{"id":9710,"date":"2018-04-20T16:39:00","date_gmt":"2018-04-20T14:39:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=9710"},"modified":"2025-04-03T09:41:16","modified_gmt":"2025-04-03T07:41:16","slug":"popular-brand-awareness-surveys","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/popular-brand-awareness-surveys\/","title":{"rendered":"Are you popular? Brand awareness surveys reveal the truth."},"content":{"rendered":"\n<style>\n    #section-Z2d2hMx {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2d2hMx {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2d2hMx-container  #421f3c custom-padding \" id=\"section-Z2d2hMx\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-NVrQU .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-NVrQU {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-NVrQU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-NVrQU .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-NVrQU  px-0\" id=\"heading-NVrQU\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-NVrQU\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"are-you-popular-brand-awareness-surveys-reveal-the-truth\"><\/a>\n            <h1>Are you popular? Brand awareness surveys reveal the truth.<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-ZjhnMQ .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-ZjhnMQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZjhnMQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZjhnMQ date-and-author-container px-0\" id=\"heading-ZjhnMQ\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-ZjhnMQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-april-20-2018-by-kaan-senel\"><\/a>\n            <h2>Written April 20, 2018, by Kaan Senel<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-hgwuz {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-hgwuz {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-hgwuz-container  #ffffff custom-padding \" id=\"section-hgwuz\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-11szyA p,\n    .lazyblock-content-11szyA p a,\n    .lazyblock-content-11szyA h1,\n    .lazyblock-content-11szyA h2,\n    .lazyblock-content-11szyA h3,\n    .lazyblock-content-11szyA h4,\n    .lazyblock-content-11szyA h5 {\n        color: ;\n    }\n\n    #content-11szyA {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-11szyA {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-11szyA {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-11szyA-container  px-0 \"\n     id=\"content-11szyA\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-11szyA\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>Hi man, could you pass me a Kleenex?<\/p>\n<p>You should put a BAND-AID on that cut.<\/p>\n<p>Gee, I don\u2019t know, let me Google that.<\/p>\n<p>All of these sentences might look normal to some, but they all contain a brand that has become so popular and widespread that it\u2019s being used in daily conversation.<\/p>\n<p>Some might argue this is the ultimate goal of brand awareness. It\u2019s definitely an indicator of success, but it\u2019s not without risk. For example, if someone orders \u201ca rum and Coke\u201d, the bartender might not actually use a Coca-Cola, but a (cheaper) cola-flavored beverage. In such a scenario, Coca-Cola, who invests millions in brand building each year, is the ultimate loser because it does not get the sale.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-AX5Fd {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-AX5Fd {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-AX5Fd-container  #f5f5f5 custom-padding \" id=\"section-AX5Fd\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z2ihY2Q p,\n    .lazyblock-content-Z2ihY2Q p a,\n    .lazyblock-content-Z2ihY2Q h1,\n    .lazyblock-content-Z2ihY2Q h2,\n    .lazyblock-content-Z2ihY2Q h3,\n    .lazyblock-content-Z2ihY2Q h4,\n    .lazyblock-content-Z2ihY2Q h5 {\n        color: ;\n    }\n\n    #content-Z2ihY2Q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2ihY2Q {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2ihY2Q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2ihY2Q-container  px-0 \"\n     id=\"content-Z2ihY2Q\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2ihY2Q\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"font-size: 2.5rem; color: #421f3c;\">Why brand matters: How your audience really feels\u200b<\/span><\/h2>\n<p>One of the companies that comes to mind when we\u2019re talking marketing and more particularly brand awareness is Apple.<\/p>\n<p>Let\u2019s use them as an example: Apple users don\u2019t have a laptop or smartphone, they have a MacBook and an iPhone. Everyone perceives Apple as luxurious, stylish, high class, easy to use\u2026 That\u2019s exactly what Apple and Steve Jobs wanted to achieve. Credits to them for doing so, because making sure that your customers get the right brand perception is quite difficult. While you want to be positioning luxurious and high quality, you don\u2019t want to be seen as arrogant or snobbish. What (potential) customers think about your brand is one of the most important things for a company.\u00a0\u00a0<\/p>\n<p>But how do you measure brand awareness? And what exactly do you want to measure? These are important questions to ask because there are numerous types of brand awareness.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1AL6zA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1AL6zA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1AL6zA-container  #ffffff custom-padding \" id=\"section-Z1AL6zA\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1msGhp .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1msGhp {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1msGhp {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1msGhp  px-0\" id=\"heading-1msGhp\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1msGhp\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"types-of-brand-awareness\"><\/a>\n            <h2>Types of brand awareness\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1lo2Ve p,\n    .lazyblock-content-1lo2Ve p a,\n    .lazyblock-content-1lo2Ve h1,\n    .lazyblock-content-1lo2Ve h2,\n    .lazyblock-content-1lo2Ve h3,\n    .lazyblock-content-1lo2Ve h4,\n    .lazyblock-content-1lo2Ve h5 {\n        color: ;\n    }\n\n    #content-1lo2Ve {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1lo2Ve {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1lo2Ve {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1lo2Ve-container  px-0 \"\n     id=\"content-1lo2Ve\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1lo2Ve\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <ol>\n<li><strong>Brand recall<\/strong>\n<p>Brand recall is the extent to which a brand name is recalled as a member of a brand, product or service class. You can only speak about brand recall when it\u2019s an unaided recall. Unaided recall takes places when the consumer doesn\u2019t get any help, suggestions from the interviewer.<br \/>For example,\u00a0a consumer may be asked to recall the names of sports brands without any help from the interviewer. Unaided answers could be: Adidas, Nike, Puma, Reebok\u2026<\/p>\n<p>A term that aligns with brand recall is\u00a0brand recognition.\u00a0This is the extent to which a consumer can correctly identify a particular product or service by its attributes\u00a0<a href=\"https:\/\/www.designcontest.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">such as logo<\/a>, tagline, packaging or advertising campaign. By playing these attributes out well, you should try to reach top-of-mind awareness. Getting there takes a lot of effort, but it should be one of your key marketing goals since it\u2019s very valuable for your company.<br \/>For example, someone sees babies on a commercial and they can directly identify it with Evian.<\/p>\n<\/li>\n<li><strong>Brand loyalty<\/strong>\n<p>Brand loyalty is the tendency of customers to continuously purchase one brand\u2019s products over another. The consumer becomes committed to the brand and will most likely praise the company and its products. This is the level of commitment you should try to achieve.<\/p>\n<p>Along the same lines is a concept called\u00a0brand trust.\u00a0It\u2019s the level in which a customer is confident in its brand. Let\u2019s say a company has done something illegal or immoral \u2013 Volkswagen\u2019s recent scandal over cheating on pollutions emissions test is a good example. At what time will their potential customers feel confident that the company has addressed the issue and can be trusted again? Buying a car- which is a significant purchase for almost anyone \u2013 requires a great deal of brand trust, something that Volkswagen lost as their misconduct was revealed to a global audience.\u00a0<\/p>\n<\/li>\n<li><strong>Brand identity<\/strong>\n<p>Brand identitiy is the identity that a company wants to project in the customer\u2019s mind.\u00a0 It\u2019s totally controlled by the company and can, therefore, be used to affect the brand image. A strong brand identity results in strong customer loyalty, good prices, and high credibility.<\/p>\n<p>When the company has positive brand identity, the employees are usually proud to work there which results in better employee morale and loyalty.\u00a0Brand identity is a noticeable element, usually in the form of a trademark, name, symbol, tagline etc.<\/p>\n<\/li>\n<li><strong>Brand image<\/strong><br \/><br \/>Brand image is the impression the customers form about a particular brand over a certain amount of time. It\u2019s constantly affected by consumer\u2019s experience or association from all sources. Brand image is important. A good brand image results in more word of mouth, praise and sales for your company. \u00a0It\u2019s completely formed on its own in customers\u2019 minds.<\/li>\n<\/ol>\n<div>\n<p>Aim to create a positive brand image of your own. One way of doing so is by\u00a0<a href=\"https:\/\/inkbotdesign.com\/services\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">having a good brand identity<\/a>. Because it\u2019s something a company can completely control as mentioned before. For example, Audi as a car is associated with luxury, power and status. The brand image of Audi is positive in minds of their target audience and would, therefore, be seen as an absolute parameter of one\u2019s success.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9713\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/1920x1080-A8-1-768x432-1.jpg\" alt=\"\" width=\"768\" height=\"432\" \/><\/p>\n<p>Every brand will try to position itself in a certain way \u2013 either through storytelling and letting their products sell themselves or by pushing their products to the forefront of the consumers\u2019 attention.\u00a0Your marketing strategy and the story behind your brand will determine how the consumers perceive your brand \u2013 and if they\u2019ll but what you\u2019re selling. Make sure you measure your brand awareness efforts.<\/p>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-6wX2U {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-6wX2U {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-6wX2U-container  #f5f5f5 custom-padding \" id=\"section-6wX2U\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZFkiqW .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZFkiqW {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZFkiqW {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZFkiqW  px-0\" id=\"heading-ZFkiqW\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZFkiqW\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"using-brand-awareness-surveys-to-gain-actionable-insights\"><\/a>\n            <h2>Using brand awareness surveys to gain actionable insights\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1TNJEe p,\n    .lazyblock-content-1TNJEe p a,\n    .lazyblock-content-1TNJEe h1,\n    .lazyblock-content-1TNJEe h2,\n    .lazyblock-content-1TNJEe h3,\n    .lazyblock-content-1TNJEe h4,\n    .lazyblock-content-1TNJEe h5 {\n        color: ;\n    }\n\n    #content-1TNJEe {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1TNJEe {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1TNJEe {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1TNJEe-container  px-0 \"\n     id=\"content-1TNJEe\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1TNJEe\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>It\u2019s not always easy to know what the consumer thinks about your brand. By doing a\u00a0<a href=\"https:\/\/pointerpro.com\/brand-awareness-surveys\/\">brand awareness survey<\/a>, you can get a good look at what you\u2019re already doing well and where there is still room for improvement. As the customer should be your main concern, it\u2019s in your interest to give them a voice. Both negative and positive answers can come in use for your brand.<\/p>\n<p>Customer feedback will give your customer the feeling that you care about them and that their opinions will matter in future decisions of the company. Almost all the well-known brands use customer feedback to measure and improve their products and services.<\/p>\n<p>It\u2019s just like starting a conversation. You ask one question at a time and they give an answer to it. Using a survey tool to measure brand awareness is more effective \u2013 giving potential customers the ability to provide honest feedback. When doing face-to-face surveys, people may feel the obligation to answer your questions in a particular way. Therefore the results could come out being more biased and not 100% truthful.<\/p>\n<p>A survey tool also allows easy data collection to analyze afterwards. The analyzed data can deliver you some new insights on your brand that even you didn\u2019t know.<\/p>\n<p>Imagine that you\u2019ve got a company that sells fresh smoothies and the way you see your brand is: healthy and convenient. You start doing a survey and you see some customers come up with the answer: great for sporting. You could take a benefit out of these answers by becoming active in the sports market. This way, you align with a valuable brand perception \u2013 one that your customers already had, but you weren\u2019t aware of \u2013 and in so doing, see your reach, brand awareness and sales grow as a result.\u00a0<\/p>\n<p>And most important of all, what is the real customer\u2019s perception of your brand? You may think that you\u2019re providing great service, but is that really the truth? Let the voice of your customers speak, listen to them and improve your brand.<\/p>\n<p>Not sure where to start?\u00a0<a href=\"https:\/\/pointerpro.com\/brand-awareness-surveys\/\">Try our brand awareness survey example and template.<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1CqiVr {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1CqiVr {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1CqiVr-container  #ffffff custom-padding \" id=\"section-Z1CqiVr\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1AwJ2x .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1AwJ2x {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1AwJ2x {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1AwJ2x  px-0\" id=\"heading-1AwJ2x\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1AwJ2x\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"how-to-start-doing-brand-awareness-surveys\"><\/a>\n            <h2>How to start doing brand awareness surveys\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZUPzud p,\n    .lazyblock-content-ZUPzud p a,\n    .lazyblock-content-ZUPzud h1,\n    .lazyblock-content-ZUPzud h2,\n    .lazyblock-content-ZUPzud h3,\n    .lazyblock-content-ZUPzud h4,\n    .lazyblock-content-ZUPzud h5 {\n        color: ;\n    }\n\n    #content-ZUPzud {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZUPzud {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZUPzud {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZUPzud-container  px-0 \"\n     id=\"content-ZUPzud\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZUPzud\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>It\u2019s not easy to determine when to send a brand awareness survey to your customers. This depends from company to company. Are you in the B2B market, in the B2C market, or both? What time zone are you and your customers living in, do your customers live in other countries? What is your company\u2019s population segment? Are they teenagers who go to school, young adults who just got their first jobs, married adults with kids\u2026<\/p>\n<p>There\u2019s only one good way to truly know what the right time is for you to reach out to your customers. Test it out. The ideal time to send a brand awareness survey out for another company may not be the best time for you. Optimize your company\u2019s ideal survey window by testing to see what works for your consumers.<\/p>\n<p>Getting your customers to engage with your survey is not easy, so we\u2019ve come up with\u00a0<a href=\"https:\/\/pointerpro.com\/improve-survey-response-rate\/\" target=\"_blank\" rel=\"noopener\">[34 tips to improve your survey response rates]<\/a>.<\/p>\n<p>You ask your customer for something, but what do they get in return? It\u2019s always nice for customers to receive something after a particular \u2018performance\u2019. You can do this in various ways.\u00a0<\/p>\n<p>They can get either an intrinsic or an extrinsic reward. Lays came up with a great intrinsic reward. Give your customers the feeling that they\u2019re being involved and that their vote is being used; In 2017, Lays had a campaign called \u2018Do us a flavor\u2019 where the participants could come up with a new chips flavour that Lays was going to bring out on the market. The consumers did decide who the winner was. This was obviously a huge success. There was also an extrinsic, cash reward linked to it but you get the point.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9712\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Do-us-a-flavor-1-768x434-1.jpg\" alt=\"\" width=\"768\" height=\"434\" \/><\/p>\n<p>An extrinsic reward is usually something more direct. The chance to win one of their products, services,\u00a0<a href=\"https:\/\/www.dontpayfull.com\/explore\/glossary-coupon-code\/\" target=\"_blank\" rel=\"noopener\">coupon codes<\/a>\u2026 This comes with a great cost of course. Not only in terms of money, but also in the credibility of your data. Especially if you\u2019re giving them a coupon code right away. Some individuals might complete the survey just to receive their reward which could give you a bunch of invalid or unusable responses.<\/p>\n<p>Or the most straightforward approach, giving a coupon code right away after they\u2019ve filled out the survey.\u00a0<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1wD2s2 {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1wD2s2 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1wD2s2-container  #f5f5f5 custom-padding \" id=\"section-1wD2s2\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-Z2a9nwp .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-Z2a9nwp {\n        margin-top: 1rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z2a9nwp {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z2a9nwp  px-0\" id=\"heading-Z2a9nwp\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-Z2a9nwp\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"in-conclusion\"><\/a>\n            <h2>In conclusion\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1eJmub p,\n    .lazyblock-content-Z1eJmub p a,\n    .lazyblock-content-Z1eJmub h1,\n    .lazyblock-content-Z1eJmub h2,\n    .lazyblock-content-Z1eJmub h3,\n    .lazyblock-content-Z1eJmub h4,\n    .lazyblock-content-Z1eJmub h5 {\n        color: ;\n    }\n\n    #content-Z1eJmub {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1eJmub {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1eJmub {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1eJmub-container  px-0 \"\n     id=\"content-Z1eJmub\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1eJmub\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p>You should be eager to learn from your customers. Whether it\u2019s positive or negative feedback, you need to know how your brand is being perceived. Therefore a brand awareness survey is the perfect way to measure marketing efforts and get valuable insights on how you can improve.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-xyxh0 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-xyxh0 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-xyxh0-container  #ffffff custom-padding \" id=\"section-xyxh0\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-ZkPlMD {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkPlMD {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-ZkPlMD-container  \" id=\"section-ZkPlMD\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-ZsQap8 {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-ZsQap8 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-ZsQap8 .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-ZsQap8 .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-ZsQap8 {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-ZsQap8-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-ZsQap8\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZvLLaC .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZvLLaC {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZvLLaC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZvLLaC  px-0\" id=\"heading-ZvLLaC\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZvLLaC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-ZsQap8\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n            <\/div>\n        <\/div>\n    <\/div>\n<!-- end -->\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-a84yh {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-a84yh {\n        ;\n        ;\n        }\n    }\n\n        .custom-padding {\n        padding-right: 0 !important;\n        padding-left: 0 !important;\n    }\n    @media (max-width: 1024px) {\n        .custom-padding {\n            padding-right: var(--bs-gutter-x, .75rem) !important;\n            padding-left: var(--bs-gutter-x, .75rem) !important;\n        }\n    }\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-a84yh-container recommended-reading-single-post-container  custom-padding \" id=\"section-a84yh\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-x540R .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-x540R {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-x540R {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-x540R  px-0\" id=\"heading-x540R\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-x540R\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_1w1IG6\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Scherm_afbeelding-2023-08-24-om-13.16.45-1024x683-1.png\" class=\"recommended-item-img\" alt=\"How to do online consulting: 3 steps and strategies for consultants, coaches and service providers\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/online-consulting\/\">How to do online consulting: 3 steps and strategies for consultants, coaches and service providers<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Learn how to start an online consulting business by following the steps and...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/online-consulting\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Brand-Loyalty-6-1-4.png\" class=\"recommended-item-img\" alt=\"5 Key insights for building an effective brand loyalty questionnaire\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/5-key-insights-for-building-an-effective-brand-loyalty-questionnaire\/\">5 Key insights for building an effective brand loyalty questionnaire<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Measuring brand loyalty is extremely important for your long term success. Learn what...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/5-key-insights-for-building-an-effective-brand-loyalty-questionnaire\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACExZAVENTEMANTWERP-124-1.jpg\" class=\"recommended-item-img\" alt=\"Are you popular? Brand awareness surveys reveal the truth.\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/popular-brand-awareness-surveys\/\">Are you popular? Brand awareness surveys reveal the truth.<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>By using a brand awareness survey you give your customers a voice. Use...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/popular-brand-awareness-surveys\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <\/div>\n\n            <\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        jQuery('select').select2({\n            minimumResultsForSearch: -1,\n            width: 'resolve'\n        });\n\n        $('select').on('change', function() {\n            $('#blogform').submit();\n        });\n\n        $('.sorting input[type=\"radio\"]').change(function() {\n            $('.submit input[type=\"submit\"]').click();\n        });\n\n        \/\/ Add specific class if .career-type is found within .col div\n        document.querySelectorAll('.grid-gutter > .col').forEach(function(col) {\n            if (col.querySelector('.career-type')) {\n                col.parentNode.classList.add('career-gutter');\n            }\n        });\n\n        const $searchForm = $('#blogform');\n        \/\/ Prevent form submission on Enter key press in the search input\n        $searchForm.on('keypress', '#search-blog', function(event) {\n            if (event.which === 13) {\n                event.preventDefault();\n            }\n        });\n\n        const $searchSubmit = $('.search-submit');\n        $searchSubmit.on('click', function(event) {\n            event.preventDefault();\n        });\n\n    });\n<\/script>\n\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-nhPW5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-nhPW5 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #553550;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-nhPW5-container mailform-single-page-container #553550 custom-padding \" id=\"section-nhPW5\"\n    style=\"opacity: 100%; background-color: #553550;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"row mx-0 lazyblock-form\">\n    <div class=\"form-pretext px-0\">\n        <h2><span style=\"font-size: 36px; color: #ffffff;\">Want to know more?<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Subscribe to our newsletter and get hand-picked articles directly to your inbox<\/span><\/p>    <\/div>\n    <form id=\"form-Z1bUSAc\" class=\"mailchimp-form\">\n        <div class=\"row\">\n            <div class=\"col-md-7 px-0\">\n                <input type=\"email\" name=\"subscribe-email\" id=\"subscribe-email-Z1bUSAc\"\n                       class=\"form-control\" placeholder=\"E-mail\" required>\n            <\/div>\n            <div class=\"col-md-5\">\n                <button type=\"submit\" class=\"btn btn-primary\">Subscribe<\/button>\n            <\/div>\n        <\/div>\n    <\/form>\n    <div id=\"form-Z1bUSAc-spinner\" class=\"d-none\">\n        Please wait..\n    <\/div>\n    <div id=\"form-Z1bUSAc-thankyou\" class=\"d-none px-0\">\n        Your submission was successful! 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Use the data you receive from a brand awareness survey to see how popular your brand is. Learn how your brand is being perceived and how to improve it.<\/p>\n","protected":false},"author":43,"featured_media":18854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[377,198,359,202],"topic":[],"class_list":["post-9710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","tag-branding","tag-data-collection","tag-marketing-growth","tag-questionnaire-practices"],"acf":[],"_links":{"self":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/9710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/comments?post=9710"}],"version-history":[{"count":6,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/9710\/revisions"}],"predecessor-version":[{"id":17661,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/9710\/revisions\/17661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media\/18854"}],"wp:attachment":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media?parent=9710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/categories?post=9710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/tags?post=9710"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/topic?post=9710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}