{"id":9003,"date":"2022-08-18T16:08:00","date_gmt":"2022-08-18T14:08:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=9003"},"modified":"2025-09-16T13:53:18","modified_gmt":"2025-09-16T11:53:18","slug":"pointerpro-creates-answer-intelligence","status":"publish","type":"case_study","link":"https:\/\/pointerpro.com\/blog\/pointerpro-creates-answer-intelligence\/","title":{"rendered":"How Brian Glibkowski, PhD uses Pointerpro to create Answer Intelligence (or AQ): an interview [case study]"},"content":{"rendered":"\n<style>\n    #section-Z2d2hMx {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2d2hMx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2d2hMx-container  #421f3c custom-padding \" id=\"section-Z2d2hMx\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-NVrQU .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-NVrQU {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-NVrQU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-NVrQU .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-NVrQU  px-0\" id=\"heading-NVrQU\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-NVrQU\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"how-brian-glibkowski-phd-uses-pointerpro-to-create-answer-intelligence-or-aq-an-interview-case-study\"><\/a>\n            <h1>How Brian Glibkowski, PhD uses Pointerpro to create Answer Intelligence (or AQ): an interview [case study]<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZjhnMQ .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-ZjhnMQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZjhnMQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZjhnMQ date-and-author-container px-0\" id=\"heading-ZjhnMQ\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-ZjhnMQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-august-18-2022-by-nigel-lindemann\"><\/a>\n            <h2>Written August 18, 2022, by Nigel Lindemann<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1Diw64 {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1Diw64 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1Diw64-container  #ffffff custom-padding \" id=\"section-1Diw64\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-2bfTkU .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-2bfTkU {\n        margin-top: 2.8rem;\n        margin-bottom: 2.8rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-2bfTkU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-2bfTkU  px-0\" id=\"heading-2bfTkU\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-2bfTkU\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"for-the-people-that-dont-know-you-yet-who-is-brian-glibkowski\"><\/a>\n            <h2>For the people that don\u2019t know you yet: Who is Brian Glibkowski?<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md\">\n    <div class=\"row lazyblock-content-content align-items-start\">\n\n        <div class=\"col-12 col-lg-8 order-1\">\n            <p>With my background in both business and academia, I\u2019ve been doing research on questions and more recently started focusing on answers. Unexplored territory in the academic world!\u00a0<\/p>\n<p>I&#8217;ve written a book and gone to market with a suite of assessments and tools, targeting professional service firms around the world: coaches, trainers, and consultants. We have certified partners in over 10 countries now.<\/p>\n<p>We started Raise your AQ, a project based on AQ or answer intelligence, a framework that we use to come up with the right answers to important questions. A taxonomy of answers, if you may.<\/p>\n<p>Our goal is that we want to be the number one communication platform and assessment tool in the world. Pointerpro is a big part of that.<\/p>\n        <\/div>\n\n        <div class=\"col-12 col-lg-4 order-2\">\n            <p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9011\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/0hsel9-dtOHPJ-ilWQuO8xxfOg0xnKLhMWx35G5DEibX5MDYVpLYkWKzqAks0RYFf-nwOP04KFnpjAY-rzx70_XXSw-3x_Wus44nXo7ngmhVIPxY3Bl97t30jhR4vsJFt_iCDRncEVOLCsaCZK7VlfQ-240x300-1.jpg\" alt=\"\" width=\"240\" height=\"300\" \/><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-10faJ5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-10faJ5 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f0f0f0;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-10faJ5-container  #f0f0f0 custom-padding \" id=\"section-10faJ5\"\n    style=\"opacity: 100%; background-color: #f0f0f0;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-1mYziE p,\n    .lazyblock-content-1mYziE p a,\n    .lazyblock-content-1mYziE h1,\n    .lazyblock-content-1mYziE h2,\n    .lazyblock-content-1mYziE h3,\n    .lazyblock-content-1mYziE h4,\n    .lazyblock-content-1mYziE h5 {\n        color: ;\n    }\n\n    #content-1mYziE {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1mYziE {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1mYziE {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1mYziE-container   \"\n     id=\"content-1mYziE\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1mYziE\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <blockquote>\n<p>Our goal is that we want to be the number one communication platform and assessment tool in the world. Pointerpro is a big part of that<\/p>\n<\/blockquote>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Zd1lCp {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Zd1lCp {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Zd1lCp-container  #ffffff custom-padding \" id=\"section-Zd1lCp\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZRMUaV .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZRMUaV {\n        margin-top: 0rem;\n        margin-bottom: 2.8rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZRMUaV {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZRMUaV  px-0\" id=\"heading-ZRMUaV\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZRMUaV\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"answer-intelligence-aq\"><\/a>\n            <h2>Answer Intelligence (AQ)<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md\">\n    <div class=\"row lazyblock-content-content align-items-start\">\n\n        <div class=\"col-12 col-lg-8 order-1\">\n            <h4><span style=\"color: #421f3c; font-size: 28px;\">How does Answer Intelligence (AQ) work exactly?<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>In general, the idea is to implement the new science of answers to elevate conversations.<\/p>\n<p>We are taking a small first step towards restoring the balance between questions and answers. AQ\u2019s focus lies on answers but no science of answers can exist without an examination of questions.\u00a0<\/p>\n<p>Questions can be asked to benefit both others and ourselves but answers are unambiguous. We created a framework to lead you to a higher AQ, or way of elevating your answers when the questions are the most important and the answers matter the most.<\/p>\n<p>In our model we differentiate between the left and the right side of the brain. The left side is logical, objective and sequential. It prefers answers based on\u00a0<strong>theory, concept and procedure<\/strong>. The right side, on the other hand, is creative, subjective and random. It prefers answers such as\u00a0<strong>story, metaphor and action<\/strong>.<\/p>\n        <\/div>\n\n        <div class=\"col-12 col-lg-4 order-2\">\n            <p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9026\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/0NRVobWkMzgcEt8LZBN3V8AKVJGYWYg7m9bBSrKBm0AHDDo7tWcPreVyu8cMrSPrUq96XAv4N9qqFZzWnJgn_tP2hy4g-NepGIDtF5zRU6O6xdGdhIYPPup0ZYyLhj6Dvf2eGQtpr4dKlq_cBrxtSA-300x291-1.png\" alt=\"\" width=\"300\" height=\"291\" \/><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1rLQgR p,\n    .lazyblock-content-Z1rLQgR p a,\n    .lazyblock-content-Z1rLQgR h1,\n    .lazyblock-content-Z1rLQgR h2,\n    .lazyblock-content-Z1rLQgR h3,\n    .lazyblock-content-Z1rLQgR h4,\n    .lazyblock-content-Z1rLQgR h5 {\n        color: ;\n    }\n\n    #content-Z1rLQgR {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1rLQgR {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1rLQgR {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1rLQgR-container   \"\n     id=\"content-Z1rLQgR\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1rLQgR\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h4><span style=\"color: #421f3c; font-size: 28px;\">Could you give us an example of this?<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>Well, a great communicator uses both sides of the brain simultaneously so this has to be the thing we aspire to achieve. By using automated Pointerpro reports, like the one below we can\u00a0<b>immediately provide prospects with personalized advice<\/b>. This advice covers communication through both sides of the brain.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9032\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/BHBxX3UfarynIPb1BGYqJka9a1V3iApEXDxsHthcCMqhbxvW75H2e4TTiqS_hXFf2LaYHkhm9Pukf8dZ_KkceXVjKt4KWAC40mTp9HD3Xxf-6zEv_jlUqHNmgs42weSbS6pBpDatAjaz0EEbVG-JJIA.png\" alt=\"\" width=\"496\" height=\"543\" \/><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZzPWrV {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZzPWrV {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f0f0f0;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZzPWrV-container  #f0f0f0 custom-padding \" id=\"section-ZzPWrV\"\n    style=\"opacity: 100%; background-color: #f0f0f0;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z1VO47E .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z1VO47E {\n        margin-top: 0rem;\n        margin-bottom: 2.8rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1VO47E {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1VO47E  px-0\" id=\"heading-Z1VO47E\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z1VO47E\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"pointerpro-in-practice\"><\/a>\n            <h2>Pointerpro in practice<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-jHqE8 p,\n    .lazyblock-content-jHqE8 p a,\n    .lazyblock-content-jHqE8 h1,\n    .lazyblock-content-jHqE8 h2,\n    .lazyblock-content-jHqE8 h3,\n    .lazyblock-content-jHqE8 h4,\n    .lazyblock-content-jHqE8 h5 {\n        color: ;\n    }\n\n    #content-jHqE8 {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-jHqE8 {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-jHqE8 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-jHqE8-container   \"\n     id=\"content-jHqE8\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-jHqE8\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h4><span style=\"color: #421f3c; font-size: 28px;\">Could you tell us more about how Pointerpro fits into this story?<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>Pointerpro is an integral part of what I&#8217;m doing. We have a whole continuum of solutions and many of these relate to Pointerpro.<\/p>\n<p>So if you think about important conversations, whether it&#8217;s in sales or in interviews, it&#8217;s always about the answers. They are often the most important, you know, to get a job or to close the deal in sales, you need to have effective answers. You have to answer the question, the proverbial question that keeps the executive up at night.<\/p>\n<p>That&#8217;s the framework. It applies to coaching, training, workshops and consulting.<\/p>\n<p>We started our\u00a0<strong>Explore AQ<\/strong>, a\u00a0<strong>lead generation tool<\/strong>\u00a0that we provide to partners and that can be customized\u00a0in Pointerpro to any topic, using\u00a0<strong>piping logic *<\/strong>.\u00a0<\/p>\n<p>You&#8217;ll see changes in\u00a0 e.g. the question types and someone would simply indicate which answer type they would use and would then get a score.<\/p>\n<p>These are Pointerpro\u00a0<strong>PDF reports<\/strong>\u00a0zero to a hundred percent. And this has been a really great tool for us because it\u2019s completely at the right level.<\/p>\n<p>**<b><u>Editor&#8217;s note<\/u>:\u00a0This logic allows them to insert answers to previous questions into upcoming questions or titles. Let\u2019s say you answered that blue is your favorite color in question A, then we could make question B into \u201cWhat\u2019s your favorite blue object?\u201d for example. It immediately makes for custom-made assessments.<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9035\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/hpl0wMI4IVNUkffD8iGUFlv-eqSE0C4Uj3hVPICTooVKrpmAStpNMbyYM7PxBdAwAK2EKzCb5IY4Y2AiK0cMLAIX_LN30pL0GY_JAx6toaoWyAO2Ju6ohq8QXu6UycQD6zO18JbkwanDlMxOqOGsRLI-1024x291-1.png\" alt=\"\" width=\"1024\" height=\"291\" \/><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1yRgDG p,\n    .lazyblock-content-1yRgDG p a,\n    .lazyblock-content-1yRgDG h1,\n    .lazyblock-content-1yRgDG h2,\n    .lazyblock-content-1yRgDG h3,\n    .lazyblock-content-1yRgDG h4,\n    .lazyblock-content-1yRgDG h5 {\n        color: ;\n    }\n\n    #content-1yRgDG {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1yRgDG {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1yRgDG {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1yRgDG-container   \"\n     id=\"content-1yRgDG\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1yRgDG\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h4><span style=\"color: #421f3c; font-size: 28px;\">When you say &#8220;at the right level&#8221;, you mean for your clients?<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>It has to be valuable. It has to be interesting. And you know, they need to want more. I think sometimes lead gen tools can be superficial, which can be okay, but I think they have to be substantive.<\/p>\n<p>So this has really generated a lot of interest for our partners. Several deals are attributable to this part of the sales funnel. And this also can be repurposed in other ways, such as with workshops. So on the enterprise level, for example, I just did a workshop for a pharmaceutical company for 175 sales reps.<\/p>\n<p>They were all asked to fill out this\u00a0<strong>Explorer AQ<\/strong>\u00a0before the keynote, and then transitioned to workshops and I&#8217;m doing those.\u00a0<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1SRh1H {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1SRh1H {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1SRh1H-container  #ffffff custom-padding \" id=\"section-1SRh1H\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z2tWAYT p,\n    .lazyblock-content-Z2tWAYT p a,\n    .lazyblock-content-Z2tWAYT h1,\n    .lazyblock-content-Z2tWAYT h2,\n    .lazyblock-content-Z2tWAYT h3,\n    .lazyblock-content-Z2tWAYT h4,\n    .lazyblock-content-Z2tWAYT h5 {\n        color: ;\n    }\n\n    #content-Z2tWAYT {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2tWAYT {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2tWAYT {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2tWAYT-container   \"\n     id=\"content-Z2tWAYT\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2tWAYT\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <blockquote>\n<p>I personally think that where the market is right now, surveys and assessments are crucially important. \u200b<\/p>\n<\/blockquote>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z248nvm {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z248nvm {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f0f0f0;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z248nvm-container  #f0f0f0 custom-padding \" id=\"section-Z248nvm\"\n    style=\"opacity: 100%; background-color: #f0f0f0;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Zpn4l6 p,\n    .lazyblock-content-Zpn4l6 p a,\n    .lazyblock-content-Zpn4l6 h1,\n    .lazyblock-content-Zpn4l6 h2,\n    .lazyblock-content-Zpn4l6 h3,\n    .lazyblock-content-Zpn4l6 h4,\n    .lazyblock-content-Zpn4l6 h5 {\n        color: ;\n    }\n\n    #content-Zpn4l6 {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n    }\n\n    #content-Zpn4l6 {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Zpn4l6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Zpn4l6-container   \"\n     id=\"content-Zpn4l6\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Zpn4l6\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h4><span style=\"color: #421f3c; font-size: 28px;\">So what makes us different then?<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>I think that for Pointerpro it\u2019s all about the user experience. Think of the interface where you can interleave little videos or scores into the survey or assessment.<\/p>\n<p>I haven&#8217;t done that yet, but I think that&#8217;s really a great feature. After the full report, there&#8217;s a tool outside of Pointerpro, a platform to basically input questions, where you can immediately provide answers. And there&#8217;s a timestamp feedback area for different answers and even a rubric.<\/p>\n<p>This is great. If you have a group of 20 people, you can go through each response really quickly and show positive and negative responses in a training. I haven\u2019t launched this for general release, but have been testing it and I think there\u2019s a lot of potential for this.<\/p>\n<p>As a side note, I personally think that where the market is right now, surveys and assessments are crucially important.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #421f3c; font-size: 28px;\">How did you end up with Pointerpro? Did you work with other tools before?<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>You know, I worked with other tools in the past. As I&#8217;m still in academia, the tools were different but I&#8217;ll be focusing on this full time in a couple months.<\/p>\n<p>If a company had a turnover problem, I would develop a survey to understand what the problems were. I typically used Survey Monkey. They&#8217;re all pretty much the same from the question standpoint anyway. But then I started struggling with reports.<\/p>\n<p>At that point, I would develop elaborate PowerPoints, Word documents and even designed dashboards &#8211; I went through all these different phases. At the end of the day, I think that\u2019s when I realized that people don&#8217;t really want to explore the data.\u00a0<\/p>\n<p>They nonetheless want the complex solutions and I started looking for other existing providers in the marketplace for similar assessments.\u00a0<\/p>\n<p>When I started looking at these tools, I found that the standard practice was PDF reports.<\/p>\n<p>This really dissuaded me from doing other things like dashboards, because a lot of different platforms like power BI and others didn\u2019t really matter anymore because people still like reports.\u00a0<\/p>\n<p>When it comes to the marketplace that we&#8217;re primarily targeting right now, which are executive coaches, they just want PDF reports. Nobody has ever asked: \u201cDo you have a dashboard for all this?\u201d Like, not once. So that\u2019s when I started looking for platforms that I can customize and sort of meet my requirements, which I wasn&#8217;t sure exactly what they were at the time.<\/p>\n<p>Then, through searching, I came across Pointerpro. I found a couple of other vendors in the market, but I think by far you had the best feature set.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z11PE8B {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z11PE8B {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z11PE8B-container  #ffffff custom-padding \" id=\"section-Z11PE8B\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-gqtEl .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-gqtEl {\n        margin-top: 0rem;\n        margin-bottom: 2.8rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-gqtEl {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-gqtEl  px-0\" id=\"heading-gqtEl\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-gqtEl\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"tips-for-future-users\"><\/a>\n            <h2>Tips for future users<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1HQCkJ p,\n    .lazyblock-content-1HQCkJ p a,\n    .lazyblock-content-1HQCkJ h1,\n    .lazyblock-content-1HQCkJ h2,\n    .lazyblock-content-1HQCkJ h3,\n    .lazyblock-content-1HQCkJ h4,\n    .lazyblock-content-1HQCkJ h5 {\n        color: ;\n    }\n\n    #content-1HQCkJ {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1HQCkJ {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1HQCkJ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1HQCkJ-container   \"\n     id=\"content-1HQCkJ\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1HQCkJ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h4><span style=\"color: #421f3c; font-size: 28px;\">One last question: any tips or lessons you could share?<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>I really like the idea of starting from the report and then building down, to start with.<\/p>\n<p>Moreover and in no particular order, it\u2019s very intuitive and you know what the report will look like without completing everything in detail. \u201cHere\u2019s a text box and it\u2019s going to explain the graph on the left\u201d. The more you can implement things like that, the better.<\/p>\n<p>Shorter reports are better than longer reports, that&#8217;s another thing I found in the marketplace with these other assessment providers that I was talking to.\u00a0 There seems to be a trend towards shorter reports, which I think makes sense, since people have short attention spans.\u00a0<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZRxT3q {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZRxT3q {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f0f0f0;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZRxT3q-container  #f0f0f0 custom-padding \" id=\"section-ZRxT3q\"\n    style=\"opacity: 100%; background-color: #f0f0f0;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-ZnUnva p,\n    .lazyblock-content-ZnUnva p a,\n    .lazyblock-content-ZnUnva h1,\n    .lazyblock-content-ZnUnva h2,\n    .lazyblock-content-ZnUnva h3,\n    .lazyblock-content-ZnUnva h4,\n    .lazyblock-content-ZnUnva h5 {\n        color: ;\n    }\n\n    #content-ZnUnva {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZnUnva {\n        margin-left: -0.7rem;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZnUnva {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZnUnva-container   \"\n     id=\"content-ZnUnva\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZnUnva\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <blockquote>\n<p>It\u2019s very intuitive and you know what the report will look like without completing everything in detail\u200b<\/p>\n<\/blockquote>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-xyxh0 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-xyxh0 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div 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opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-a84yh-container recommended-reading-single-post-container  custom-padding \" id=\"section-a84yh\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-x540R .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-x540R {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-x540R {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-x540R  px-0\" id=\"heading-x540R\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-x540R\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-readings\"><\/a>\n            <h2>Recommended readings<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_1w1IG6\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACE-27-1024x683-1.jpg\" class=\"recommended-item-img\" alt=\"How to boost your client intake process 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