{"id":8932,"date":"2021-09-01T13:49:00","date_gmt":"2021-09-01T11:49:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=8932"},"modified":"2025-10-22T14:09:54","modified_gmt":"2025-10-22T12:09:54","slug":"12-best-interactive-marketing-examples-in-2023","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/interactive-marketing\/","title":{"rendered":"12 Best interactive marketing examples"},"content":{"rendered":"\n<style>\n    #section-Z2d2hMx {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2d2hMx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2d2hMx-container  #421f3c custom-padding \" id=\"section-Z2d2hMx\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-NVrQU .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-NVrQU {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-NVrQU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-NVrQU .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-NVrQU  px-0\" id=\"heading-NVrQU\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-NVrQU\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"12-best-interactive-marketing-examples\"><\/a>\n            <h1>12 Best interactive marketing examples<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZjhnMQ .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-ZjhnMQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZjhnMQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZjhnMQ date-and-author-container px-0\" id=\"heading-ZjhnMQ\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-ZjhnMQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-february-8th-2023-by-sofie-nelen\"><\/a>\n            <h2>Written February 8th, 2023, by Sofie Nelen<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-hgwuz {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-hgwuz {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-hgwuz-container  #ffffff custom-padding \" id=\"section-hgwuz\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-11szyA p,\n    .lazyblock-content-11szyA p a,\n    .lazyblock-content-11szyA h1,\n    .lazyblock-content-11szyA h2,\n    .lazyblock-content-11szyA h3,\n    .lazyblock-content-11szyA h4,\n    .lazyblock-content-11szyA h5 {\n        color: ;\n    }\n\n    #content-11szyA {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-11szyA {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-11szyA {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-11szyA-container   \"\n     id=\"content-11szyA\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-11szyA\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>ZAP\u2026<\/p>\n<p class=\"p1\">ZAP\u2026<\/p>\n<p class=\"p1\">Click away\u2026<\/p>\n<p class=\"p1\">No attention\u2026<\/p>\n<p class=\"p1\">Excuse me, what did you say exactly?<\/p>\n<p class=\"p1\">Do you recognize this? Of course! This is you, the moment you are getting overwhelmed with marketing messages from all different kinds of organizations.<\/p>\n<p>Banner ads, push notifications,\u00a0<a href=\"https:\/\/voluumdsp.com\/native-ad-formats\/in-feed\/\" target=\"_blank\" rel=\"noopener\">in-feed ads<\/a>, sidebar affiliate links, oh my! Or to put it another way, old-fashioned marketing. Times have changed and nowhere is that more apparent than in the marketing world. Old marketing is dead. Long live new marketing or&#8230; interactive marketing.<\/p>\n<p>Interactive marketing? What&#8217;s that?! Let&#8217;s start with a short Pointerpro video:\u00a0<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Kywx0IgtZ5o?si=sbpTrvM33ShTiS2R\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Zd1lCp {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Zd1lCp {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Zd1lCp-container   custom-padding \" id=\"section-Zd1lCp\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Hzr1p .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Hzr1p {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Hzr1p {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Hzr1p  px-0\" id=\"heading-Hzr1p\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Hzr1p\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"what-is-interactive-marketing\"><\/a>\n            <h2>What is interactive marketing?\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZCBM5P p,\n    .lazyblock-content-ZCBM5P p a,\n    .lazyblock-content-ZCBM5P h1,\n    .lazyblock-content-ZCBM5P h2,\n    .lazyblock-content-ZCBM5P h3,\n    .lazyblock-content-ZCBM5P h4,\n    .lazyblock-content-ZCBM5P h5 {\n        color: ;\n    }\n\n    #content-ZCBM5P {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZCBM5P {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZCBM5P {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZCBM5P-container   \"\n     id=\"content-ZCBM5P\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZCBM5P\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Let&#8217;s develop with some marketing basics:<\/p>\n<p>The kinds of advertisements that you skip most of the time (or don\u2019t even notice!) are advertisements that work in one direction.<\/p>\n<p>\u2018We send out an ad and hope you see it\u2019, this way of thinking still thrives in a lot of organizations but it&#8217;s just not effective anymore.<\/p>\n<p>What companies need is\u00a0<strong>interactive marketing<\/strong>, campaigns that result in a two-way dialogue with the consumer. They allow you to connect and interact with your audience. In a two-way question-and-answer format, you can say.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z1P6FNF .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1P6FNF {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1P6FNF {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1P6FNF  px-0\" id=\"heading-Z1P6FNF\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z1P6FNF\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"know-the-difference-between-static-and-interactive-content\"><\/a>\n            <h2>Know the difference between static and interactive content\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-9G6kU p,\n    .lazyblock-content-9G6kU p a,\n    .lazyblock-content-9G6kU h1,\n    .lazyblock-content-9G6kU h2,\n    .lazyblock-content-9G6kU h3,\n    .lazyblock-content-9G6kU h4,\n    .lazyblock-content-9G6kU h5 {\n        color: ;\n    }\n\n    #content-9G6kU {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-9G6kU {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-9G6kU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-9G6kU-container   \"\n     id=\"content-9G6kU\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-9G6kU\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Static content helps you to collect marketing data passively, but this approach limits your chance for growth, as it does not provide enough info on your customers\u2019 preferences and prevents you from building proper buyer personas.<\/p>\n<p>Get to know your audience. Interaction with your audience creates both trust and engagement. This is the foundation of interactive content.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z11Htcr .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z11Htcr {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z11Htcr {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z11Htcr  px-0\" id=\"heading-Z11Htcr\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z11Htcr\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"continuously-monitor-your-interactive-marketing-campaign\"><\/a>\n            <h2>Continuously monitor your interactive marketing campaign\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1gJv33 p,\n    .lazyblock-content-1gJv33 p a,\n    .lazyblock-content-1gJv33 h1,\n    .lazyblock-content-1gJv33 h2,\n    .lazyblock-content-1gJv33 h3,\n    .lazyblock-content-1gJv33 h4,\n    .lazyblock-content-1gJv33 h5 {\n        color: ;\n    }\n\n    #content-1gJv33 {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1gJv33 {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1gJv33 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1gJv33-container   \"\n     id=\"content-1gJv33\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1gJv33\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <ol>\n<li>You set up a campaign and you DON&#8217;T wait.<\/li>\n<li>See how customers are reacting to the campaign. For example, are they engaged? Are they viewing your content and clicking to learn more? Are they spending more \u2013 or, gulp, less \u2013 time on your site?<\/li>\n<li>\n<p>You adapt and try to meet their expectations WHILE the campaign is still running.<\/p>\n<\/li>\n<\/ol>\n<p>You cannot afford to miss this trend as consumers are getting accustomed to various types of interactive content and are more and more willing to share personal details in exchange for interactivity.<\/p>\n<p>Let&#8217;s take a look at the best examples. Afterward, you can choose the right type of interactive marketing for your business!<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-imhFe {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-imhFe {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-imhFe-container  #f5f5f5 custom-padding \" id=\"section-imhFe\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1mDevd .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1mDevd {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1mDevd {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1mDevd  px-0\" id=\"heading-Z1mDevd\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z1mDevd\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"only-the-best-interactive-marketing-examples-best-practices\"><\/a>\n            <h2>Only the best: interactive marketing examples &#038; best practices\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-jHqE8 p,\n    .lazyblock-content-jHqE8 p a,\n    .lazyblock-content-jHqE8 h1,\n    .lazyblock-content-jHqE8 h2,\n    .lazyblock-content-jHqE8 h3,\n    .lazyblock-content-jHqE8 h4,\n    .lazyblock-content-jHqE8 h5 {\n        color: ;\n    }\n\n    #content-jHqE8 {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-jHqE8 {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-jHqE8 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-jHqE8-container   \"\n     id=\"content-jHqE8\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-jHqE8\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>There are countless ways of interacting with your customers and practice interactive marketing. I&#8217;ve picked some key interactive marketing strategies that you&#8217;ll probably recognize already and some cool ones you might not be familiar with so you can\u00a0<a href=\"https:\/\/backlinko.com\/content-marketing-examples\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/backlinko.com\/content-marketing-examples&amp;source=gmail&amp;ust=1751623831297000&amp;usg=AOvVaw1s3zjUdjaWwwR4o887V63a\">get inspiration from real-world content strategies.<\/a><\/p>\n<p><span style=\"color: #421f3c;\">1. Infographics\u200b<\/span><\/p>\n<p>Creative forms of interactive digital marketing on the whole and infographics, in particular, are being used as part of a wider search and\u00a0<a href=\"https:\/\/www.brafton.com\/content-marketing-services\/\" target=\"_blank\" rel=\"noopener\">content marketing strategy<\/a>. They are powerful tools for SEO and\u00a0<a href=\"http:\/\/www.adficient.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PPC agencies<\/a>\u00a0to increase site relevance, engage with users and attract links.<\/p>\n<p>Infographics are excellent examples of <a href=\"https:\/\/www.designrush.com\/agency\/content-marketing\/trends\/examples-of-brand-stories\" target=\"_blank\" rel=\"noopener\">engaging content<\/a>. When a company published a well-designed infographic on its site, others post it on their own sites, more websites are linking back to it, and sharing the infographic, as a result, the company gains more organic traffic.<\/p>\n<p>That&#8217;s why the topic of your infographic has to be absolutely groundbreaking, informative, provide practical value to your audience &#8211; and excite them.<\/p>\n<p>This\u00a0<a href=\"https:\/\/seotravel.co.uk\/content-marketing-strategy\/\">infographic case study<\/a>\u00a0is a great example: a visually appealing map with all the filming locations of Game of Thrones. They made it for one of their clients: a travel company.\u00a0Since much of the series was being filmed in Morocco, it was a great hook that synced nicely back to the client\u2019s Morocco offering.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8943\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/business-insider-game-of-thrones-1024x639-1.jpg\" alt=\"\" width=\"1024\" height=\"639\" \/><\/p>\n<p>Don&#8217;t have a clue on\u00a0<a href=\"https:\/\/violetdeer.com\/blog\/7-best-practices-for-creating-effective-infographics-to-increase-your-website-traffic\/\" target=\"_blank\" rel=\"noopener\">how to get started on your own infographic<\/a>, just follow these best practices.<\/p>\n<p>This is a great example of interactive marketing &#8211; with the results to prove it. Take a look:<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n        #icon-list-ZM3NGI .lazyblocks-icon-list-item .lazyblocks-icon-list-text p {\n            color: #333333;\n        }\n    <\/style>\n<ul class=\"lazyblocks-icon-list-items\" id=\"icon-list-ZM3NGI\">\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange.png\" alt=\"bullet orange\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p>11,304 more visits to the site in the two weeks following publishing the content compared to the two weeks before<\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange.png\" alt=\"bullet orange\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p>12 days of all-time high traffic to the site\u200b<\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange.png\" alt=\"bullet orange\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p>A 245% increased in referral traffic compared to the same period the previous year\u200b<\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange.png\" alt=\"bullet orange\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p>Coverage and links in the Washington Post, Mashable, Business Insider, Yahoo, and many more top-tier publications\u200b<\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange.png\" alt=\"bullet orange\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p>More than 100 new domains linking to the site\u200b<\/p>            <\/span>\n                    <\/li>\n    <\/ul>\n\n\n<style>\n    .lazyblock-content-Z130z8b p,\n    .lazyblock-content-Z130z8b p a,\n    .lazyblock-content-Z130z8b h1,\n    .lazyblock-content-Z130z8b h2,\n    .lazyblock-content-Z130z8b h3,\n    .lazyblock-content-Z130z8b h4,\n    .lazyblock-content-Z130z8b h5 {\n        color: ;\n    }\n\n    #content-Z130z8b {\n        margin-top: -2rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z130z8b {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z130z8b {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z130z8b-container  px-0 \"\n     id=\"content-Z130z8b\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z130z8b\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Why did it work?\u00a0By creating something tangible\/physical to give them, you\u2019re also minimizing the amount of work they have to do. They can write a paragraph or two, add your map\/infographic\/video and there\u2019s a story ready-made. For writers who are being asked to publish multiple stories a day, that is a godsend.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z122tFg {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z122tFg {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z122tFg-container   custom-padding \" id=\"section-Z122tFg\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1NW7p0 .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1NW7p0 {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1NW7p0 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1NW7p0  px-0\" id=\"heading-Z1NW7p0\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z1NW7p0\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"2-a-stellar-blogging-strategy\"><\/a>\n            <h2>2. A stellar blogging strategy\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-261RQM p,\n    .lazyblock-content-261RQM p a,\n    .lazyblock-content-261RQM h1,\n    .lazyblock-content-261RQM h2,\n    .lazyblock-content-261RQM h3,\n    .lazyblock-content-261RQM h4,\n    .lazyblock-content-261RQM h5 {\n        color: ;\n    }\n\n    #content-261RQM {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-261RQM {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-261RQM {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-261RQM-container   \"\n     id=\"content-261RQM\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-261RQM\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>YEP! We are interacting right now! Blogging is one of the most used interactive marketing types, especially for digital companies. With some of the\u00a0<a href=\"https:\/\/hashnode.com\/post\/5-best-free-blogging-sites-to-build-your-blog-for-free-in-2022-ckxt683xw02u1j1s10rhhg02o\" target=\"_blank\" rel=\"noopener\">best free blogging sites<\/a>\u00a0it&#8217;s easy and fast to make fun and short blogs to keep your customers posted and keep them up to date about the last new deals and interesting tips and tricks. Good points for Pointerpro!<\/p>\n<p>Today, regular blog posts are still a strong pillar in most marketing strategies, but in a fast-evolving technological world, demands are high! So to keep up with everything, it&#8217;s important and safe to have a\u00a0<a href=\"https:\/\/planable.io\/blog\/blog-content-calendar\/\" target=\"_blank\" rel=\"noopener\">blog content plan<\/a>\u00a0to cover all your interactive content ideas. To increase engagement from your readership and to turn your blog interactive you could:<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n        #icon-list-SKaWd .lazyblocks-icon-list-item .lazyblocks-icon-list-text p {\n            color: #333333;\n        }\n    <\/style>\n<ul class=\"lazyblocks-icon-list-items\" id=\"icon-list-SKaWd\">\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange.png\" alt=\"bullet orange\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p>Turn articles into podcasts\u200b<\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange.png\" alt=\"bullet orange\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p>Create <a href=\"https:\/\/www.testimonialhero.com\/customer-testimonials\" target=\"_blank\" rel=\"noopener\">customer video testimonials<\/a> or tutorials\u200b<\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange.png\" alt=\"bullet orange\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p>Visualize data in neat infographics\u200b<\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange.png\" alt=\"bullet orange\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p>Create quizzes around topics you often blog about\u200b<\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange.png\" alt=\"bullet orange\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p>Start up a direct conversation through polling or surveys in your blog\u200b<\/p>            <\/span>\n                    <\/li>\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange.png\" alt=\"bullet orange\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p>Create and integrate interactive <a href=\"https:\/\/www.flipsnack.com\/\" target=\"_blank\" rel=\"noopener\">digital flipbooks<\/a>\u200b<\/p>            <\/span>\n                    <\/li>\n    <\/ul>\n\n\n<style>\n    .lazyblock-content-Z1sJHNs p,\n    .lazyblock-content-Z1sJHNs p a,\n    .lazyblock-content-Z1sJHNs h1,\n    .lazyblock-content-Z1sJHNs h2,\n    .lazyblock-content-Z1sJHNs h3,\n    .lazyblock-content-Z1sJHNs h4,\n    .lazyblock-content-Z1sJHNs h5 {\n        color: ;\n    }\n\n    #content-Z1sJHNs {\n        margin-top: -2rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1sJHNs {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1sJHNs {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1sJHNs-container  px-0 \"\n     id=\"content-Z1sJHNs\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1sJHNs\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>All this is what we call interactive storytelling. One of my FAVORITE types of interactive marketing! Name it, and you can do it. You can go as far as you want with interactive storytelling and that\u2019s what makes blogging interactive. HOW FUN!<\/p>\n<p class=\"p1\">In fact!<\/p>\n<p class=\"p1\">According to\u00a0<a href=\"https:\/\/www.martechadvisor.com\/articles\/interactive-content\/how-interactive-storytelling-can-give-b2b-marketing-a-muchneeded-boost\/\">Martechadvisor<\/a>\u00a0interactive storytelling is the best marketing. It is true what they say. Stories are a human thing since the first day we started communicating. People don\u2019t easily ignore that.<\/p>\n<p class=\"p1\">Interactive marketing by way of storytelling decreases the boundary between the customer and producer. It also makes it a lot easier for the customer to make its decisions.<\/p>\n<p class=\"p1\">Here are some amazing\u00a0<a href=\"http:\/\/blog.visme.co\/10-mind-blowing-interactive-stories-that-will-change-the-way-you-see-the-world\/\" target=\"_blank\" rel=\"noopener noreferrer\">examples of interactive storytelling<\/a>!<\/p>\n<p>You could even\u00a0<a href=\"https:\/\/surferseo.com\/blog\/blog-writing-tips\/\" target=\"_blank\" rel=\"noopener\">create a blog post<\/a>\u00a0that walks customers through what product would fit their needs best. This is what\u00a0SFGATE\u00a0did to walk customers through\u00a0picking the best mattress\u00a0for their needs.<\/p>\n<p>They guide customers through the different types of mattresses, the firmness that would work best for them, and multiple size options. It is a good post to include in a follow-up email you could send to\u00a0<a href=\"https:\/\/blog.subscribers.com\/abandoned-cart-strategies\/\" target=\"_blank\" rel=\"noopener\">abandoned cart customers<\/a>, as well.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8953\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Screen-Shot-2022-04-21-at-6.08.20-AM-1024x559-1.png\" alt=\"\" width=\"1024\" height=\"559\" \/><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-nRehL {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-nRehL {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-nRehL-container  #f5f5f5 custom-padding \" id=\"section-nRehL\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-28FHgx .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-28FHgx {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-28FHgx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-28FHgx  px-0\" id=\"heading-28FHgx\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-28FHgx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"3-puzzle-games\"><\/a>\n            <h2>3. Puzzle games\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z2tWAYT p,\n    .lazyblock-content-Z2tWAYT p a,\n    .lazyblock-content-Z2tWAYT h1,\n    .lazyblock-content-Z2tWAYT h2,\n    .lazyblock-content-Z2tWAYT h3,\n    .lazyblock-content-Z2tWAYT h4,\n    .lazyblock-content-Z2tWAYT h5 {\n        color: ;\n    }\n\n    #content-Z2tWAYT {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2tWAYT {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2tWAYT {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2tWAYT-container   \"\n     id=\"content-Z2tWAYT\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2tWAYT\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p class=\"p1\">Ever heard of\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Cicada_3301\">Cicada 3301<\/a>? If not, you\u2019re certainly not the only one. But this is not a case of bad marketing! you never heard of it because 99,99% of the people on this planet aren\u2019t the target market. The CIA was looking for some very gifted encoders but there was only one small problem: Where do you find these if only 0.01% of the population has the skillset you need?<\/p>\n<p class=\"p1\">To do this they created a kind of game that only the most skilled people could play. With a lot of clues, they created an online puzzle. Every time you solved a clue, you got a new one.\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=svJF_FoSI9o\" target=\"_blank\" rel=\"noopener noreferrer\">See this smart strategy in action.<\/a><\/p>\n<p class=\"p1\">Extremely cool stuff!<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1SRh1H {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1SRh1H {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1SRh1H-container   custom-padding \" id=\"section-1SRh1H\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z2ncV8x .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z2ncV8x {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z2ncV8x {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z2ncV8x  px-0\" id=\"heading-Z2ncV8x\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z2ncV8x\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"4-user-generated-content\"><\/a>\n            <h2>4. User generated content\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1ly4eU p,\n    .lazyblock-content-1ly4eU p a,\n    .lazyblock-content-1ly4eU h1,\n    .lazyblock-content-1ly4eU h2,\n    .lazyblock-content-1ly4eU h3,\n    .lazyblock-content-1ly4eU h4,\n    .lazyblock-content-1ly4eU h5 {\n        color: ;\n    }\n\n    #content-1ly4eU {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1ly4eU {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1ly4eU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1ly4eU-container   \"\n     id=\"content-1ly4eU\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1ly4eU\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Another prime example of interactive marketing is user-generated content. We came across this particular example in\u00a0<a href=\"https:\/\/www.brafton.com\/blog\/content-marketing\/the-best-interactive-marketing-examples-of-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">this Brafton article<\/a>.<\/p>\n<p>Inviting users to share their own content is one of the best examples of leveraging interactive content. This approach usually works best on social media, often\u00a0<a href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\" target=\"_blank\" rel=\"noopener\">accompanied by a hashtag<\/a>, and is a fantastic way to shine a spotlight on the brand\u2019s target audience and allow customers and prospects to see themselves represented. To boost the reach of your social media content, consider\u00a0buying Instagram followers\u00a0to increase your visibility.<\/p>\n<p>Jimmy Fallon provides a perfect case study on user-generated content. A normal segment in his show includes him reading viewers\u2019 social media posts according to a certain hashtag prompt.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/m2I9FSABYWA?si=5vwvybZMxxkpoujs\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z11PE8B {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z11PE8B {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z11PE8B-container  #f5f5f5 custom-padding \" id=\"section-Z11PE8B\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1JvkQo .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1JvkQo {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1JvkQo {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1JvkQo  px-0\" id=\"heading-1JvkQo\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-1JvkQo\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"5-gamification\"><\/a>\n            <h2>5. Gamification\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1HQCkJ p,\n    .lazyblock-content-1HQCkJ p a,\n    .lazyblock-content-1HQCkJ h1,\n    .lazyblock-content-1HQCkJ h2,\n    .lazyblock-content-1HQCkJ h3,\n    .lazyblock-content-1HQCkJ h4,\n    .lazyblock-content-1HQCkJ h5 {\n        color: ;\n    }\n\n    #content-1HQCkJ {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1HQCkJ {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1HQCkJ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1HQCkJ-container   \"\n     id=\"content-1HQCkJ\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1HQCkJ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p class=\"p1\"><a href=\"https:\/\/pointerpro.com\/gamification-in-marketing-16-experts\/\">Gamification<\/a>. I could try to explain this AWESOME example of interactive marketing to you with endless theories. But I won\u2019t.<\/p>\n<p class=\"p1\">I\u2019ll show you.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lPyBMsjVG94?si=vdbY5mkH3peTwOs6\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">What a brilliant way of doing interactive marketing. This is something that people will remember and link with the brand that has given this experience to an unexpecting crowd.<\/p>\n<p class=\"p1\">This\u00a0<a href=\"http:\/\/www.asics.com\/us\/en-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Asics marketing campaign<\/a>\u00a0was launched in 2011 and the\u00a0<a href=\"http:\/\/www.sportspromedia.com\/insight\/asics_europe_announces_strong_financial_results\">results<\/a>\u00a0after that year were incredible. The overall sales increased by 15% and the sales of footwear, what this campaign in particular is about, had a rise of 20%.<\/p>\n<p class=\"p1\">So very short: Gamification is mixing \u2018game-like\u2019 elements in a non-gaming environment. It is all about stimulating a behavior of human beings starting from the intrinsic motivation or the motivation from within an individual.<\/p>\n<p class=\"p1\">EEUM\u2026 you are reading my blog SOOOOO you obviously know I\u2019m from Pointerpro!<\/p>\n<p>With our tool, it is very easy to add some gamification to your surveys. I\u2019ll just give you some examples to make that clear to you. With our software you can:<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n        #icon-list-Z2eCHC8 .lazyblocks-icon-list-item .lazyblocks-icon-list-text p {\n            color: #333333;\n        }\n    <\/style>\n<ul class=\"lazyblocks-icon-list-items\" id=\"icon-list-Z2eCHC8\">\n            <li class=\"lazyblocks-icon-list-item\">\n            <span class=\"lazyblocks-icon-list-icon\"><img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/bullet-orange.png\" alt=\"bullet orange\"><\/span>\n            <span class=\"lazyblocks-icon-list-text\">\n                <p>Hand out incentives in a contest with a digital scratch card or an animated slot\u00a0machine\u200b<\/p>            <\/span>\n                    <\/li>\n    <\/ul>\n\n\n<style>\n    .lazyblock-content-Z1X7VFB p,\n    .lazyblock-content-Z1X7VFB p a,\n    .lazyblock-content-Z1X7VFB h1,\n    .lazyblock-content-Z1X7VFB h2,\n    .lazyblock-content-Z1X7VFB h3,\n    .lazyblock-content-Z1X7VFB h4,\n    .lazyblock-content-Z1X7VFB h5 {\n        color: ;\n    }\n\n    #content-Z1X7VFB {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1X7VFB {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1X7VFB {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1X7VFB-container  px-0 \"\n     id=\"content-Z1X7VFB\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1X7VFB\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8962\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Incentive-scratch-card-gif-1.gif\" alt=\"\" width=\"586\" height=\"515\" \/><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1lkixN {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1lkixN {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1lkixN-container   custom-padding \" id=\"section-Z1lkixN\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZPRWLI .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZPRWLI {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZPRWLI {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZPRWLI  px-0\" id=\"heading-ZPRWLI\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-ZPRWLI\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"6-augmented-reality-ar\"><\/a>\n            <h2>6. Augmented reality (AR)\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1kqlin p,\n    .lazyblock-content-1kqlin p a,\n    .lazyblock-content-1kqlin h1,\n    .lazyblock-content-1kqlin h2,\n    .lazyblock-content-1kqlin h3,\n    .lazyblock-content-1kqlin h4,\n    .lazyblock-content-1kqlin h5 {\n        color: ;\n    }\n\n    #content-1kqlin {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1kqlin {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1kqlin {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1kqlin-container   \"\n     id=\"content-1kqlin\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1kqlin\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Augmented reality has been making waves in the marketing space lately and it&#8217;s projected to keep growing in the coming years. It&#8217;s a great tool that can be used by marketers to provide a unique customer interaction in both B2B and B2C environments. It can also be a great way to increase your app downloads by using an\u00a0<a href=\"https:\/\/www.beaconstac.com\/app-download-qr-code\" target=\"_blank\" rel=\"noopener noreferrer\">Appstore QR Code.<\/a>\u00a0Here&#8217;s how:<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-xjpDnVEpEQ?si=u6-sPazrw4z88bWC\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z259zdA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z259zdA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z259zdA-container  #f5f5f5 custom-padding \" id=\"section-Z259zdA\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1WBt8I .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1WBt8I {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1WBt8I {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1WBt8I  px-0\" id=\"heading-Z1WBt8I\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z1WBt8I\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"7-social-media\"><\/a>\n            <h2>7. Social media\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1LOOS6 p,\n    .lazyblock-content-1LOOS6 p a,\n    .lazyblock-content-1LOOS6 h1,\n    .lazyblock-content-1LOOS6 h2,\n    .lazyblock-content-1LOOS6 h3,\n    .lazyblock-content-1LOOS6 h4,\n    .lazyblock-content-1LOOS6 h5 {\n        color: ;\n    }\n\n    #content-1LOOS6 {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1LOOS6 {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1LOOS6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1LOOS6-container   \"\n     id=\"content-1LOOS6\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1LOOS6\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p class=\"p1\">Maybe more in your comfort zone is Facebook. It is possible to target the people you want in a million ways.<\/p>\n<p class=\"p1\">You have probably seen it a lot. Advertisements on Facebook which make you think: DAMN this is useful! It is because you are targetted for those nice sneakers you looked up earlier that week. Targeting is based on previous behavior and interests. The intricacies of this level of precision targeting often lead businesses to explore specialized assistance, such as that offered by a <a href=\"https:\/\/jake-jorgovan.com\/blog\/top-paid-media-agencies\" target=\"_blank\" rel=\"noopener\">paid social media agency<\/a>, to ensure campaigns are not only seen, but also effectively converted.<\/p>\n<p class=\"p1\">A great example of social media targeting is the campaign of \u2018Orlando magic\u2019. We sit here behind a computer so at least we can talk about sports! Orlando Magic was a campaign of basketball team Orlando to get people to a game during the holidays.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8966\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Orlando.png\" alt=\"\" width=\"462\" height=\"465\" srcset=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Orlando.png 462w, https:\/\/pointerpro.com\/wp-content\/uploads\/Orlando-150x150.png 150w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/p>\n<p class=\"p1\">They used specific segmented groups to send a more personalized link to their fans and made sure that the \u2018magic\u2019 of Orlando was clear and visible. The results were also magical!<\/p>\n<p class=\"p1\">The\u00a0<strong>return<\/strong>\u00a0on advertisements was\u00a0<strong>52 times bigger<\/strong>\u00a0than normal!!<\/p>\n<p class=\"p1\">If this is not really your taste, here are some other\u00a0<a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2015\/01\/28\/facebook-ad-targeting\" target=\"_blank\" rel=\"noopener noreferrer\">great social media marketing strategies.<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-HquB5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-HquB5 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-HquB5-container   custom-padding \" id=\"section-HquB5\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-205Dub .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-205Dub {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-205Dub {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-205Dub  px-0\" id=\"heading-205Dub\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-205Dub\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"8-quizzes-and-personality-tests\"><\/a>\n            <h2>8. Quizzes and personality tests\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-2viEyH p,\n    .lazyblock-content-2viEyH p a,\n    .lazyblock-content-2viEyH h1,\n    .lazyblock-content-2viEyH h2,\n    .lazyblock-content-2viEyH h3,\n    .lazyblock-content-2viEyH h4,\n    .lazyblock-content-2viEyH h5 {\n        color: ;\n    }\n\n    #content-2viEyH {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-2viEyH {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-2viEyH {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-2viEyH-container   \"\n     id=\"content-2viEyH\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-2viEyH\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p class=\"p1\">The perfect example of interaction: Questions and answers!<\/p>\n<p class=\"p1\">It attracts all of us. Take\u00a0<a href=\"https:\/\/pointerpro.com\/personality-quiz-maker\/\" target=\"_blank\" rel=\"noopener\">personality tests<\/a>: &#8220;Which car suits your personality best?&#8221; or &#8220;How good are you with completing the lyrics of this rock band?&#8221;<\/p>\n<p class=\"p1\">It\u2019s not that the makers are really interested in who your celebrity crush would be or what kind of\u00a0<a href=\"http:\/\/brainfall.com\/quizzes\/what-kind-of-bread-are-you\/#BJuSFU4_Z\">bread<\/a>\u00a0you are.<\/p>\n<p class=\"p1\">HA-HA! Nope, I didn\u2019t make that up!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8967\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/what-kind-of-bread-are-you.png\" alt=\"\" width=\"836\" height=\"665\" \/><\/p>\n<p class=\"p1\">Quizzes are a great method to use in your interactive marketing process because they&#8217;re easily shared and easy to fill in.\u00a0<a href=\"https:\/\/pointerpro.com\/quiz-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">Using quiz software to create easy, personalized mobile quizzes<\/a>\u00a0suits two goals &#8211; delivering a custom experience for the respondent and making it fun and easy for them to respond wherever they are.<\/p>\n<p class=\"p1\">You are an individual. So you want to be treated as one. This gives followers the possibility to feel like they are different than \u2018normal\u2019 people because they are exactly the person that can solve a quiz that can only be solved by 1% of the population.<\/p>\n<p class=\"p1\">These quizzes are such a good source for marketers. While you are telling your audience which kind of bread they are, you collect a lot of information about the user and that gives you a better insight into the needs of your clients.<\/p>\n<p>Quizzes and personality tests can be challenging to create. For example, a useful calculator should be based on correct information and provide accurate results. Otherwise, it&#8217;s just there for show. Here are some tips on\u00a0<a href=\"https:\/\/www.semrush.com\/blog\/3-ways-to-create-interactive-content-on-a-budget\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to create quizzes, calculators, and social media contests<\/a>. When done right, all of these interactive content types will naturally boost your engagement rates and keep visitors on your site.<\/p>\n<p>If you want to go down a little more serious route and give them something valuable, worth their time &#8211; something they&#8217;ll really respect you for &#8211; consider making a quiz or assessment that automatically generates a<strong>\u00a0full-fledged and personalized PDF report<\/strong>. This is especially effective if you have\u00a0<strong>professional services<\/strong>\u00a0to offer and want to give them a first taste of what you&#8217;re made of.<\/p>\n<p><a href=\"https:\/\/pointerpro.com\/report-software\" target=\"_blank\" rel=\"noopener\">Check out Pointerpro&#8217;s assessment and report software, to discover what&#8217;s possible.<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-kDcVA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-kDcVA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-kDcVA-container  #f5f5f5 custom-padding \" id=\"section-kDcVA\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-4pgmH .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-4pgmH {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-4pgmH {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-4pgmH  px-0\" id=\"heading-4pgmH\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-4pgmH\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"9-surveys\"><\/a>\n            <h2>9. Surveys\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-gejgb p,\n    .lazyblock-content-gejgb p a,\n    .lazyblock-content-gejgb h1,\n    .lazyblock-content-gejgb h2,\n    .lazyblock-content-gejgb h3,\n    .lazyblock-content-gejgb h4,\n    .lazyblock-content-gejgb h5 {\n        color: ;\n    }\n\n    #content-gejgb {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-gejgb {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-gejgb {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-gejgb-container   \"\n     id=\"content-gejgb\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-gejgb\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>This is probably the oldest method to interactively collect customer feedback and test if your customers are willing to buy a new product or service. Most surveys come with an option to get updates on (future) products and services. Be careful, though, to\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/gdpr-compliant-survey-how-to\/\" target=\"_blank\" rel=\"noopener\">comply with GDPR regulations<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8970\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/GDPR-privacy-policy-2-768x598-1.png\" alt=\"\" width=\"768\" height=\"598\" \/><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2ek8PL {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2ek8PL {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2ek8PL-container   custom-padding \" id=\"section-2ek8PL\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1yS7rO .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1yS7rO {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1yS7rO {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1yS7rO  px-0\" id=\"heading-1yS7rO\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-1yS7rO\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"10-assessments\"><\/a>\n            <h2>10. Assessments\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-13kpvo p,\n    .lazyblock-content-13kpvo p a,\n    .lazyblock-content-13kpvo h1,\n    .lazyblock-content-13kpvo h2,\n    .lazyblock-content-13kpvo h3,\n    .lazyblock-content-13kpvo h4,\n    .lazyblock-content-13kpvo h5 {\n        color: ;\n    }\n\n    #content-13kpvo {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-13kpvo {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-13kpvo {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-13kpvo-container   \"\n     id=\"content-13kpvo\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-13kpvo\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p class=\"p1\">A good assessment tool can increase time on site but it can also help you generate more leads and customers. By offering a free interactive tool that makes suggestions about the most suitable product or service a visitor can choose, you collect info about both the particular visitor, his problem and the solution he chooses.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8971\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/assessments4-1-1024x630-1.png\" alt=\"\" width=\"1024\" height=\"630\" \/><\/p>\n<p>It can be invaluable from a marketing point of view while providing the customer with valuable and engaging interactive experience. You can even make it more interactive by giving them advice in the form of a\u00a0<a href=\"https:\/\/pointerpro.com\/reportr-personalized-pdf-reports\/\" target=\"_blank\" rel=\"noopener\">personalized assessment report<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8972\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/1-2-1024x576-1.png\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z2uWGKc {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2uWGKc {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2uWGKc-container  #f5f5f5 custom-padding \" id=\"section-Z2uWGKc\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-GG9mz .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-GG9mz {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-GG9mz {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-GG9mz  px-0\" id=\"heading-GG9mz\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-GG9mz\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"11-bots\"><\/a>\n            <h2>11. Bots\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-espBW p,\n    .lazyblock-content-espBW p a,\n    .lazyblock-content-espBW h1,\n    .lazyblock-content-espBW h2,\n    .lazyblock-content-espBW h3,\n    .lazyblock-content-espBW h4,\n    .lazyblock-content-espBW h5 {\n        color: ;\n    }\n\n    #content-espBW {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-espBW {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-espBW {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-espBW-container   \"\n     id=\"content-espBW\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-espBW\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p class=\"p1\">Forget Optimus Prime, Forget R2D2 and forget Bender! I got something way more spectacular. And real!<\/p>\n<p class=\"p1\">Companies are using their own bots or online bots these days for their marketing or their customer service. This is a real HOT item ladies and gentlemen, even so hot that there are now organizations with \u2018shops\u2019 for bots. For example\u00a0<a href=\"https:\/\/bots.kik.com\/#\/\">Kik<\/a>\u00a0or\u00a0<a href=\"https:\/\/storebot.me\/\">Telegram<\/a>.<\/p>\n<p class=\"p1\">Some of them are very basic and send only your daily horoscope or give you instructions for transferring money to other people, Others are way more complicated.<\/p>\n<p class=\"p1\">For example\u00a0<a href=\"https:\/\/growthbot.org\/\">GrowthBot<\/a>. This is a chatbot that helps companies with their marketing. If you ever get in a situation where you need to do a lot of research, this bot can help you. I\u2019ll give you an example and then you will probably go and use it\u2026<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8973\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Growthboth.png\" alt=\"\" width=\"554\" height=\"548\" \/><\/p>\n<p>Even some social networks are jumping on the bot-bandwagon. With Facebook, for example, offering an automatic answering bot in messenger for company pages.<\/p>\n<p>The important takeaway here is that your goal should be to become as personal and responsive as possible.\u00a0<a href=\"https:\/\/blog.izooto.com\/first-principles-marketing-to-millennials\/\" target=\"_blank\" rel=\"noopener noreferrer\">Especially in this millennial day and age, marketing should be taken to a whole new level of &#8220;personalized&#8221; conversations<\/a>.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z18LkWg {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z18LkWg {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z18LkWg-container   custom-padding \" id=\"section-Z18LkWg\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-2pglHt .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-2pglHt {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-2pglHt {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-2pglHt  px-0\" id=\"heading-2pglHt\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-2pglHt\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"12-interactive-video\"><\/a>\n            <h2>12. Interactive video\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-C8yOC p,\n    .lazyblock-content-C8yOC p a,\n    .lazyblock-content-C8yOC h1,\n    .lazyblock-content-C8yOC h2,\n    .lazyblock-content-C8yOC h3,\n    .lazyblock-content-C8yOC h4,\n    .lazyblock-content-C8yOC h5 {\n        color: ;\n    }\n\n    #content-C8yOC {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-C8yOC {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-C8yOC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-C8yOC-container   \"\n     id=\"content-C8yOC\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-C8yOC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Both marketers and advertisers are eager to place more videos online as video and\u00a0<a href=\"https:\/\/www.kdanmobile.com\/blog\/2d-animation\" target=\"_blank\" rel=\"noopener\">2D animation<\/a>\u00a0are emerging as one of the preferred content formats.<\/p>\n<p>You can\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/is-interactive-video-the-next-big-thing\" target=\"_blank\" rel=\"noopener noreferrer\">take advantage of interactive video<\/a>\u00a0to create different marketing content such as pools, forms, or assessments. Another type of interactive video is webinars. The\u00a0<a href=\"https:\/\/influno.com\/best-webinar-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">best webinar platforms<\/a>\u00a0allow you to use engagement tools like polls, surveys and Q&amp;A to interact with your audience. An interactive engagement with your audience is definitely going to be a lot more memorable.<\/p>\n<p>Nonetheless, do not overuse this format and carefully consider whether the auto-play function is appropriate.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZJSqWp {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZJSqWp {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZJSqWp-container  #f5f5f5 custom-padding \" id=\"section-ZJSqWp\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZlatRr .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZlatRr {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZlatRr {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZlatRr  px-0\" id=\"heading-ZlatRr\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-ZlatRr\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"interactive-content-in-the-marketing-funnel\"><\/a>\n            <h2>Interactive content in the marketing funnel\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZufJ8l p,\n    .lazyblock-content-ZufJ8l p a,\n    .lazyblock-content-ZufJ8l h1,\n    .lazyblock-content-ZufJ8l h2,\n    .lazyblock-content-ZufJ8l h3,\n    .lazyblock-content-ZufJ8l h4,\n    .lazyblock-content-ZufJ8l h5 {\n        color: ;\n    }\n\n    #content-ZufJ8l {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZufJ8l {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZufJ8l {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZufJ8l-container   \"\n     id=\"content-ZufJ8l\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZufJ8l\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Creating content is one thing; creating engaging content is another. You need to retain your customers after their first visit to your site. More importantly, you need\u00a0<a href=\"https:\/\/www.growave.io\/blog\/how-to-track-customer-engagement\" target=\"_blank\" rel=\"noopener\">customer engagement<\/a>\u00a0to build loyalty and generate leads. This is why it might be a good idea to use professional web design software to make the UI of your platform consistent.<\/p>\n<p>Overall, nearly a half of B2B marketers find that creating engaging content is one of the three most challenging tasks they face in 2014, a survey by the Content Marketing Institute reads. A couple of years later, 60 percent of the respondents say that creation of truly engaging content is their top task. And for a good reason.\u00a0That&#8217;s why a compelling B2B marketing plan is crucial to any company development process. Here&#8217;s a recent guide from Leadfeeder on\u00a0<a href=\"https:\/\/www.leadfeeder.com\/blog\/b2b-marketing-strategies\/\">how to develop a B2B marketing strategy<\/a>.<\/p>\n<p>Everyone is creating content these days and standing out from the crowd is getting harder by the day. Interactive content can help both B2C and B2B websites in attracting and retaining visitors while finding the right mix for each particular business is still a challenge.<\/p>\n<p>Additionally, creating interactions for the sake of interactivity does not help you much. You need a meaningful content strategy that envisages the use of the most proper content type, in the right sections\/pages, and for the right customer.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8976\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/interactive-content-buyer-journey.jpg\" alt=\"\" width=\"613\" height=\"603\" \/><\/p>\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/2016\/07\/interactive-content-research\/\">Source<\/a><\/p>\n<p>You should start by properly placing your interactive content to grab the visitor\u2019s attention and make him wish to explore more. Selecting the right type of interactive content and the right placement spot on your site is just the first step. Once the visitor has engaged in exploring this initial content, you can offer more of interactive content to lead them down the marketing funnel.<\/p>\n<p>As you can see from the picture above, interactive content is not that effective in \u201csealing the deal\u201d but works quite well in the beginning and the middle of the marketing funnel. However, you should not concentrate only on its type but on the topic\/area you want to cover because that is what decides in which phase of the funnel your content belongs to.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZgN8ps {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZgN8ps {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZgN8ps-container   custom-padding \" id=\"section-ZgN8ps\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZWv3pb .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZWv3pb {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZWv3pb {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZWv3pb  px-0\" id=\"heading-ZWv3pb\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-ZWv3pb\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"squeeze-the-most-value-out-of-your-interactive-content\"><\/a>\n            <h2>Squeeze the most value out of your interactive content\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1jw8m0 p,\n    .lazyblock-content-Z1jw8m0 p a,\n    .lazyblock-content-Z1jw8m0 h1,\n    .lazyblock-content-Z1jw8m0 h2,\n    .lazyblock-content-Z1jw8m0 h3,\n    .lazyblock-content-Z1jw8m0 h4,\n    .lazyblock-content-Z1jw8m0 h5 {\n        color: ;\n    }\n\n    #content-Z1jw8m0 {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1jw8m0 {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1jw8m0 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1jw8m0-container   \"\n     id=\"content-Z1jw8m0\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1jw8m0\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Expecting that interactive content will increase time on site and retain visitors just by being there is a huge mistake. Interactive or not, content needs to\u00a0<a href=\"https:\/\/www.pointvisible.com\/blog\/complete-guide-target-audience-analysis-content-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\">appeal to your target audience<\/a>\u00a0to actually be effective. Otherwise, you are just throwing your money down the drain.<\/p>\n<p>Another feature of interactive content you should utilize to the utmost is the possibility to interact with your customers in real-time. So, if you are doing something like a\u00a0<a href=\"https:\/\/www.adamenfroy.com\/best-webinar-software\" target=\"_blank\" rel=\"noopener noreferrer\">live webinar<\/a>\u00a0and the chat starts to get active, use that chance to respond to the comments to keep the audience engaged.<\/p>\n<p>Last but not least, use marketing psychology by taking advantage of methods that create urgency for action, provoke visitors\u2019 curiosity, and force them not to miss an offer. Whenever you try to get your prospects interested in your interactive content, always keep in mind that people tend to react more on the fear that they are going to lose something than on the ability to gain something.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1Ynup6 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1Ynup6 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1Ynup6-container  #f5f5f5 custom-padding \" id=\"section-1Ynup6\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1JRjdM .heading h2 {\n        color: #421f3c;\n        font-size: 3rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1JRjdM {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1JRjdM {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1JRjdM  px-0\" id=\"heading-Z1JRjdM\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z1JRjdM\">\n        <div class=\"col-12 col-lg-10 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"interactive-marketing-advantages\"><\/a>\n            <h2>Interactive marketing advantages\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-CiBvI p,\n    .lazyblock-content-CiBvI p a,\n    .lazyblock-content-CiBvI h1,\n    .lazyblock-content-CiBvI h2,\n    .lazyblock-content-CiBvI h3,\n    .lazyblock-content-CiBvI h4,\n    .lazyblock-content-CiBvI h5 {\n        color: ;\n    }\n\n    #content-CiBvI {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-CiBvI {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-CiBvI {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-CiBvI-container  px-0 \"\n     id=\"content-CiBvI\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-CiBvI\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Marketing, it\u2019s all fun and creative and especially interactive marketing is really entertaining. But the underlying goal is not to be amusing of course. The fun side is mostly the advantage for the consumer.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z18DXP1 .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z18DXP1 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z18DXP1 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z18DXP1  px-0\" id=\"heading-Z18DXP1\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z18DXP1\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"1-the-increase-of-social-network-sharing\"><\/a>\n            <h2>1. The increase of social network sharing\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Zg72sJ p,\n    .lazyblock-content-Zg72sJ p a,\n    .lazyblock-content-Zg72sJ h1,\n    .lazyblock-content-Zg72sJ h2,\n    .lazyblock-content-Zg72sJ h3,\n    .lazyblock-content-Zg72sJ h4,\n    .lazyblock-content-Zg72sJ h5 {\n        color: ;\n    }\n\n    #content-Zg72sJ {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Zg72sJ {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Zg72sJ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Zg72sJ-container   \"\n     id=\"content-Zg72sJ\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Zg72sJ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p class=\"p1\">We like it, we share it! When you, as an organization, make sure that your content on social media is entertaining, people will share it. If they are more satisfied and engaged they will be more willing to share it with their friends.<\/p>\n<p class=\"p1\">A real strong campaign of this was Marvels\u2019 campaign of Deadpool.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8984\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Deadpool.png\" alt=\"\" width=\"946\" height=\"89\" \/><\/p>\n<p class=\"p1\">They made it happen that there were emojis based on the movie. People used those emojis and started Talking about them. Don\u2019t we love the magic of social media! This made it a top 10 Marvel movie in words of revenue. in 2016 there was a revenue of more dan 350 million only from theaters.<\/p>\n<p>This incredible power that social networks command means that you need to take your brand image and public relations seriously if you\u2019re looking to double down on a social media platform for interactive marketing. Consider investing in a PR team or at least purchasing good\u00a0<a href=\"https:\/\/prowly.com\/magazine\/buying-pr-software\/\" target=\"_blank\" rel=\"noopener\">PR software<\/a>\u00a0to help with managing your brand\u2019s PR. This little investment could work wonders for your brand. A great PR team working full time can come up with some incredible ideas that drive interaction. Who knows, you might even go viral?<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-XgMwJ {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-XgMwJ {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-XgMwJ-container   custom-padding \" id=\"section-XgMwJ\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-22q9aY .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-22q9aY {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-22q9aY {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-22q9aY  px-0\" id=\"heading-22q9aY\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-22q9aY\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"2-positive-brand-experience\"><\/a>\n            <h2>2. Positive brand experience\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1s6jgn p,\n    .lazyblock-content-Z1s6jgn p a,\n    .lazyblock-content-Z1s6jgn h1,\n    .lazyblock-content-Z1s6jgn h2,\n    .lazyblock-content-Z1s6jgn h3,\n    .lazyblock-content-Z1s6jgn h4,\n    .lazyblock-content-Z1s6jgn h5 {\n        color: ;\n    }\n\n    #content-Z1s6jgn {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1s6jgn {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1s6jgn {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1s6jgn-container   \"\n     id=\"content-Z1s6jgn\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1s6jgn\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p class=\"p1\">Argh! I&#8230;Just\u2026.hate it! My movie gets interrupted by boring commercials or I get bothered by other types of pushy marketing.<\/p>\n<p class=\"p1\">BUT THEN\u2026<\/p>\n<p class=\"p1\">There is interactive marketing! By making something that&#8217;s fun to watch or (better!) fun to participate, you can build a strong, memorable brand. Like the Asics campaign, I mentioned earlier.<\/p>\n<p class=\"p1\">Your audience will link this activity and wonderful experience to your brand or product which will make it easier to make up their mind if they need a product like yours or it makes them feel like they need it. While focusing on creating exceptional experiences, remember to ask satisfied customers for reviews. Here are some\u00a0<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-review-examples\/\" target=\"_blank\" rel=\"noopener\">customer review examples<\/a>\u00a0and templates for inspiration.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2rRTny {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2rRTny {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2rRTny-container  #f5f5f5 custom-padding \" id=\"section-2rRTny\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1g1IJY .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1g1IJY {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1g1IJY {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1g1IJY  px-0\" id=\"heading-1g1IJY\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-1g1IJY\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"3-increased-sales-conversion\"><\/a>\n            <h2>3. Increased sales conversion\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZGqxSP p,\n    .lazyblock-content-ZGqxSP p a,\n    .lazyblock-content-ZGqxSP h1,\n    .lazyblock-content-ZGqxSP h2,\n    .lazyblock-content-ZGqxSP h3,\n    .lazyblock-content-ZGqxSP h4,\n    .lazyblock-content-ZGqxSP h5 {\n        color: ;\n    }\n\n    #content-ZGqxSP {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZGqxSP {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZGqxSP {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZGqxSP-container   \"\n     id=\"content-ZGqxSP\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZGqxSP\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p class=\"p1\">It is not because you read something or see something that the\u00a0<a href=\"https:\/\/www.cleverism.com\/how-to-measure-effectiveness-of-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing campaign is effective<\/a>. People need to go from reader or viewer to buyer. This is what we call \u201csales conversion\u201d Many times this happens because of a call to action like \u2018buy now\u2019 or \u2018try it now\u2019 etc.<\/p>\n<p>A great example for this is the Orlando magic we talked about earlier. Because of the personalization and interaction with people, the ticket sale increased extremely. Another example of an increased sales conversion can be found at\u00a0<a href=\"https:\/\/www.blackbaud.com\/\">Blackbaud<\/a>, a cloud software company. They had a lot of stories to tell but didn&#8217;t really know how to tell them or what do to with it. Once they figured out a way to do it their\u00a0sales was 133% compared with the quota.\u00a0The solution they applicated was an assessment and a calculator for their audience, so they could figure out what the followers needed.<\/p>\n<p>Furthermore, integrating interactive elements into your\u00a0<a href=\"https:\/\/www.convoso.com\/blog\/outbound-calling-strategy\/\" target=\"_blank\" rel=\"noopener\">outbound sales strategy<\/a>\u00a0can significantly enhance your conversion rates. By engaging potential customers through interactive content, you can capture their attention and guide them through the buying process effectively, resulting in higher sales conversions.&#8221;<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z2n2Q6i {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2n2Q6i {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2n2Q6i-container   custom-padding \" id=\"section-Z2n2Q6i\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZpdBH .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZpdBH {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZpdBH {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZpdBH  px-0\" id=\"heading-ZpdBH\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-ZpdBH\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"4-personalization\"><\/a>\n            <h2>4. Personalization\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1m9U9v p,\n    .lazyblock-content-1m9U9v p a,\n    .lazyblock-content-1m9U9v h1,\n    .lazyblock-content-1m9U9v h2,\n    .lazyblock-content-1m9U9v h3,\n    .lazyblock-content-1m9U9v h4,\n    .lazyblock-content-1m9U9v h5 {\n        color: ;\n    }\n\n    #content-1m9U9v {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1m9U9v {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1m9U9v {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1m9U9v-container   \"\n     id=\"content-1m9U9v\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1m9U9v\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p class=\"p1\">OOOHH this advertisement knows my name! I almost feel like meeting an old friend, and that makes me curious&#8230;<\/p>\n<p class=\"p1\">Now that is the magic of interactive marketing!<\/p>\n<p class=\"p1\">Especially on social media or other online platforms, it&#8217;s easy to personalize your content. People will feel more connected with the product and will be more likely to \u2018click\u2019 on your advertisement. It gives the feeling that someone you know is talking to you.<\/p>\n<p class=\"p1\">A company that took this idea to a whole new level is\u00a0<a href=\"https:\/\/www.vidyard.com\/\">Vidyard<\/a>. They were able to send a video to every recipient with an explanation about their product but with a personalized introduction. The person in question his or her name was written on a whiteboard. This happened for EVERY SINGLE recipient. This is what it looked like:<\/p>\n<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-8932-1\" width=\"1280\" height=\"720\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/webm\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/sd.webm?_=1\" \/><a href=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/sd.webm\">https:\/\/proweb.p.blends.be\/wp-content\/uploads\/sd.webm<\/a><\/video><\/div>\n<p class=\"p1\">Yes, You heard it right. He mentioned his clients\u2019 colleagues as well! Feels like they are spies to me. But it is clever!<\/p>\n<p class=\"p1\">It\u2019s pretty obvious that &#8211; especially in digital marketing &#8211; it\u2019s easy to implement some interaction with your audience. Actually these days, you have to. That is what your customers need and what they are expecting from you as an organization.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2lNtdx {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2lNtdx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2lNtdx-container  #f5f5f5 custom-padding \" id=\"section-2lNtdx\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z2dIPIM .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z2dIPIM {\n        margin-top: 2rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z2dIPIM {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z2dIPIM  px-0\" id=\"heading-Z2dIPIM\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z2dIPIM\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"off-you-go\"><\/a>\n            <h2>Off you go\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZBPw8A p,\n    .lazyblock-content-ZBPw8A p a,\n    .lazyblock-content-ZBPw8A h1,\n    .lazyblock-content-ZBPw8A h2,\n    .lazyblock-content-ZBPw8A h3,\n    .lazyblock-content-ZBPw8A h4,\n    .lazyblock-content-ZBPw8A h5 {\n        color: ;\n    }\n\n    #content-ZBPw8A {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZBPw8A {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZBPw8A {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZBPw8A-container   \"\n     id=\"content-ZBPw8A\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZBPw8A\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Thinking visually is a must as interactive content offers great opportunities to represent a lot of info in a visual way. Make it fun and engaging while incorporating the desired message you want to convey.<\/p>\n<p>Besides the visuals, don\u2019t forget to ensure that the interaction with the content is easy and intuitive. You don\u2019t want to waste money on creating interactive content just for your audience to bounce because they got stuck while using it.<\/p>\n<p>Despite being slightly more complicated to develop than your standard blog post, interactive content offers many benefits and it seems it is here to stay. It is as good time as any to give it a try.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-xyxh0 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-xyxh0 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-xyxh0-container  #ffffff custom-padding \" id=\"section-xyxh0\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 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            <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZvLLaC .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 2.5rem !important;\n    }\n\n    #heading-ZvLLaC {\n        margin-top: 2rem;\n        margin-bottom: 2rem;\n        margin-left: 0rem;\n        margin-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZvLLaC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZvLLaC  px-0\" id=\"heading-ZvLLaC\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZvLLaC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your <br>own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-4 order-2\">\n            <div class=\"d-flex  h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-ZsQap8\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/cta-banner.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    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0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-a84yh {\n        ;\n        ;\n        }\n    }\n\n        .custom-padding {\n        padding-right: 0 !important;\n        padding-left: 0 !important;\n    }\n    @media (max-width: 1024px) {\n        .custom-padding {\n            padding-right: var(--bs-gutter-x, .75rem) !important;\n            padding-left: var(--bs-gutter-x, .75rem) !important;\n        }\n    }\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-a84yh-container recommended-reading-single-post-container  custom-padding \" id=\"section-a84yh\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-x540R .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-x540R {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-x540R {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-x540R  px-0\" id=\"heading-x540R\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-x540R\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-readings\"><\/a>\n            <h2>Recommended readings<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row nothingtoshow\">\n            <div class=\"col-12\">\n          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                     <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"row mx-0 lazyblock-form\">\n    <div class=\"form-pretext px-0\">\n        <h2><span style=\"font-size: 36px; color: #ffffff;\">Want to know more?<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Subscribe to our newsletter and get hand-picked articles directly to your inbox<br \/><br \/><\/span><\/p>    <\/div>\n    <form id=\"form-Z1bUSAc\" class=\"mailchimp-form\">\n        <div class=\"row\">\n            <div class=\"col-md-7 px-0\">\n                <input type=\"email\" name=\"subscribe-email\" id=\"subscribe-email-Z1bUSAc\"\n                       class=\"form-control\" placeholder=\"E-mail\" required>\n            <\/div>\n            <div class=\"col-md-5\">\n                <button type=\"submit\" 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-->\n\n","protected":false},"excerpt":{"rendered":"<p>Using Interactive Marketing to connect with customers is a must for creative agencies and companies today. Learn how the professionals get it done.<\/p>\n","protected":false},"author":16,"featured_media":18867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"topic":[],"class_list":["post-8932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/8932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/comments?post=8932"}],"version-history":[{"count":40,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/8932\/revisions"}],"predecessor-version":[{"id":21304,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/8932\/revisions\/21304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media\/18867"}],"wp:attachment":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media?parent=8932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/categories?post=8932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/tags?post=8932"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/topic?post=8932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}