100%; background-color: #f0f0f0;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #image-2clJO6 {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n            @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"lazyblock-image-container \">\n    <div class=\"row lazyblock-image justify-content-center lazyblock-image-2clJO6 \" id=\"image-2clJO6\">\n        <div class=\"col-12 col-lg-12 image\">\n                        <a href=\"https:\/\/www.linkedin.com\/in\/jeroenderore\/\" class=\"image-link\" target=\"_self\">\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/LinkedIn-profile-Jeroen-De-Rore-Pointerpro-1024x417-1.png\" alt=\"LinkedIn profile Jeroen De Rore Pointerpro 1024x417 1\" title=\"LinkedIn profile Jeroen De Rore Pointerpro 1024x417 1\"\/>\n                            <\/a>\n                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1vaDNS p,\n    .lazyblock-content-Z1vaDNS p a,\n    .lazyblock-content-Z1vaDNS h1,\n    .lazyblock-content-Z1vaDNS h2,\n    .lazyblock-content-Z1vaDNS h3,\n    .lazyblock-content-Z1vaDNS h4,\n    .lazyblock-content-Z1vaDNS h5 {\n        color: ;\n    }\n\n    #content-Z1vaDNS {\n        margin-top: 1.5rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1vaDNS {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1vaDNS {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1vaDNS-container  px-0 \"\n     id=\"content-Z1vaDNS\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1vaDNS\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h5 style=\"text-align: center;\"><span style=\"font-size: 28px; color: #421f3c;\">Why I believe in the power of consultancy workshops\u00a0<\/span><\/h5>\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\" style=\"text-align: center;\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">Change journeys have been a common thread throughout my career so far. Early on, in 2012, I was a Product Manager at Wonderbox, a curated gift box company from France. Led by a consultancy, we digitized the vast offer of activities featured in our printed catalogues. My colleagues and I were introduced to a new eye-opening way of working.\u00a0<strong>Workshops were crucial in that process.<\/strong><\/div>\n<div>\u00a0<\/div>\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">Seven years later, I worked at Xylos, a Belgium-based IT consultancy. I was a copywriter for e-learning and marketing. I learned more about the ins and outs of change management and the crucial importance of effective workshops. I hear the same from the hundreds of consultants and Pointerpro users I speak to every day now.\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/jeroenderore\/\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Happy to continue the conversation on LinkedIn<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    .lazyblock-content-16jdzJ p,\n    .lazyblock-content-16jdzJ p a,\n    .lazyblock-content-16jdzJ h1,\n    .lazyblock-content-16jdzJ h2,\n    .lazyblock-content-16jdzJ h3,\n    .lazyblock-content-16jdzJ h4,\n    .lazyblock-content-16jdzJ h5 {\n        color: ;\n    }\n\n    #content-16jdzJ {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-16jdzJ {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-16jdzJ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-16jdzJ-container  px-0 \"\n     id=\"content-16jdzJ\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-16jdzJ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><span style=\"font-weight: 400;\">When your consultancy workshops are grounded in real insights, you create trust and momentum. Customers feel genuinely understood, leading to deeper impact and stronger long-term relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;d like concrete examples, check out my more in-depth blog article on <\/span><a href=\"https:\/\/pointerpro.com\/blog\/change-management-consultancy-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">change management consultancy tools<\/span><\/a><span style=\"font-weight: 400;\"> that ground your services in real customer insights every step of the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When participants feel &#8220;seen,&#8221; they open up faster, collaborate more willingly, and leave the room not just with notes but with genuine shifts in mindset. That\u2019s how you move from \u201cThat was a nice session\u201d to \u201cThat session changed the way I work.\u201d<\/span><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-iFUVS {\n        padding-top: 2rem;\n        padding-bottom: 4rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-iFUVS {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421F3C;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-iFUVS-container  #421F3C custom-padding \" id=\"section-iFUVS\"\n    style=\"opacity: 100%; background-color: #421F3C;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-1IKpkc {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1IKpkc {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-1IKpkc-container  \" id=\"section-1IKpkc\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-ZdAY1r {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-ZdAY1r {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-ZdAY1r .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-ZdAY1r .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-ZdAY1r {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-ZdAY1r-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-ZdAY1r\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-LLxkK .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-LLxkK {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-LLxkK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-LLxkK  px-0\" id=\"heading-LLxkK\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-LLxkK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-survey-for-free\"><\/a>\n            <h2>Create your own <br> survey for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-ZdAY1r\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n            <\/div>\n        <\/div>\n    <\/div>\n<!-- end -->\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1BF4v8 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1BF4v8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1BF4v8-container  #421f3c custom-padding \" id=\"section-Z1BF4v8\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1NcTK2 .heading h2 {\n        color: #ffffff;\n        font-size: 2.5rem;\n        line-height: 2.5rem !important;\n    }\n\n    #heading-Z1NcTK2 {\n        margin-top: 2rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1NcTK2 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1NcTK2  px-0\" id=\"heading-Z1NcTK2\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z1NcTK2\">\n        <div class=\"col-12 col-lg-10 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"this-is-what-clients-say-about-pointerpro\"><\/a>\n            <h2>This is what clients say about Pointerpro:\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #lazyblock-carousel-1yeeEl {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n<\/style>\n\n<script>\n    jQuery(document).ready(function ($) {\n        \/\/ Get the specific carousel instance using unique ID\n        var $carousel = $('#lazyblock-carousel-1yeeEl .pointerpro-testimonial-carousel-inner-wrapper');\n\n        if (!$carousel.hasClass('slick-initialized')) {\n            $carousel.slick({\n                infinite: true,\n                slidesToShow: 1,\n                slidesToScroll: 1,\n                autoplay: true,\n                autoplaySpeed: 8000,\n                adaptiveHeight: true,\n                dots: true,\n                responsive: [\n                    {\n                        breakpoint: 768,\n                        settings: {\n                            slidesToShow: 1,\n                            slidesToScroll: 1\n                        }\n                    }\n                ],\n                arrows: false,\n                prevArrow: '<i class=\"fas fa-arrow-left prev\"><\/i>',\n                nextArrow: '<i class=\"fas fa-arrow-right next\"><\/i>',\n            });\n        }\n    });\n<\/script>\n\n<div class=\"container-md lazyblock-testimonial-carousel-container lazyblock-testimonial-carousel-1yeeEl-container \"\n     id=\"lazyblock-carousel-1yeeEl\">\n    <div class=\"row mx-0 lazyblock-testimonial-carousel justify-content-center carousel-wrapper lazyblock-testimonial-carousel-1yeeEl\">\n        <div class=\"col-12 col-lg-10 px-0 pointerpro-testimonial-carousel-inner-wrapper\">\n                            <div>\n                    <p>\"We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting.\"<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Jim-McLean-Alere-1.jpg\" alt=\"Jim McLean Alere 1\">\n                                        <p class=\"testimonial-author\">Jim McLean<\/p>\n                    <p class=\"testimonial-function\">Director at Alere<\/p>\n                <\/div>\n                            <div>\n                    <p>\"I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly.\"<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Nicolas-gounin.jpg\" alt=\"Nicolas gounin\">\n                                        <p class=\"testimonial-author\">Nicolas Gounin<\/p>\n                    <p class=\"testimonial-function\">CFO & COO at Egg Science<\/p>\n                <\/div>\n                            <div>\n                    <p>\"You guys have done a great job making this as easy to use as possible and still robust in functionality.\"<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Dicksinson.jpg\" alt=\"Dicksinson\">\n                                        <p class=\"testimonial-author\">Ryan Dicksinson<\/p>\n                    <p class=\"testimonial-function\">Account Director at Reed Talent Solutions<\/p>\n                <\/div>\n                            <div>\n                    <p>\u201cIt\u2019s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you\u2019re looking for something like that, it\u2019s really nice to work with Pointerpro.\u201d<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/sabine-e1589813236553-2.png\" alt=\"sabine e1589813236553 2\">\n                                        <p class=\"testimonial-author\">Sabine Wanmaker<\/p>\n                    <p class=\"testimonial-function\">Country Manager Netherlands at Better Minds at Work<\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZRfRzK p,\n    .lazyblock-content-ZRfRzK p a,\n    .lazyblock-content-ZRfRzK h1,\n    .lazyblock-content-ZRfRzK h2,\n    .lazyblock-content-ZRfRzK h3,\n    .lazyblock-content-ZRfRzK h4,\n    .lazyblock-content-ZRfRzK h5 {\n        color: ;\n    }\n\n    #content-ZRfRzK {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZRfRzK {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZRfRzK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZRfRzK-container   \"\n     id=\"content-ZRfRzK\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZRfRzK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p style=\"text-align: center;\"><a href=\"https:\/\/s.pointerpro.com\/sugbaccz\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Book a demo<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1gKsnn {\n        padding-top: 4rem;\n        padding-bottom: 4rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1gKsnn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f0f0f0;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-Z1gKsnn-container  \" id=\"section-Z1gKsnn\"\n         style=\"opacity: 100%; background-color: #f0f0f0;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #heading-Z3KRV5 .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 2.5rem !important;\n    }\n\n    #heading-Z3KRV5 {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z3KRV5 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z3KRV5  px-0\" id=\"heading-Z3KRV5\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z3KRV5\">\n        <div class=\"col-12 col-lg-10 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"people-also-ask\"><\/a>\n            <h2>People also ask<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container-xl px-0\">\n    <div class=\"row lazyblock-accordion justify-content-center accordions card-group lazyblock-accordion-lazyblock-accordion-t0CBV-container  px-2\"\n         id=\"accordion-t0CBV\">\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-0\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-0\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>How do I create a questionnaire in excel?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-0\">\n                            <p><span style=\"font-weight: 400;\">You can create a simple questionnaire in Excel by listing questions in one column and providing space for answers in adjacent cells. Use data validation tools (like dropdowns or checkboxes) to guide responses and conditional formatting to flag missing data. While Excel works for basic setups, it lacks logic routing, scoring, and reporting\u2014making dedicated tools better for more advanced assessments.<\/span><\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-1\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-1\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>How do I adapt pre-workshop surveys for international teams or remote participants?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-1\">\n                            <p>Keep language simple, culturally neutral, and consider time zone differences when sending surveys. Include open-ended questions to account for local nuances. Tools like Pointerpro let you personalize survey flows by region or role, which improves both engagement and data relevance.<\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-2\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-2\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>Which data collection methods work best for sensitive customer research?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-2\">\n                            <p data-start=\"1114\" data-end=\"1400\">Anonymized surveys, third-party tools, and optional questions help build trust. Explain how the data will be used and avoid assumptions in your language. Prioritize platforms with strong data privacy controls to reassure respondents and ensure compliance with GDPR or similar standards.<\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-3\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-3\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>Can I combine quantitative and qualitative feedback before a workshop, and how?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-3\">\n                            <p>Absolutely. Use scaled questions (quantitative) to identify trends, then follow up with open-text responses (qualitative) for deeper context. A balanced mix helps tailor the workshop content. Platforms like Pointerpro allow both formats in one flow and auto-summarize results for easy prep.<\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <div class=\"col-12 px-md-0 pb-3 accordion\">\n                                    <div class=\"accordion-wrapper card h-100 px-0\" data-chapterid=\"\">\n                        <button data-bs-target=\"#accordion-t0CBV-4\" class=\"accordion-titlelink collapsed\"\n                           aria-controls=\"accordion-t0CBV-4\" aria-expanded=\"false\"\n                           data-bs-toggle=\"collapse\">\n                            <div class=\"accordion-title\">\n                                <h5>How often should I refresh my insight-gathering process based on workshop results?<\/h5>\n                                <i class=\"fa-solid fa-chevron-down\"><\/i>\n                            <\/div>\n                        <\/button>\n                        <div class=\"collapse accordion-content px-1\" id=\"accordion-t0CBV-4\">\n                            <p>Review your process after every major workshop or quarterly if you run them regularly. Look at gaps between prep insights and in-session findings\u2014if they diverge, it\u2019s time to tweak your questions or timing. Continual refinement keeps the approach relevant and high-impact.<\/p>                        <\/div>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n<script>\n    jQuery(document).ready(function ($) {\n        $('.accordion-wrapper').on('show.bs.collapse', function (e) {\n            $(this).addClass('accordion-open');\n            \/\/ Change the icon when the accordion opens\n            $(this).find('.fa-chevron-down').removeClass('fa-chevron-down').addClass('fa-chevron-up');\n        }).on('hide.bs.collapse', function (e) {\n            $(this).removeClass('accordion-open');\n            \/\/ Change the icon back to original when the accordion closes\n            $(this).find('.fa-chevron-up').removeClass('fa-chevron-up').addClass('fa-chevron-down');\n        });\n    });\n<\/script>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<!-- end -->\n\n\n\n\n<style>\n    #section-snaNG {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-snaNG {\n        ;\n        ;\n        }\n    }\n\n        .custom-padding {\n        padding-right: 0 !important;\n        padding-left: 0 !important;\n    }\n    @media (max-width: 1024px) {\n        .custom-padding {\n            padding-right: var(--bs-gutter-x, .75rem) !important;\n            padding-left: var(--bs-gutter-x, .75rem) !important;\n        }\n    }\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-snaNG-container recommended-reading-single-post-container  custom-padding \" id=\"section-snaNG\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-j8ssN .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-j8ssN {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-j8ssN {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-j8ssN  px-0\" id=\"heading-j8ssN\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-j8ssN\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_HOsUn\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACE-92.jpg\" class=\"recommended-item-img\" alt=\"Survey question types: an essential guide\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/survey-questions-types\/\">Survey question types: an essential guide<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>How do you write different types of survey questions that people want to...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/survey-questions-types\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/DEI-assessment-discussion-scaled.jpg\" class=\"recommended-item-img\" alt=\"DEI assessment: How experts set DEI standards, measure DEI and automate reports\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/dei-assessment\/\">DEI assessment: How experts set DEI standards, measure DEI and automate reports<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Find out how better HR decision-making starts with centralizing and securing high-quality assessment...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/dei-assessment\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Depositphotos_151967080_l-2015-1-1024x684-1.jpg\" class=\"recommended-item-img\" alt=\"What\u2019s the average survey response rate?: Tips for consultants, marketers, HR and anyone looking to boost data collection\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/average-survey-response-rate\/\">What\u2019s the average survey response rate?: Tips for consultants, marketers, HR and anyone looking to boost data collection<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>What's the average survey response rate for email and other mediums? The short...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/average-survey-response-rate\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <\/div>\n\n            <\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        jQuery('select').select2({\n            minimumResultsForSearch: -1,\n            width: 'resolve'\n        });\n\n        $('select').on('change', function() {\n            $('#blogform').submit();\n        });\n\n        $('.sorting input[type=\"radio\"]').change(function() {\n            $('.submit input[type=\"submit\"]').click();\n        });\n\n        \/\/ Add specific class if .career-type is found within .col div\n        document.querySelectorAll('.grid-gutter > .col').forEach(function(col) {\n            if (col.querySelector('.career-type')) {\n                col.parentNode.classList.add('career-gutter');\n            }\n        });\n\n        const $searchForm = $('#blogform');\n        \/\/ Prevent form submission on Enter key press in the search input\n        $searchForm.on('keypress', '#search-blog', function(event) {\n            if (event.which === 13) {\n                event.preventDefault();\n            }\n        });\n\n        const $searchSubmit = $('.search-submit');\n        $searchSubmit.on('click', function(event) {\n            event.preventDefault();\n        });\n\n    });\n<\/script>\n\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-nhPW5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-nhPW5 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #553550;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-nhPW5-container mailform-single-page-container #553550 custom-padding \" id=\"section-nhPW5\"\n    style=\"opacity: 100%; background-color: #553550;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"row mx-0 lazyblock-form\">\n    <div class=\"form-pretext px-0\">\n        <h2><span style=\"font-size: 36px; color: #ffffff;\">Want to know more?<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Subscribe to our newsletter and get hand-picked articles directly to your inbox<\/span><\/p>    <\/div>\n    <form id=\"form-Z1CBtTG\" class=\"mailchimp-form\">\n        <div class=\"row\">\n            <div class=\"col-md-7 px-0\">\n                <input type=\"email\" name=\"subscribe-email\" id=\"subscribe-email-Z1CBtTG\"\n                       class=\"form-control\" placeholder=\"E-mail\" required>\n            <\/div>\n            <div class=\"col-md-5\">\n                <button type=\"submit\" class=\"btn btn-primary\">Subscribe<\/button>\n            <\/div>\n        <\/div>\n    <\/form>\n    <div id=\"form-Z1CBtTG-spinner\" class=\"d-none\">\n        Please wait..\n    <\/div>\n    <div id=\"form-Z1CBtTG-thankyou\" class=\"d-none px-0\">\n        Your submission was successful!    <\/div>\n<\/div>\n\n<script>\n    jQuery(document).ready(function ($) {\n        $('.mailchimp-form').on('submit', function (e) {\n            e.preventDefault();\n            var blockId = $(this).attr('id').split('-')[1];\n            var emailInput = $('#subscribe-email-' + blockId);\n            var email = emailInput.val();\n            var spinner = $('#form-' + blockId + '-spinner');\n            var thankyou = $('#form-' + blockId + '-thankyou');\n\n            spinner.removeClass('d-none'); \/\/ Show the spinner message\n\n            $.ajax({\n                type: \"POST\",\n                url: 'https:\/\/pointerpro.com\/wp-admin\/admin-ajax.php',\n                data: {\n                    action: 'subscribe_to_mailchimp',\n                    email: email,\n                    nonce: 'e7a78befd2'\n                },\n                success: function (response) {\n                    emailInput.val('');\n                    spinner.addClass('d-none');\n                    thankyou.removeClass('d-none').html(\"Your submission was successful!\");\n                },\n                error: function () {\n                    emailInput.val('');\n                    spinner.addClass('d-none');\n                    thankyou.removeClass('d-none').html('There was an error, please try again.');\n                }\n            });\n        });\n    });\n<\/script>\n\n<style>\n    #form-Z1CBtTG-thankyou,\n    #form-Z1CBtTG-spinner {\n        color: #421f3c;\n        margin: 1rem 0 1rem;\n    }\n<\/style>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n","protected":false},"excerpt":{"rendered":"<p>Find out how better HR decision-making starts with centralizing and securing high-quality assessment data. In this article we explain how.<\/p>\n","protected":false},"author":4,"featured_media":20116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[182,381],"topic":[409],"class_list":["post-20094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","tag-consulting-tech","tag-consulting-trends","topic-consultancy-coaching"],"acf":[],"_links":{"self":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/20094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/comments?post=20094"}],"version-history":[{"count":35,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/20094\/revisions"}],"predecessor-version":[{"id":22367,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/20094\/revisions\/22367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media\/20116"}],"wp:attachment":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media?parent=20094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/categories?post=20094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/tags?post=20094"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/topic?post=20094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}